citrix cloud platform - journey to it-as-a-service

Journey Towards IT-as-a-Service with Citrix CloudPlatform

Name Simon McCulloughTitle Channel Manager, Citrix SystemsDate 4th July 2014

© 2014 Citrix. Confidential.2

IT Challenges

Operational complexity

To scale, admins required to be experts in network, storage,

compute in addition to desktop virtualization

First 1000 users

Next 2000 users

Unpredictable DemandProvisioning based on future demand projections are often inaccurate, leading to delayed

time to value

Proj. Demand

ActualDemand

Upfront CAPEXEach modular building block

requires new capital expenditures with step-function cost increase

$/us

er

# of users

Complexity. Unpredictability. Expensive.


2014 Enterprise IT Spending Priorities

2014 Top Spending Priority

1. BI Analytics

2. Mobile

3. ERP

4. Infrastructure and Datacenter

5. Cloud

6. Security, Risk , Compliance

7. CRM

8. Digital Marketing, Social, Ecommerce

9. Networking/Communications

10. Applications Modernization

[Source: Gartner, 2013]


Don't Know; 2%

Agility/Speed; 66%

Business Alignment;

10%

Defend IT; 7%

Improve Quality of Service;

12%

Reduce Costs; 3%

Private Cloud Business Drivers

What is your maindriver in moving to private clouds?

Gartner Data Center Conference Poll, December 2013 (N = 87)


Why Cloud Computing?

61% Significant operational cost savings

54% Significant capital cost savings

48% Compelling technical advantage

25% Lower cost to entry

16% Industry standards for integration

Source: InformationWeek 2014 Private Cloud Survey


Key Trends In Cloud Computing

[Source: Gartner, 2013]

• Virtualization has prepared Enterprise IT workloads to be cloud-ready

• Private clouds are mainly hosting datacenter workloads but rapidly adding desktop and collaboration apps

• Most Enterprises (IT and LOB) are considering leveraging, or are already consuming, Public Cloud services, e.g. Hybrid Cloud Computing

• Future of Enterprise IT is projected to be “Hybrid IT”


Multiple Benefits Of Cloud Computing

People

Process

Technology

• Empowerment through self-service• Business focus• Strategic roles (IT and non-IT)

• Agility• Externalization• OPEX business model• Sharing (internal/external)

• Increased efficiency• Next-generation platform• Cost savings• Availability and scalability

Citrix Cloud Orchestration & Provisioning Platform:Citrix CloudPlatform


Citrix Cloud Product Family

Citrix Cloud Management Platform

Cloud Business Management

Citrix CloudPortalBusiness Manager

Cloud Infrastructure Platform

Citrix CloudPlatform

Server Virtualization Platform

Citrix XenServer

Enterprise Cloud Providers

Service Providers


Mature Complete Product

Customer-proven with over 250+ global production cloud deployments

Complete data center and desktop infrastructure orchestration, provisioning and management

Enables organizations to deliver cloud-native services in days, not weeks or months

Supports both traditional enterprise and cloud-native workloads

Powered by Apache CloudStack


Open, Flexible ArchitectureLeverage Existing Investments | No Vendor Lock | Choose Best of Breed

Compute

XenServer VMware KVMHyper-V Bare metal

Hypervisor

Storage

Local Disk iSCSI NFSFibre Channel Swift

Block & Object

Network

Network Type Isolation LBFirewall VPN

Network & Network Services


Citrix CloudPlatformO

pera

tion,

Adm

inis

trati

on,

Mai

nten

ance

and

Pro

visi

onin

g

Availability and SecurityAvailability and Security

Service Management (Billing, Metering, Accounts, etc.)Service Management (Billing, Metering, Accounts, etc.)

Resource ManagementResource Management

ServersServers StorageStorage NetworkNetwork

Dynamic Workload ManagementDynamic Workload Management

BackupBackup LBLB HAHA MonitoringMonitoring

User InterfaceUser Interface Developer APIDeveloper API

AmazonAmazon

Image LibrariesImage Libraries

Application CatalogApplication Catalog

Custom TemplatesCustom Templates

Operating System ISOsOperating System ISOs

Inte

gra

tion

AP

IIn

teg

ratio

n A

PI

AdministratorAdministrator End UserEnd User ConsoleConsole CloudPlatformCloudPlatform CustomCustom

