citizen blood pressure monitors 2015
TRANSCRIPT
CITIZEN Systems Japan
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1. CITIZEN History
2. Type of CITIZEN Healthcare Products
3. Country of Manufacturing
4. Certificates & Sites
5. Countries where CITIZEN is available
6. About Island Gate “IGT”
7. Brand Sensitivity
8. Type of CITIZEN Blood Pressure Monitors
9. Enlarge the market
10. How CITIZEN BPM works
11. Inside CITIZEN BPM
12. Possible Technical Problems
13. Competitors
14. CITIZEN advantages
15. Obesity Problem
16. CITIZEN BPM Features
17. Target markets
18. Doctors Suggestions
19. Warranty
20. CITIZEN Digital Thermometers
21. CITIZEN Ultrasonic Nebulizer
Content
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Content of business
Manufacturer and sales of 1. Watch 2. Electronic 3. Healthcare 4. information devices
Major business lines5. Printers6. Electronic equipment7. Applications for information8. Communication application9. Healthcare devices 10. Calculators11. Electronic dictionaries12. Etc.
Note : Full history is available on:http://www.citizen-systems.co.jp/english/company/history/index.html
CITIZEN History
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In 1983 the first healthcare product of citizen IC sensor electronic thermometer was made.
In 1990 Brachial-style automatic electronic Blood Pressure Monitor was made as first Citizen Blood Pressure.
2012-1983=29 years ago / 2012-1990=22 years ago
CITIZEN History:
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Nebulizers
Thermometers
Blood pressure monitors
Type of CITIZEN Healthcare Products
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All Citizen products are assembling in China due to cost effective labor and production cost same as other brands, the quality control is done by Japanese engineers in Citizen factories using high quality components; Technology, and R&D is by Citizen Japan but assembling in Chinese factory belongs to citizen Japan.
Country of Manufacturing
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CITIZEN obtained all necessary international certificates of ISO and CE, EC and FSC.
CITIZEN has 3 different sites as follows:
Each site has 1 CE certificate and 1 ISO certificate.Each product has 1 EC Declaration of Conformity and each
model number has 1 Free Sale Certificate from Japan and 1 from China.
1. CITIZEN Systems Jiangmen
3. Vega Technology
2. Health & Life
Certificates & Sites
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5. Shenzhen Homed Medical Device
4. Andon Health
CITIZEN is registered and selling in more than 80 countries including Europe and USA
- USA- Germany- Japan- Russia- Korea- Malaysia- KSA- UAE- Oman- Qatar
- Armenia- Jordan- Syria- Kenya- Mexico- Brazil- South Africa- India- Bahrain- Kuwait
- Australia- Iraq- Egypt- Etc
Countries where CITIZEN is available
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1.I
IGT is the regional distributors of CITIZEN health care products in the Middle East, Africa and CIS countries, on behalf of the principal with full distribution rights, service and maintenance.Initially conducted its business in 2004; at the start, IGT was serving important markets such as industrial, consumer electronics, electrical, and health care.
IGT Territory
About Island Gate “IGT”
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The personal or home use BPM became popular in the consumer market and electronic retailers on late 1990’s and 2000’s. They were developed by different manufacturers with a variety of quality and designs. They were trying to enhance the accuracy, slimming the size of machines with additional features such as more number of memories to save the measuring values, time & date to register the measuring time, average of readings, etc.
Since the product’s concept was new and was not much distributed or available in the market, the people awareness was less, the customer was searching only for the product which can help their demand, regardless of brand. But now in matured and advance markets, the customers became choosy and sensitive about famous brands to select, reliable brand that have trustable quality and after sales service.
CITIZEN, as one of the highly reputable and reliable brands in the world, is strongly accepted by customers and end-users, so there is a big opportunity to utilize the advantage of brand awareness and quality to capture a good market share among the other brands.
