city2surf 2015 event report 1
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Fairfax Events I City2Surf Sunday 9 August 2015
City2Surf Event Report 2015
Fairfax Events I City2Surf Sunday 9 August 2015
Fairfax Events I City2Surf Sunday 9 August 2015
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Fairfax Events I City2Surf Sunday 9 August 2015
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Fairfax Events I City2Surf Sunday 9 August 2015
Contents 00
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01 Introduction
02 Our Audience
03 Charity
04 Partners
05 Merchandise
06 Expo
07 Marketing Strategy
08 Media Partners
09 Website
10 Registration
11 Hospitality
12 Winner Results
13 Participant Survey
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Introduction &
Thanks
ICONIC CITY2SURF ROCKS SYDNEY Almost 80,000 entrants registered for the 45th Sun-Herald City2Surf presented by Westpac in Sydney taking place on Sunday August 9th with sunny skies but below average minimum temperatures. International DJ Hot Dub Time Machine kicked off the event in Hyde Park getting participants pumped up and ready to conquer the 14km course to Bondi Beach. Entertainment continued on course with performances by world-class acts including DJs Fear of Dawn from Australia’s largest touring festival Stereosonic, as well as the Kombi DJ, Retrosweat, Sydney Samba and viral busker, Axel Winter. Chris Secker, Head of Sport at Fairfax Events said, “The Sun-Herald City2Surf presented by Westpac is such an iconic event around the world and the crown jewel in the Run Out Loud series. We’re thrilled we were able to deliver such a fantastic line-up of music and entertainment for the participants across the course, taking this legendary fun run to a whole new level this year.” With over 100 elite runners vying for line honours, it was a tight race with Brad Milosevic from Kings Park, NSW crossing the line first in the men’s field with a time of 42:15. Stewart McSweyn from King Island, Tasmania came in second and Ben Moreau from Woolloomooloo, NSW third with times of 42:24 and 42:44 respectively. The first female across the finish line was Cassandra Fien from Amberley, Queensland who ran a time of 46:39. Second and third were Danielle Allen from Manly, NSW and Jessica Trengove from Elwood, Victoria with times of 47:40 and 48:32. This year’s run also saw 3 elite wheelchair athletes take on the 14km course with Richard Nicholson from Melba, ACT crossing the line first with a time of 41:46 followed closely by Christie Dawes from Merewether, NSW and Richard Colman from Highton, ACT with times of 43:55 and 44:22 respectively. This year the event again raised millions of dollars for over 1,000 Australian charities including the Starlight Children’s Foundation, Westpac Lifesaver Rescue Helicopter Service, Cancer Council Australia and Sydney Children’s Hospital. Rachael Finch, the Westpac face for the City2Surf, said: “I am so proud to have been part of this iconic event, Sydney is a beautiful city and the City2Surf is a great way for anyone to experience it. The community spirit and energy today from the runners, walkers and volunteers was contagious and I was personally overwhelmed by so much support for charity. Other celebrities joined Finch in support of their various charities raising funds and awareness in the lead up to the event today. Recognisable faces on course included fellow Westpac ambassador Ky Hurst, Shake It Up Foundation Ambassador Tom Williams, Indigenous Marathon Project ambassador Dan McPherson, Olympic Gold Medallists Cathy Freeman and Leisel Jones, Nova funny guys Fitzy and Wippa and viral internet sensation treadmill dancer Carson Dean.
Fairfax Events I City2Surf Sunday 9 August 2015
The Start
The start line this year saw Hot Dub Time Machine entertaining participants along with Retrosweat, Confetti and headband cannons. For the first time the Sun Herald II Green Start group marshalled on College Street North and the Gold Charity Group marshalled on College Street South in preparation for future changes due to the CBD and South East Light Rail construction work.
Fairfax Events I City2Surf Sunday 9 August 2015
The Course
Fairfax Events I City2Surf Sunday 9 August 2015
The Finish
Where the celebrations and sense of achievement kicks in! The finish down in Bondi was a result of six months of planning with 10+ contractors on building the temporary event village. The build took four days to complete and is over within six hours! With amazing views of Australia’s iconic Bondi beach to bring runners’ home it is surely one of the best fun run finishes in the World. Hosting the recovery area, our events many sponsors, gear collection, the event VIP party, corporate chalets and public transport out of Bondi, there is plenty going on!
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02 Our Audience
Interstate Entrants
NSW - 85%
VIC - 5%
ACT - 4%
QLD - 4%
SA - 1%
TAS - 0.5%
WA - 0.4%
NT - 0.1%
0 500 1000 1500 2000 2500 3000
Pyrmont
North Bondi
Bondi Beach
Maroubra
Paddington
Mosman
Surry Hills
Bondi
Randwick
Sydney CBD
Top 10 Suburbs
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Our Audience
14km Entrants: Starter, Finisher Comparison
Total Entrants 78,608
Total Female Entrants 40,191
Total Male Entrants 38,417
Total Starters 65,638
Total Female Starters 33,686
Total Male Starters 31,952
Total Finishers 65,492
Total Female Finishers 33,599
Total Male Finishers 31,893
International Entrants UK
New Zealand
US
Ireland
China
Singapore
Germany
Japan
Italy
Canada
France
Other
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Our Audience
Gender 0%
Female 51%
Male 49%
Gender Comparison
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
00-12 13-15 16-19 20-29 30-39 40-49 50-59 60-69 70-79 80-99
Female
Male
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03 Charity
Charity Program Online Fundraising Platform everydayhero (EDH) was appointed to create a personalised, web-based fundraising system for the event. The online system was promoted to all participants as the easiest way to raise money. The system was used to calculate the total amount of money raised across all charity organisations. The online fundraising system was accessed directly from the event website through the Funds Raised tally, where participants were directed to the event microsite on everydayhero. The platform has the following features; Allowed participants to choose their favourite charity, then create and personalise their own fundraising website page Participants each had a unique website link which they could send onto their friends and family to seek sponsorship The participants’ fundraising page had a fundraising tally, and a personalised target. Participants’ could create their own blog to update friends on their progress. If a participants’ favourite charity did not appear on the website, they could request it to be added. everydayhero would then sign up the charity. The City2Surf provided entrants with the option of a one-off donation or to enquire about fundraising for one of the charities listed in the entry process. In total this donation raised $215,556.83 for our selected charities. Upon combining this with all funds raised through everydayhero donation pages, $4,454,879.71 was raised. Gold Charity Program The Gold Charity Program encompasses two key components where charities can be featured during the registration process and opt to have Gold Charity runners represent their charity in the event. Each Gold Charity runner aims to raise $1,000.
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Charity
Fundraising Totals
Overall Total
The overall total funds raised for the City2Surf campaign was $ 4,454,879.71.
Online Fundraising Results
8,190 hero pages were created in this year’s event with 65% of those pages being active, to raise a total of $4,239,322.88 for 363 of the 852 registered charities.
The top fundraising charities were:
• The Children’s Hospital at Westmead and Bear Cottage- $357,235.37
• Starlight Children’s Foundation- $263,702.84
• beyondblue- $240,411.83
• Cure Brain Cancer Foundation- $154,697.25
• Alzheimer’s Australia NSW- $154,697.25
Collectively these charities raised a total of $1,171,046.16
One-off Donations Results
During the registration process entrants were given the chance to donate an amount of their choosing to a list of registered charities.
This year 7,356 participants donated a total of $ 215,556.83 funds upon registering.
