PRAGUE
a combination of tradition and innovation

Prague is the capital and the largest city of Czech Republic and it's the 8th city at the city branding list of 88th capitals all over the world. Prague has been a political, cultural and economic centre of central Europe and it has a population of nearly 2 million people. Present-day Prague is the most dynamic and most successful region in the Czech Republic, generating a quarter of GDP.It has a reputation for being a reliable business partner that has low level unemployment and a good credit record, a city which attracts not only trade and investors but also migrants from around the globe.It provides an attractive address for alla those who want to develop their business activity within a city of exceptional beauty that has an able and well-qualied population and offers new opportunities to all. On the other hand, Prague is still hampered by increasing car use and noise emissions, partly outmoded infrastructure, lack of available housing especially for young families, an increasing crime rate and an administration system that is not always welcoming or effective. The historical core of Prague has found it hard to resist the strong commercial pressure and to deal with the impact of cars and tourism. These and other problems need to be resolved in accordance with the citys long-term goals and possibilities.

These new demands have also required changes in how the citys development is managed. Like other European metropolises, Prague has prepared and, in May 2000, adopted a comprehensive strategic plan that sets out a complete and realistic vision of future economic, social and spatial development with regard to these new conditions. Prague has set forth an ambitious programme which it is determined to implement. It has subscribed to the principles of partnership, democratic management, market economy and the careful and environmentally friendly use of all resources.

Here are some main points(strenghts, weaknesses and opportunities) of this strategic plan, considering factors such as 'Prague in a anew Europe, Competitiveness, People in Prague, Environment, Safety & Security, City Management & Development.

PRAGUE IN A NEW EUROPE:

Strengths (current favourable characteristics of Prague) Position at the heart of Europe

Continuing attraction and general prestige of Prague

Traditional standing as the hub of the Czech nation, state administration, academia and culture

Unique cultural-historical heritage of international importance

Improved connection to continental and global communications and information networks

Contacts with major cities and regions on the continent; connection to activities within EU structures

Weaknesses (current high-risk and negative characteristics of Prague) Integration into the European transport network (apart from air travel) not on par with major competitive

cities in Western Europe

Poorly developed co-ordination of activities and co-operation between the public and private sectors for

the promotion of the citys interests

Little mutual awareness between Prague and its boroughs regarding foreign activities

Opportunities (current and likely future positive external influences) Greater support for Prague from the central government and parliament; creation of a structured co-operation programme.

Development of a common approach to promoting the shared interests of Prague and other major European cities

Better international co-operation for protecting Pragues exceptional cultural and historic richness and for integrating multicultural activities.

Retaining of Pragues tourist appeal and growth in its role as a venue for major international events

Promotion of Prague as a suitable candidate to host the Summer Olympic Games

Optimum use of resources from European Union funds

More effective use of the citys representative of ce in Brussels (Prague House)

COMPETITIVENESS:

Strengths Open business environment, great investor con dence in the investment stability of Prague and a well-developed private sector

Stable labour market with diverse job opportunities and above-average quality of the workforce

Low unemployment

Extensive potential of science, research and education for the citys innovative role

Good accessibility for the majority of the regional hinterland and suf cient space both within and around

the city for securing its development

Existence of a strategic document on Pragues potential for innovation (the Regional Innovation Strategy for Prague)

Good position as an attractive tourist destination; high-quality tourism infrastructure

Long-term high evaluation by renowned international rating agencies

Weaknesses

Problematic use of development opportunities in sites of former manufacturing and business premises

Insufcient use of research and development resources for Pragues innovation purposes on a national scale and for resolving the citys current problems

Internationally perceived aspects that threaten Pragues reputation (such as corruption, crime, excessive bureaucracy, dif cult investor orientation when entering the Prague market)

J Insuf cient correlation between education and the labour market, low employment of disadvantaged groups, lack of labour in certain professions

Opportunities Emergence of an extensive and integrated European economic space

Favourable climate to ensure the attraction of Pragues business environment

Utilization of the well-quali ed and exible workforce and its continuing comparative advantage in terms

of salaries and expenditure; emergence of strong stimulative competition on the labour market

Promotion of quality partnership between the public and private sectors

Full use of the citys potential for innovation speeding up the transfer of technology and know-how, greater involvement of Prague-based research in addressing the citys development issues, increasing social responsibility of the city for research

PEOPLE IN PRAGUE

Strengths Continued spiritual and material development and renewal of the spiritual atmosphere attributed to a city that is open to impulses from diverse cultures and persuasions

Above-average living standards, relatively high social stability and a strong middle class

Balanced social structure

Highest concentration of high school and university graduates in the country

Sufcient capacity of elementary and secondary educational facilities

Weaknesses Unfavourable demographic structure and ageing Prague population

High proportion of housing estates built to low technical standards

Insuf cient job opportunities, civic and recreational facilities on and near housing estates

Lack of social integration of the disabled and of people facing social exclusion

Not enough correlation or continuance between the various levels of education; insuf cient accessibility of the educational system

Little emphasis on addressing certain aspects of equal opportunities for men and women

Low involvement of citizens in public affairs decision making and lack of identi cation with the local community and Prague as a whole

OpportunitiesRe-evaluation of Pragues multicultural traditions and utilization of its cultural importance to improve its attraction 20

