cisco digital media system product & technical …...signage to direct foot traffic, disaster...

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialWR_DM2BU 1

Cisco Digital Media System Product & Technical Overview

“Simply a Better Way to Communicate”

Denys Dumas –Systems Engineer


Cisco Enterprise Video

Entered four new emerging markets

Markets includeIP Video Surveillance Desktop Video TelePresenceDigital Signage

Leverage IP network as a platform

Cisco Enterprise Video StrategyDelivering a Converged Environment for Video

The Platform for the Human Network

Cisco

Desktop Video Streaming

12 Billion streamsin 2005

Digital SignageMarket size estimated

at $2B+ 2010

Digital Media31.8m MP3 players

and Video iPods

Video Surveillance$1282m market

size 2009

TelePresenceNext-Gen Collaboration

$4 to $5 in network upgrades for every $1 spent on TelePresence


Mobile Media Mgmt.

Digital Signage

What Is the Digital Media Opportunity?

New Opportunities

Live Webcasting

Video on Demand

Digital Media System

Growth

Today: Solution for Video on Demand, Live Webcasting

Tomorrow: Additional Applications, Devices,

Media Formats


Addressing Customer Challenges & Opportunities

Scalable Video Solutions and

Services

Benefits

• Full integration and delivery of digital media on the network

• Simple to install, manage and use

• Reach remote audiences live or on-demand

• Enables business transformation, improves productivity

• Real time delivery of content

Pain Points

Communication challenges across distributed audiences

Video difficult to use and manage

Network integration and distribution

Customer Opportunities

Effective communications and richer experiences

Capitalizing on the adoption of digital media

Non-technical teams can manage video


Challenges with Digital Media Delivery

WAN bandwidth vs. Video quality

Limited and expensive bandwidth of most wide area networks (WAN)

Intelligent and centrally managed distribution of video content

Centrally managed method of intelligently distributing both Live and VoD video content throughout their network

Streaming performanceProviding enough server performance to handle the bit-rate and concurrency needs of the customer’s viewer population

ScalabilityScale the Digital Media Delivery solution to the scope of their existing future IP networks.


Cisco Digital Media SystemDesktop Video and Digital Signage

Cisco Digital Media Player

Cisco Video Portal

MediaAccess

Digital Media Encoder 1000


Digital Media Manager

Video Portal Module

Digital Signage Module

MediaManagement

MediaCreation

Solution that Spans Across the Digital Media Value Chain


Desktop VideoOverview


Common Desktop Video Initiatives

Initiatives

Corporate Communications

• CEO wants to deliver message to employees, customers, partners,or shareholders• Company events and employee communications

E-Learning/Training/Information Sharing

• Sales organization wants to deploy video training for operating efficiencies to the branch employees and knowledge workers• HR needs to train the company on a new regulation or service• Multi-media Education in the class room• Airports and transportation agencies want to provide directional signage to direct foot traffic, disaster and response

Sales/Marketing/Customer Satisfaction

• Deliver video advertising and promotional content on premise (to stores, branches, point of sale (POS) and other public/private areas)• Medical organizations needs to deliver recorded video conferences to remote offices and to waiting rooms to reduce perceived wait times


Cisco Digital Media Encoder Line—Capture/Encode Video and Audio Feeds

DME 2000 FeaturesStudio-level, dual channel encoding appliance for the corporate office or data centerLive encoding/transcoding of media from analog and digital sources into standard formats (Window Media, Flash, H.264, etc.)Locally manage via embedded LCD or remotely-managed through Cisco Digital Media Manager

DME 1000 FeaturesPortable, lightweight, single channel encoder—ideal for outdoor venues, classrooms and conference roomsEncode video live onto iPod or live network distributionLocal management or remotely managed through Cisco Digital Media Manager