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Charity
Top 5 Individual Fundraisers
Name Charity Amount Raised
Neil Perry Starlight Children's Foundation $100,394
David Harvey Humpty Dumpty Foundation $28,063.20
Aileen Liu Giant Steps Sydney - A school for children with Autism
$25,736.50
Adrian James Hondros
Fair Go Australia $22,504.70
David Wright Sydney Children's Hospital Foundation
$22,475.30
Top 5 Team Fundraisers
Team Name Charity Amount
Raised
Team Navarra Venues Alzheimer's Australia NSW $131,248
Team Cure Brain Cancer
Cure Brain Cancer Foundation $130,714.41
Rockpool Foundation Starlight Children's Foundation $129,967.25
Team beyondblue: City2Surf
beyondblue $91,896.53
#TEAMEMPR Starlight Children's Foundation $82,583.29
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04 Partners
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Westpac
Editorial Feature Appeared in The Sun Herald, Sunday May 31
The Sun Herald
Readership: * 766,000
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
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Editorial Feature Appeared on smh.com.au May 31
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Westpac
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Media Feature
• DATE: 21 June, 2015
• CHANNEL: Channel 7 Sydney - Sunrise
• TIME: 9:09am
• DURATION: 2.20 mins
• REPORTER: Nuala Hafner
• AUDIENCE: 556,000
• DISTRIBUTION: National
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Westpac
https://www.hightail.com/download/bXBaeFVkNmNIcWRDaDhUQw
Summary: Regular Segment: Weather with Nuala Hafner, Channel 7. Hafner reports from the Run Out Loud Festival. Rachael Finch, Westpac Ambassador talks about her time for the run, noting that the Westpac Lifesaver Rescue Helicopter service will also run. Interviwees: Rachael Finch, Westpac Ambassador
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Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Westpac
Media Feature
• DATE: 21 June, 2015
• CHANNEL: Channel 7 Sydney - Sunrise
• TIME: 9:33am
• DURATION: 1.35 mins
• REPORTER: Nuala Hafner
• AUDIENCE: 435,000
• DISTRIBUTION: National
https://www.hightail.com/download/bXBaeFVkNmNIcWRDaDhzz
Summary: Hafner reports from the Run Out Loud Festival, which finishes at Bondi. Rachael Finch, Westpac Ambassador and Hot Dub Time Machine, DJ talk about their favourite songs to run to. Interviwees: Hot Dub Time Machine, DJ, Rachael Finch, Westpac Ambassador
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Westpac
Editorial Feature Appeared on smh.com.au July 19
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
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Editorial Feature Appeared on smh.com.au July 19
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Westpac
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Editorial Feature Appeared on smh.com.au July 5
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Westpac
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Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Westpac
Media Feature
• DATE: 09 August, 2015
• CHANNEL: Channel 7 Sydney – Weekend
Sunrise
• TIME: 7:15am
• DURATION: 2.49 mins
• REPORTER: Andrew O’Keefe and Edwina Bartholomew
• AUDIENCE: 138,000
• DISTRIBUTION: National
https://www.hightail.com/download/bXBieEVaMGtveE1VV01UQw
Summary: Regular Segment: Weather Report with James Tobin live from Bondi Beach for the City2Surf. He is joined by Rachael Finch, City2Surf Ambassador, ahead of her first event. Interviewees: Rachael Finch, Westpac City2Surf Ambassador Visual: Inner Health for Kids, Westpac
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Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Westpac
Media Feature
• DATE: 09 August, 2015
• CHANNEL: Channel 7 Sydney – Weekend
Sunrise
• TIME: 9:07am
• DURATION: 3.08 mins
• REPORTER: Andrew O’Keefe and Edwina Bartholomew
• AUDIENCE: 545,000
• DISTRIBUTION: National
https://www.hightail.com/download/bXBieEVaMGs3N0JwdmNUQw
Summary: Regular Segment: Weather Report with James Tobin live from Bondi Beach for the City2Surf. He is joined by Ky Hurst, Ironman. Hurst says he's running with a bunch of kids for the Westpac Life Saver Rescue Helicopter. Ryan Phelan, Sports Presenter mentions that the St John Ambulance is getting a workout treating people who've spent an hour on the Gravitron at the Royal Easter Show, noting that a lot of Gatorade is being expelled. Interviewees: Ky Hurst, Ironman Visual: Inner Health for Kids, Westpac
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Countdown Advertising Appeared in The Sun Herald, Sunday June 14
The Sun Herald
Readership: * 766,000
City2Surf
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
Westpac
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City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald, Sunday June 21
The Sun Herald
Readership: * 766,000
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Westpac
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City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald, Sunday June 21
The Sun Herald
Readership: * 766,000
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Westpac
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Countdown Advertising Appeared in The Sun Herald, Sunday August 2
The Sun Herald
Readership: * 766,000
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Westpac
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Post Event Wrap Appeared in The Sun Herald, Monday August 10
The Sun Herald
Readership: * 766,000
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Westpac
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6 Weeks To Go eDM: Westpac used the 6 weeks to go eDM to advise
Runners, ambassadors Ky Hurst and Rachel
Finch will be at the start area to help prepare for
the race.
Sent: Sunday June 28
City2Surf
Westpac
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Solus eDM: 4 weeks to go The Solus eDM was used to promote the on course and finish area activations that will be present on race day
Sent: Thursday 6 August
City2Surf
Westpac
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3 Weeks to go eDM: The 3 weeks to go eDM was used to promote the
Red Zone for VIP Westpac customers
Sent: Sunday July 19
City2Surf
Westpac
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Solus eDM: 1 week to go The 1 week Solus eDM was used as a final push to let runners know what they can expect to see on course and finish
Sent: August 2
City2Surf
Westpac
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Designated Westpac page
Westpac Widget on homepage
City2Surf
Westpac
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Social Media: Posted: July 10/June 21
City2Surf
Westpac
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Westpac
Website Results
Website Web Banner
Date Added: 31/5/2015
Date Removed: 23/8/2015
Click Throughs: 7,811
Results Page Web Banner
Date Added: 9/8/2015
Date Removed: 23/8/2015
Click Throughs: 220
Logo Partners Page Click Throughs: 669
Website Footer Click Throughs: 825
Results Page Footer Click Throughs: 214
City2Surf
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adidas
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jul 2014. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), June 2014.
City2Surf City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald, Sunday June 21
Readership: * 766,000
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adidas
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jul 2014. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), June 2014.
City2Surf Countdown Advertising Appeared in The Sun Herald, Sunday June 28
The Sun Herald
Readership: * 766,000
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adidas
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jul 2014. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), June 2014.
City2Surf Post Event Wrap 16 page Event Guide Appeared in The Sun Herald, Sunday June 21
Readership: * 766,000
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adidas
10 Weeks To GO eDM: Adidas use d the 10 weeks to go eDM to promote the new Ultra Boost
Sent: Sunday May 31
City2Surf
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adidas
6 Weeks To GO eDM: Adidas use d the 6 weeks to go eDM to
promote the new Ultra Boost
Sent: Sunday June 28
City2Surf
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adidas
3 Weeks To Go eDM: Adidas use d the 3 weeks to go eDM to promote
the new Ultra Boost
Sent: Sunday July 19
City2Surf
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adidas
Results eDM: Adidas use d the results eDM to congratulate
runners on completing City2Surf and promote
Adidas social
Sent: Sunday August 9
City2Surf
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adidas
Health and Fitness Expo eDM:
Sent: Friday July 24
City2Surf
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adidas
Social Media:
Posted: August 7/July 29/July 23/July 16
City2Surf
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adidas
Website Results
Website Web Banner
Date Added: 31/5/2015
Date Removed: 28/6/2015
Click Throughs: 877
Results Page Web Banner
Date Added: 9/8/2015
Date Removed: 23/8/2015
Click Throughs: 240
Logo Partners Page Click Throughs: 690
Website Footer Click Throughs: 784
Results Page Footer Click Throughs: 241
City2Surf
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Countdown Advertising Appeared in The Sun Herald, Sunday July 7
The Sun Herald
Readership: * 766,000
Singapore Airlines
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
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Singapore Airlines
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald, Sunday June 21
Readership: * 766,000
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Singapore Airlines
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf Post Event Wrap 16 page Event Guide Appeared in The Sun Herald, Sunday June 21
Readership: * 766,000
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Singapore Airlines
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf Countdown Advertising Appeared in The Sun Herald, Sunday July 26
The Sun Herald
Readership: * 766,000
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Singapore Airlines
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf Post Event Wrap Appeared in The Sun Herald, Monday August 8
The Sun Herald
Readership: * 766,000
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6 Weeks To Go eDM: Singapore Airlines used the 6 weeks to go eDM to promote the launch of it’s new Premium Economy
Sent: Sunday June 28
Singapore Airlines
City2Surf
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3 Weeks To Go eDM: Singapore Airlines used the 3 weeks to go
eDM to promote the launch of it’s new
Preminum Economy
Sent: Sunday July 19
Singapore Airlines
City2Surf
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1 Week To Go eDM: Singapore Airlines used the 1 week to go
eDM to offer an exclusive fare to City2Surf
Participants
Sent: Sunday August 2
Singapore Airlines
City2Surf