Citrix CloudPlatformpowered by Apache CloudStack


Compute Orchestration

Compute

Storage

Network

Non-disruptive OperationsLive Migrations, Dynamic Scaling

Deliver High Availability for WorkloadsVM HA, Anti-Affinity

Higher VM Density and Lower TCOOverprovisioning resources

Tiered Service Offerings

Desktops with GPU supportXenServer


Storage Orchestration

Compute

Storage

Network

Non-disruptive OperationsLive Storage migrations

Open and FlexibleStandard protocols, Plug-in frameworks

Ensure Business ContinuitySnapshots, Backups

Tiered ServicesDisk offerings

Delivers ScalePrimary storage and Secondary Storage


Network Orchestration

Compute

Storage

Network

Multi-tenancy with isolationVLANs, Security Groups

Comprehensive NetworkingLayer 2, Layer 3, Virtual Private Clouds

Network Services Out-of-boxDNS, DHCP, Load balancer, Firewall, VPN

External Device SupportNetScaler, Cisco, Juniper, VMware


Key Citrix Cloud Solutions Are Ready Now

Desktop Hybrid CloudProvisioning

Cloud Load Balancing

Infrastructure-as-a-Service(IaaS)

Enterprise Private Clouds & Service Provider Public Clouds

Deploy and provision XD/XA 7.5 workloads on hybrid clouds built on Citrix CloudPlatform

Deploy Netscaler to load-balance across CloudPlatform-based private-hybrid clouds


Desktop Clouds With XenDesktop/XenAppFlexible cloud deployment options – Private, Public and/or Hybrid Cloud

Leverage OPEX-based IT service delivery model

Leverage public clouds as an additional capacity site

Transform, flex or grow app or virtual desktop infrastructure

Unplanned and temporary capacity demand: seasonal workers, on-boarding M&A events, etc

on-premise off-premise

Enterprise Service Provider

Public CloudPrivate Cloud


7.5

XenDesktop/XenApp Cloud Provisioning with CloudPlatform

Desktop/App Virtualization

Cloud Management Platform

4.2.1.44.3

XenDesktop Cloud Provisioning With CloudPlatformThe “One Citrix” Desktop Cloud Solution

On/Off-premise Private XenDesktop/XenApp Cloud Solution• Built on the latest releases of Citrix XenDesktop/XenApp

(v7.5) and Citrix CloudPlatform (v4.2.1.4, v4.3)• XD/XA 7.5 provisions to on-premise Citrix CloudPlatform

clouds and off-premise private clouds (CCP)

Seamless:• no new consoles or training

Key Benefits:• On-premise: Lower upfront CAPEX, easier scaling, efficient

management• Off-premise: Elastic, no infrastructure to manage• XD-specific workload monitoring in CCP, App orchestration

in XD

7.5


XenDesktop on Citrix CloudPlatform

Multiple Availability Zones per Site• High availability & Scalability• Deployments shared across AZs• One AZ acts as back-up for XD control

components

XenDesktop Control Components• Delivery Controllers• Database (DB)• Storefront (SF)• NetScaler (NS)• Active Dir Domain Controller (DC)

DB

DC SFNS

Delivery Controller

DC SFNS

CloudPlatform Zone 2CloudPlatform Zone 1

Replication

Public Network

Private Shared NW

Public Network

Private Shared NW

Delivery Controller

DB

XenDesktop on CloudPlatform


Deliver Both Traditional And Cloud Native Apps

Expect reliability

Back-up everything

HA, Fault tolerance

Admin control recovery

e.g. SAP, Oracle, AutoCAD, Exchange

Think Server Virtualization Think Amazon Web Services

Traditional Enterprise Applications Cloud Native Applications

Design for failure

Ephemeral resources

Multi-site redundancy

Self-service recovery

e.g. Big Date, HPC, Social, Gaming


Zones for Enterprise Application Workloads Hypervisor

Storage

SAN

Networking

L2 VLANs

Network Services

Load Balancing Firewall

Multi-tier Apps

Multi-tier VLANs OVF

vSphere or XenServer Enterprise

VPN

vCenter / XenCenter

Hypervisor Cluster

Hypervisor Cluster

Enterprise Networking (e.g., VLAN)

Enterprise Storage (e.g., SAN)

Traditional Application Availability Zone

Hypervisor Cluster

Failure is not an option – 99.999 uptime is required


Availability Zones for Cloud-Native Workloads

Software Defined Networks (e.g., Security Groups, EIP, ELB,...)

Cloud-Native Availability Zone

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Object Storage

Hypervisor

Storage

Local EBS

Networking

L3 SDN based L2 Elastic IP

Network Services

Security Groups ELB

Multi-tier Apps

3rd Party Tools

XenServer

GSLB

CloudFormation

Object Store


Software Defined Networks (e.g., Security Groups, EIP, ELB,...)

