citrus lane grows via social by mauria finley
TRANSCRIPT
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MAURIA FINLEY@mauriafinle
y
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Citrus Lane is the trusted place parents go to
discover, buy, and share the best products for
their little ones at each age and stage.
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• Improve curation
• Build collective experience
• Create content
• Let moms help each other
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benefitsmoms
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benefitsmoms
Helps us do a better job
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benefitsmoms
Helps us do a better job
consistentwith brand &
mission
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isn’t just marketing.SOCIAL
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SOCIALis the very ESSENCE
Of our brand.
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SOCIALto excel at
be more than a
MARKETER
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Research & observe.
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Kids change constantly.
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MOMS• have lots of questions
• want to help other moms
• want to share their experience
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Define what works,
then authenticate.
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Choose Your KPI’s
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Measure by type and
timing
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You are not the
leader…allow others to
be.
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It’s okay to make
mistakes (if you fix them)
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Allow the conversation,
even if unfavorable.
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Create flagbearers.
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Create conversation
with engaging content.
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Use content to build a
halo effect.
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Create envy that leads
to desire.
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Focus on the long game.
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SOCIALmakes our business better
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• listen to our moms
• find the behaviors that work
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• Test – Measure - Improve
• Measure by type and timing
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• Feedback Surveys
• Customer Service
• Voting
• Community
• Boxes
LISTEN: RESPOND:
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• Choose mediums & cross-
promote
• Facebook as a quick and natural
publishing platform
• Encourage flagbearers
• Leverage community for acquisition
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