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Results eDM: Singapore Airlines used the Results
eDM to offer an exclusive fare to City2Surf
Participants
Sent: Sunday August 9
Singapore Airlines
City2Surf
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Singapore Airlines
Website Results
Website Web Banner
Date Added: 12/7/2015
Date Removed: 23/8/2015
Click Throughs: 2,819
Logo Partners Page Click Throughs: 330
Website Footer Click Throughs: 718
Results Page Footer Click Throughs: 186
City2Surf
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BMW
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald, Sunday June 21
Readership: * 766,000
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Countdown Advertising Appeared in The Sun Herald, Sunday July 12
The Sun Herald
Readership: * 766,000
BMW
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
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Post Event Wrap Appeared in The Sun Herald, Monday August 10
The Sun Herald
Readership: * 766,000
BMW
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
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10 Weeks To Go eDM: BMW used the eDM benefits to promote the BMW
Sprint and encourage participants to register for
their chance to win a BMW Intensive Driving
Experience
Sent: Sunday May 31
BMW
City2Surf
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6 Weeks To Go eDM: BMW used the eDM benefits to promote the
BMW Sprint and encourage participants to
register for their chance to win a BMW
Intensive Driving Experience
Sent: Sunday June 28
BMW
City2Surf
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Solus eDM: BMW used the eDM benefits to promote
the BMW Sprint and encourage
participants to register for their chance to
win a BMW Intensive Driving Experience
Sent: Wednesday July 15
BMW
City2Surf
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1 Week To Go eDM: BMW used the eDM benefits to promote
the BMW Sprint and encourage participants
to register for their chance to win a BMW
Intensive Driving Experience
Sent: Sunday August 2
BMW City2Surf
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Results eDM: The results eDM was used to announce the
winnder’s of the City2Surf BMW Sprint
Sent: Sunday August 9
BMW City2Surf
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Health and Fitness Expo eDM:
Sent: Friday July 24
BMW City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
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Social Media:
Posted: July 17/July 4
BMW City2Surf
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BMW
Website Results
Website Web Banner
Date Added: 28/6/2015
Date Removed: 26/7/2015
Click Throughs: 1349
Results Page Web Banner
Date Added: 9/8/2015
Date Removed: 23/8/2015
Click Throughs: 92
BMW Page Web Banner’s
Banner 1
Date Added: 24/6/2015
Click Throughs: 83
Banner 2
Date Added: 24/6/2015
Click Throughs: 68
Banner 3
Date Added: 24/6/2015
Click Throughs: 73
Logo Partners Page Click Throughs: 208
Website Footer Click Throughs: 694
Results Page Footer Click Throughs: 198
City2Surf
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Countdown Advertising Appeared in The Sun Herald, Sunday May 24
The Sun Herald
Readership: * 766,000
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Airbnb
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Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald, Sunday June 21
Readership: * 766,000
Airbnb
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Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf Post Event Wrap 16 page Event Guide Appeared in The Sun Herald, Sunday June 21
Readership: * 766,000
Airbnb
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4 Weeks To Go eDM: Airbnb used the 4 weeks to go eDM to
promote their service to City2Surf
participants
Sent: Sunday July 12
City2Surf
Airbnb
Fairfax Events I City2Surf Sunday 9 August 2015
91
4 Weeks To Go eDM: Airbnb is for runners and offers unique places
to stay between Hyde Park and Bondi
Sent: Sunday July 19
City2Surf
Airbnb
Fairfax Events I City2Surf Sunday 9 August 2015
92
1 Week To Go eDM: Airbnb created the ultimate runners
experience competition, a sleep over at the
iconic Bondi Lifesaving Club plus entries to
the NYC Marathon
Hero Story
Sent: Sunday August 2
City2Surf
Airbnb
Fairfax Events I City2Surf Sunday 9 August 2015
93
City2Surf
Airbnb
Health and Fitness Expo eDM:
Sent: Friday July 24
Fairfax Events I City2Surf Sunday 9 August 2015
94
Website Results
Website Web Banner
Date Added: 12/7/2015
Date Removed: 23/8/2015
Click Throughs: 2,453
Airbnb Page Web Banners
Banner 1
Date Added: 13/7/2015
Date Removed: 26/7/2015
Click Throughs: 21
Banner 2
Date Added: 26/7/2015
Date Removed: 9/8/2015
Click Throughs: 11
Banner 3
Date Added: 9/8/2015
Date Removed: 23/8/2015
Click Throughs: 19
Home Page Footer Banner
Date Added: 20/5/2015
Date Removed: 19/7/2015
Click Throughs: 1,077
Logo Partners Page Click Throughs: 166
Website Footer Click Throughs: 842
Results Page Footer Click Throughs: 202
City2Surf
Airbnb
Fairfax Events I City2Surf Sunday 9 August 2015
95
Editorial Feature
‘Bondi sleepover’ competition Appeared in The Sun Herald, Sunday July 19
The Sun Herald
Readership: * 766,000
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Airbnb
Fairfax Events I City2Surf Sunday 9 August 2015
96
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Airbnb
Social Media
‘Bondi sleepover’ competition ROL Facebook Page
Video Posted: July 29 & August 3
Fairfax Events I City2Surf Sunday 9 August 2015
97
Social Media Hidden Gems Videos – ROL Facebook Page
Posts Boosted
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Airbnb
Darlinghust posted: July 21
Double Bay posted: July 23
Rose Bay posted: July 28
Fairfax Events I City2Surf Sunday 9 August 2015
98
Social Media Hidden Gems Videos – ROL Facebook Page
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Airbnb
Vaucluse posted: July 30
Bondi posted: August 4
Fairfax Events I City2Surf Sunday 9 August 2015
99
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Airbnb
Designated Page on Website
Fairfax Events I City2Surf Sunday 9 August 2015
100
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Airbnb
Web Banners on Designated Page
Celebrate the City2Surf in style with your own Bondi Beach Pad and ultimate City2Surf experience. Enjoy uninterrupted views and direct access to Australia's most iconic beach. Prize includes: - An overnight stay at North Bondi Surf Life Saving Club for 2 people - Return flights from any Australian State capital - Two invitations to the official City2Surf after party PLUS - Entry for 2 to the 2015 New York City Marathon - Return flights to New York - 5 nights accommodation in New York Enter here
Slider Position on Homepage
Fairfax Events I City2Surf Sunday 9 August 2015
101
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Editorial Feature
4 Weeks To Go eDM
Hero Story
Sent: Sunday July 12
Airbnb
Event Guide - Editorial ‘Dress up and Win’ competition
16 page Event Guide Appeared in The Sun Herald,
Sunday June 21
Readership: * 766,000
Fairfax Events I City2Surf Sunday 9 August 2015
102
Fairfax Events I City2Surf Sunday 9 August 2015
103
Fairfax Events I City2Surf Sunday 9 August 2015
104
Fairfax Events I City2Surf Sunday 9 August 2015
105
Rebel
City2Surf City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald, Sunday June 21
Readership: * 766,000
Fairfax Events I City2Surf Sunday 9 August 2015
106
Rebel
City2Surf Post Event Wrap 16 page Event Guide Appeared in The Sun Herald,
Sunday June 21
Readership: * 766,000
Fairfax Events I City2Surf Sunday 9 August 2015
107
Rebel
4 Weeks To Go eDM: rebel used the 4 weeks to go eDM to promote
the brand and encourage runners to get in
stores for all their running needs
Sent: Sunday July 12
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
108
Rebel
2 Weeks To Go eDM: rebel used the 2 weeks to go eDM to promote
the brand and encourage runners to get in
stores for all their running needs
Sent: Sunday July 26
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
109
Rebel City2Surf
Health and Fitness Expo eDM:
Sent: Friday July 24
Fairfax Events I City2Surf Sunday 9 August 2015
110
Rebel
Website Results
Website Web Banner
Date Added: 12/6/2015
Date Removed: 26/6/2015
Date Added: 24/7/2015
Date Removed: 23/8/2015
Click Throughs: 2,254
Logo Partners Page Click Throughs: 681
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
111
Rebel
City2Surf Merchandise Page on Website
Merchandise Banner on eDM’s
Fairfax Events I City2Surf Sunday 9 August 2015
112
Fairfax Events I City2Surf Sunday 9 August 2015
113
Fairfax Events I City2Surf Sunday 9 August 2015
114
Countdown Advertising Appeared in The Sun Herald (QLD only), Sunday May 17
The Sun Herald (Sat )
Readership: * 766,000
Hydralyte
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
115
Hydralyte
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald, Sunday June 21
Readership: * 766,000
Fairfax Events I City2Surf Sunday 9 August 2015
116
Hydralyte
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
City2Surf Post Event Wrap 16 page Event Guide Appeared in The Sun Herald, Sunday June 21
Readership: * 766,000
Fairfax Events I City2Surf Sunday 9 August 2015
117
Hydralyte
4 Weeks To Go eDM: Hydralyte used the 4 weeks to go eDM to
remind participants to replace lost
electrolytes with Hydralyte Sports
Sent: Sunday July 12
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
118
Hydralyte
2 Weeks To Go eDM: Hydralyte used the 2 weeks to go eDM to
Provide information of the required Hydralyte
dosage
Sent: Sunday July 26
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
119
Hydralyte
City2Surf Health and Fitness Expo eDM:
Sent: Friday July 24
Fairfax Events I City2Surf Sunday 9 August 2015
120
Hydralyte
City2Surf Social Media:
Posted: August 7/August 3
Fairfax Events I City2Surf Sunday 9 August 2015
121
Hydralyte
Website Results
Website Web Banner
Date Added: 21/6/2015
Date Removed: 5/7/2015
Click Throughs: 793
Hydralyte Page Voucher Banner
Date Added: 8/4/2015
Click Throughs: 104
Home Page Footer Banner
Date Added: 19/5/2015
Date Removed: 31/8/2015
Click Throughs: 420
Logo Partners Page Click Throughs: 493
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
122
Fairfax Events I City2Surf Sunday 9 August 2015
123
Post Event Wrap Appeared in The Sun Herald (QLD only), Sunday April 19
The Sun Herald (Sat )
Readership: * 766,000
Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014
Sydney Water
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
124
10 Weeks To Go eDM: Sydney Water used the 10 weeks to go eDM to
remind participants to stay hydrated throughout
the race
Sent: Sunday May 31
Sydney Water
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
125
Website Results
Website Web Banner
Date Added: 5/7/2015
Date Removed: 12/7/2015
Click Throughs: 365
Logo Partners Page Click Throughs: 710
Sydney Water
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
126
Fairfax Events I City2Surf Sunday 9 August 2015
127
Sheraton on the Park
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jul 2014. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), June 2014.
