cisco systems ntca wireless symposium pre-conference … · 2008-07-03 · bob schattner, sr....

CISCO CONFIDENTIAL – DO NOT DUPLICATE OR COPY

Cisco SystemsNTCA Wireless SymposiumPre-Conference Workshop

May 17th, 2006 - Denver, CO

222© 2006 Cisco Systems, Inc. All rights reserved.

Agenda11:00 – 11:30 a.m. Registration

11:30 – 11:45 a.m. Welcome – Cisco Systems, Inc.Bob Schattner, Sr. Business Development Manager, Cisco Systems, Inc.

11:45 – 12:15 p.m. Wireless Market TrendsBob Schattner

12:15 – 1:00 p.m. Lunch

1:00 – 2:00 p.m. How Do You Make Money with Outdoor Wireless Mesh?Eric Dentler, Product Sales Specialist, Cisco Systems, Inc.

2:00 – 2:30 p.m. Outdoor Wireless Mesh Solution OverviewBill Wong, Consulting Systems Engineer, Cisco Systems, Inc.

2:30 – 2:45 p.m. Break

2:45 – 3:30 p.m. MetaSwitch SIMPLE VoWLAN SolutionMarc Matthews, Sr. System Engineer, MetaSwitch

3:30 – 4:00 p.m. Managing & Securing Your Outdoor Wireless Mesh NetworkJeff Minson, Consulting Systems Engineer, Cisco Systems, Inc.

4:00 – 4:45 p.m. Indoor and Outdoor Wireless Case StudiesEric Dentler

4:45 – 5:00 p.m. Closing Remarks – Cisco Systems, Inc.

CISCO CONFIDENTIAL – DO NOT DUPLICATE OR COPY

Wireless Market Trends

What signs should we look for?

Bob SchattnerSr. Business Development [email protected] 17th, 2006


Market Perspectives

Market size – Market growth


Outdoor Wireless Is a Booming Market

• U.S. market will see a compound annual growth rate of 134 percentbetween 2004 and 2007 as more municipalities, including larger cities, embark on wireless initiatives

Muniwireless’s 2005 “The Municipal Wireless State of the Market Report”

• According to The Wireless Internet Institute (W2i), hundreds of U.S. cities are setting up metro-scale wireless networks and more than 1000 local governments worldwide have similar plans

The Wireless Internet Institute (W2i)

• Top application for current municipal wireless networks is public safety (police, fire, emergency services)—over half of U.S. municipalities that have deployed municipal wireless have done so for public safety

Muniwireless’s 2005 “The Municipal Wireless State of the Market Report”


Municipal Broadband Market 2006• Municipal Broadband Market

Roughly 300 US Municipal Wireless Projects Deployed or Planned

Mix of Municipal Ownership and Public-Private Partnership Model

• Multi-Purpose Broadband NetworksGovernment ApplicationsPublic Safety/Police/FireMeter Reading/MonitoringIntelligent Traffic ManagementNeighborhood/Community Development Educational Broadband Community PortalsBroadband Competition – Open AccessUniversal Broadband - Digital Inclusion Wireless Broadband AccessCity-Wide Wi-Fi Mesh Hotzone - TourismBusiness BroadbandMobile Personal Broadband VoIP and Media Content

$0$50

$100$150$200$250$300$350$400

Dol

lar V

alue

(Mill

ions

)2004 2005 2006 2007

Municipal Wireless Broadband Market

Capital Investment in Municipal Wireless Broadband Networks

Source: Yankee Group Research 2006


Number and Types of projects are growing


Recent Muni WiFI Deployments

• Copycat RFP’s, little thought to biz model and win-win

• Single radio architectures

• Poor Indoor coverage

• Few scientific Site Surveys conducted

• Cookie Cutter service, single provider control

• No Intrusion Detection

• Worries about interference

• Public Safety focused


Emerging Trends – thankfully things are changing!

