citrus apps competition presentation

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GuideBook Created by Citrus Apps Team Members: Hazel Shaw, Barry Wilson, Connor McKenzie & Laura Rae

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Page 1: Citrus apps competition presentation

GuideBook

Created by Citrus AppsTeam Members: Hazel Shaw, Barry Wilson,

Connor McKenzie & Laura Rae

Page 2: Citrus apps competition presentation

THE 5 W’SWho: WAGGS

(World Association of Girl Guides and Girl Scouts)What: Lack of an app solely for WAGGS

When: AnytimeWhere: At home, at Brownie group,

on trips or excursionsWhy: To keep in touch with other WAGGS, and keep updated

on events, excursions, share photos, chat online, play games. All in a fun, safe & secure environment.

Page 3: Citrus apps competition presentation

“GirlGuiding is one of the strongest offline social networks in the UK – if not the world

– girls and young women form bonds through guiding that last a lifetime. I’d love

to grow our online presence to match.”

Source: http://digital.girlguiding.org.uk/our-digital-future

A word from J Kerr, Head of Digital Communications at GirlGuiding

Page 4: Citrus apps competition presentation

THE PROBLEM: Many are too young to join other Social networking apps or don’t want to join them as they are worried about who

they might be chatting to. There is no app specifically designed for WAGGS. Parents may not allow their kids to use

other apps, the balance between app would give parents piece of mind.

Page 5: Citrus apps competition presentation

OUR AIM: To provide

with an app which is exclusively for use by WAGGS members.

Page 6: Citrus apps competition presentation

KEY INSIGHTS: Some WAGGS currently try to use Facebook, Twitter etc. but this solution does not work because many of the WAGGS are

too young, or feel its not safe enough. Our key insight is that the WAGGS would use GuideBook, designed exclusively for Rainbows, Brownies & Guides.

Page 7: Citrus apps competition presentation

Citrus apps: We are further education students and one of our team is a Brownie/Guide Leader.

We present GuideBook. An app exclusively developed for members of Rainbows, Brownies and Guides. Allowing them to interact, share photos and chat to each other. Their very

own social networking site.

Page 8: Citrus apps competition presentation

Rhiannon age 11 Lives in Glenrothes, Fife Enjoys arts & crafts, computer games

and has been a Girlguidings member from age 5

Rhiannon wants to be able to chat with her friends from guides

She wants to share photos with other guides

She would love to see what guides around the globe get up to.

Rhiannon doesn’t like using other social networking sites because she is “wary” about talking to strangers online.

“id love an international Guides penpal”

What Rhiannon wants from GuideBook Keep in touch with friends Share the badges she has achieved Make friends with Guides from

around the world

Page 9: Citrus apps competition presentation

There are a lot of social networking apps out there but none that are exclusive for guides. Facebook’s age limit is 13, Twitter tends to be more popular with users 35 or over. With other social networking

apps there is no way to share badges with other brownies. None of these apps provide a safe platform that parents would be

happy with their kids using. GuideBook will be solely for the use of

guides, brownies and Rainbows.

Page 10: Citrus apps competition presentation

Whilst researching our App, we came across this post on a GirlGuiding blog from a member regarding, GilrlGuidings new Digital Strategy:

Page 11: Citrus apps competition presentation

CORE FEATURES:My Page – User profile

Badges – Displays badges achieved/working towards Photos – Share photos of guide events and camps

Games- Play games against other guidesDiary – See up and coming events

PLATFORM: In order to Share Photos, chat with other Waggs and share information on earned badges a mobile platform would be most

suitable. This would allow our users access to all of these features at anytime.

Page 12: Citrus apps competition presentation

Login Page/

New User Registrat

ion

Registration

Screen

Login Page

My Page

Badges Chat Games DiaryPhotos

Logout Screen

Integrated following user feedback

FLOW OF GUIDEBOOK

Page 13: Citrus apps competition presentation

Register, Login & Logout Wireframes

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Technical Feasibility

The app will run on any android phone.

We have designed our app with the targeted age groups in mind.Rainbows 5-7 years, Brownies 7-10 years, Guides 10-14 years.

Plus an adult section.

Simplistic layout and functions will be painless to code and develop. It can be easily built and made available to users within 3 months.

We would have alternative accessibility features for impaired users, such as: voice-activated commands and automated audio functions.

Page 17: Citrus apps competition presentation

Data Feasibility

The input data requirements for the app would be the unique seven digit number that every child and adult member already has. This would be necessary to

download and access the app.

On their profile page, members will be asked for some basic details of themselves and a photograph of themselves, if they so wish.

All of the data would belong to The Guide Association and would be stored, shared or deleted at their discretion; this would be qualified by a user agreement form given to the user before being allowed to access the app for the first time.

User profile pages would be shared with other members that are included on the user’s friends list.

Page 18: Citrus apps competition presentation

Business Model

Instead of the users paying for this app, the sources of income could come from the WAGGS Association themselves funding the

future development of the app. The government are keen on promoting internet security for children,

and therefore may be interested in funding the app. A third option would be for members guiding fees to be increased slightly,

with the increase contributing

Another source of income could be from advertising, from companies relevant to GirlGuiding.

Page 19: Citrus apps competition presentation

Customer Pledges

We have five pledges from customers in our target area

(GirlGuiding). Some would be willing to pay for use of the app

while others wouldn’t. In regards to advertising on the

app, the feedback we received was that they would be fine

with advertisements on the app so long as they were relevant

and not intrusive

CC

Page 20: Citrus apps competition presentation

Marketing

Our three core marketing activities will be the following:  Word of mouth. Through members of GirlGuiding talking to

their Rainbows, Brownies and Guides letting them know what the app is and does.

  Social networking Sites. Through sites such as Facebook and

Twitter we can post and tweet external links to an app review.  Advertise in the GirlGuiding magazine. This is sent to all adult

members of GirlGuiding every quarter.

Page 21: Citrus apps competition presentation

App Design Mock-up

We are keen to develop this app further

as we believe it has potential to be a hugely popular app. Market research has shown a

real need within the WAGGS community for this app and we hope that GuideBook will one day be available

for download from the market.