City2Surf Countdown Advertising Appeared in The Sun Herald, Sunday May 31 The Sun Herald Readership: * 766,000
Fairfax Events I City2Surf Sunday 9 August 2015
128
Sheraton on the Park
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jul 2014. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), June 2014.
City2Surf City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald,
Sunday June 21
Readership: * 766,000
Fairfax Events I City2Surf Sunday 9 August 2015
129
Sheraton on the Park
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jul 2014. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), June 2014.
City2Surf Post Event Wrap 16 page Event Guide Appeared in
The Sun Herald, Sunday June 21
Readership: * 766,000
Fairfax Events I City2Surf Sunday 9 August 2015
130
Sheraton on the Park
8 Weeks To Go eDM: Sheraton used the 8 weeks to go encourage
participant to recharge with their luxurious
benefits
Sent: Sunday June 14
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
131
Sheraton on the Park
4 Weeks To Go eDM: Sheraton used the 8 weeks to go encourage
participant to recharge with their luxurious
benefits
Sent: Sunday July 12
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
132
Sheraton on the Park
2 Weeks To Go eDM: Sheraton used the 8 weeks to go encourage
participant to recharge with their luxurious
benefits
Sent: Sunday July 12
City2Surf
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133
Sheraton on the Park
Social Media:
Posted: August 2
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
134
Sheraton on the Park
Website Results
Website Web Banner
Date Added: 28/6/2015
Date Removed: 12/7/2015
Click Throughs: 1669
Results Web Banner
Date Added: 9/8/2015
Date Removed: 23/8/2015
Click Throughs: 59
Accommodation Page
Book now button
Click Throughs: 208
Logo Partners Page Click Throughs: 647
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
135
Fairfax Events I City2Surf Sunday 9 August 2015
136
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jul 2014. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), June 2014.
Seiko
City2Surf Countdown Advertising Appeared in The Sun Herald, Sunday May 10 The Sun Herald Readership: * 766,000
Fairfax Events I City2Surf Sunday 9 August 2015
137
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jul 2014. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), June 2014.
Seiko
City2Surf Post Event Wrap Appeared in The Sun Herald, Sunday May 10 The Sun Herald Readership: * 766,000
Fairfax Events I City2Surf Sunday 9 August 2015
138
8 Weeks To Go eDM: Seiko used the 8 weeks to go eDM to
celebrate 50 yrs of driver’s watch evolution
Sent: Sunday June 14
Seiko
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
139
Website Results
Website Web Banner
Date Added: 12/7/2015
Date Removed: 26/7/2015
Click Throughs: 447
Results Web Banner
Date Added: 9/8/2015
Date Removed: 23/8/2015
Click Throughs: 45
Logo Partners Page Click Throughs: 651
Seiko
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
140
Fairfax Events I City2Surf Sunday 9 August 2015
141
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jul 2014. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), June 2014.
ORIX
City2Surf Post Event Wrap Appeared in The Sun Herald, Sunday May 10
The Sun Herald
Readership: * 766,000
Fairfax Events I City2Surf Sunday 9 August 2015
142
ORIX
3 wks To Go eDM: ORIX used the 3 weeks to go eDM to
promote their car leasing service
Sent: Sunday May 24
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
143
ORIX
Website Results
Website Web Banner
Date Added: 31/5/2015
Date Removed: 14/6/2015
Click Throughs: 610
Logo Partners Page Click Throughs: 602
City2Surf
Fairfax Events I City2Surf Sunday 9 August 2015
144
Fairfax Events I City2Surf Sunday 9 August 2015
145
Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jul 2014. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), June 2014.
Coates Hire
City2Surf Post Event Wrap Appeared in The Sun Herald, Sunday May 10 The Sun Herald Readership: * 766,000
Fairfax Events I City2Surf Sunday 9 August 2015
146
Coates Hire
City2Surf Social Media: Posted: August 6
Fairfax Events I City2Surf Sunday 9 August 2015
147
Sponsor One Liners The below one liners were read out at the start by the event MC
START
As the presenting partner, Westpac is proud to continue its support of the Brisbane Times City2South 2015 Join Westpac Ambassador Rachel Finch in the Westpac warm up at the start line! Cool down on course with the Westpac Misting Tunnel and get refreshed for the rest of the race!
BMW would like to wish all competitors good luck today in the BMW Sprint. Remember – if you’re the fastest up Highgate Hill, you could win a BMW Driving Experience and a brand new BMW 1 Series for a week. Get ready to Go One Better.
Fly Through Singapore, Fast-Forward to the World, with Singapore Airlines - celebrating Singapore's 50th birthday this year. Singapore Airlines. A great way to fly
Energy takes over with adidas Boost technology. Boost your run with adidas
Rebel wishes all runners the best of luck in today’s City2South We hope you are in the zone and ready to run!
Lemon Lime flavoured Hydralyte Sports will be available in the orange branded cups at all aid stations- be sure to pick one up & remain hydrated during the race.
Style and Comfort Guaranteed at the Four Points by Sheraton Brisbane
An ORIX Novated Lease can save you thousands of dollars on both the purchase and running costs of your new vehicle. ORIX: Simply Smarter Leasing
The event has been made possible thanks to the go via network, giving safe access to the participants along the Go Between Bridge.
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Sponsor One Liners The below one liners were read out at the start by the event MC
FINISH
Westpac congratulates all participants on finishing the 2015 City2South. Your Race, your way. Westpac customers, come and join the after party in the Westpac Red Zone
Congratulations on finishing the 2015 City2South! Don’t forget to check how you went in the BMW Sprint, you may be the lucky winner of a BMW Driving Experience and a brand new BMW 1 Series for a week!
Fly Through Singapore, Fast-Forward to the World, with Singapore Airlines - celebrating Singapore's 50th birthday this year. Singapore Airlines. A great way to fly
Energy takes over with adidas Boost technology. Boost your run with adidas.
rebel wants to congratulate all who ran today, whether achieving a personal best or running just for fun! rebel’s the place where you will find all your training and fitness needs. Be sure to stop by and pick up your official merchandise at the rebel Marquee
Be sure to pick up a cup of Hydralyte Sports from the Hydralyte crew under their marquees- replace that lost fluid and electrolytes without the excess sugar.
Style and Comfort Guaranteed at the Four Points by Sheraton Brisbane
An ORIX Novated Lease can save you thousands of dollars on both the purchase and running costs of your new vehicle. ORIX: Simply Smarter Leasing
For an easier and more convenient way to make better connections use the go via network.
Fairfax Events I City2Surf Sunday 9 August 2015
05 Merchandise
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Merchandise
Men's Supernova Short Sleeved Tee
• Main Material: Double knit mesh, 100% Polyester, 125gm
• Colour: White/ Solar Red/ Dark Grey Marle
• Available in S, M, L, XL, 2XL
Men’s Supernova Short Sleeved Tee
• Main Material: Double knit mesh, 100% Polyester, 125gm
• Colour: Night Sky/ Solar Red/ White
• Available in S, M, L, XL, 2XL
Men’s Supernova Long Sleeve Tee
• Main Material: 1x1 Rib, 95% Polyester/ 5% Elastane, 160g
• Colour: Dark Grey Heather/ Solar Red/ White
• Available in XS, S, M, L, XL
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Men’s Supernova Singlet
• Main Material: Double knit mesh, 100% Polyester, 125gm
• Colour: DGM Solid Grey/ Night Sky
• Available in S, M, L, XL, 2XL
Men’s Graphic Event Tee
• Main Material: Jersey, 70% Cotton/30% Polyester, 170g
• Colour: Prime Blue/ Acid Jazz
• Available in S, M, L, XL, 2XL
Unisex Running Cap
• Main Material: Microfibre, 100% Polyester
• Colour: White/ Navy
• One size fits all.