Cisco Digital Media Manager—Simple Management + Publishing of Digital Media

FeaturesAdd, catalogue, and archive media

Preview content prior to publishing and manage approval workflow

Easily customize the Cisco Video Portal

Schedule instant and future deployments

Ships on standard Cisco appliance

Compatible with Cisco ACNS and Content Engines


Administrative Role Based Access

Define Users for publishing into DMS

Roles cover Administrators, Authors, Designers, and Approvers


Cisco Video Portal—Browse, Search and View Digital Media

FeaturesCustomizable interface, program guide and search

Personalized playlists and featured lineups

Advanced player controls and full-screen

Fully integrated with Cisco Digital Media Manager and Video Portal Reports

Supports major format types: Windows Media, Real, Flash, H.264 and QuickTime

Customize Look and Feel to Reflect the Organization Brand within the Digital Media Manager


Cisco Video Portal Zones


Cisco Video Portal with Media Info Window


Cisco Video Portal Reports—Web-Based Reporting System

Report HighlightsTrends

Visitors

Page views

Streams

Downloads

System info

Measure Effectiveness with Real-Time Reporting


Day in a “user-click” life

Intranet WebPage

2 - Video Portal Server check

Client Capabilities

1 – Request from Client

Streaming Servers

6 – Video Request

7 - Playback

4 – Portal Browsing

5 – Serves Portal Browsing Request

3 - Video Portal Web Application

3 – Serves Main Front End


Digital Media System: Video Portal Demo

VoD


Digital Media System: Video Portal Demo

Live Event


Digital SignageOverview


Digital Signage Category—DefinedCompelling digital media content delivered to networked digital signage displays for targeted communications

Purposes include on-premise marketing/advertising to customers or internal communications and training to employees

Content typically includes video, graphics, animations, streaming web or TV content, and text

Applications include retail, branch banking, healthcare, transportation, education, hospitality, sports, and entertainment

Commonly referred to as narrowcasting, retail TV, out-of-home networks, electronic billboards, e-signs, etc.

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID


Cisco Digital Media Player (DMP)

MPEG 1/2/4 in SD and HD, graphics, web content, text (tickers)Full screen video or screen zoningCustomizable on-screen templatesRemote management of display(on/off, volume, contrast, brightness)IP-network addressable and upgradeableSecurity: Hardened deviceLocal storage, high availability and automatic failoverSmall form factor: 7.5” x 5” x 1.5”at 1lb.Low power consumptionHighest reliability in industry: 223,921 hours (25 years)

Advertisements/Marketing

Schedules/Information

Executive Communications

http://images.google.com/imgres?imgurl=http://www.xstreamsolutions.com/images/plasmapanels.jpg&imgrefurl=http://www.xstreamsolutions.com/prod_digital_signage.htm&h=258&w=389&sz=57&hl=en&start=46&tbnid=G0zO8C5PzMM0MM:&tbnh=82&tbnw=123&prev=/images%3Fq%3Ddigital%2Bsignage%26start%3D36%26ndsp%3D18%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DN

http://images.google.com/imgres?imgurl=http://www.indyme.com/images/magellus_digital_signage.jpg&imgrefurl=http://www.indyme.com/customer_service_assistance/customer_self_service_digital_signage.html&h=275&w=422&sz=36&hl=en&start=48&tbnid=eGNCQnuJSr8IFM:&tbnh=82&tbnw=126&prev=/images%3Fq%3Ddigital%2Bsignage%26start%3D36%26ndsp%3D18%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DN


Digital SignageBenefits, Features and Applications

Benefits and FeaturesLeverages IP infrastructure (low $/channel)

Media player discovery, grouping, management, and monitoring/reportingMultiple formats: Audio, Video, Graphics, TextFull screen video or on-screen zoningRemote management of display (on/off, volume, contrast, brightness)High reliability--25 yr MTBFIntegration with Cisco ACNS/ WAE for robust networking

ApplicationsPromote, cross, and upsell

Generate advertising revenue

Product and service differentiationEnhance store experience

Reduce perceived wait timesBrand enhancement

Training and employee development

Executive communications

“Way-finding”/informational signage


Cisco Digital Media Manager for Digital Signage

Remote web-based media management (Ingest/Add/Archive media and assign metadata)