Brand Sensitivity
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In the current global market, there are several categories of products in terms of quality, design, brand reliability, after sale service, product life time, accuracy, etc.
CITIZEN is fitting in the premium category of available brands such as Omron, Microlife and other brands with their R&D and design. Also it has many good advantages in that pool in terms of very famous brand name, competitive prices and user-friendly models for easy operation.
CITIZEN cannot be compared with lower category brands which only became popular by cheap prices or damping offers, mostly by Chinese, Taiwanese or Korean unknown brands or OEM made brands i. e. Beurer who doesn’t have its own engineering and design, they only order in bulk to OEM manufacturers and selling under their brand name.
Always product comparison can be fair when it is compared with its similar level rivals, and market acceptance results will be shown in long term
Brand Sensitivity
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1 Upper Arm /Full Automatic
Upper Arm /Semi Automatic
3 Wrist type /Full Automatic
2
Type of CITIZEN Blood Pressure Monitors
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CH-45690 memories function Simultaneous blood pressure and pulse readingBody movement indicator/ Irregular Heartbeat Indicator
CH-453Body movement indicator/ 90 memories function Simultaneous blood pressure and pulse readingBody movement indicator/ Irregular Heartbeat Indicator
CHU503Hypertension Indicator / 90 memories functionSimultaneous blood pressure and pulse readingBody Movement Indicator / Irregular Heartbeat Indicator
CH-45290 memories function/ Average of last 3 readingAutomatic power off optionEasy to read LCD
Upper Arm / Full Automatic
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Upper Arm / Full Automatic
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CH-453-ACBody movement indicator/ 90 memories function Simultaneous blood pressure and pulse readingBody movement indicator/ Irregular Heartbeat IndicatorAC Adaptor plug
CH-452-AC90 memories function/ Average of last 3 readingAutomatic power off optionEasy to read LCDAC Adaptor plug
CHU305Hypertension indicatorIrregular heartbeat indicator99 memoryWide Cuff (22 to 42cm) Included
CHU304Hypertension indicatorIrregular heartbeat indicator99 memoryWide Cuff (22 to 42cm) Optional
Upper Arm / Semi Automatic
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CH – 308BMemory recall functionLarge buttonAutomatic power off Battery Life 1.000 times
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Upper Arm / Full Automatic
Model CHU503 CH-456 CH-453 CH-452 CHU304 / CHU305
Cuff Soft cuff Soft cuff Soft cuff Soft cuff Soft Middle Cuff
Large adult cuff Option Option Option Option Wide range Cuff(22-42cm)
Memory 90 memory 90 memory 90 memory 90 memory 99 memory
Irregular heartbeat indicator ● ● ● ― ●
Body movement indicator ● ● ● ― ―
Hypertension indicator ● ― ― ― ●
Average Last 3 readings Last 3 readings Last 3 readings Last 3 readings Last 3 readings
Display simultaneously ● ● ● ● ―
Time & Date ● ● ― ― ●
ESH ― ― ― ● ●
Power source AA size x 4 AA size x 4 AA size x 4 AA size x 4 AA size x 4
Wrist Type / Full Automatic
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CH – 650 Body movement indicator/ Irregular Heartbeat Indicator60 memories functionStorage caseSimultaneous blood pressure and pulse reading
CH – 657Body movement indicator/ Irregular Heartbeat Indicator90 memories functionCompact storage caseSimultaneous blood pressure and pulse reading
CH – 61799 memories functionWith storage caseTime and DateSimultaneous blood pressure and pulse reading
CH – 6182-person memory zone (60 memories each) Storage caseTime and DateSimultaneous blood pressure and pulse reading
Comparative Chart
Products
Model CH657 CH650 CH617 CH618outside dimensions 69X70X15mm 65X74X29mm 70X72X29.5mm 70X72X29.5mm
Weight (without batteries) APPROX. 86g APPROX. 103g APPROX. 121g APPROX. 127g
