City of Port Moody

Presenter: Dave Teixeira dteixeira@portmoody.ca

Project Manager Civic Engagement

How PR / MR / GR Guys Like Me Use the Web, Social Media & Engagement

To Get Political Stuff Done (and you can too!)

@davedotca

How I Got Started

Good social media use & engagement in Government is

like good sex…

@davedotca

Everyone talks about it but very few actually

get it.

Dave.ca Background

@davedotca

Dave.ca’s Goal

Provide public, media, government relations and social media support for

organizations to amplify their message.

@davedotca

Port Moody’s Goal

Provide timely information and engagement to all

stakeholders using traditional and social media

to amplify our message.

@davedotca

Dave.ca Media Success

@davedotca

Social Media / Communications /

Engagement

What’s the focus?

@davedotca

The largest social networking site in the world. Users can create and customize their own profiles with photos, videos & info.

Share 140 character updates with followers. Updates go to computers or cell phones. Simple, effective way to share or exchange communication.

Hosting service which allows you to share videos on the Youtube site or place on your

website.

The Main Channels

@davedotca

Amplification Example

3,230 4,320 3,854

MLAs MEDIA 30,808

12,247 3,271 5,930 32,006

1,260 2,757 7,685

#Community

Staff

Supporters

Local / Ministry Media

#Community

Traditional Media

Other Reporters

Followers

Staff / RAs

Youth / Special Groups

Followers

SUPPORT

@davedotca

Tips

Awesome PR / MR / GR

Tips Which Have Helped

Me. @davedotca

Tips

Dig Your Well Before You Need It

• “Be prepared”.

• Make lists and contact folks (reporters, government officials, community leaders) BEFORE you need their help.

• Names of people who REALLY do the work.

• Get your technology in order NOW!

@davedotca

Tips

Dig Your Well Before You Need It

@davedotca

Tips

Dig Your Well Before You Need It

@davedotca

Tips

Dig Your Well Before You Need It

@davedotca

Tips

Use Hootsuite

• Post to and monitor various social media channels.

• Give others access WITHOUT giving out password.

• Schedule posts, monitor who is saying what, improve your life!

@davedotca

Tips

Be a Resource

• How can you help make the reporter’s or stake holder’s lives easier by providing information?

• Website / links / videos / blog / open data.

• Answer your phone.

@davedotca

Tips

Tell the World What You Do

@davedotca

Tips

Tell the World What You Do

www.portmoody.ca/WasteManagementSuccess

@davedotca

Tips

Digital Influencers

• Supporters AND detractors.

@davedotca

Digital Influencer Oct 2012 Event

Participants selected by Klout score (minimum of 42).

Participants selected by Klout score (minimum of 42).

@davedotca

Amplification Example

3,230 4,320 3,854

MLAs MEDIA 30,808

12,247 3,271 5,930 32,006

1,260 2,757 7,685

#Community

Staff

Supporters

Local / Ministry Media

#Community

Traditional Media

Other Reporters

Followers

Staff / RAs

Youth / Special Groups

Followers

SUPPORT

@davedotca

Tips

Always Reply To Reporters

• Good or bad – they really respect you in the bad times.

• You cannot just “use” them when YOU want.

• They contact those who contact them.

• Social media is a GREAT way to keep in touch.

@davedotca

Tips

Collect Your Media Clippings & Share

• Just for your archives or for use on your website.

• Ask for “non-exclusive digital rights”.

• Showcases your expertise and easy to share on social media.

@davedotca

Tips

Collect Your Media Clippings and Share

@davedotca

Tips

TAG!

• On both Twitter and Facebook – the @ symbol is your friend

• Great way to get someone’s attention or thank them.

• Opens you up to a whole new audience.

@davedotca

The Main Channels

TAG!

• 20 hours of debate on Bill C54 in Ottawa broadcast on CPAC

•While watching live I was able to directly communicate with MPs in real time

•Thanking, providing info, correcting mis-info, Retweeting, getting Re-Tweeted

@davedotca

The Main Channels

TAG!

@davedotca

Tips

TAG!

@davedotca

Tips

TAG!

@davedotca

The Main Channels

@davedotca

Tips

@davedotca

Tips

Timely Response

More than 40% of social media users expect a response within what

time frame?

a) 1 hour or less b) 1 to 24 hours c) more than 24 hours

@davedotca

Tips

Timely Response

1 hour or less – 42% 1 to 24 hours – 25%

@davedotca

Timely Response

@davedotca

Tips

Digital Influencers

@davedotca

Amplification Example

3,230 4,320 3,854

MLAs MEDIA 30,808

12,247 3,271 5,930 32,006

1,260 2,757 7,685

#Community

Staff

Supporters

Local / Ministry Media

#Community

Traditional Media

Other Reporters

Followers

Staff / RAs

Youth / Special Groups

Followers

SUPPORT

@davedotca

Timely Response

@davedotca

Timely Response

@davedotca

Tips

Be Ready To Skype

• Many TV interviews take place via Skype.

• Dig well now. Technology in place? Lighting? Background image? Etc.

• Better use of time for news outlets, schools, stakeholders and you.

@davedotca

Tips

Engage Your Audience in Person • Social media a great way to get engaged but

face-to-face great for consultation & commitment

• The energy of a crowd can energize and re-energize your online communications and engagement

@davedotca

Engage in Person

@davedotca

Engage in Person

@davedotca

Recap

@davedotca

1. Dig your well before you need it.

2. Use Hootsuite

3. Be a resource

4. Tell the world what you do

5. Digital Influencers

6. Always reply to reporters

7. Collect your media clippings and share

8. Tag!

9. Timely response

10. Be ready to Skype

11. Engage your audience in person

City of Port Moody

Presenter: Dave Teixeira dteixeira@portmoody.ca

Project Manager Civic Engagement

How PR / MR / GR Guys Like Me Use the Web, Social Media & Engagement

To Get Political Stuff Done (and you can too!)

@davedotca