Media player discovery, grouping, management, and monitoring/reporting

Manage and schedule play lists, screen zones and customizable templates

Integrates with ACNS/WAE for intelligent media delivery for WAN optimization

Role-based access control (RBAC)

Publish content to any content server for local streaming for efficient content distribution

http://images.google.com/imgres?imgurl=http://www.masterb2b.de/images/products/it_img/1060777.jpg&imgrefurl=http://www.masterb2b.de/Kommunikation/Telekommunikation/Telefonanlagen/index.html&h=150&w=200&sz=9&hl=en&start=1&tbnid=PN8kE7tsy4drJM:&tbnh=78&tbnw=104&prev=/images%3Fq%3Dcisco%2Bmcs%2B7835%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGLG,GGLG:2006-01,GGLG:en


Content ManagementPlaylist and Zoning


NEC-Cisco Partnership

25

NEC Display Solutions is the market share leader in digital signage displaysJoint offers: Bundled solutions, end-to-end offering, roadmap of integrationHigh quality displays and world-class networkingWorld-wide coverage and support, joint resellersBenefit: Experienced and trusted vendors working together for reliable & scalability solution with faster install, better support and maintenance

http://www.necdisplay.com/


Digital Signage Demo


Cisco Digital Media System—For Both Desktop Video and Digital Signage


Cisco Video Portal

MediaAccess





Video Portal Enabler

Digital Signage Enabler

MediaCreation

MediaManagement

WAN

ACNS


Cisco Digital Media System—For Both Desktop Video and Digital Signage


Cisco Video Portal

MediaAccess





Video Portal Enabler

Digital Signage Enabler

MediaCreation

MediaManagement

MediaDelivery

WAN

Cisco ACNS


Unicast or Multicast WAN

Cisco Video Portal

Media Capture/Creation

MediaAccess

3rd Party Content Provider/Creative Agency

Media Management

Content Author

Network Administrator

Cisco Digital Media System—Product Portfolio Overview

Cisco Digital Media Manager

Corporate Offices, At-Home Desktop Users

Caching/Pre-Positioning,

Live Streaming

Cisco Digital Media Encoders

On-Premise,Remote LocationIn-House Creation

Multicast-Enabled WAN: Satellite

Outsourced Content

Cisco Digital Media Players

Cisco NM-VSAT for

the ISR

CiscoWAE’s

Media Delivery & Distribution


Digital Media System:Architecture Planning withACNS


Wide Area Application Engine (WAE)

CacheCacheStorageStorage

HTTPHTTPS

FTPProxy

WindowsMediaServerProxy

QuickTime

ServerRelay

DRETCP

OptimizeComp.

WindowsPrint

Server

DNSProxyCache

TFTPServer

Gateway

Internal (SCSI, SATA, IDE) and External StorageInternal (SCSI, SATA, IDE) and External Storage

WindowsFile

Services

Application and Content Networking Software (ACNS)Wide Area Application Services (WAAS)

IOS Platform with Services and CLIIOS Platform with Services and CLI

Cisco LinuxCisco Linux

FlashFlashIOS ShellIOS Shell

LinuxLinuxApplicationApplication

StorageStorage

UnixFile

Services

ACNS v5.4ACNS v5.4 WAAS v4.0WAAS v4.0

RealVideoServerProxy


ACNS ArchitectureData CenterBranch Offices

Cisco WAE Series

Cisco NM-CE

Cisco WAE Series(Root WAE)

Central Distribution Manager (CDM)

IOS Router with WCCP

ContentAuthor

NetworkAdmin

EndUsers SiSiWAN

Digital Media System

Web, Video, and Content Servers

Cisco WAE Series

IOS Router with WCCP

EndUsers


Cisco ACNS — Main features

Reduce impact on the WAN

Enable digital media based applications

Live and Video-On-Demand (VoD)

