city of conspiracy: how to turn creative passion into revenue
DESCRIPTION
Rapper, music producer and author, Jonny Virgo's presentation of "City of Conspiracy" given to the Conducttr Conference 2014 (http://www.conducttr.com) a mutli-platform thriller using a variety of media to tell a story fusing conspiracy theories, hip hop and London. Using the metropolis as a canvas, Jonny wrote a novel telling the story of an ex-gang member’s fight to uncover his friend’s death that used a series of rap albums from the perpectives of the characters to reveal clues that help to uncover a conspiracy. City of Conspiracy also comprises a series of live events that feature subplots from the novel, challenging the audience to interact with the events and characters in discreet immersive theatre events that have been very well-received.TRANSCRIPT
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The Conducttr Conference 2014
Jonny Virgo
How to turn creative passion into revenue
@jonnyvirgo
#cdttr2014
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WHO AM I?
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Jonny Virgo
Rapper & Author (Jogging & Dogging).Rum enthusiast.Part-time creator- very precious.Short-attention span.Pretty slack about details.
www.jonnyvirgo.com
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What is City of Conspiracy?
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A multi-platform experience fusing the mechanics of a thriller with the immersive and disturbing mannerisms of the conspiracy-theory culture that is a widespread feature of popular consciousness. All in the aim of good, old-fashioned entertainment.So far it has featured:
• A series of novels. • A series of immersive theatre events, detailing sub-plots in the first novel tentatively
entitled “Sherlock Delgado and the Illuminati Bitches”. (January 2015)• Albums of rap music written from the perspectives of the characters in the story-world.• A conspiracy-themed walking tour, involving scenes in the novel.• A text based pitch-game allowing faux ‘big shots’ to simulate investment in Illuminati-
owned companies.
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What was I trying to achieve?
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Initial goals
• £10,000 revenue
• Increased presence and visibility
• Learning new skills
• Create some innovative IP.
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How did it happen?
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Timeline
1996 Wrote first (unpublished) novel which featured same themes, character archetypes and idioms.
2009 I left the SuperBlondes.2010 I left my band Works in Progress.2011 I had my first ‘what if?’ moment concerning the project.2012 Play-tested a version of a street game that was linked to City of Conspiracy
off the back of a Gumtree ad.2013 1st round of immersive theatre event at the Brunel Museum.2013 Groupon called (followed by Amazon Local, Time Out, Travel Zoo and some
others I haven’t heard of).2013 1st round of walking tours.2013 2nd round of immersive theatre events.2014 Redevelopment.
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The conversation.
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The plan.
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Serial fiction.Staggered release of material.Short time span. (Time limited).All in world.
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The ad.
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Testing.
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Hmmmnnn!
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Writing.
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Initiation
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Tours.
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Illuminated.
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?
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What were the challenges?
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Lack of logistical experience.Unreliability of collaborators.Desire of the audience for more content than I had.Lack of strategic thinking after the project changed direction.Perfectionism.Lack of recording systems early on.Lack of strategic input from hefty partners.
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But NOT money.
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What’s next?
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-Release of re-jigged novel.-Series of street games.-CYOA fiction in story world.-Organised release structure for music.-Augmented reality elements.-A venture into the tourism market.-Provision of interactive events fortraining in forensic science.-Non-fiction e-books.-Documentary