• Mixed Use (Public/Private) networks dominate

• Premium Service tiers delivered as Term Licenses

• Advertising supported Basic Services, revenue share

• Cities as Anchor Tenants offsetting Opex

• SP owned, managed service

• Wholesale Provider (Neutral Host or Open model)

• MSN, Yahoo entering and taking on Google

• City-wide application licensing for key stakeholders

• Service Provider consolidation (like Hot Spots in 2004)

• Creative financing


Moving from Single Application Networks to Multi-Purpose

Is it a multi-purpose network?

0% 20% 40% 60% 80%

No

Yes

• Most existing municipal networks began as a single purpose network, such as public safety or municipal applications

• Now CIOs and other community leaders are interested in making more of the network

Source: W2i/Yankee Group Digital City Survey, 2005


What is your planned go-to-market pricing for the residential and business customers?

17%

11%

28% 28%

17%

0%

5%

10%

15%

20%

25%

30%

Free Free but withoptions to upgrade

Free to low-income, tiered

priced to the rest ofthe community

Tiered pricing Other, pleasespecify

Source: W2i Yankee Group Houston Survey 2006


Service Provider Role

•Prime respondent to RFP

•Takes title to network equipment, OSS-BSS

•Manages Subscribers, Billing, Tier I Support

•Can be sole provider or Wholesaler


What is the ideal role for the incumbent telecommunications company?

24% 24% 24%

17%

10%

0%

5%

10%

15%

20%

25%

30%

Partner in networkbuild

Systems integrator Managed serviceprovider

Hybrid solutionpartner

No role at all

Only 10% say they don’t need you!

Source: W2i Yankee Group Houston Survey 2006


Service Provider Categories

•Incumbents

•National ISP’s (Earthlink, AOL, United On-Line)

•Regional ISP’s

•Regional Local Exchange Carriers


City Categorization

Tier 3

Small Communities99,999-

• Private or public/private solution as well as Public funded

• Good Opportunity to work with local government

• Sweet spot = NTCA members?

Tier 1

NFL/NBA Cites 500,000+

•Almost all RFP’s looking for a private or public/private solution

•Sweet spot for large SP’s, ISP’s & content providers

•Very political

Tier 2

Medium Cites 100,000 to 499,000

•Almost all RFP’s looking for a private or public/private solution

•Sweet spot for Tier 2 ISP’s


Mesh networking for Public Sector : a platform for economic development and digital inclusion

Focus on business model with SIs and SPs

Focus on solution with application

partners

Transport and tourists

Transport and tourists

First responders and

Mobile city agents

First responders and

Mobile city agents

Video Surveillance /

city monitoring

Video Surveillance /

city monitoring

Secure Wireless FoundationService EnablingService Enabling Unified Infrastructure

Cisco outdoor Mesh

Residential and SMB access

Residential and SMB access

Local government workforce productivity - Economic development -Digital inclusion - Public safety

Local government workforce productivity - Economic development -Digital inclusion - Public safety


The main drivers

0% 10% 20% 30% 40% 50% 60%

Lower Telecommunications Costs

Interagency Communication

Emergency Response

Remote Management for Public Utilities

Traffic Management

Intelligent Transport

Improved Services to Citizens

Digital Inclusion

Economic Development

Improved Gov't Productivity

Enhanced Safety Security

Somewhat Important Important Extremely ImportantSource: W2i/Yankee Group Digital City Survey, 2005

Most sales are driven by applications

Source: W2i/Yankee Group, Digital City Survey, 2005


Understanding the Challenges of Local Governments

Local governments face many challenges in achieving a vibrant community

Monitoring and gathering

information in real time

Automating manual tasks

Eliminating data-entry duplication

Capturing data

accurately

Reducing burdensome,

time-consuming tasks

Enhancing education

infrastructure

Empowering employees to

be more autonomous

Providing information hotspots for businesses, citizens, and

tourists


Cisco Eco System : Best Industry Value

26+ Signed Cisco Wireless Applications Partners

26+ Signed Cisco Wireless Applications Partners

Public SafetyMobile Router, IPIC, Video Surveillance,

Police / Fire VPNs, First Responder Comm

Digital InclusionLow Cost / Low Bandwidth Broadband

Public AccessTiered Broadband Services, Voice, Mobility, Gaming

Public ServicesAMR, Parking Meter,

Asset Mgt., Land Mgt. Mobile Workforce, Smart Truck

Connected communities

Incr

easi

ng In

dust

ry V

alue

Incr

easi

ng In

dust

ry V

alue

http://www.cellnet.com/

http://www.accela.com/index.asp

http://www.intermec.com/

http://www.itron.com/pages/index.asp

http://www.broadware.com/


Cisco Value Proposition

• Market Leader in Indoor/Outdoor Wi-Fi SolutionCisco has the largest AP installations in the world

