cisco's voip - present capability, future market · cisco public 7 cisco uc market su ce s. pt...
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1© 2005, Cisco Systems, Inc. All rights reserved. Cisco Confidential
Cisco's VoIP - Present Capability, Future Market
Matt Light Consulting Systems EngineerCisco SystemsApril 18, 2006
2© 2005, Cisco Systems, Inc. All rights reserved. Cisco Confidential – Do Not Distribute
Agenda
1. State of IP Telephony
2. Securing IP Telephony
3. Cisco Unified Communications
4. What the future holds
5. Q&A
3© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential – NDA RequiredAHB:VM
…Results inDelays and
Missed Deadlines
…Unable to Reach
Coworkers on First
Try…
…Have to UseMultiple
Methods of Reaching
Coworkers…
Communication Devices and Apps
Proliferating…
EmployeesIncreasingly Mobile…
Daily 52%
Daily 36%
Monthly 22%
6.4 Types of Devices
27% Traveling 1X Month Avg.
Source: Sage Research
Innovation Has Created Complexity
4© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential – NDA RequiredAHB:VM
Today’s Communication Complexities:Can Result in Ineffective Communications
CustomerReality
EnterpriseReality
EmployeeReality
Lost RevenueCustomer Satisfaction IssuesInefficiency
Higher CostLess CompetitiveBusiness Constraints
Lost ProductivityIneffectivenessLower Efficiency
5© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential
The Marketplace Has Shifted
• Market acceleration• Innovation has moved
to IP communications
Total Market $B
WW Enterprise Voice Market
Enterprise IP Telephony
Source: Synergy Research
TDM/PBX
2001 2002 2003 2004 2005 2006 2007 2008 2009
$0$2$4$6$8
$10$12$14$16
6© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential – NDA RequiredAHB:VM
ServiceConvergence22
Virtualization Applications
Effective Communications
2006 20091997 2001
IP C
omm
unic
atio
ns A
dopt
ion
Begins withYour IPNetwork
Media Convergence11
MovementMovement
CommunicationsExperienceConvergence33
OPEX Reduction
Network Simplification
New Capabilities
And DeliversIntegrated securityand Applications
Through a NewExperience
7© 2005 Cisco Systems, Inc. All rights reserved. Cisco PublicCisco UC Market Success.ppt
• More & more customers38,000+ Cisco Unified Communications customers worldwide
130+ customers deploying more than 5,000 IP phones, including 40+ customers deploying more than 10,000 IP phones
More than 70% of the Fortune 500® are using Cisco Unified Communications
• More true IP endpoints shipped7.8 M+ Cisco IP phones 5.3 M+ Cisco Unity seats (Messaging)1.0 M+ Cisco Unified Contact Center agents155 K+ Cisco Unified MeetingPlace licenses
(Rich-media conferencing)
• More deployed & proven VoIPinfrastructure
25 M+ VoIP gateway ports54 M+ Power over Ethernet ports All numbers through Mar-06
Cisco: The Enterprise & SMB Unified Communications Leader
8© 2005 Cisco Systems, Inc. All rights reserved. Cisco PublicCisco UC Market Success.ppt
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
Q1 CY 00
Q2 CY 00
Q3 CY 00
Q4 CY 00
Q1 CY 01
Q2 CY 01
Q3 CY 01
Q4 CY 01
Q1 CY 02
Q2 CY 02
Q3 CY 02
Q4 CY 02
Q1 CY 03
Q2 CY 03
Q3 CY 03
Q4 CY 03
Q1 CY 04
Q2 CY 04
Q3 CY 04
Q4 CY 04
Q1 CY 05
Q2 CY 05
Q3 CY 05
Q4 CY 05
Q1 CY06
Nearly 8 Million Cisco IP Phones Sold
• More than 38,000 Cisco Unified Communications customers worldwide
• Cisco Unified Communications customers include more than 70% of the Fortune 500®
• Cisco displacing almost 12,000 TDM phones every business day
• Cisco now shipping 1 million phones every few months:
3 years+ to ship 1st million1 year to ship 2nd million8 months to ship 3rd million6 months to ship 4th million5 months to ship 5th million
…and accelerating!
• More than 38,000 Cisco Unified Communications customers worldwide
• Cisco Unified Communications customers include more than 70% of the Fortune 500®
• Cisco displacing almost 12,000 TDM phones every business day
• Cisco now shipping 1 million phones every few months:
3 years+ to ship 1st million1 year to ship 2nd million8 months to ship 3rd million6 months to ship 4th million5 months to ship 5th million
…and accelerating!
