city decay
TRANSCRIPT
CITY DECAYAND
REBUILT
CITY GROWTH ?
OR
CITY DECAY ?
WHAT ?
WHY ?
COMPETITIONPOST INDUSTRIALISTNATURAL DISASTER
SPRAWLINGGOVERNMENT POLICY (tax,
regulation, etc)BANKRUPTCY
Detoriated CITY CORE (pollution, traffic jam, environmental degradation, etc)
Marketing Places Attracting Investment, Industry and Tourism
to Cities, States and NationsPhilip Kotler
PLACE MARKETING – ACTIVITY:
3.designing the right mix of community features and services
5.setting attractive incentives for the current and potential buyers and users of its goods and services
7.delivering a place's products and services in an efficient, accessible way
9.promoting the place's values and image so that potential users are fully aware of the place's distinctive advantages
GENERIC STRATEGY
3.attracting tourist and business visitors
5. attracting businesses from elsewhere
7.retaining and expanding existing businesses
9.promoting small business expansion and fostering new business start-ups
11.expanding exports and outside investments
13.expanding the population or changing the mix of residents
GENERAL STRATEGY FOR PLACE IMPROVEMENTS
URBAN DESIGNINFRASTRUCTURE
BASIC SERVICEATTRACTIONS
PEOPLE
BILBAO
SEAPORT CITY – INDUSTRIAL CITY
BASQUE ‘CAPITAL’ – SUFFERED BY WAR
GOVERNMENT – Separatist CONFLICT
FIFTH LARGEST METROPOLITAN (SPAIN)
URBAN RENEWALSTRATEGY
BILBAO STRATEGY:
TRANSPORTATION-SUBWAY LINE
-AIRPORT
IMPROVED INFRASTRUCTURE-CLEANED WATERWAY
-IMPROVED DRAINAGE SYSTEMS
NEW RESIDENTIAL, LEISURE & BUSINESS COMPLEXIMPROVED SEAFRONT & WATERFRONT
Relocate Industrial & Technology ParkICONIC ARCHITECTURE
ZUBIZURI BRIDGESANTIAGO CALATRAVA
PART OF NERVION RIVER UPGRADE
BILBAO METRO - FOSTERITONORMAN FOSTER
Sheraton Abandoibarra HotelRICARDO LEGORETTA
BILBAO AIRPORTSANTIAGO CALATRAVA
ISOZAKIATEAARATA ISOZAKI
Bilbao Effect ?Leads to …
SEOUL
Cheonggyecheon, Seoul
Cheonggyecheon, Seoul
Seoul Facts 1999:
Pollution: 85.4% automobiles, 12.7% heating, 1.7%industry, 0.2%power
How to control traffic ??
BEFORE
Traffic Chaos, Car Oriented City (168.000cars/day, 62.5% through traffic)
‘Ugly’ Landscape
Reject of original water stream
Air pollution
6 km highway !
5 medium bus lane
17 bridges, 5 pedestrian/cycling bridges
Greenery, landscape, attractive
Public Place
Enhance surrounding building
Cheonggyecheon, Seoul
Dismantling elevated highways
Prioritizing buses and other public transport
Restore original water stream
Lower surface temperatures (3.6ºC)
AFTER
Cheonggyecheon, Seoul
Creating a new public space
AFTER
Improvement for neighborhood building (window display, tourist attraction)
OSAKA
SHRINKING CITY (CORE) ?1.Sprawling
3. Increased Land (Rent) Price
5.Population shrinking – low birth rate
7.Sophisticated Infrastructure
9.Low Employment Opportunity in the city core
OSAKA CITY’S URBAN REVITALIZATION PROGRAM
Strengthening City’s Function In Creating Knowledge-Based Businesses
Enhancing City’s Function In Attracting Many More Visitors to Osaka
Developing Cultural Activities and Creating an Attractive Osaka
Cooperating Economic, Tourism, and Urban Planning into ONE PACKAGE
KITA UMEDA AREA
Osaka Station North District24 ha
THE KNOWLEDGE CAPITAL ZONE
NAMBA AREA
Abandoned Baseball StadiumRiver Renovation Program
Osaka Gateway
NAMBA PARKSDOTOMBORI RIVER