Cuff SOFT CUFF HARD CUFF HARD CUFF HARD CUFFMemory 90 MEMORY 60 MEMORY 99 MEMORY 2X60 MEMORY
Irregular Heartbeat Indicator • • _ _
Body Movement Indicator • • _ _
Average LAST 3 READINGS LAST 3 READINGS LAST 3 READINGS LAST 3 READINGS
Display Simultaneously • • • •
Auto Measuring • • • •
Auto Power Off • • • •
Time and Date _ _ • •Battery Life 400 TIMES 400 TIMES 250 TIMES 250 TIMES
Power Source AAA size X2 AAA size X2 AAA size X2 AAA size X2Case • • • •
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Wrist Type / Full Automatic
New Stylish Black / Full Automatic
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CH – 452 BCNEasy to read LCD display90 memories functionAutomatic power offAverage of last 3 readings
CH – 453 BCNBody movement indicator/ Irregular Heartbeat Indicator90 memories functionAutomatic power offSimultaneous blood pressure and pulse reading
CH – 657 BCNBody movement indicator/ Irregular Heartbeat Indicator90 memories functionCompact storage caseSimultaneous blood pressure and pulse reading
CH – 650 BCNBody movement indicator/ Irregular Heartbeat Indicator60 memories functionStorage CaseSimultaneous blood pressure and pulse reading
Comparative Chart
Products
Model CH453 BCN CH452 BCN CH657 BCN CH650 BCN
outside dimensions 130X53X118mm 129X53X119mm 69X70X15mm 65X74X29mm
Weight (without batteries) UNIT: APPROX. 240gCUFF: APPROX.130g
UNIT: APPROX.240gCUFF: APPROX. 130g APPROX. 86g APPROX. 103g
Cuff SOFT CUFF SOFT CUFF SOFT CUFF HARD CUFF
Memory 90 MEMORY 90 MEMORY 90 MEMORY 60 MEMORY
Irregular Heartbeat Indicator • _ • •
Body Movement Indicator • _ • •
Average LAST 3 READINGS LAST 3 READINGS LAST 3 READINGS LAST 3 READINGS
Display Simultaneously • _ • •
Auto Measuring • • • •
Auto Power Off • • • •
Time and Date _ _ _ _
Battery Life 1000 TIMES 1000 TIMES 400 TIMES 400 TIMES
Power Source AA size X4 AA size X4 AAA size X2 AAA size X2
Case _ _ • •
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New Stylish Black/ Full Automatic
“Enlarge market” means expanding the existing market, not to find a bigger and new market. In every market, there are two types of customers, talented and potential.
Potential customers are the ones who need, suggested or ordered to buy a BPM, so they will go to the market, search for products and compare them or take others suggestion to choose a brand.
Talented customers are the majority of people in the country who may or may not know about BPM and its benefits but don’t feel necessarily to have one at home or for the family.
By introductory activities, training and giving awareness messages we can take the attention and encourage people to have a BPM and start controlling their BP to improve their health level and prevent risk of hypertension or hypotension. In other words, we should create demand in mind of consumers or people. When the number of customers increase in the market, then the demand will increase too, so the market share will have a bigger size as well.
Enlarge the Market
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Advertising and marketing concepts should help to increase the knowledge of people about health, blood pressure, why to control it, everybody needs to control, etc. The patients suffering from diabetes, kidney failures, stressed people, etc need to control constantly their BP. At the same time it is needed to increase the awareness of people that digital BPM is easy to use, portable, affordable, self operated, easily available, and people can control their BP, keep the result and consult with their doctors. CITIZEN offers accurate, reliable devices with affordable prices in different designs and models.
Enlarge the Market
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After closing the cuff around the arm or wrist, by pushing the start button, the cuff inflates automatically. This inflates close off blood flow in the vessels under the cuff.
The cuff deflated by each heart pulse due to the pressure which vessels cause to the cuff by each heart beat and blood flow.