All numbers through Mar-06
9© 2005 Cisco Systems, Inc. All rights reserved. Cisco PublicCisco UC Market Success.ppt
Some of the 130+ Cisco Unified Communications CustomersWho Have Deployed over 5,000 Cisco IP Phones
• Abbey National (UK)
• Abercrombie & Fitch• Accenture• Adobe Systems• AT&T• Bank of America• Boeing• Brandeis University• British Airways• Cap Gemini• City of Dallas• City of Torino, Italy• DHL (Deutsche Post)
(Germany)
• Dubai Internet City(United Arab Emirates)
• New York Life• Northrop Grumman• Novartis (Switzerland)
• Novo Nordisk (Denmark)
• Ogilvy Group (UK)
• Oracle• Polish Border Guard• Reuters• Roche (Switzerland)
• Royal Bank of Canada• State of Arizona• State Street• University of Guelph
(Canada)
• Wachovia• Wipro Limited (India)
• Ernst & Young• Florida International
University• Ford Motor• Getronics (Netherlands)
• Hewlett-Packard• IBM• KB Home• Lehman Brothers• Liz Claiborne• Lloyds TSB (UK)
• McKesson• Media Saturn/Metro Group
(Germany)
• NCR Corporation• Nestlé
10© 2005 Cisco Systems, Inc. All rights reserved. Cisco PublicCisco UC Market Success.ppt
Some of the Cisco Unified Communications CustomersWho Have Deployed over 10,000 Cisco IP Phones
• Abbey National (United Kingdom)
• AT&T
• Boeing
• Cap Gemini
• City of Torino, Italy
• DHL (Deutsche Post) (Germany)
• Ernst & Young
• Ford Motor
• Getronics (Netherlands)
• Hewlett-Packard
• IBM
• Lehman Brothers
• Lloyds TSB (United Kingdom)
• Media Saturn/Metro Group(Germany)
• NCR Corporation
• Northrop Grumman
• Novo Nordisk (Denmark)
• Oracle
• Royal Bank of Canada
• Wachovia
11© 2005 Cisco Systems, Inc. All rights reserved. Cisco PublicCisco UC Market Success.ppt
Some of the Cisco Unified Communications CustomersWho Have Deployed over 20,000 Cisco IP Phones
12© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential 12© 2005, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Securing IP Telephony
13© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialJP_GSA0511567_08_2005_c1
A Tale of Many Fiefdoms
NetOPsNetOPs SecOpsSecOps
TelOpsTelOpsBDMsBDMs
SecureSecureIPIP
VoiceVoice
14© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialJP_GSA0511567_08_2005_c1
Benefits of a Systems Approach
• Complex environment• Gaps & inconsistency• Lower visibility• More difficult to manage• Higher TCO
• Complex environment• Gaps & inconsistency• Lower visibility• More difficult to manage• Higher TCO
• Simplified environment• Tighter integration = tighter
security• Greater visibility • Easier to deploy & manage• Lower TCO
• Simplified environment• Tighter integration = tighter
security• Greater visibility • Easier to deploy & manage• Lower TCO
151515© 2004 Cisco Systems, Inc. All rights reserved.IPC
Cisco’s VoIP Solution Is Secure!
• Cisco is only vendor to earn Miercom/Network World’s highest security rating
• Systems level (holistic) approach to external and internal threats
• Cisco secures all levels of the network
• Security is inherent in our products • One network to secure instead
of multiple networks
“To date we have not seen a VoIP solution that outperforms the security provided by Cisco”Randall Birdsall, Miercom
“To date we have not seen a VoIP solution that outperforms the security provided by Cisco”Randall Birdsall, Miercom
16© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential 16© 2005, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Cisco Unified Communications – Update
April, 2006
17© 2005, Cisco Systems, Inc. All rights reserved. Cisco Confidential – Do Not Distribute
Highlight of Cisco’s Keynote Speech
http://newsroom.cisco.com/webcast/voicecon.html
18© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential 18© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
LocationServices
Cisco Unity Connection
Cisco Unified CallManager
Cisco UnifiedCallManager
ExpressCisco Unified
Contact Center
Cisco UnifiedMeetingPlace
Express
Cisco Unified Presence Server
Presence/SIP
Network
SIP
SIMPLECisco Unified
Presence Server
Mobile Data with Voice
Mobile Phone with Browser
Cisco Unified IP Phone with
Browser
Cisco IP Communicator
Dual Mode Phone
Traditional Phone
…to intelligent services in the network…
Effectively connecting devices…
Unified Communications System
Cisco Clients
3rd Party ClientsandServices
19© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential 19© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
LCS 2005 and MOC integration
• Implements CSTA to CTI bridge to integrate with existing LCS 2005 interfaces
• Provides click-to-dial, phone hook status reporting and general phone control from MOC client