Merchandise
The highest selling men’s item was the supernova singlet and the men’s graphic event tee was the second most popular men’s item. The highest selling item overall was the unisex running cap with 305 purchased.
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Women’s Supernova Fit Tee
• Main Material: Interlock, 100% Polyester, 140gm
• Colour: Flash Pink/ Night Sky/ White
• Available in XS, S, M, L, XL
Women’s Supernova Fit Tank
• Main Material: Interlock, 100% Polyester, 140gm
• Colour: Flash Orange/ Black
• Available in XS, S, M, L, XL
Women’s Supernova Fit Tank
• Main Material: Interlock, 100% Polyester, 140gm
• Colour: Clear Sky/ Black
• Available in XS, S, M, L, XL
Merchandise
The most popular women’s item was the supernova fit tee, while the women’s performance singlet in blue was the second highest selling item.
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• Women’s Graphic Event Tee
• Main Material: Jersey, 70% Cotton/30% Polyester, 170g
• Colour: White/ Blast Blue/ Ultra glow
• Available in XS, S, M, L, XL
• Women’s Supernova Long Sleeve Tee
• Main Material: 1x1 Rib, 95% Polyester/ 5% Elastane, 160gm
• Colour: Vista Grey/ Flash Orange/ White
• Available in XS, S, M, L, XL
Merchandise
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Volunteers, marshals and event crew were again decked out in bright red and yellow shirts to ensure they were easily identifiable
while on course.
Herald Harrier Singlets
Volunteer/Marshal/Event Crew Tees
This year ‘s men’s Harriers singlet was black with white detailing and the women’s singlet matched the official event merchandise with the supernova fit tank in clear sky with black detailing.
Merchandise
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Fairfax Events I City2Surf Sunday 9 August 2015
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PR Stunt An appearance was made by Youtube sensation Carson Dean in Bondi ahead of the City2Surf event.
Carson performed his famous treadmill routine whilst wearing the Men’s Graphic Event Tee.
Merchandise
In the two weeks leading up to City2Surf, promotional staff hit
the streets of Sydney city to distribute City2Surf flyers
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eDM’s Official Merchandise was also the hero story in the post-event period.
eDM sent date: 9th August
A web banner was included on the following Countdown eDM’s:
10 Weeks to Go
8 Weeks to Go
6 Weeks to Go 4 Weeks to Go 3 Weeks to Go 2 Weeks to Go 1 Weeks to Go
Merchandise
Fairfax Events I City2Surf Sunday 9 August 2015
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Merchandise
Merchandise was also featured in countdown eDMs which were targeted at those in our Corporate Team program. As shown in the images, merchandise was advertised in the 3 weeks to go eDM and also in the 5 weeks to go eDM.
Fairfax Events I City2Surf Sunday 9 August 2015
06 HEALTH & FITNESS
EXPO
The HEALTH AND FITNESS EXPO for Sun Herald City2Surf presented by Westpac is returning to the Royal Hall of Industries, Sydney in 2015. Forming a major part of the event weekend, the Expo provides our visitors with vital products and information, delivering and engaging pre event experience and the opportunity for you to interact with the participants. Admission to the Expo is free. 40,000 Participants must attend the event to collect their race packs, giving you guaranteed traffic. Friends, family and sporting enthusiasts also attend over the 3 day event.
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Fairfax Events I City2Surf Sunday 9 August 2015
This year, The Health & Fitness Expo had its own event social media page attached to the Run Out Loud Page.
The point of the page was to raise awareness for the content at the event, and to encourage an interaction with the products and businesses invested in the expo.
161
HEALTH & FITNESS EXPO –
NEW INITIATIVES
Image
SOCIAL MEDIA – EXPO EVENT PAGE
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HEALTH & FITNESS EXPO –
NEW INITIATIVES
SOCIAL MEDIA – EXPO EVENT PAGE
To encourage the joining of this page, incentivised competitions were run with a product offered by exhibiting business. Competitions were posted on the Run Out Loud Facebook page encouraging visitors to join the event page to win. An example above.
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HEALTH & FITNESS EXPO –
NEW INITIATIVES
DOWNLOADLE EVENT GUIDE
Downloadable Event Guide from the Expo Webpage.
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HEALTH & FITNESS EXPO –
NEW INITIATIVES
SHOW FEATURES
FEATURES AT THE SHOW FOR VISITOR ENGAGEMENT. • MAJOR SHOW PRIZE • WHEELCHAIR SPORTS NSW • WHEELCHAIR BASKETBALL
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HEALTH & FITNESS EXPO –
NEW INITIATIVES
SHOW FEATURES
FEATURES AT THE SHOW FOR VISITOR ENGAGEMENT.
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HEALTH & FITNESS EXPO
FLOOR PLAN
Fairfax Events I City2Surf Sunday 9 August 2015
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HEALTH & FITNESS EXPO
PROSPECTUS – SNAP SHOT (UNCUSTOMISED)
Fairfax Events I City2Surf Sunday 9 August 2015
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HEALTH & FITNESS EXPO
FOOT TRAFFIC
Fairfax Events I City2Surf Sunday 9 August 2015
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HEALTH & FITNESS EXPO
SHOW IMAGES - ENTRANCE
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HEALTH & FITNESS EXPO
SHOW IMAGES - CONTENT
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HEALTH & FITNESS EXPO
SHOW IMAGES - CONTENT
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HEALTH & FITNESS EXPO
SHOW IMAGES - CONTENT
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HEALTH & FITNESS EXPO
EXHIBITOR LIST
Fairfax Events I City2Surf Sunday 9 August 2015
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HEALTH & FITNESS EXPO
EXHIBITOR LIST
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HEALTH & FITNESS EXPO
EXHIBITOR LIST
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HEALTH & FITNESS EXPO
EXHIBITOR LIST
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HEALTH & FITNESS EXPO
EXHIBITOR LIST
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HEALTH & FITNESS EXPO
EXHIBITOR LIST
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HEALTH & FITNESS EXPO
EXHIBITOR LIST
Fairfax Events I City2Surf Sunday 9 August 2015
07 Marketing
Strategy
180
Overview
The Sun-Herald City2Surf presented by Westpac returned for its 45th year in 2015. The campaign was re-branded as part of the new Run Out Loud Fitness & Music Series marketing campaign focusing on the new entertainment element of the event.
An integrated 20 week marketing campaign was launched on March 18th, comprising print, online, radio, tv, social media, EDMs, outdoor and partner databases including sponsors, charities, Fairfax partnerships and local groups
Objectives
Communicate new music and on course entertainment offering as part of the Run Out Loud strategy in order to:
• Drive increased entries to new users
• Increase consumer satisfaction and year on year customer retention
• Drive charity donations to support the community
• Communicate a proposition that cements the events as a national series.
Key Message
This year, The Sun-Herald City2Surf presented by Westpac is amping up. Leave your headphones at home
because we’re providing the tunes every step of the way.
Pound the pavement and pump up the volume with live entertainment including international DJ Hot Dub
Time Machine, at the world’s largest fun run. Join us as we help raise over $5 million for charity.
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Campaign
Positioning
The Run Out Loud series promotes fun, family friendly, community events that are inclusive for everyone.
Run Out Loud creates a shared running and music experience for participants that will resonate with them
throughout the entire course....
The highest quality running events that offer the best music and on course entertainment to carry you through
from start to finish.
Target Market
3 biggest motivators to race: 1. Challenge Myself, 2. Get fit, 3. Improve my time
Biggest driver of satisfaction post race: 1.The atmosphere, 2. Friendly Vibe
Primary audience
• Active minded, healthy lifestyle lovers that are looking for a fun, community experience to be part of
• Personally motivational and use the events as a platform to support and motivate them to achieve their goals
• Women, families and team entries
Secondary audience
• People that are already doing our events like to run
• Those who are already aware of the event, in training and participate each year
• Weekend warriors, sports lovers & members of run, fitness & sports clubs who love the thrill of event day
Logos & icons
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Communications Strategy
Various channels were be used to deliver the 20 week marketing campaign.
