Franklin County Tourist Development CouncilBoard Meeting

Eastpoint Visitor CenterWednesday, Novemberl3th, 2019, 2:00 P.M.

AGENDA

1. Welcome/Call to Order2. Prayer and Pledge of Allegiance3. Quorum Announcement

4. Approval of the Minutes of October 9th, 20195. Administrative Reports

• FInancials

• FCTDC Collections Report

• Expenditures to Budget

Promotions Reports

• Media Report

• Web Master Report

• Video Report

• Visitor Center ReportVisitor Numbers

Action Item

Chair

Davis

Solomon

Davis

Clark

Kendrick

Rotstad

Lane

6.

• Administrative Items

Landscape Eastpoint Visitor CenterContinuing Business

Action Item

Solomon

Reports by Local Government RepresentativesCity of Apalachicola Mayor BegosCity of Carrabelle Mayor LaPazFranklin County - SGI Public Restrooms Comm Jones

7. Reports from Member Organizations8. New Business - Request for funding of SGI Business Assoc. Holiday Lights event9. Public Comment

10. Board Comments

11. Meeting Announcements: Wednesday, 1-8-2020 2:00pm TDC Board Meetingat Eastpoint Visitor Center

FCTDC Collections Report for

October 9, 2019

(Through 08/31/2019)

Month

2005-06

2006-07

2007-08

2008-09

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16

2016-17

October

S 35,4

08.9

1$

32,809.57$

39,6

97.1

9$

38,5

97.6

9$

39,5

68.3

25

36,996.34

S 48,383.10

$ 53,543.22

$ 57,6

51.8

8$

58,8

75.8

7$

75,0

84.5

9$

95,1

07.9

6November

$ 24,824.38$

24,7

17.3

5$

27,1

82.7

6$

25,888.92

S

25,863.47

S

26,4

38.4

9S

34,4

41.9

8$ 40

,334.0

8$

34,7

40.6

5$

40,065.78

S 44,4

49.2

4$

46,043

.65

December

$ 20,4

21.7

4$

16,055.89$

22,9

86.9

5$

23,1

67.3

3S 16,530.96

5 19,936.19

S

21,597.00

$ 21

,510

.93

S 29,747.90$

30,9

78.8

0S

24,692.82$

41,580.49

January

$ 19,681.48$

26,489.68$

22,911.37

S 22,960.20

S

26,170.575 23,359.12

S 30,392.62

$ 33

,657

.09

$ 34,707.03

$ 38,8

05.3

6S

47,0

01.6

3$

41,668.57

February

$ 29,2

94.4

7$

44,9

00.5

9$

40,8

35.2

9S

39,4

52.3

2S 33,678.97

S 34,980.88$ 52

,045

.79

$ 49,365.87

$ 52,883.10$

42,7

54.5

3S

64,493.95$

60,422.61

March

$ 51,2

43.4

0$

45,643.22

$ 61,090.70$

49,778.57$

53,116.79

S 61,989.52

S 66,597.90

S 80,880.36

$ 78,1

80.1

2$

83,626.43

S 80,0

17.6

7$

84,583.19

Apri

l$

69,6

08.7

3S

70,4

30.0

6$

66,135.24

$ 73,8

80.6

5$

53,9

34.6

8S 70

,610

.82$ 81

,641

.55

$ 90,242.68

$ 81,115.14

S 101,

310.

37S

103,

120.

37$

89,949.68

May

S 100,

486.

16S

114,100.71

S 123,221.80

$ 104,

769.

28$ 120

,470

.95

S 90,634.75$ 140,203.97

S 115,589.54$

135,

897.

45S

143,700.44

S 131,348.44

$ 1

10,4

84.5

9June

S 107,

484.

39S

166,

403.

90S

138,839.79

S 143,

507.

76$ 151,640.61

S 172

,029

.99$ 143,805.29$ 195,838.11

$ 210,

505.

76S

195,

093.

30$

213,

948.

96$

226,795.48

July

$ 149,

857.

23S

95,128.02

S 128,

027.

35S

131,276.62

$ 114

,121

.18

S 147,874.24

$ 140

,000

.40

S 153

,197

.77$

164,

199.

99$

182,235.52

S 253,

603.

30$

242,036.51

August

S 51,3

53.1

4S

69,863.99

S 57,497.82

$ 56,312.21

$ 71,377.70$ 60,698.01

$ 93,912.12$ 86,742.96

S 107,783.56

$ 129,879.50

$ 82,6

64.0

7$

121,808.90

Sept

ember

$ 38,5

97.7

2S

46,282.27

S 45,739.57

$ 41,298.87

$ 47,760.09

S 57,5

92.9

3$

63,037.18$ 57

,170

.58

S 64,199.48$

75,778.00$

81,8

69.3

5$

90,2

14.1

9Totals

S 698,261.75

$ 752,825.25

$ 774,165.83

$ 750,

890.