• Will migrate over time to a pure SIP solution for better scalability
MS Office Communicator user with Cisco Unified IP Phone
202020© 2004 Cisco Systems, Inc. All rights reserved.IPC
CISCO IP COMMUNICATIONS: PORTFOLIO OVERVIEWCISCO IP COMMUNICATIONS: PORTFOLIO OVERVIEW
202020© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
212121© 2004 Cisco Systems, Inc. All rights reserved.IPC
IP Communications Requirements
• End-to-end converged communications need to provide
Security
Scalability and Resiliency
Quality of Service
Centralized Management and Control
TO HAVE A SUCCESSFUL COMMUNICATIONS SYSTEM YOU MUST HAVE THESE BUILDING BLOCKS … THAT ARE PROVIDED TO YOU BY THE CISCO AVVID ARCHITECTURE
222222© 2004 Cisco Systems, Inc. All rights reserved.IPC
Video - Changing Communications
• Integrated Video Video Telephony is now just a phone call
Cost effective video to every desktop
Managed by one converged network
High-Quality Video for Effective Non-Verbal Communication
232323© 2004 Cisco Systems, Inc. All rights reserved.IPC
Cisco MeetingPlace
• Fully integrated, rich-media conferencing solution
• Deployed On-net-behind the corporate firewall… for cost savings, integration and security
• Available as a product purchase or outsourced deployment
242424© 2004 Cisco Systems, Inc. All rights reserved.IPC
Cisco Unity and Personal Assistant
• For Enterprises of 100–5,000+ employees
• Provides seamless migration to IP Communications with dual switch integration and message interoperability
• Unity Voicemail option with full featured automated attendant
• Unity Unified Messaging option with native integration with MS Exchange or Lotus Domino
• Cisco Personal Assistant option for speech recognition and advanced/personalized productivity options
• Global solution with 21+ languages supported
252525© 2004 Cisco Systems, Inc. All rights reserved.IPC
Cisco CallManager Express and Cisco Unity Express IP Communications for the Small Office Environment
• High Performance Scalable Cisco Integrated Service Router
• IP Telephony solution for the small office
Integrated Switching and RoutingIntegrated low density In-Line PowerTelephony Call ProcessingVoice Mail and Automated AttendantIntegrated Security ServicesVPN, Content ServicesPTSN, WAN, Gateway RoutingFlexible Deployment w/ or w/o CallManagerAll in One Management
• Supported across all Cisco Multiservice Access routers (1760, 2600XM, 2691, 3700)
• Over 5,000 systems shipped!252525© 2003 Cisco Systems, Inc. All rights reserved.
Advanced Security
Application and Content Networking
Complete IP Telephony, Voice Mail, Automated
Attendant
Low Density L2 Switching
262626© 2004 Cisco Systems, Inc. All rights reserved.IPC
Applications Drive Productivity
Call CenterCall CenterCisco MeetingPlaceCisco MeetingPlace
Amber AlertAmber Alert On-phone PagingOn-phone Paging
Extend Information Flow to Workstations with No PC
Time and AttendanceTime and Attendance
Cisco VT Advantage
CISCO APPLICATIONSCISCO APPLICATIONS
PARTNER APPLICATIONSPARTNER APPLICATIONS
27© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID
Operations Manager
• Comprehensive monitoring and alerting
• Intuitive work flow
• Integrated diagnostic tools
• Pro-active testing end-to-end,
node-to-node;
signaling,
transport
• Physical and logical topology views of IPC deployment
Service Level
29© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID
Service Quality Alerts on Operations Manager
303030© 2004 Cisco Systems, Inc. All rights reserved.IPC
Cisco UnityIntegrated
Messaging
Integrated ManagementCisco ITEM, CW2K
IP Phone
PC-based IP Video Phone
MMCU
Xcode
PSTN ISDN
IPCC Apps• Integrated Applications • (Web Collab, IVR,• Speech-Rec…)
IP WAN
Cisco IP VCACNS, IPTVH.323 MCUs
IOS/H.323/SIP/MGCP
Gateways
Cisco MeetingPlaceVoice, Video, Web
Conferencing
H.323 Endpoints
Integrated BW control
Personal AssistantSpeech-Recog.Integrated Directories
Video Codec Transcoding
CallManager
Cisco Offers a Complete IP Communications System
• IPCC Enterprise Edition• IPCC Express Edition• ICM• ISN
SCCP Video Endpoints
CallManagerExpress &
Cisco Unity Express
CallManagerExpress
Cisco Unity Express
Cisco IntegratedService Router
SRST
Cisco VT AdvantageIP Communicator (Softphone)
Cisco VT AdvantageIP Communicator (Softphone)
CAC
31© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID
My Guess at The Future…
• Dual Mode Devices- 802.11 & Cell • High Speed Wireless Access• Collaboration Age• SIP Trunks from Carriers• Presence/Preference Publishing• Large Scale Adoption of Video• Telecommunications Mega-Mergers• IP TV
• What do you think?