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CITY TRAVEL & TOURISM IMPACT 2017 THE AUTHORITY ON WORLD TRAVEL & TOURISM South Africa’s economy has been struggling with recession, rising unemployment and an increasing population. Despite this difficult economic environment, Travel & Tourism has been fairly resilient, particularly the international market. Cape Town, as a large hub for the sector, is an important stabilising factor for the economy and for employment. Over the past ten years, while Travel & Tourism GDP growth has been low for the city (1.5%), it has performed better than South Africa as a whole (1.0%). In 2016, Travel & Tourism generated 7.5% of the city’s GDP and around one in nine people in Cape Town were employed in the Travel & Tourism sector, compared with 1 in 22 in the wider country. The share of jobs in Travel & Tourism businesses in Cape Town has increased from 8.3% in 2007 to 10.8% in 2016, emphasising the sector’s importance as a source of job creation opportunities. The Travel & Tourism contribution to GDP has increased marginally over the past ten years from US$1.8 billion to US$2 billion. While this hides the year on year declines experienced since 2012, it is positive in the face of modest domestic visitor volumes and Cape Town’s objective of attracting higher yield travellers. During the two years following the 2010 FIFA World Cup, GDP from Travel & Tourism reached a peak of US$2.6 billion – a figure that our forecasts suggest will next be reached in 2021. Travel & Tourism, which can create much needed jobs and economic growth for the country needs government support in investment, particularly in easy entry regulations for international visitors. Cape Town Summary South Africa Summary Average growth Average growth 2016 2026 2006-16 2016-26 2016 2026 2006-16 2016-26 T&T GDP (US$bn) 2.0 3.7 1.5% 6.1% 8.7 16.5 1.0% 6.6% Total GDP (%) 7.5% 8.7% - - 3.0% 3.6% - - T&T Employment (000) 158.5 234.5 4.7% 4.0% 716.3 1,057.6 3.1% 4.0% Total employment (%) 10.8% 13.2% - - 4.6% 5.7% - - CAPE TOWN 7.5% Direct GDP contribution from Travel & Tourism 40% Share of revenue from international spending Top source markets: • UK 13% • Germany 8% • USA 7% • Netherlands 3% • France 3% CAPE TOWN DIRECT TRAVEL & TOURISM GDP, 2006-26* Travel & Tourism GDP (LHS) Travel & Tourism % Total City GDP (RHS) US$bn % share *Source: Oxford Economics 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 4 3 2 1 0 5% 4% 3% 2% 1% 6% 7% 8% 9% 10% 0% FORECAST

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CITY TRAVEL & TOURISM IMPACT 2017

THE AUTHORITY ON WORLD TRAVEL & TOURISM

South Africa’s economy has been struggling with recession, rising unemployment and an increasing population. Despite this difficult economic environment, Travel & Tourism has been fairly resilient, particularly the international market. Cape Town, as a large hub for the sector, is an important stabilising factor for the economy and for employment.

Over the past ten years, while Travel & Tourism GDP growth has been low for the city (1.5%), it has performed better than South Africa as a whole (1.0%). In 2016, Travel & Tourism generated 7.5% of the city’s GDP and around one in nine people in Cape Town were employed in the Travel & Tourism sector, compared with 1 in 22 in the wider country. The share of jobs in Travel & Tourism businesses in Cape Town has increased from 8.3% in 2007 to 10.8% in 2016,

emphasising the sector’s importance as a source of job creation opportunities. The Travel & Tourism contribution to GDP has increased marginally over the past ten years from US$1.8 billion to US$2 billion. While this hides the year on year declines experienced since 2012, it is positive in the face of modest domestic visitor volumes and Cape Town’s objective of attracting higher yield travellers. During the two years following the 2010 FIFA World Cup, GDP from Travel & Tourism reached a peak of US$2.6 billion – a figure that our forecasts suggest will next be reached in 2021.

Travel & Tourism, which can create much needed jobs and economic growth for the country needs government support in investment, particularly in easy entry regulations for international visitors.

