City of Melbourne Docklands Events, Marketing and Grants Expenditure.

City of MelbourneDirector of City Business

Martin Cutter

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Docklands Event, Marketing and Grants ExpenditureCategory 2009/10 Actual 2010/11 Actual 2011/12 Actual 2012/13 Budget

  $ '000 $ '000 $ '000 $ '000

Docklands Events 707 552 475 586

Docklands Marketing 823 473 652 523

Total Events & Marketing 1,530 1,025 1,128 1,109

Docklands Grants (EPP) 201 302 155 217

Comments 1. Grants financial data is included in Docklands Event data (excluding in- kind items)

2. 2009/10 Event Actuals are inflated due to the allocation of some labour and NYE costs. The adjusted number to allow consistent treatment would be $434K.

3. Inconsistent treatment of Grants in-kind between Actual (included) and Budget (not included). Grants In-kind are e.g. fee waivers for hire of public open space. Consistent treatment would give rise to the following for Events 2009/10 $420k, 10/11 $390k, 11/12 $340k, 12/13 $586k.

4. Change in budget treatment of Christmas decorations in 2012/13 resulted in a transfer from Marketing to Events. Impact of change is $155k in 2012/13.

5. 2009/10 Marketing Actuals are inflated due to the inclusion of Docklands specific PR and marketing campaigns. From 2010/11 onwards the marketing strategy focused on city wide integrated marketing campaigns where Docklands was treated as part of the city.

6. The 2010/11 Marketing Actual data is understated because it excludes an allocation of summer marketing campaign cost for Docklands (around $100k) 7. Docklands Grants fluctuate based on the number of Grant applications.

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Equivalent expenditure for CoM :

Category 2009/10 Actual 2010/11 Actual 2011/12 Actual 2012/13 Budget  $ '000 $ '000 $ '000 $ '000

Municipal-wide Events 14,030 14,153 14,000 14,800

Municipal-wide Marketing 4,281 3,883 4,260 2,093

Total Events & Marketing 18,311 18,036 18,260 16,893

Municipal-wide Grants (EPP) 1,022 964 1,529 1,188

Comments

1. Inconsistent treatment of Grants In-kind between Actual (included) and Budget (not included). Grants In-kind are e.g. fee waivers for hire of public open space. Consistent treatment would give rise to the following for Events 09/10 $12,238k, 10/11 $12,272k, 11/12 $12,853k, 12/13 $14,800k.

2. Change in budget treatment of Christmas decorations in 2012/13 resulted in a transfer from Marketing to Events. Impact of change is $2,204k in 2012/13.

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Docklands expenditure as a percentage of whole of municipality expenditure:

Category2009/10 Actual

2010/11 Actual

2011/12 Actual

2012/13 Budget

Docklands Events & Mktg (%) 8.4% 5.7% 6.2% 6.6%

Docklands Grants (%) 19.7% 31.3% 10.1% 18.3%

Comments

1. Above percentages are unadjusted for comments made on previous slides

2. Docklands Grants fluctuate based on the number of Grant applications