CITY  OF  RICHMOND  MEDIA  BRIEFING  SERIES  

April  23,  2015  

EVENT  HIGHLIGHTS  •  450,000+  total  spectators  over  the  nine  days  •  300  million  global  television  viewers  •  400  hours  of  live  television  •  6,000  accredited  representaAves  •  1,000  athletes  from  70  countries  •  500  journalists  •  Media  outlets  from  more  than  35  countries      

EVENT  IMPACT  •  Significant  economic  impact  for  the  enAre  Richmond  region  •  Staging  the  event  expected  to  generate  cumulaAve  $21.3  million  •  Visitor  spending  expected  to  bring  $129.2  million  to  region  •  $3.8  million  esAmated  regional  tax  revenue  for  local  governments    •  $5.0  million  esAmated  state  tax  revenue  •  $158.1  million  esAmated  economic  impact  for  Virginia      

CITY  PREPARATIONS  –  AN  OVERVIEW  •  Public  Safety  and  Emergency  Management  •  Streets  and  Road  PreparaAons  •  Wayfinding  •  BeauAficaAon  •  Sustainability  •  Tourism  and  Economic  Development  •  Permits  and  Licensing    •  City  Customer  Service  

PUBLIC  SAFETY  and  EMERGENCY  MGMT  •  Unified  Planning  OperaAon  underway  for  two+  years  •  Local,  State  and  Federal  partners  •  Police  overAme  budget  =  $1,084,000  •  Emergency  CommunicaAons  overAme  budget  =  $50,000  •  Fire  and  Emergency  Services  overAme  budget  =  $100,000  •  Richmond  Ambulance  Authority  overAme  budget  =  $185,000  •  Incident  AcAon  Plan  to  be  completed  in  May  

PUBLIC  SAFETY  (con%nued)  •  CriAcal  Infrastructure  MeeAngs  ongoing  quarterly  •  Group  includes:  

 -­‐  uAliAes    -­‐airport    -­‐  banks    -­‐railroads      -­‐  courts    -­‐Retail  Merchants  AssociaAon    -­‐  hotels    -­‐Chamber  of  Commerce    

 

STREETS  AND  ROADS  PREPARATION  •  Monthly  Public  Works  and  Infrastructure  meeAngs  since  2012  •  Address  street  surface,  walkability,  streetscape  and  public  right  of  

way  issues  •  24  lane  miles  of  paving  completed  along  race  route  ($1.6  million)  •  13  addiAonal  race  route  lane  miles  to  be  completed  prior  to  the  

race  ($1  million  budgeted)  •  Benefit  of  course  overlap  with  areas  targeted  for  ongoing  paving  •  Target  compleAon  of  paving  race  route  –  August  30    

STREETS  AND  ROADS  (conAnued)  •  VDOT  interstate  gateway  landscaping  of  

interchanges  (I-­‐95/I-­‐64  at  Broad  Street,  Nine  Mile  Road,  3rd/5th/7th,  and  Boulevard)  in  conjuncAon  with  the  City    

•  Total  cost  =    $2.6  million  (Fed  +  City)    City’s  share  =  $580,000  

•  Richmond  gateway  sign  to  be  installed  by  VDOT  at  the  I-­‐95  North/I-­‐64  East  /7th  Street  Bridge  exit  area  

 

STREETS  AND  ROADS  (conAnued)  •  23rd  Street  Hill  Cobblestone  RestoraBon  

Project  has  begun.  •  Another  example  of  leveraging  the  event  to  

make  progress  on  long  sought  improvements  

•  Franklin  Street  cobbles  also  to  be  restored  and  street  converted  from        one-­‐way  to  two-­‐way  

•  AddiAonal  future  work  include  14th  Street  (west),  Main  Street  (north),  21st  Street  (east)  and  Dock  Street  (south)  

•  Total  budgeted  cost  =    $1.25  million    

 

STREETS  AND  ROADS  (conAnued)                                                        (ini%a%ve  to  improve  bikeability,  not  specifically  for  UCI)  •  Six  miles  of  bike  lanes  installed  ($400K)  •  14.5  addiAonal  lane  miles  of  bike  lanes  including  the  Floyd  Avenue  

bike  boulevard  ($1,427K)  by  the  World  Championships  •  VA  Capital  Trail  and  Cannon  Creek  Greenway  (total  of  2.57  miles)  

constructed  by  September  •  Bike  Racks  installed  to  coincide  with  race  route  and  throughout  City  

areas  with  high  volume  bike  traffic  •  Workforce  Development  welding  program  uAlized  for  some  

producAon  •  268  bike  racks  installed  (150  addiAonal  racks  projected  by  

September)  