Heart sound and pressure exerted by the brachial arteries onto the cuff is being measured by the device and shown on the screen.
This type of blood pressure monitoring is so accurate, manual measurement can be not as accurate as the automatic ones due to human precision errors.
The measuring conditions is very important to get the correct result.
How CITIZEN BPM works
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Inside a CITIZEN BPM
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3
When the battery is low the cuff inflation and measurement might not be accurate; so if you are facing an irregular measurement change the battery and try it again.
1. Battery
1
Appearing Err1 or Err2 on the screen means the cuff cannot find the heartbeat, it might be because of not closing the cuff in an appropriate way. You need to train you customer how to use the cuff.
2
If the error EP or Err shows on the screen or the device doesn’t turn on then there is a circuit problem which has to be checked by a technician.
Possible Technical Problems
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2. Cuff
3. Circuit
This is an usual problem which occur to the blood pressure monitors due to long time usage is cuff or tube. It might happen because of a small puncture in the cuff or tube which cause air leakage or sometimes dust or temperature change may affect the air passage from the air motor to the tube or from the exhaust out of the device. If this air passage happens so fast or too slow the measurement cannot be done in the proper way. 90% of the technical problems are happening due to this issue.
4. Air leakage
4
Always using an alkaline battery provides the device with the sufficient amount of voltage, which a change in the voltage cause an error.
5
Possible Technical Problems
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5. Voltage
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Possible Technical ProblemsSymptom Cause Countermeasure
Upon press of the power/start switch nothing is displayed on the screen
The main power is not ON Turn the main power switch ON
You did not press the switch for 1 sec or longer Press the power/start switch till all display marks appear
The AC cord is disconnected Insert the AC cord firmly
The fuse is blown out Replace the fuse with a new one
No test can be started CTY110 is in the standby status because you pressed the switch again for 1 sec or longer
To start the test, press the power/start switch shortly (less than 1 second)
Air discharge by the last test was imperfect Wait a little and turn the power on again
No pressurization The air tube is broken Use a new air tube
The connector is not properly connected Check the connector connection
Only a plug is inserted in the socket Disconnect any unused plug
The tested BPM is not in the calibration mode Restart the test after setting the tested BPM to the calibration mode
The pressure is not stabilized
The air tube is broken Use a new air tube
The connector is not properly connected Check the connector connection
The tested BPM is not in the calibration mode Restart the test after setting the tested BPM to the calibration mode
The test result is “failed” without the tested BPM
The air tube is broken Use a new air tube
The connector is not properly connected Check the connector connection
The below brands are CITIZEN competitors in the international market:
1. Omron2. Microlife3. Beurer4. Rossmax
The biggest competitor for CITIZEN in the market is Omron; with similar quality and accuracy, both are made in China with the control of Japanese engineers but CITIZEN has lower price than Omron with more popular name.
Competitors
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well known brand
Failure rate less than 0.5%
Easy to Operate
Irregular Heartbeat indicator
Body movement indicatorHigh Accuracy
CITIZEN Advantages
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Large Cuff
Large LCD
Clinicaly validated
Innovative designs
Selling worldwide
3 Years replacement
warranty
CE Certified
1. Brand name: Very well known, Trustable
2. Quality: 2 years replacement warranty Failure rate less than 0.5% Very high accuracy Clinically validated ESH protocol CE certified Selling worldwide Antibacterial thermometer
3. Design
Innovative designs User friendly features Body movement indicator Irregular Heartbeat indicator Large display LCD Ac adaptor & battery using options Large cuff for obese or people with large
arms
CITIZEN Advantages
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In 100% hypertension 45% are obese
It is not possible to have a right measurement if the cuff doesn’t fit your arm size, that’s why obese people face problem when buying a BPM. They won’t be able to find a large size cuff.
CITIZEN has designed large cuff that perfectly fits obese person’s arm to facilitate more accurate measurement.