Key dates
Special Launch Price - Entries now open (August 11, 2014 – April 10)
Early Bird Price – Early Bird available (April 11 – June 26)
Standard Entry Price – Enter now (June 27 – July 29)
Late Entry Price – Last chance to enter (July 30 – August 8)
Expo (August 6 – August 8)
City2Surf (August 9)
Thank you and post-event wrap-up (August 10)
20 WEEKS OUT 12 WEEKS OUT POST EVENT
• Advertising across the Fairfax print & digital network
• Social media content
• EDMs to NSW database
• Large scale print campaign in related masthead
• Editorial and PR • Social media &
digital paid advertising
• Countdown EDMs to participants
• Advertising across • Regional Fairfax print
network
• Outdoor advertising
• Media partner promotions
• Partner database
integration
• Event wrap up in related masthead
• Event images & video
Fairfax Events I City2Surf Sunday 9 August 2015
Communication Plan
The event creative was refreshed for the 2015 to communicate cross promotional aspect of the event and appeal to a broader market. This creative is strong and offers to a mass market, striking and colorful graphics were used to produce a contemporary look and feel.
All creative and press advertisements were designed by the Fairfax Media art studio.
PLATFORM REACH VALUE
PRESS 2,604,000 $3,101,056
PR 43,401,494 $25,184,904
DIGITAL 4,944,000 $1,806,000
SOCIAL 4,317,185 $15,000
ENEWSLETTERS 237,309
OUTDOOR $400,000
PARTNERS 3,000,000
MEDIA PARTNERS 2,167,000 $450,000
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Run Out Loud Launch
The launch of the Run Out Loud (ROL) Fitness and Music festival was executed over a 2 day period. The confirmed activity utilised various promotional channels across the Fairfax network and additional external
platforms to ensure maximum impact and national reach.
Run Out Loud Launch (April 18-19)
Website Press Digital Social Media
eDM Newsagency PR
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PR – Media Coverage
Through pitches, interviews and photo opportunities with Westpac ambassadors, charity ambassadors, participants and media partner talent ESP generated widespread media coverage via radio, TV, Print and online. ESP was able to leverage their unique relationships with adidas talent to secure strong editorial outcomes for both The Sun-Herald, media partners and beyond. 426 media stories were generated across TV, print and radio, with the majority of coverage in The Sun-Herald. The breakdown is below (online articles - including stories and what’s on listings were not assessed):
- Print: 223
- TV : 92 -Radio: 111
Key Highlights
Total coverage: - Reach: 43,401,494 Value: $25,184,904
T
A quirky and creative strategy to leverage international talent, Carson Dean to generate coverage in the lead up to the event. Carson Dean’s media tour produced impressive editorial outcomes across television, online, radio and print. The media tour generated $3,460,626 in PR value (print, radio and TV) and had a total reach of 1,405,630 across traditional media and more than 545,659 on social media. Carson appeared on the following programs: -Weekend Today - Sunrise - The Daily Edition - The Sydney Morning Herald - SMH Digital - Sydney Morning Herald - Austereo - YouTube Hits
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PR – Media Coverage
Channel 7 Weather Cross To help launch the new Run Out Loud series nationally 6 weather crosses with Weekend Sunrise took place in June 2015. Talent included DJ Hot Dub Time Machine, Westpac ambassador Rachael Finch, charity entrants, warm up entertainers and quirky entrants.
Event Day Sunrise Live Broadcast Live coverage of the event came from Channel 7 on event day. The crosses with James Tobin & Sam Mac were scheduled to feature pre-arranged interviews with Rachael Finch, Ky Hurst, Ryan “Fitzy” Fitzgerald (Nova) and the Canowindra team charity team. The on-site broadcast in Hyde Park and Bondi was coupled with a human interest piece filmed in Canowindra in the week prior. Australian runner, Eloise Wellings assist ed Ryan Phelan for the OB desk to at the finish line with ‘expert’ commentary.
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Digital
The City2Surf was heavily promoted online, utilising the vast array of digital channels and high audience reach in the Fairfax network. Digital adverts received extensive exposure on smh.com.au and also ran through the Fairfax digital network of 270 websites.
Total: Reach: 4,944,000 Value: $1,806,000
Dates Medium Clicks Impressions Monthly unique users
18/04 smh.com.au
Homepage takeover 3,305 1,731,731 n/a
25/07 smh.com.au
Homepage takeover 2,359 1,853,849 n/a
08/05 – 09/08 Desktop 14,585 11,809,368 3,471,000
19/05 – 09/08 Tablet 42,370 5,734,729 739,000
08/05 – 09/08 Mobile 15 25,432 734,000
Total 62,643 21,155,109 4,944,000
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Organic Social Media
Weekly organic and paid social media posts were executed through the Run Out Loud social media pages within the 12 week campaign period. The Run Out Loud social channels were promoted through eDM communication, event website, media partners and sponsors to increase traffic, reach and awareness.
Organic reach - Total 12 week campaign reach: 561,182 Likes - Total increase in likes throughout the 12 week campaign: 3,663
Handle: @runoutloudau
Likes: 52,505
Hashtag: #ROL #YourRaceSydney #City2Surf
Total: Reach: 561,182
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Social Media
Handle: @runoutloudau
Likes: 52,505
Hashtag: #ROL #YourRaceSydney #City2Surf
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Handle: @runoutloudau
Followers: 1,750
Hashtags: #ROL #YourRaceSydney #City2Surf
Social Media
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Videos: 31
Subscribers: 28
Total views: 10,067
Social Media
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Paid Social Media
A paid digital media campaign was executed for City2Surf using Facebook, programmatic display and a True View video campaign to promote awareness and encourage entries to the campaign. Paid Social Actions: We saw a significant jump in page likes after commencing the paid activity . The numerous jumps in daily peaks closely coincide with when new posts commenced.
Medium Clicks Impr. Spend Conversions
Facebook 34,100 1,550,682 $10,992 813
Youtube 11,035 108,656 $1,312 7
Programmatic 12,774 5,419,210 $2,751 898
Total 57,909 7,078,548 $15,057 1718
Total: Reach: Value: $15,057,14
Insights
The audiences that were most successful for conversions were Lookalike City2Surf – Website Clicks & Competitors,
being the only audiences to achieve a cost per conversion under $10.
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E-Newsletters E-newsletters were sent to the NSW sport database as well as to the database of existing participants. A range of event key information, ambassadors, competitions, images & videos were used to engage existing customers throughout the 20 week campaign.
