cisco services · cisco connect, riyadh, saudi arabia, april 29-30, 2014 facility and it...

Cisco Services: Towards Your Next Generation IT

Uwe Lambrette - EMEAR DC & Cloud Services Director

Kadir Kaya – EMEAR DC & Cloud Services Sales Manager

Cisco Connect, Riyadh, Saudi Arabia, April 29-30, 2014

Enterprise Cloud Today: Hybrid Cloud Adoption IT Departments Serving as Cloud Brokers

IT will act as a “broker” of cloud services across internal and external clouds for LOBs*

76%

*Cisco-Intel Cloud Study,

Sep. 2013


SaaS

Complex Cloud Industry Value Chain enables multiple Choices

Facility Systems

infrastructure software

Application development / deployment

Application Presentation /

Access

IT infrastructure

ODM / SC OEM

Cloud enablers (BMC, Red Hat, Joyent,

Vmware)

IDE (JBoss), databases, web, app servers

Applications (Microsoft, SAP, Oracle, others)

End user (Enterprise)

IaaS Colo

IaaS

PaaS

Hosted AM

SaaS

SaaS

PaaS

Synaptic Hosting Dynamic Computing


Scope the Cloud Transformation Virtualizing & Automating Heterogeneous Workloads

Single Cloud Platform Top-Down: Roll-Out across All Workloads

Standardizing per Workload Bottom-Up: Cap and Grow approach

“IT efficiency is consolidating all the

initiatives.” (Chemicals)

We cannot migrate legacy, but cloud

could be an option for new platforms.

Legacy applications represent a too large

transformation effort (FS)

x86

Heterogeneous IT Workloads

Legacy Legacy

Legacy

Legacy Legacy X86 Cloud Platform X86 Cloud Platform

Workload

Hardware

Cloud Transformation

“Wait” Hp-UX Solaris

Application

Design Changes

x86

DE

C x

86


Depth of Cloud Transformation 35% plan, 35% already use cloud, limited Self-Service

Cloud transition: half companies run, half build cloud

Self-service and billing are rarely in scope

Network automation too complex

Business case does not fly

Skills for self-service build missing

All companies have completed consolidation, all but 4 have implemented virtualization

Limiting factor: legacy applications costly to standardize and consolidate, hard to migrate to x86

12 15

15 30

Not UsingCloud

Transition Use Automation

Cloud Deployment Stages

Source: Cisco IBSG – N=42 interviews

Basic

Automation

Self Service &

Billing Self Service

Considering,

Planning,

or Building

Cloud

Using

Cloud


Facility and IT Infrastructure Facility Strategies: On-Net & Mega Exchange

Equinix

hub example

20-25 cloud hubs emerging globally

Enterprise DC close to cloud DC and to end-users

Connect cloud DC to any private network service

(Enterprises can choose network vendor)

Integrated value proposition

End-to-end SLAs with “one throat to choke”

Easy integration of internal enterprise DC with cloud

Optus example

DC facility + exchange providers

bring cloud DCs closer together

and closer to the end user

Mega

exchange

Network service providers

provide cloud resources on their WANs

with end-to-end management and SLAs

On-Net

Cloud

Facility Systems

infrastructure software

Application development / deployment

Application Presentation /

Access

IT infrastructure

ODM / SC OEM

Build Your

Own

End-to-End Control

Regulatory Requirements

Custom Location

Energy Management

Long term commitment

Technology lifecycle

“We were proud to build

or own DC – now it is a legacy”


Customer

Interface

Infrastructure • Environmentals

Abstraction • Virtualization

Platform

Applications • Communications

Organization • Governance • Process

Security • Compliance

Sa

aS

Compute Storage Network

Exis

ting

Syste

m In

teg

ratio

ns

10

9

8

7

2

1

Pa

aS

Iaa

S

Service

Catalog

Financials

Au

tom

atio

n • O

rch

estra

tion

3 4

5

6

Domain Tensm Framework

Domain 10 Guiding Design Choice for Private, Public, and Hybrid Cloud

Operation

Management

Application

Migration

Cloud

Enablement

Consolidation

Desktop

Virtualization

Intelligent

Automation

$

Monetization

Unified

Architecture

Optimization


Box

Windows Azure

I

Terremark

Cisco Cloud

Consumption

Web Portal

Cisco Cloud Usage

Collector

Salesforce.com

Webex

Google Docs

Force.com

Amazon Web Services

SaaS

PaaS

IaaS

Customer

Network

5-10X More Discovered

Cloud Services

Unauthorized CSP

Authorized CSP

Cloud Benchmarking

- Consumption

Analytics

- Spend Data

- Vendor Profile

Service Example: Cisco Cloud Consumption Service


Reference SP customer

50% market share in ME Geo: 6.5M mobile, 735k residential, 70k businesses customers

SP is anchor tenant in 2 major DCs for facility company

Large DC consolidation from 14 to 2

Project:

Design, implementation and testing of

Nexus9K , OOB and ASR9K

Third party

Migration services

Onsite Managed Service

Landmark SP DC consolidation with ACI

Phase 1

• Excellence in low cost / high performance DC switching environments in the very short term

Phase 2

• Cisco’s next step in becoming the world’s #1 IT company

APIC


Challenge Cisco Solution

Migrate Business-Critical Applications

• Two IBM RISC-based data centers, built to support seasonal peaks, ran at only 30% utilization

• Operational costs out-of-control

• Infrastructure reliability and scalability issues

• Cisco Unified Computing System to provide scalability and reliability, along with energy, cabling, and operational efficiencies

• Cisco Services to migrate retailer’s RISC-based applications to Cisco UCS

Dramatic Savings Expected $11M savings each

year in maintenance fees

Energy Efficiency Expected $600K yearly savings

for power and cooling costs

Speed Improved IT responsiveness

by moving to IaaS, private cloud

National

Retailer


Challenge Cisco Solution

• Existing Data Center running out of space and power, High Operational Costs

• Slow Time to market for new services

• Requirements to build 2 new DCs and deploy new architecture to support IT and business requirements

• End to End Data Center Assessment

• DC Technology Architecture Blueprint

• Facilities Conceptual and Detailed Design

• Data Center Fitout & Commissioning

• Data Center Migration Planning

National Bank

Plan & Design & Migrate Data Center

Savings On time delivery with

substantial OPEX savings

Energy Efficiency Energy efficient, scalable and

modular DC design

Speed Fast go to market to meet

changing demands


Partnerships and Partner Enablement: Global ERP Vendor One Partner – 4 Business Models

Hana aaS

• Hosted Hana solution with API

• PaaS offering

ERP Migration Hana

Appliance

Operate HANA RMS

Managed service for HANA

Operations, Management,

Reporting, Maintaining

Operations Enablement


Collaborative

Approach

Delivers customized

services and holistic solutions

to meet your needs through the

combined expertise of Cisco and

our global partner ecosystem

Unmatched

Expertise

Gives you access

to more than 25 years’

networking innovation and

leadership, best practices,

methodologies, and tools

Why Cisco Services?

Realize the Full

Value of Your IT and

Communications Investments

Faster

Innovative Solutions

Delivered using a proven architectural

approach that

aligns your technology investments

with your business objectives

Smart Services

Capabilities

Enables better visibility,

information, and understanding

to fuel performance, efficiency,

and innovation

cisco services · cisco connect, riyadh, saudi arabia, april 29-30, 2014 facility and it...

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