cisco pulse media analytics: connecting the human network @ work
DESCRIPTION
Summary of presentation I gave in the Cisco Suite at the Boston 2010 Enterprise 2.0 ConferenceTRANSCRIPT
Tony Frazier, Senior DirectorMedia Experience and Analytics BUEmerging Technologies Group
Cisco Pulse Media AnalyticsConnecting the Human Network @ Work
© 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf identialPresentation_ID 2
Cisco Pulse Agenda
Role of Media Analytics in Enterprise 2.0
What Is Enterprise 2.0?
Enterprise 2.0 In Practice @ Cisco
Cisco Pulse Product Demo
How It Works and Future Directions
Key Takeaways
© 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf identialPresentation_ID 3
My Takeaways … Enterprise 2.0
Key Enterprise 2.0
Technology Enablers
Search
Links
Authorship
Tags
Extensions
Signals
Can Exploit An Orgs
Collective Expertise
With Proper Nurturing
and User Adoption
Search, Ask, Share
9X Effect
None
Potential
Weak
Strong
© 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf identialPresentation_ID 4
Web 2.0 Collaboration Can Scale Key Processes
R&D Sales Service
i-Zoneand i-Prize
SOARProgram
KnowledgePortal
OBJECTIVE
INITIATIVE
Identify new billion dollarbusinesses
Cross sell new products across
territories
Better onboard and enable new talent
PROCESS Innovation Growth Productivity
FUNCTION
© 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf identialPresentation_ID 5
Scaling Virtual Sales Expertise
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How Did We Share Sales Expertise?
74%
59%
49%
49%
26%
0% 50% 100%
Asking Peers
Cisco Directory
Email Alias
Intranet Search
Manager
Find Expertise Is Painful … Using Incumbent Tools
Source: Cisco Sales and Partner Survey (N=234), New Network Cisco Survey (N=121)
© 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf identialPresentation_ID 7
Cisco Pulse 9X Innovation OpportunityMedia Analytics Embedded In The IP Network Can Discover Human Network
Mary Emails
Jan a
PowerPoint
on Cloud
Computing
Cloud Computing
SaaS Virtualization
Expertise Social Graph Media Documents
Cloud Computing,
SaaS Virtualization
© 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf identialPresentation_ID 8
Expertise Social Graph Media Documents
Cisco Pulse 9X Innovation OpportunityMedia Analytics Embedded In The IP Network Can Discover Human Network
Enterprise TV
Flip Video Social Media
She
Watches
a YouTube
Video on
Business Video
Cloud Computing,
SaaS Virtualization
Cloud Computing,
Enterprise TV, Flip Video,
SaaS Virtualization, Social Media
© 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf identialPresentation_ID 9
Expertise Social Graph Media Documents
Cisco Pulse 9X Innovation OpportunityMedia Analytics Embedded In The IP Network Can Discover Human Network
x
Cloud Computing
Access Control Enterprise Policy
She then
Uploads
a Cloud
Security
Proposal to Team Wiki
Cloud Computing,
Enterprise TV, Flip Video,
SaaS Virtualization, Social Media
Access Control,
Cloud Computing, Enterprise Policy,
Enterprise TV, Flip Video,
SaaS Virtualization, Social Media
© 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf identialPresentation_ID 10
Cisco Pulse Search and Analytics Platform
“If we knew what we know, we would be three
times more productive than we are today!”
Automatically discover expertise
Collaborate in a single click
Surface and share info in real-time
Navigate video to the spoken word
Integrated into the tools people use
Enabling Collaboration Across Boundaries
© 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf identialPresentation_ID 11
Find and Ask Experts
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Access and Navigate Valuable Media
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Cisco Sales Virtual Expert Business Case
Automatic Expertise Location with Cisco Pulse 5,600+ users
2+est. hours saved per query
Increasein quality of customer responses
Sales Specialist
Sales Specialist
* Source: Network Collaboration Business Unit Pre-Deployment Survey N=234 (2009)
Sales Specialist
Sales Specialist
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How We Do ItAutomated Network Discovery
1
Cisco Network
Pulse Collect Appliance
© 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf identialPresentation_ID 15
How We Do ItSearch and Media Analytics
21Pulse Connect
Profile
Expertise
Social Graph
Documents
Media
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How We Do ItOpen Platform
32
Intranet CRMOffice Apps
Pulse
Connect
OpenSocial
QuadShow&Share
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Cisco Sales Early Adopter Feedback
74%
59%
49%
49%
31%
26%
0% 50% 100%
Asking Peers
Cisco Directory
Email Alias
Intranet Search
Cisco Pulse
Manager
Beginning To Change Behavior
Good Suggestions To Boost Adoption
60% Mobile Access
55% Outlook Integration
30% Business App Integration
Source: New Network Cisco Survey (N=121)
Establishing Strong Advocates
96% met or exceeded expectations
66% would recommend Cisco Pulse
Overcome 9X Effect By Integrating
Cisco Pulse Into The Flow of Work
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Driving Adoption In The FlowiPhone and iPad Mobile Apps
Enables Distributed Field Sales
and Service Teams To Access
Expertise On The Go
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Driving Adoption In The FlowDynamic Content Alerts Via Email
Automatically Suggest
Relevant People and
Information Based On Your
Interests and Activities
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Driving Adoption In The FlowSeamless Business App Integration
OpenSocial APIs
Enable Gadgets To
Be Easily Integrated
Into A Wide Variety
Of Business Apps
© 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf identialPresentation_ID 21
Cisco Pulse Takeaways
Enterprise 2.0 Can Helps Knowledge Workers Scale
Requires Sponsorship Mapped to Business Process
THE NETWORK facilitates Authorship across many silos
Pulse network analytics discovers implicit Tags and Links
Enables Search, Extensions, and Signals in the flow of work
Leveraging Open APIs to overcome the 9X Effect
Ultimately we feel this will change how people work and learn
Media Analytics: Connecting People and Information
21
© 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf identialPresentation_ID 22