Delivers only one stream per digital media streaming source

Stream splitting at the edge to deliver streams to hundreds of user desktops or TV displays

Continuous and transparent media content distribution with policy based bandwidth throttling

Highly scalable and redundancy across the delivery path (up to 3500 nodes)

Supports Microsoft WMV, Real, Flash, H.264 & QuickTime

Available on a variety of Cisco devices (Cisco WAE & Cisco ISR)


ACNS: Detailed Features…HTTP Caching• Forward Proxy Caching• Transparent (WCCP v2), non-Transparent (Brower

Proxy) and L4 Redirect• QoS: ToS/DSCP to classify traffic based on cache

hits/misses, URL, File-type, Domain• Powerful Rule Set• Supports HTTP(S), WMT, Real, FTP, TFTP, DNS

CDN Pre-positioning: HTTP & Streaming• Edge Intercept (WCCP, Browser Proxy) or Content

Router (DNS/HTTP)• Channel-based secure Acquisition and Distribution• Scalable Unicast Tree Distribution Hierarchy• BW, Priority, Scheduling, Content Expiration,

Authentication policies• Pinning of content with explicit interval (e.g start

serving Monday and delete Friday)• Reliable Multicast Replication. Open Standard PGM

(RFC 3208), Loss Recovery using FEC, Fall back to unicast if multicast fails.

• Secured Distribution and Communication• Crawl origin web sites via HTTP, FTP or CIFS• Scalability to 1M Objects, 1000 channels, 3500

nodes.

Management: CDM• Centralized streaming, caching and pre-positioning

configuration and monitoring• GUI, CLI and API access to the CDM• Warm, standby redundant CDM• Multiple Admins, Role-based Security

Streaming Media:• Live Splitting and Multicast, On Demand and HTTP

Streaming• Microsoft Window Media Proxy & Server• Standards-based MPEG VOD Streaming to QT Player,

ISMA v1-compliant• RealSystem Server Subscriber & Proxy• MPEG 1/2 TV-out display with playlistsAccounting:• HTTP Cache: Apache & Squid logs• W3C-compliant logs for WMT, Real logs • Configurable log formatsManagement: Network and Device• Extended SNMP v2 and v3 MIBs• CW2K/RME support of CE and CDM• CiscoView Support


Scalable Content Distribution Solution

WAN

Location = New York

Location = London

Leader

Location = Paris

Origin ServersContent Catalog

Cat.mpgDog.mpg

Distribution

Acquisition

Root CE


Streaming Media Support:Multiple Formats, Superior Implementation

MicrosoftWindows Media

Real NetworksHelix

AppleQuickTime

Live splitting, IP Multicast, VOD, Streaming BW limits

Licensed No license fee

RTSP, MMS over HTTP RTP/RTSP over TCP & UDP QuickTime video over RTP/RTSP

WM v9 Encoder, v9 and v10 Player, Windows Media

Codec 7, 8 and 9RealSystem v9 (Helix)

Standards-based MPEG4 (Advanced Simple AV, Advanced 2D level1) ,

MPEG2, MPEG1


Live Stream – Unicast WANwithout WAEs (Worst Case)

UnicastWAN

VideoServer

wwwDNS CDM

All Requests

Separate Stream for Each Client Cross the WANAggregate of All Clients Must Be Less than WAN Bandwidth


Live StreamUnicast Stream Splitting (Uni-in, Uni-out)

UnicastWAN

VideoServer

www

Splitters

Live Unicast Video

DNSMultiple Unicast Streams(One per User)

Overcomes WAN Bandwidth BottleneckRequires Larger CEs

Only Solution for Adhoc Internet StreamingEasy to Administer since No Event Planning

CDM


Live StreamHybrid Unicast to Multicast (Uni-in, Multi-out)

UnicastWAN

VideowwwDNS

Live Unicast Stream

Single Multicast StreamReplicated by Network

CDM

Multicast Enabled LAN OnlyWAE Scales to Many Simultaneous ProgramsRequires Event Planning and Administration


