city year transforms their fundraising with salesforce
DESCRIPTION
Fundraising is the lifeblood of most nonprofits. Break down the silos and empower your entire organization to make a case for giving with a complete picture of your donors, volunteers, members and other constituents in one place. With social, mobile and collaboration at its core, Salesforce is helping nonprofits like City Year cultivate and grow life-long supporter relationships. Join us to learn how City Year uses Salesforce to get a holistic view of their donors and to paint a complete picture of the impact of their work. Who Should Attend: Fundraising, volunteer, member, operations, program and case management professionals Anyone interested in connecting with their community and accelerating their mission Presenters: Welles Hatch, CIO, City Year Jessica Hood, Solutions Engineer, Salesforce.com Foundation Lori Freeman, Product Marketing Director, Salesforce.com Foundation - ModeratorTRANSCRIPT
Marc Benioff Chairman & CEO
The Connected Nonpro!t
/salesforce.comfoundation
@SFDCFoundation
Corporate Pres – PowerPoint Template – 16x9 FY14.pptx
Transform Your Fundraising
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Today’s Presenters
Jessica Hood Salesforce Foundation @jessh00d
Welles Hatch City Year @CityYear
Lori Freeman Salesforce Foundation @LoriF
Chris Mann City Year @ChrisRMann
1%
Product Time Equity
588,000+ Hours Service
$58M+ Grants
20,500+ Nonpro!t
Organizations
1:1:1 Model Adopted by
Our 1:1:1 Social Enterprise Model
Proven Success Across the Nonpro!t Sector
A Whole New Way to Engage Supporters
Social Mobile
Connected Cloud
50B Connected Products
4.5B Aggregate
Social Users
5B Smartphones
by 2017
58% Faster
Deployment
Image source: silabs.com/iot
New World For Fundraising
• 1 in 10 Americans have texted to donate
• 59% donate after engaging with a nonpro!t via social media
• 21% increase in online giving in 2013
Is Your Fundraising Built for the Connected Era?
Are you meeting your supporters where they
are?
Are you building relationships as a
team?
Can you connect anytime, anywhere,
on any device?
Deliver better programs &
services
Raise more funds
Communicate more effectively
Connect to Your Community in Whole New Ways
Nonpro!t Connected
Engage & strengthen your
community
@CityYear
CIO, City Year
Welles Hatch
VP Corporate Partnerships, City Year
Chris Mann
WHAT IS
CITY YEAR? City Year is an education-focused nonprofit organization that partners with public schools to keep students in school and on track to succeed.
Full time 1-on-1
Small groups After school
“The direction City Year is going is breathtaking. The idea of quadrupling the number of corps members, the idea of just taking on systemically this dropout challenge with great partners, I think will transform educational opportunity in this country – hopefully for decades to come.”
- Secretary of Education, Arne Duncan at City Year National Leadership Summit
A Strategy for Long-Term Impact
Serve 50% of the off-track students in City Year communities
Serve cities that account for 2/3 of the nation’s urban dropouts
Promote 80% of students to 10th grade on time and on track in schools where City Year serves
150,000
242
2,800
25
Students served daily
Schools
Corps members
Cities
City Year Today:
900,000
1,200
14,000
38
Students served daily
Schools
Corps members
Cities
At Full Scale, Every Day
Just how are you going to do that? • Transparent service standards • Strong product management • Well-placed investment capital • Diversified funding base • Coordination of local and national initiatives • Visibility across constituents and the ways we engage New ways to work are enabled by technology, with the goal of giving time back.
A donor from 1992, now a trustee, previously an advisory board member, brought his firm in to support. The family volunteers annually for civic engagement events, his spouse is on the board of another organization supporting kids in after school programs, and both are active in politics nationally and locally. Two of their children were corps members, one stayed on as staff. Both volunteer as alumni mentors, are donors, and one is a campus ambassador for recruitment.
Scenario: A Sample Scenario:
How Salesforce Helps
Donor informa*on is in a few key staffer’s heads and local documents
Complete view of prospects/rela*onships in one place, accessible by
all
On to the next mee*ng, never have *me to update documents, debrief & plan
Mobile apps let me enter updates on the go and anywhere with access
Responding to most immediate needs and “squeaky wheels” vs. the best ROI
Robust repor*ng and analy*cs help us have focused mee*ngs to keep the
pipeline moving
Confusion on who is doing what with inconsistent management and
experience na*onally
Useful tools to assign tasks, upload documents, follow specific donors/
prospects
@jessh00d
Jessica Hood Salesforce.com Foundation
DEMONSTRATION
Your Success Resources
• Get help from the Power of Us HUB online community powerofus.force.com
• Join your local User Group at usergroups.salesforce.com
• Contact your Account Executive
• Find more help at www.salesforcefoundation.org/help/