NSW Runner Database – 178, 300 subscribers
- 19 Mar – City2Surf Special Launch Offer
- 9 Apr – Special Launch Offer closing Friday
- 14 May – Early bird entries closing May 27
- 21 May – Last chance for early birds
- 26 May – 48 hours left for early birds
- 9 Jul – 1 month to go + dress up and win
- 17 Jul - #ROL entertainment line up announcement
- 22 Jul – 17 days to go – Last chance to save on entry
- 27 Jul – Last chance to save on entry
- 3 Aug – Last chance to win VIP after party tickets
- 7 Aug – Less than 48 hours - Last chance to enter
Participant Database – 59,009 subscribers
31 May – 10 weeks to go
14 Jun – 8 weeks to go
28 Jun – 6 weeks to go
12 Jul – 4 weeks to go
19 Jul – 3 weeks to go
26 Jul - 2 weeks to go
2 Aug – 1 week to go
24 Jul – Expo
4 Aug – Important info
9 Aug – Congratulations
Total: - Reach: 237,309
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WEEKS TO GO SEND DATE MAILING
LIST TOTAL TOTAL OPENS
TOTAL OPEN RATE %
TOTAL CLICK THROUGHS
TOTAL CLICK THROUGH
10 WEEKS TO GO 31/5/15 36,661 36,084 48.88% 4,693 9.21%
HOT DUB TIME MACHINE YOUTUBE 230
HOT DUB TIME MACHINE 40
EVENT MERCH 276
ADIDAS TRAINING PLANS 2,130
BONDI BEACH MARQUEES 224
BMW 33
TAP SYDNEY 226
ORIX 17
COURSE DETAILS 938
ITAB 48
SMS 128
FACEBOOK 88
8 WEEKS TO GO 14/6/15 38,785 33,838 46.42% 1,616 3.44%
EVERYDAY HERO MATT 24
FUNDRAISING 80
SHERATON 107
MARQUEES 312
EVENT MERCH 338
SEIKO 72
ITAB 90
SMS RESULTS 200
STAY CONNECTED 134
4 WEEKS TO GO 12/7/15 48,556 42,753 46.19% 3,506 4.98%
CITY2SURF COMPETITION 151
ENTERTAINMENT 84
BMW 429
EVENT MERCH 159
HEALTH & FITNESS EXPO EVENT PAGE 442
AIRBNB 165
HYDRALYTE 134
REBEL 131
ITAB 68
SMS RESULTS 136
STAY CONNECTED 86
SHERATON 80
FUNDRAISING 28
BODY PASS COMPETITION 73
RUN WITH SOLE 19
Participant database
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2 WEEKS TO GO 26/7/2015 53,043 43,139 44.72% 2,194 3.30%
CITY2SURF 233
NOVA 96.9 173
EVENT MERCH 177
REBEL 153
SYDNEY PHYSIO SOLUTIONS 221
STAY CONNECTED 99
SINGAPORE AIRLINES 40
SKINS 296
FUNDRAISING 28
BODY PASS 383
COURSE DETAILS 182
Participant database
3 WEEKS TO GO 19/7/2015 50,613 44,482 49.40% 3,278 4.96%
ENTER NOW 150
ENTERTAINMENT 720 HEALTH & FITNESS EXPO EVENT PAGE 481
BMW 296
EVENT MERCH 110
STAY CONNECTED 121
ITAB 90
SMS RESULTS 197
WESTPAC 361
ADIDAS 282
SINGAPORE AIRLINES 90
AIRBNB 101
FUNDRAISING 36
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Participant database 1 WEEK TO GO 2/9/2015 56,922 72,564 55.05% 86,441 23.40%
RUNNERS’ GUIDE 82,999
AIRBNB 1,366
2UE 95
EVENT MERCH 165
ADIDAS 272
BMW 119
SINGPORE AIRLINES 269
ITAB 184
SMS RESULTS 378
SKINS 301
STAY CONNECTED 182
FUNDRAISING 40
FINISHERS – CONGRATULATIONS 1 9/8/15 27,760 57,374 82.28% 56,151 61.25%%
RESULTS 47,882
FUNDRAISING 578
EVEN MERCHANDISE 2,390
ADDIDAS 218
BMW 829
GOOD LIFE 185
SINGAPORE AIRLINES 154
COATES HIRE 40
FACEBOOK 669
FINISHERS –CONGRATULATIONS 2 9/8/2015 28,316 53,458 75.71% 42,038 52.25%
RESULTS 34,258
FUNDRAISING 506
EVENT MERCH 2,125
ADIDAS 260
BMW 452
GOOD LIFE 253
SINGAPORE AIRLINES 265
COATES HIRE 56
FACEBOOK 668
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Outdoor An extensive combination of outdoor avenues were utilised for event exposure in key locations.
Direct Mail
38,000 flyers were distributed to Sydney households that have a very high and high recreational spend, including
the top 10 participant suburbs from 2014. Target audience 25-54 years.
Letter Box Drop
23,000 flyers highlighting road closures and entry details delivered to local residents on the course route in Bondi,
Waverley & Woolhara areas
Flyers & Posters
• 300 posters were distributed to cappuccino strips and entertainment precincts, including cafes, markets, music
and other relevant retail stores, community centres, laundromats, some of the uni’s and TAFEs, backpackers,
select hotels.
• Selected Rebel stores were sent 2,000 flyers and 10 posters to promote the event to customers.
• 16,000 flyers were handed out by promotional staff at in the weeks leading up to the event at Martin Place,
Circular Quay, Wynyard – both York Street and Carrington, Pitt St mall, Central Station on Eddy Avenue and
Belmore Park, Pyrmont Bridge Flyover.
Newsagencies
Digital screens & posters were displayed in 300 newsagencies throughout NSW, stores including Northern NSW
border pointing to The Sun-Herald Launch Wrap (18 & 19 Apr) and Event Guide (15 – 21 June)
Street Flags
Street Flags promoted the event around Sydney from July 15 to Aug 9.
City of Sydney – 386. Bondi – 36. Woolahara (Double Bay)- 20. Woolahara (Rose Bay) - 21
Total: Value: $400,000
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Partner Databases
Sydney Morning Herald Facebook : 467,112
SMH Facebook page also supported the campaign and posted key messages & ticket competitions
SMH Subscribers: 88,000
Listing on website, EDMs to database, press ads in SMH
SMH Members: 604,000
Inclusions in national newsletter
SMH Sport & Fitness Database: 70,000
Inclusions in national newsletter
Waratahs: 80,000
Listing on website, EDMs to database, TVC at home games
Good Life Gyms, Sydney: 10,000
Digital posters in gyms, social media posts & EDMs so database
Base Body Babes: 500,000
Promotions & ticket giveaways to Instagram database encouraging
followers to join their team.
Total: - Reach: 3,000,000
T Various Event partners were engaged to promote the events to their databases and offer a special promotions
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Partner Databases
Spotify: 7,000,000
Social media posts & inclusion in Running playlists on Spotify app
Stereosonic: 390,000
Social media posts & listing on website
BMW: 210,000
Social media posts
Westpac
Posters & flyers in Sydney branches & ATM screens.
Inclusion in EDM to database
Singapore Airlines
EDM to database
Adidas & rebel
Training tips & videos, promotion on social media.
Posters & flyers in store
Hydralyte
Digital outdoor screens. Window displays, wobblers & posters in
chemists.
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Partner Databases
Air Bnb
Created videos produced and shared through EDMs, social & website
Sydney Transport Management Centre
312 x Train Station posters, 2,200 x bus screens, listing on website & social
media
Bodypass, Executive Style, Good Food Month, Baby & Toddler Show
EDMs to databases & social posts
Run with Sole & Naked Runners Podcasts
Ticket giveaways and on air promotions
Local running clubs, sports groups, gyms & entertainment acts
Promotional messages & offers sent to databases
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Channel 7– TV: 2,500,000 30 sec TVCs - 7, 7mate, 7TWO on a mix of peak and off peak, website and social channels Sponsored billboards to run across 7/7TWO/7mate Social media posts Live event day broadcast of the event on Surise Activations on course
2UE, 2GB & 2CH – Radio: 926,000 On air ads & live liners 1 Breakfast promotion to join John & Garys team 1 Breakfast promotion to join Chris Smith Weekly 30 Sec BMAD Social media posts Homepage takeover for a week on each website
NOVA – Radio: 974,000 1 week Breakfast promotion with Surf & Turf competition with ambassadors – on air call out for listeners
to register to be a part of Team Fitzy or Team Wippa WIN Page for breakfast promotion live for 2 weeks Online competition giving away 20 x double entries over a month Live liners pushing listeners to the competition Social media mentions pre event pushing to the competition Inclusion on novafm.com.au What’s On page Cassanova ticket giveaways in Bondi Social media competition to win one of 10 $200 SKINS vouchers Fitzy & Wippa as Gun Starters Activations on course and in the Finish Area
R4YL - Print: 17,000 Full page advert and editorial promoting the event Social media & database promotions, listing on website Competition to win entries with Sydney run clubs Social media coverage of the event Free magazines distributed at the event expo Editorial coverage post event
08 Media Partners
Total: - Reach: 2, 167,000 Value: $450,000
Key partnerships were created with Channel 7, NOVA , 2UE , 2GB and R4YL magazine.
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Website
Overview of Visit Statistics –May 1 to August 26, 2015
Total Page Views
Top Pages Viewed
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Visits Overview
Sessions by Device
Sessions by Browser
Website
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Engagement Statistics
New Visitors V’s Returning Visitors Visitors by Location
Website
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Pricing Structure
Race bib postage was open to entrants who registered on or before Wednesday May 13, 2015. A total of 35,000 individuals registered before this postage cut-off date and received their bib via mail. Anyone who registered after this date was required to collect their race bib from the Health & Fitness Expo. A total of 43,614 entrants attended the Health & Fitness Expo to collect their race bib.
Race Bib Postage
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Elite Wheelchair Athletes: This Start Group is for elite wheelchair athletes only. Athletes must be in a racing chair to compete in this Start Group and who will aim to complete the course sub 38mins. Seeded: This Start Group is for athletes who aim to gain a place in the top 20. Preferred: This Start Group is for athletes who will complete the course in a qualifying time of sub 52min (men) sub 56mins (women). The Sun-Herald (SH1) Red Start: This Start Group is for athletes who will complete the course in a qualifying time of sub 70mins. The Sun-Herald (SH2) Green Start: This Start Group is for athletes who will complete the course in a qualifying time of sub 90mins. Westpac Life Saver Rescue Helicopter Charity (Green Start): This Start Group is for athletes who will complete the course in a qualifying time of sub 90mins. Gold Charity Start: For those who would like to make fundraising the focus of their event experience. Singapore Airlines Blue Start: This Start Group is the first open group with no qualifying time required. Participants wishing to run the length of the course but have no prior race time are encouraged to enter into this group. Westpac Yellow Start: This Start Group is for any runners or joggers. There is no qualifying time required for this Start Group. Back of the Pack (Orange): This Start Group is for walkers, fun groups, pushers (pushed wheelchairs and strollers). For an event listed in the table below, results can be searched for on the entry page and used to qualify automatically.
