citrus lane grows via social by mauria finley
TRANSCRIPT
MAURIA FINLEY@mauriafinle
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Citrus Lane is the trusted place parents go to
discover, buy, and share the best products for
their little ones at each age and stage.
• Improve curation
• Build collective experience
• Create content
• Let moms help each other
benefitsmoms
benefitsmoms
Helps us do a better job
benefitsmoms
Helps us do a better job
consistentwith brand &
mission
isn’t just marketing.SOCIAL
SOCIALis the very ESSENCE
Of our brand.
SOCIALto excel at
be more than a
MARKETER
Research & observe.
Kids change constantly.
MOMS• have lots of questions
• want to help other moms
• want to share their experience
Define what works,
then authenticate.
Choose Your KPI’s
Measure by type and
timing
You are not the
leader…allow others to
be.
It’s okay to make
mistakes (if you fix them)
Allow the conversation,
even if unfavorable.
Create flagbearers.
Create conversation
with engaging content.
Use content to build a
halo effect.
Create envy that leads
to desire.
Focus on the long game.
SOCIALmakes our business better
• listen to our moms
• find the behaviors that work
• Test – Measure - Improve
• Measure by type and timing
• Feedback Surveys
• Customer Service
• Voting
• Community
• Boxes
LISTEN: RESPOND:
• Choose mediums & cross-
promote
• Facebook as a quick and natural
publishing platform
• Encourage flagbearers
• Leverage community for acquisition