42S 754,234.29$ 803,141.28$ 916

,058

.90$ 978

,073

.19$ 1,051,612.06$ 1,123,103.90$ 1,2

02,2

94.3

9$ 1,250,695.82

yoY%

$ 54,563.50

$ 21,340.58

$ (23,

275.

41)S

3,343.87

$ 48

,906

.99$ 112,917.62$ 62,014.29$

73,538.87

S 71,4

91.8

4$

79,1

90.4

9$

48,4

01.4

37.8%

2.8%

-3.0%

0.4%

6.5%

14.1%

6.8%

7.5%

6.8%

7.1%

4.0%

Month

2017-18

2018-19

Incr

ease

/Dec

reas

e% ofChange

October

$ 85,8

23.3

5$

38,416.89

$ {47,406.46)

-55.24

t>i,5uu,uuo.uy

■

November

$ 49,440.74

$ 87,7

84.3

1$

38,3

43.5

777.55

December

$ 37,182.43

$ 46,715.00$

9,53

2.57

25.64

January

$ 51,3

88.5

1$

52,063.46$

674.95

1.31

February

$ 58,3

37.9

4$

66,6

32.4

4$

8,294.50

14.22

March

S 111,947.32

$ 127,975.20

S 16,0

27.8

814.32

$1,0

00,0

00.0

0 -

April

S 103,422.44

S 82,2

58.0

8S

(21,

164.

36)

-20.46

May

S 140,

130.

14S

166,

129.

65$

25,9

99.5

118.55

June

S 269,049.32

$ 300,092.38

$ 31,0

43.0

611.54

$750

,000

.00

-

July

S 215,933.34

S 209,

374.

07$

(6,559.27)

-3.04

5500,000.00

-

$250,000.00

■

5- '

August

S 111,

322.

92$

134,238.67

$ 22,9

15.7

520.58

Sept

ember

S 70,419.47

Tota

ls$ 1,304,397.92$

1,311,680.15

$ 7,28

2.23

0.56

Y0Y%

$ 53,702.10$

7,282.23

4.3%

0.6%

.1

1

rS' aN

aN

/vN

FilerTDC Collections YTD.xl

Updated 11/04/2019

FCTDC 2019-20 Expense to Budget Report

as of October 31, 2019

Budget Expensed YTD Balance % Spent

ADMINISTRATION $112,000 $112,000 0.00%

INFRASTRUCTURE $892,695 $118,083 $774,612 13.23%

AID TO LOCAL GOVERNMENTS $512,695 $28,083 $484,612 5.48%

Armory Website $14,000 $14,000 0.00%

Beach Cleanup $75,000 $18,750 $56,250 25.00%

Bridge Cleanup $24,000 $3,000 $21,000 12.50%

Land Acquisition $202,195 $6,333 $195,862 3.13%

Other $130,000 $130,000 0.00%

Reserve $67,500 $67,500 0.00%

AID TO PRIVATE (NP) AGENCIES $180,000 $45,000 $135,000 25.00%

Visitor Centers $180,000 $45,000 $135,000 25.00%

TDC MAINTENANCE AND REPAIR $20,000 0.00%

PROMOTIONS $1,859,610 $89,855 $1,769,755 4.83%

NEW PROMO OPS $15,000 $15,000 0.00%

GRANTS FOR NON-PROFIT EVENTS $213,000 $213,000

Grants for Non-Profit Events - Other $123,000 0.00%

Museum Grants $90,000 0.00%

INTERNET $257,009 $17,979 $239,030 7.00%

2K Web Group Retainer $30,000 $2,500 8.33%

Social Media Campaigns $26,520 $2,210 8.33%

Non-Contractual Website $6,000 0.00%

Domain Hosting and Name, My Emma, Reservation

Data Base Conversion Study

Search Engine Optimization $28,500 0.00%

Market Research $6,000 $5,040 84.00%

Internet Marketing {Google, etc) $109,655 $8,229 7.50%

14% Production $20,334 0.00%

Banner Adds (Bay Media) $25,800 0.00%

14% Production (Bay Media) $4,200 0.00%

WEBSITE REVISIONS $12,200 0.00%

Photo Library $7,500 0.00%

Photo Set Up (Materials, actors, etc) $4,700 0.00%

PARTNERSHIPS-COOPS $13,500 0.00%

Visit Florida State Welcome Center Placement*** $3,000 0.00%

98 Corridor Mkting $5,000 0.00%

COCA Banner $5,500 0.00%

PRINT $211,096 $8,220 $202,876 3.89%

Bay Media Retainer $30,000 $2,500 $27,500 8.33%

Banner Ads - See Internet

Content Production $12,000 $12,000 0.00%

Trip Advisor $3,500 0.00%

Forgotten Coastlines $26,400 0.00%

Print Advertising $85,000 $900 1.06%

R. 11/07/2019

BAY MEDIA MARKETING CONTENTDESGN

November 6,2019

To: TDC Board Members

From: C. Clark

Subject: November Marketing Report

METRICS ANALYSIS OF NOVEMBER NEWSLETTER

The November newsletter launched on Tuesday, October 22 to 58,618 recipients. There were 52 trackable links embeddedinto the newsletter. The reader open rate averaged 17% and the click-through averaged 9.5%. The highest number of click-throughs registered as follows: Seafood Festival Video 27%, Florida Seafood Festival 18%, Museum Video 9%, OysterRoast 4%