Video on DemandWithout WAEs (Worst Case)

CDM

Internetor WAN

VideoServer

www

First Request

CRSubsequent Requests

Separate Stream for Each Client across the WANAggregate of All Clients Must Be Less than WAN Bandwidth


Video on Demand Pull Caching

CDM

Internetor WAN

VideoServer

www

First Request

DNSSubsequent Requests

Streamed Bandwidth Must Be Less than WAN BandwidthUnmanaged Intranet or Internet Sourced


Video on DemandPre-Positioned

VideoServer

www

Internet or WAN

STB

Distribute Video File

Separate Controllable Stream per User

DNS CDM RootWAENTSC/PAL Decoder or

Set-Top-Box

Streamed Bandwidth May Be Greater than WAN BandwidthManaged Intranet or Internet Sourced


Cisco WAE Hardware SpecificationsPlatform Hardware Positioning

500MHz Pentium III512MB of memory80GB ATA

Integrated branch services for small deployment

Dedicated appliance for small-medium edge or core deployments

Dedicated appliance for medium-large edge or core deployments

Dedicated appliance for enterprise edge or core deployments

3GHz Pentium IV1GB to 2GB of memory80GB to 500GB SATA II

3.0GHz Pentium D2GB to 4GB of memory246GB to 600GB SAS

Dual 3.2GHz Xeon4GB of memory73GB to 1.8TB SCSI

NM-CE

WAE-512

WAE-612

WAE-7326

NM-CE

WAE-512

WAE-612

WAE-7326

Functionality

Platforms CDM CR WAENM-CE-(x) XWAE-512-K9 XWAE-612-K9 X X XWAE-7326-K9 X X X

Device Mode Configurability


Cisco Digital Media System Overview

Incoming video feeds

Outgoing video feeds

Cisco Video Portal

Cisco Video PortalWeb browser

Cisco Video Portal Users

Streaming serverReceive video data and re-

publish to Cisco Video Portal clients

Web browserCisco Digital Media ManagerAdministration of digital

media channels and content publishing, Cisco Video

Portal look-and-feel

Cisco Video Portal Server

Hosts Flash-based Cisco Video Portal, digital media channel listings and usage

reporting tool

Cisco Video application and channel listing


Video Publishing with ACNSDigital Media Encoding

Incoming video feeds

Cisco Video Portal Users

Video on demand

Cisco Digital Media Encoder 1000/2000Live video events

Content Publishing and Distribution with Cisco ACNS and multiple WAE’s

Cisco Digital Media Manager

Cisco Video Portal Server

Streaming serverContent Distribution Manager

Static video (VOD) dataVideo Portal + channel info

Root WAE

Video Portal and video requests

Edge WAEVideo Portal data


Cisco on Cisco: The News@CiscoCorporate Newsroom

Video Program Highlights2 million+ streams per year

500+ videos availableTopics include:business highlights, product demos, customer testimonials, etc.Downloaded by: Press, analysts, partners, customers, instructors, investors, employees

32,000+ downloads per year http://newsroom.cisco.compowered by Cisco Digital Media Systems

“Cisco has taken aggressive steps to use video internally for marketing, PR, executive communications, E-Learning, and field training. Cisco Digital Media System is a pivotal foundation for us to be able to effectively deliver digital media across the enterprise.”

Dan Scheinman, SVP, Corporate Development Group

http://newsroom.cisco.com/


Digital Media Systems—Summary Requirements for Effective Digital Media Systems Deployment

SimpleEasy to manage content scheduling and deployment

Easy to group signs for specific uses or time-of-day content

ScalableAbility to roll out single signs and grow to support thousands reliably

Central and local control management of content

IntegratedIntegrated approach to enterprise video (desktop, signs, two-way...)

Integrated with IP network for seamless, non-disruptive operation

FlexibleAbility to tailor content delivery by screen, time of day or location

Support for multiple formats, multiple uses (internal/external)


Q&A

cisco digital media system product & technical …...signage to direct foot traffic, disaster...

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