Obesity Problem
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Body Movement Indicator
Body movement indicator is a great feature in CITIZEN BPMs. If the patient move his hand or body while measuring his/her BP, the device will alarm.
This feature helps providing the patient with the exact BP measurement, since the measurement cannot be proper if the person moves.
Irregular Heartbeat Indicator
IHB is another unique great features of CITIZEN BPMs;This feature makes the BPM more than a simple BP measurement device, and if the patient has irregular heart beat the device will warn and brings awareness to the user.
CITIZEN BPM Features
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CITIZEN Healthcare products target markets
• Pharmacies• Medical shops• Electronic outlets• Hyper markets
Other target markets
• Private clinics• Gift & advertising companies • Household retailers• Bundle with other products or point reward
programs• Air lines ( brush, toothbrush, comb, etc are given to
the passengers in the aircrafts, digital Thermometer is a great device to be added to this box.)
Target Markets
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CITIZEN Healthcare products can be suggested by
1. Cardiovascular Doctors2. General Doctors3. Kidney specialist4. Family medicine
Doctors Suggestion
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How to interest them
1. Expert medical representative to visit them2. Gift items to be given to them (promotional
gifts or some samples to use in their clinic)3. Launch plan 4. Events 5. Sponsoring them in different occasions
• Standard Warranty of CITIZEN healthcare :
- Products is three 3 years for all Dealer Partners commencing from the date of delivery of products.
- Three years for the end-users commencing from the date of purchase.
• Technical Support terms and conditions is available upon request.
Warranty
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CITIZEN Digital Thermometers
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CTA – 302 °C / °F switching / 3 digits displayWater resistant & fully washableAuto memory recall of last readingBuzzer notice / Auto power off
CTA – 301°C / °F switching / 3 digits displayGeneral purpose useAuto memory recall of last readingBuzzer notice / Auto power off
CTA – 303°C / °F switching / 3 digits displayWater resistant & fully washableAntibacterial thermometerBuzzer notice / Auto power off
CITIZEN Digital Ear Thermometers
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CTD – 505Fever alertAntibacterial Ear ThermometerNo need to use probe cover1- 3 second measurement12 memory / Celsius only / Auto power off
CTD – 504Antibacterial ear thermometer No need to use probe cover1-3 second measurement / Auto power off°C / °F switching / 12 memoryStorage case
Handy design- with built in detachable; Rechargeable battery pack,
Compact and light weight
Easy to use - uses water as ultrasonic conducting medium, no gel
is required
Silent operation - Thanks to the ultrasonic vibration technology
3-speed nebulization rate control - Provides optimal treatment for different density
Built-in timer - automatically shuts off after 10 minutes use
CITIZEN Ultrasonic Nebulizer – CUN60
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CITIZEN Compressor Nebulizers
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CNC – 701Reliable / Easy to use / CompactNoise Level: Less than 50dBA / 1mNebulization Rate: 0.4 ml/minParticle Size: 2.44 µmPortable / Comes with soft carrying case
CNC – 501Reliable / Easy to use / CompactNoise Level: Less than 60dBA / 1mNebulization Rate: 0.4 ml/minParticle Size: 2.44 µm
CITIZEN Nebulizers
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Model CNC501 CNC701
Dimensions 220 x 170 x 100 mm 95 x 135 x 55 mm
Weight 1.34kg 0.43kg
Particle size 2.44um 2.44um
Air flow Max. 9.0i/min Max. 8.0i/min
Atomizer Capa Max. 8ml Max. 8ml
Noise level Less than 60dBA/1m Less than 50dBA/1m
Power supply
PLUG PLUG (option)CNC501-USPower: 120V 60HzPLUG
CNC501-CNPower: 120V 60HzPLUG AC100-240V 50-60Hz
For HumanityTechnologyLeading
Island Gate Co., LLC. Dubai UAE Tel:0097142959669 Fax:0097142955788 [email protected] www.island-gate.com
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