Start Groups
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This year our Corporate Team Program was revamped, with many new benefits added to each of our packages. Some key new initiatives looked to include promotional codes for our other events, to encourage cross event participation and increased accessibility to our promotional materials
and platforms. These packages are designed to make the registration process, and lead up to Event day as smooth as possible for team managers and their team members. From
easy guides on how to register team members to top tips for building, motivating and training your team, we aim to provide holistic support from the moment the team registers until they are all debating their
results after the event. This year saw an increase in sales for our more comprehensive packages, with the below summary of packages sold.
Standard Package – 146 Silver Package – 10 Platinum Package – 11
Corporate Team Program
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iTab
iTaB is an engraved medal insert that fits neatly into the back of the finishers medal, with two options for the participant to have a personalised message or net finishers time displayed on them. These are then posted out within 3 weeks of the event. Once again these were
available for purchase during the registration process with 5.5% of participants purchasing this.
Event Day Results SMS
The event day results SMS was available for purchase
again in 2015 with just over 23% opting to purchase this in the registration process. On event day as participants crossed the finish line they received the following text message;
“BREAKING NEWS: You finished the 2015 Sun-Herald
City2Surf presented by Westpac in a time of 1:06:23. Share your race day moments @runoutloudau #ROL”
Bib Collection SMS
With over 43,000 participants coming to collect their race packs from the Health & Fitness Expo, participants received an SMS containing their race bib number and collection details;
“Hi John bib no.126 Red Start Group. The Sun-Herald City2Surf presented by Westpac bib collection is: Thurs & Fri 7am-8pm, Sat 8am-4pm, Royal Hall of Industries”
Technology Innovations
Fairfax Events I City2Surf Sunday 9 August 2015
Date
Friday, August 7, 2015
Venue
The Official City2Surf Race Brunch was held at The
Sheraton on the Park, 161 Elizabeth Street, Sydney.
Race Brunch commenced saw guests arrive from 10am
for a 10:15am start.
Invitees
Event Stakeholders, Charity Ambassadors, Sponsors,
Fairfax Executive Management, City2Surf Legends
celebrating their 45th event, and National Media
Organisations including Fairfax Media, Channel 7 , 2GB,
Nova and 2UE.
Special Guests
2012 Olympian and 2014 Commonwealth Games
medalist – Jess Trengove, One of Australia’s leading
chefs and highest fundraiser running for the Starlight
Children’s Foundation – Neil Perry, Olympic Gold
Medalist and running for Dymocks Children’s Charities –
Leisel Jones, Indigenous Marathon Program Founder and
former Australian world champion runner – Rob
DeCastella, Dancer and internet sensation – Carson
Dean, Elite runner and Rio hopeful – Vlad Shatrov,
Multiple world record holder for endurance running and
running for Cancer Council NSW – Pat Farmer, World and
Paralympic Champion – Richard Colman
Catering
Catering was provided by The Sheraton on the Park.
Guests were treated to a juice and smoothie bar, high
tea platters with freshly basked patries and a selection of
savoury canapés.
Formalities
The formalities were hosted by Kurt Hanson. The brunch
included a speech from Editor in Chief of The Sydney
Morning Herald and The Sun-Herald, Darren Goodsir and
Regional General Manager, Westpac Eastern Suburbs,
David Greenwood.
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Invite
Race Brunch
11 Hospitality
Fairfax Events I City2Surf Sunday 9 August 2015
Date
Sunday, August 9, 2015
Venue
The Official City2Surf Beach Party was held
at The Bucket List which is located on
Queen Elizabeth Drive, Bondi Beach.
Time
The Party was held during the time period
of 8:00AM – 14:00PM.
Guests
Event Stakeholders, Charity Ambassadors,
Sponsors, Fairfax Executive Management,
and National Media Organisations
including Fairfax Media, Channel 7, 2UE,
2GB and Nova.
Catering
The catering consisted of a selection of
breakfast and lunch canapés, box meals ,
fresh seafood, salads and a fish and chips
station. Catering also provided a delicious
taco bar , a paella station and desert.
Guests were provided with a selection of
premium beverages, both alcoholic and
non-alcoholic, a coffee station was also
available.
Formalities
The official presentation took place at the
VIP Beach Party from 10:30AM. The
formalities were hosted by Andrew Reid
and saw the top three elite wheelchair
and male and female placegetters
receive their trophies.
Entertainment
The atmosphere of the party was made
complete thanks to DJ Dolso and the
dulcet tones of Amy Chaser, who bought
the party tunes all morning.
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VIP After Race Party
Invite
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Corporate Hospitality
The Bondi Beach Marquee Program again was a big success. Fairfax Events works closely with Waverley Council to implement the program and were pleased to see the introduction of some key changes to ensure continued success in this area for future events. Bookings for the marquees were facilitated through both the Waverley Council and City2Surf websites. With 63 companies booking a beach Chalet, Bondi Beach was bright and lively as entrants crossed the finish line and moved straight down to the sand to relax and rejuvenate together. On the grass between the beach and the boulevard,10 of our Gold Charities hosted their supporters in marquees with outdoor spaces attached at the front. Being located right along the finish chute, the charities were able to cheer on their team members as they reached the final stretch of the race. There are a number of other opportunities for post race hospitality within the Bondi Basin. Included is the top floor of the pavilion. This space can host up to 450 people and is the perfect sport for your post race event. Be sure to speak to the Fairfax Sponsorship team for details and availability for 2016.
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Goodie Bags
Supplier Item
Live Yellow Free Meal Voucher
Perriigo OsteoEze Capsules
Perriigo LipEze Cream
Perriigo LipEze Sunscreen balm
Perriigo Cool Charm Body Spray
Perriigo Purell Advanced Hand Santitzer
Perriigo Purell Advanced Hand Santitzer Advanced
Perriigo Fresh Roll on Deoderant
Laura Andon Ride of Life' Book
Carmen’s Kitchen Muisli Bar
Carmen’s Kitchen Protein Bar
Hydralyte Hydralyte Samples
Singapore Airlines Flyers
Singapore Airlines Flyers
Natures Way Natures Way Chia Fusions
Pharmacare Bioglan Chia Omega Caps 1000mg
Pharmacare Bioglan Flaxseed Oil 1g 100s
Pharmacare Bioglan Brain Sharp 30s
Pharmacare Bioglan Men’s Multi + Krill 50s
Pharmacare Fatblaster Raspberry Keytones Shots
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12 Winners Results
Place First Name Surname Net Time State
1 Brad Milosevic 0:42:09 NSW
2 Stewart McSweyn 0:42:17 TAS
3 Ben Moreau 0:42:37 NSW
4 Jonathan Peters 0:42:42 QLD
5 Craig Appleby 0:42:49 VIC
6 Matthew Cox 0:43:03 NSW
7 David Byrne 0:43:35 NSW
8 Matthew Hudson 0:44:00 NSW
9 Vlad Shatrov 0:44:03 NSW
10 Julian Spence 0:44:10 VIC
14 km Top 10 Males
14 km Top 10 Females
Place First Name Surname Net Time State
1 Cassandra Fien 0:46:32 QLD
2 Danielle Allen 0:47:32 NSW
3 Jessica Trengove 0:48:25 VIC
4 Milly Clark 0:49:01 NSW
5 Annabel McDermott 0:49:20 NSW
6 Clare Geraghty 0:49:57 QLD
7 Bridey Delaney 0:50:11 NSW
8 Tarli Bird 0:50:48 VIC
9 Jane Fardell 0:51:03 NSW
10 Isobel Batt-Doyle 0:51:06 SA
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Winners Results
Place First Name Surname Net Time State
1 Richard Nicholson 0:41:44 ACT
2 Christie Dawes 0:43:53 NSW
3 Richard Colman 0:44:18 ACT
Elite Wheelchair Race Top 3 Results
0
100
200
300
400
500
600
8:32
8:43
8:52
9:01
9:10
9:19
9:28
9:37
9:46
9:55
10:0
4
10:1
3
10:2
2
10:3
1
10:4
0
10:4
9
10:5
8
11:0
7
11:1
6
11:2
5
11:3
4
11:4
3
11:5
2
12:0
1
12:1
0
12:1
9
12:2
8
12:3
7
12:4
6
12:5
5
13:0
4
13:1
3
13:2
2
13:3
1
13:4
1
13:5
6
Finish Times
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13 Participant Survey
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