EMAIL MARKETING DATABASE DETAILS:

Total Database: June 19,2011: 7,410Total Database: November 5,2019: 59,251

GETAWAYS

1. Seafood/Culinary Getaway launched August 20 and ended October 15. The total number of signups received for thispromotion was 2025, the largest response we have ever had for a getaway promotion.

MARKETING/MEDIA COORDINATION

1. 2019-20 Advertising Research2. Production: Trip Advisor Substituted campaign materials3. Production: Food & Travel Magazine4. Production: Coast Line TDC pgs5. Production: Superbowl ad6. Production: Travel Guide to Florida

7. Content - Food and Travel Guide

8. Content - VF authentic beach content

REQUESTED ACTIONNote: Recommended ads below either fit our demographic or the geographic region of interest/growth as identified in theKey Data software.1. Coastal Lifestyles - A remnant mid-month opportunity. Full page plus 3 full pages of editorial content. $2850.2. Garden & Gun (Feb/Mar Southern Hot spots plus digital) $ 7182.00 - remnant holding3. New Orleans Magazine Gulf Coast Travel Vi page plus digital $ 2052.004. Compass Media City/Regional Mag insert plus digital 1/3 pg $ 7632.00(Atlanta Mag, Birmingham, Arkansas About You, Local Palate, Nashville Lifestyle)5. Good Housekeeping/Woman's Day - remnant February $ 2789.00Montgomery/Mobile market - Full page both magazines

6. Permission to contract for up to $500 of photography as identified in various sources (flickr, social media)7. Permission to attend Visit Florida Adventure Travel Marketing Program at the Steinhatchee Landing Resort Dec. 11& 12

BaVMedIa ̂6S.AveriLJe' 3^^^a^media@fajj£o]n^^

WEBGROUPINTERNET MARKETING

Franklin County TOO ReportOct 1, 2019-Oct 31, 2019

2019 VISITOR TRACKING

Month

Apal

achi

cola

EPVC

SGI

Carrabelle

Total

January

1,403

295

423

121

2,242

Febr

uary

2,111

326

1,195

201

3,833

March

2,343

440

1,28

2348

4,413

Apri

l2,216

361

1,094

210

3,881

May

1,849

320

840

115

3,124

June

2,386

378

1,097

181

4,042

July

2,263

318

1,524

183

4,288

August

1,810

213

910

99

3,032

September

1,441

184

872

53

2,550

October

1,665

291

963

97

3,016

November

December

TOTAL

34,421

L & S Handyman & Lawn Services LLC

1972 Jonna Dr.

Carrabelle, FL 32322 US

+1 8505441131

lslawn.handyman@gmail.com

Estimate

ADDRESS

John Soloman

ESTIMATE# 1002

DATE 11/07/2019

SERVICE

Grounds & LawnMaintenance

DESCRIPTION

This price includes cutting down dead mimosa tree,removing 1/2 dead Indian Hawthorne on the side ofthe building. Trimming tall pine tree next to thebuilding. Cleaning up and shaping all plants oneither side of the front door. Hand weeding bedsand using weed kiiler where necessary. Laying pinestraw and recreating bed lines.Removing box woods out by the visitor sign.Weeding and spraying weed killer where necessary.Laying pine straw and recreating bed lines. Workingon the flood lights at the visitors sign.

OTY RATE

1 900.00

AMOUNT

900.00

This is an estimate for winter clean up and beautification. We will work

up another estimate for planting and irrigation in the spring. March

would be ideal

TOTAL $900,00

Accepted By Accepted Date

ikCMS

ILDREN'S FANTAS

Face Painting & CraftsHot Chocolate & Cookies

Drinks, Hot Dogs & ChipsBooks & Gifts

Visit with SantaMail a letter to the North Pole

Our loc

5vjpeR

THURSDAY, DiCEMilR STHSponsored By;

S0( Dusfness Assoc/aflonS0( Ctulc Club

Sf. Oeorgie llghtliouse AssocfolfoRflpolocfilcolo Bay chomber of CommerceMade uuh Poslert/lyWaH.CQtW . propufyn county Tourtsf peue/opment council ^