STREETS  AND  ROADS  (conAnued)  •  7.5  miles  of  sidewalks  repaired  and  upgraded  for  ADA  •  More  than  630  street  signs  on  the  route  and  Downtown  

restored  and  replaced  (target  of  950  by  race  Ame)  •  83  intersecAons  on  the  route  and  Downtown  area  marked  

with  crosswalks  

WAYFINDING  •  Contractor  (Color  Ad)  on  

board  for  sign  installaAons    •  99  Wayfinding  signs  to  be  

installed  for  overall  wayfinding  project  

•  60%  percent  to  be  completed  by  race  

BEAUTIFICATION    •  147  trees  planted  to  date  along  main  UCI  race  route    •  29  empty  tree  wells  to  be  planted  by  Urban  Forestry  by  mid-­‐May  •  3rd  and  5th  Streets  gateways  to  receive  planters  

 (In  partnership  with  Venture  Richmond  and  Maymont  FoundaAon)  

•  East  Broad  Street  gateway  (College  Street  to  North  16th  Street)  •  Low  Line  Park  (Dock  Street)  –  In  Partnership  with  Capital  Trees    •  Parks  and  tree  projects  undertaken  at  Libby  Hill  by  Tree  Stewards  

BEAUTIFICATION  (con%nued)  •  Gateway  projects  begins  on  3rd  

Street  April  28  

BEAUTIFICATION  (con%nued)  

SUSTAINABILITY  •  City  sustainability  plan  resulted  in  first  eco  label  for  event  •  Highlights  include:  

-­‐  Water  bokle  filling  staAons  -­‐  Recycling  efforts  -­‐  ComposAng  efforts  -­‐  EducaAonal  enhancement  -­‐  Volunteer  involvement  

TOURISM  –  LOCAL  ORGANIZING  COMMITTEE  •  The  Richmond  Local  Organizing  Commikee  (LOC)  is  working  

to  enhance  the  visitor  experience  and  encourage  resident  parAcipaAon  

•  Working  with  Richmond  Region  Tourism  to  train  ambassadors    •  Encourage  and  spearhead  beauAficaAon  throughout  race  

routes      •  Partner  with  local  groups  to  offer  new  retail  opportuniAes  

near  finish  line  

.      

PERMITS  AND  LICENSING  •  Specific  work  restricAons  on  streets  ensue  Sept.  19-­‐27  •  Established  dates  for  compleAon  of  construcAon  acAviAes  

within  race  course  and  surrounding  area  •  Right-­‐of-­‐Way  ordinances  and  regulaAons  must  be  adhered  to  •  Vendor  licensing  handled  by  Richmond  2015  

CITY  CUSTOMER  SERVICE  CALLS  •  DPU  Customer  Service  

-­‐    DPU  Customer  Contact  at  Southside  Plaza  -­‐    Strategic  deployment  of  emergency  gas  and  water  leak  first  

responders  -­‐    Dispersing  DPU-­‐311  Call  Center  Resources  to  remote  site  

for  ConAnuity  of  OperaAon  Plan  (COOP)  resiliency    

FUTURE  BRIEFING  TOPICS  TransportaBon  and  OperaBons  Plan  •  Projected  compleAon  date  –  late  June  •  Will  address:  

⁻  Impact  on  City  services  ⁻  Employee  Parking  ⁻  ResidenAal  Parking  ⁻  Street  Conversions  ⁻  Bus  Routes  

FUTURE  BRIEFING  TOPICS  Entertainment/InternaAonal  Exposure  OpportuniAes  •  Official  Fan  Zones  are  Finish  Line  (Broad  Street),  Monroe  Park  

and  Libby  Hill  –  R2015  will  be  programming  •  Extended  target  opportunity  areas  include:  

-­‐Monument  Avenue  -­‐Main  Street  StaAon  -­‐Lee  Bridge  

FUTURE  BRIEFING  TOPICS  Stakeholder  Schedules  and  Closings  •  Stakeholders  currently  developing  plans  to  respond  to  course  

impacts  include:    -­‐  Richmond  Public  Schools    -­‐  State    -­‐  Courts    -­‐  Downtown  merchants    -­‐  Churches  

QUESTIONS?