Creation of stable round-the-year interest in Prague as a tourist attraction by supporting sustainable tourism and offering an attractive programme of events (even in the off season)

Conservation of the overall character of the city by keeping the aesthetic and cultural in mind when bringing development projects into fruition

Raising of educational levels by expanding the lifelong learning system

Use of schools as multifunctional centres of education and culture

Equalizing of opportunities for men and women on the labour market by balancing family and work life

ENVIRONMENT:

Strengths Unique and well-known genius loci

Attractive and pleasant environment of the citys historical areas with a large number of heritage buildings and sites

Diversity of architectural styles and urban structures

Rich potential of both the city and suburban landscape with the added advantage of the river Vltava

Large proportion of green areas

Weaknesses Overburdening of Pragues Heritage Conservation Area (the historical centre of the city) by car transport, unsuitable commercial activities and other negative in uences

Heavy air pollution mainly in the central parts of the city, caused by car transport and negative geomorphologic conditions

Noise pollution from traf c and other sources 21

Incomprehensive, and in some cases, insuf cient care of historical sites, particularly those outside the conservation area

Pollution of waterways in the city, reducing their ecological and recreational potential

Unacceptable state of some green areas in the city and suburbs; partly dysfunctional greenery system

Frequent cases of vandalism, unsatisfactory level of cleanliness of public areas and local neglect of building maintenance

Opportunities Europe-wide trend towards reducing the negative impacts of car transport on the urban environment

Suitable use of vacant areas, particularly in the inner city, such as defunct industrial plants and abandoned railway land

Further reduction in air pollution from industrial emissions and heating systems, for example due to economic stimulus

Improvement in the system of heritage care, including appropriate legislation and control mechanisms

Revitalization of urban and suburban greenery in connection with a heightened appreciation of its eco-stabilization function

Trend towards emphasizing the ecological and recreational functions of waterways

Opportunities Europe-wide trend towards reducing the negative impacts of car transport on the urban environment

Suitable use of vacant areas, particularly in the inner city, such as defunct industrial plants and abandoned railway land

Further reduction in air pollution from industrial emissions and heating systems, for example due to economic stimulus

Improvement in the system of heritage care, including appropriate legislation and control mechanisms

Revitalization of urban and suburban greenery in connection with a heightened appreciation of its eco-stabilization function

Trend towards emphasizing the ecological and recreational functions of waterways

Laying down of actual prerequisites for the renewal of housing estates as a whole, in particular by completing the infrastructure and renovating public areas

Development of a polycentric system for Prague to relieve the city centre

Greater range of tourist destinations within and outside Pragues Heritage Conservation Area (the historical centre of the city)

Effective and environmentally friendly system of waste management (higher level of waste sorting and recycling, etc.)

SAFETY AND SECURITY:

Strengths The citys current safety and security system, which is designed to cope with and minimize the effects of exceptional and unforeseen circumstances and to provide help to those in need

Implementation of comprehensive ood protection measures

Call centre for residents and visitors in use during major events and in emergency situation

Crime and drug prevention activities in the city

Beat patrol and community policing activities, which have been received positively by city residents

Partial provision of replacement public transport services and supplies of drinking water during emergency situations

Weaknesses High crime rates, including organized crime

Existence of areas with a long-term concentration of street crime; ineffective measures against vandalism

Long-term trend showing a decrease in crime detection; increasing proportion of police of cers involved in crime and overall low numbers of police of cers in the Czech Police Force on beat patrol

Continuing public distrust in the security services and little willingness to co-operate with them

Growth of problematic social groups

Insuf ciently effective co-operation between the city and organizations dealing with migrants, refugees, homeless and other socially excluded people

OpportunitiesActive participation of the public in providing for their own safety, particularly during exceptional and unforeseen circumstances

Lowering the risks of environmental disasters and other emergency situations by thoroughly enforcing the principles of sustainable development

Construction and modernization of a central operations centre

Closer involvement of the city in national and international-level security structures

Helping people from high-risk groups to become involved in society

CITY MANAGEMENT AND ADMINISTRATION:

Strengths Prague is traditionally seen as an independent administrative unit and the citys division into administrative districts is expected to have long-term stability

The City of Prague Act, which allows for comprehensive problem solving in the areas of city administration and development

Long-term continuity and strategy in the spatial development planning of the city

Size and strength of the city economy

Weaknesses Hypertrophied and complicated system of public administration

Insuf cient co-operation between Prague, the Central Bohemia Region and neighbouring suburban areas

Continuing failure on the part of the central government to appreciate the position of Prague and to respect its role and needs

Absence of mid- or long-term budget planning tied to an investment programme

Opportunities Presence in the city of most of the central bodies of the public administration, as well as higher education and scienti c-research resources for dealing with the citys development and administration

Well-developed and diverse telecommunications networks suitable for multimedia communication between the city administration and the public, state authorities, other regions and other countries

Rapid development of choice in the provision of information and communication technologies

Pragues position as a region within the European Union

Completion of the process of dividing powers between the local borough authorities and the city*All the information are included on the Pragues goverment's strategic planhttp://www.iprpraha.cz/uploads/assets/soubory/data/strategicky_plan/angl2008_web.pdf

Editing group: Athens Universalis