Cloud-Native Availability Zone

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Object Storage

Virtualization Management Server

Hypervisor Cluster

Hypervisor Cluster

Hypervisor Cluster

Enterprise Networking (e.g., VLAN)

Enterprise Storage (e.g., SAN)

Traditional Application Availability Zone

Citrix CloudPlatform Supports Both Workloads


Cloud Load Balancing with NetScaler Elastic Load Balancing (ELB) across all products in NetScaler family

Deploy side-by-side or in-line with firewalls

Provide AutoScale services in the Cloud

Load balance across zones in the Cloud using Global Server Load Balancing (GSLB) technology

L2 Switch

L3 Switch(zone-level)

L2 SwitchPod 1 Pod N

Host 1

Host N

Host 1

Host N

ZonePublic Network

Private Network

zMPX zVPX SDX

Customer & Partner Successes


CloudPlatformPartner Ecosystem


250+ Large Scale

Production CloudsIn Deployment

Production siteswith over

40,000+Servers per Region

Service Providers | Telcos

Web 2.0

Enterprise | Education | Government


Bechtel

Challenge• Extremely complex IT policies • Highly distributed IT services requirement• Strict security and compliance rules

Solution• Built a private using CloudPlatform, XenServer and NetScaler

Result• Increased project efficiency by enabling on-demand elasticity

verses over provisioning• Improved service by eliminating app and infrastructure variation

by location• Maintained application compliance and consistency


Multi-National Petroleum Company

Challenge• Multiple datacenters, business units, offices and countries to support• Manual IT provisioning was slow and inefficient • Usage had to be metered by department • Needed to support a variety of hypervisors

Solution• Multi-hypervisor IaaS cloud using CloudPlatform • Self-service, metering and multi-tenancy with CloudPortal Business

Manager

Result• Standardize on self-service delivery of app and IT services• Leveraged existing infrastructure and investments• Building towards a comprehensive ITaaS model


Online Travel Website

Challenges • Deploy new web 2.0 workloads across heterogeneous sites • Faced with high upfront costs and long deployment times

Solution• Automated infrastructure provisioning across

multiple datacenters with CloudPlatform • Deployed multiple hypervisors for different

workload requirements

Result• Standardized on one platform for their full range of

workloads, from dev/test to production• Able to tailor the appropriate hypervisors to the workload


Datapipe

Challenge• Evolve the existing virtualization platform to enable self-service• Replicate a cloud architecture globally • Maintain consistency for existing services and customers

Solution • Used CloudPlatform to enable public, private, hybrid and

managed cloud services all from a single platform• Offers value-added cloud services including hypervisor and NetScaler • Delivered XenDesktop and XenApp as cloud service

Result• Top line growth with bottom line savings• Expanded into new markets with a differentiated cloud solution.• Datacenter efficiencies enable scaling without adding more staff• Customers can choose the cloud type and services that’s right for them


University of Sao Paulo

Challenge • Deliver centrally managed on-demand virtual datacenters and cloud services

to 100,000 students and 6,000 professors across 11 campuses

Solution• Built a university-wide cloud with Citrix CloudPlatform, CloudPortal and

XenServer that delivers desktops, streamed applications, HPCaaS, IaaS and SaaS applications through a self-service portal

Result• Self-service cloud : Students and Faculty can start working on new projects in

minutes without bureaucratic delays. Researchers and scientists access capacity on-demand for big data analysis.

• Real-time budgeting: Departments get real-time usage and spend information.• Reliable access and protection: Researchers get interrupted productivity

during outages, strikes and valuable data is backed up centrally.


Online gaming company

Challenges & opportunities • Build a hybrid cloud environment for deploying transient

workloads in public clouds and stable long-term workloads on private cloud.

Citrix Product/Solution• Citrix CloudPlatform used to build a private cloud

solution. RightScale was deployed on top of CloudPlatform for hybrid cloud capabilities.

Result• Depending on workload characteristics, customer was

able to deploy the workload in a public cloud and once the workload characteristics were identified, they were able to move the workload to the private cloud.


KT Corporation Formerly Korea Telecom

Customer• Largest fixed-line operator, and second largest mobile operator in South Korea

Challenges & Opportunities • Provide clients with high-performance, easily scale technology at a fraction of the cost• Find a partner who can help to ensure that enterprises make the most efficient IT investment using KT cloud product • Acquire a solution that can integrate with existing infrastructure technologies

Citrix Products/Solutions• Citrix CloudPlatform, Citrix XenServer

Result• Achieved performance-proven, cost effective platform (40% lower in cost than Amazon Web Services)• Decreased time-to-market via production-ready system differentiated by tailoring solution based on customers’ needs• Minimized overhead integration costs and complex deployment schedules


WORK BETTER. LIVE BETTER.

citrix cloud platform - journey to it-as-a-service

Technology

citrix cloudplatformoperation

key citrix cloud solutions

public cloud services

cloudnative services

cloud computing source

private cloud survey

citrix systems date

cloud native workloads