$50M in Outdoor Wi-Fi in FY05

• Ease of Deployment and “Best-in-Class” Management reduces OPEX

• Wired + Wireless Networks – User, Application, Security and QoS unification

• Industry 1st Intelligent Wireless Mesh Solution

• End to End Network Solution


Public Sector Customer List• City of Adelaide, Australia• City of Austin, TX• City of Baltimore PD, MD• Chiran Township, Japan• City of Dayton, OH• Dorchester County, MD• City of Everett, WA• City of Forest Grove, OR• City of Fredericton, Canada• Cook County PD, IL• City of Greensboro, NC• City of Jerusalem, Israel• City of Lebanon, OR

• City of Madison, WI• Oakland County, MI• Orange County, FL• City of Renton, WA• Upper Merion Township PD• Village of Buffalo Grove• Westminster, UK• UC Berkeley, CA• Atria (Canadian Utility), Canada• PNNL (DoE)• Con Edision, NY• US Army• Paris Metro, France

Note:Blue = Cisco Wireless Mesh Deployment - White = Cisco Outdoor Wireless Deployment


Wireless Mesh NetworkingSummary

Controller

• The explosion of standards-based Wi-Fi clients is redefining the “network edge”

• Cisco’s Best-in-Class Indoor/Outdoor Wireless Solution changes the game

• Wired+Wireless Integration enables unified policy definition and management

• Cisco’s Wireless Mesh Networking Architecture is secure, reliable, scalable and easy to deploy and manage !

• Building a Public Sector team focused on applications – Wireless is one of the top focuses

• We are looking for SP Partners like you!

Scalable ArchitectureScalable Architecture

Reliable HardwareReliable Hardware

Dynamic FoundationDynamic FoundationSecure ControlSecure Control

BestBest--inin--Class ManagementClass ManagementClient InnovationClient Innovation


Access Evolution Question

Will WiMAX be an Evolution of Ethernet/Wi-Fi or the next ATM ?

1980s 1990s 2000

Volu

me

Ethernet(802.3)

2010

10Mbps

100Mbps

1Gbps

10Gbps

2Mbps

11Mbps

54Mbps

(802.16)

WiFi(802.11)

?


3G3GWCDMAWCDMAUMTSUMTSGPRSGPRSEDGEEDGE

CDMA2000CDMA2000

Licensed Licensed WiMAXWiMAX

802.16 ???802.16 ???

Unlicensed Unlicensed WiWi--Fi 802.11Fi 802.11

UWBUWBandand

BluetoothBluetooth

WIRELESS NETWORKS WILL CO-EXIST

RFID/RFID/TAGTAG

• Many see Wi-Fi and WiMAX as competitive technologiesbut the specifications suggest they complement each other

• Some see WiMAX as a superior technology because of its higher range

but that higher range is only achieved in licensed spectrum


Medium Access

802.11 (Contention)Designed for operation with 10s of

subscribers

Carrier Sense Multiple Access with Collision Detection (CSMA/CD)

Random back-off after collision – no scheduling of transmissions

Request to Send / Clear to Send (RTS/CTS) for hidden node

Flow prioritization provides reasonable QoS

DFS (for 5 GHz) has impact on channel selection only

802.16 (Scheduled)Designed for operation with 100s of

subscribersSimilar to DOCSIS or Hiperlan: cannot

deal with on-air collisionsSubscribers contend for access on the

upstream channel, then they are allocated time slots.

Upstream transmissions are scheduled by the base station.

Scheduling is complex; theoretically better QoS (more deterministic)

DFS (for 5 GHz) can disrupt QoS scheduling as well as inter-cell coordination

cisco systems ntca wireless symposium pre-conference … · 2008-07-03 · bob schattner, sr....

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