Cape Town Summary South Africa Summary

Average growth Average growth

2016 2026 2006-16 2016-26 2016 2026 2006-16 2016-26

T&T GDP (US$bn) 2.0 3.7 1.5% 6.1% 8.7 16.5 1.0% 6.6%

Total GDP (%) 7.5% 8.7% - - 3.0% 3.6% - -

T&T Employment (000) 158.5 234.5 4.7% 4.0% 716.3 1,057.6 3.1% 4.0%

Total employment (%) 10.8% 13.2% - - 4.6% 5.7% - -

CAPE TOWN7.5%

Direct GDP contribution from Travel & Tourism

40%Share of revenue from international spending

Top source markets: • UK 13%• Germany 8%• USA 7%• Netherlands 3%• France 3%

CAPE TOWN DIRECT TRAVEL & TOURISM GDP, 2006-26*Travel & Tourism GDP (LHS) Travel & Tourism % Total City GDP (RHS) US$bn % share

*Source: Oxford Economics

2006

2008

2010

2012

2014

2016

2018

2020

2022

2024

2026

4

3

2

1

0

5%

4%

3%

2%

1%

6%

7%

8%

9%

10%

0%

FORE

CA

ST

THE AUTHORITY ON WORLD TRAVEL & TOURISMWORLD TRAVEL & TOURISM COUNCIL (WTTC), The Harlequin Building, 65 Southwark Street, London SE1 0HR, United KingdomTel: +44 (0) 207 481 8007 | Email: [email protected] | www.wttc.org

© World Travel & Tourism Council: City Travel & Tourism Impact 2017 - December 2017. All rights reserved.

The copyright laws of the United Kingdom allow certain uses of this content without our (i.e. the copyright owner’s) permission. You are permitted to use limited extracts of this content, provided such use is fair and when such use is for non-commercial research, private study, review or news reporting. The following acknowledgment must also be used, whenever our content is used relying on this “fair dealing” exception: “Source: World Travel & Tourism Council: City Travel & Tourism Impact 2017 - December 2017. All rights reserved.”

If your use of the content would not fall under the “fair dealing” exception described above, you are permitted to use this content in whole or in part for non-commercial or commercial use provided you comply with the Attribution, Non-Commercial 4.0 International Creative Commons Licence. In particular, the content is not amended and the following acknowledgment is used, whenever our content is used: “Source: World Travel & Tourism Council: City Travel & Tourism Impact 2017 - December 2017. All rights reserved. Licensed under the Attribution, Non-Commercial 4.0 International Creative Commons Licence.”

You may not apply legal terms or technological measures that legally restrict others from doing anything this license permits.

The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism.

WTTC promotes sustainable growth for the Travel & Tourism sector, working with governments and international institutions to create jobs, to drive exports and to generate prosperity. Council Members are the Chairs, Presidents and Chief Executives of the world’s leading private sector Travel & Tourism businesses.

Together with Oxford Economics, WTTC produces annual research that shows Travel & Tourism to be one of the world’s largest sectors, supporting over 292 million jobs and generating 10.2% of global GDP in 2016. Comprehensive reports quantify, compare and forecast the economic impact of Travel & Tourism on 185 economies around the world. In addition to the individual country reports, WTTC produces a world report highlighting the global economic impact and issues, and 24 further reports that focus on regions, sub-regions and economic and geographic groups.

To download reports or data, please visit www.wttc.org

Assisting WTTC to Provide Tools for Analysis, Benchmarking, Forecasting and Planning.

Founded in 1981 as a commercial venture with Oxford University’s business college, Oxford Economics is one of the world’s foremost independent global advisory firms, providing reports, forecasts and analytical tools on 200 countries, 100 industrial sectors and over 3,000 cities. Their best-of-class global economic and industry models and analytical tools give an unparalleled ability to forecast external market trends and assess their economic, social and business impact. Headquartered in Oxford, England, with regional centres in London, New York and Singapore, Oxford Economics has offices across the globe in Belfast, Chicago, Dubai, Miami, Milan, Paris, Philadelphia, San Francisco, and Washington DC. The company employs over 300 full-time staff, including more than 200 professional economists, industry experts and business editors – one of the largest teams of macroeconomists and thought leadership specialists – underpinning the in-house expertise is a contributor network of over 500 economists, analysts and journalists around the world. For more information, please see www.oxfordeconomics.com, or email: [email protected]