city college at msub pilot marketing campaign city … · facebook likes 262 facebook fans can......
TRANSCRIPT
CITY COLLEGE AT MSUBPILOT MARKETING CAMPAIGN City College at MSUB Pilot Marketing Campaign
MONTANA’S TWO-YEAR HIGHER EDUCATION STATEWIDE BRAND
CAMPAIGN FACEBOOK PAGE
CAMPAIGN WEBSITE
ONLINE ADVERTISING
DISPLAY BANNER ADS
CRAIGSLIST ADS
FACEBOOK ADS
SEARCH ENGINE MARKETING ADS
TRADITIONAL ADVERTISING
BUS ADS
PRINT ADS
RADIO ADS
COMMUNITY EVENTS
Prospective Students:
Commented on stories and ads
Shared and liked videos and posts
Sent us messages
DYNAMIC PUSH/PULL DIALOGUE
Prospective Students:
Commented on stories and ads
Shared and liked videos and posts
Sent us messages
Prospective Students:
Commented on stories and ads
Shared and liked videos and posts
Sent us messages
Prospective Students:
Commented on stories and ads
Shared and liked videos and posts
Sent us messages
33,700 average impressions for each video post
20 facebook video posts
262
Facebook fans can...Comment on contentShare videos and postsSend us messages
99,963
requests for more information
people reached
2,443
facebook likes
262
Facebook fans can...Comment on contentShare videos and postsSend us messages
99,963
requests for more information
people reached
2,442
facebook likes
ENGAGING AUDIENCES
33,700 average impression for each video post
20 facebook video posts
COHESIVE & INTEGRATED INVESTING IN A
DOES MAKE AN IMPACT
MARKETING CAMPAIGN
STATEWIDE IMPLEMENTATION
STATEWIDE IMPLEMENTATION
STATEWIDE IMPLEMENTATION
to implement a The time is right
Higher Education Brand Statewide Two-Year
THANK YOU