Cisco Data CenterPowered by intent. Informed by context. Delivered across multicloud.

Digital driversThe cloud has opened our eyes to thepossibilities of greater agility, automation,efficiency and simplicity.

These attributes are now being delivered inthe data center. It still possesses the crownjewels, but is now more open and connected.

Digitisation, personalisation and real-timecontextual connections are driving new andbetter customer experiences – all delivered byapps. You may have just a few. You may have100s, or even 1000s. Either way, apps are thelifeblood of your business.

Data is also taking centre stage. How youmanage it, your ability to extract intelligencefrom it, and your ability to act on it in real timeare sources of competitive advantage.

Building onquicksandThe pressure is to move to the cloud. Yet not allapplications and workloads are suitable. Not all canbe migrated.

Legacy apps and those deployed in hybrid andpublic cloud must all exist in tandem. All the whilethe IT domain is fragmenting.

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"IT leaders need to rethink interms of IT as a Service. Theymust define, offer andorchestrate services for users,not technology silos."– DHRITIMAN DASGUPTA, VP, CISCO

In the age of software defined networking,customers are at a crossroads in they think aboutthe infrastructure.

Whatever our customers decide, it can feel likethey are building on quicksand. But what if theyhave a different approach?

Turn the page right to take our quick-fire poll onyour top challenges in the data center.

Top 10 challenges for IT in the data center

Cisco Data CenterStart your Engines for Digital Transformation

Don’t design adestination,equip yourselffor a journeyIn a world of constant change, you need toequip yourself for an evolving journey. With avehicle that can be driven wherever you wantto go and ability to change direction as oftenas you like.

This is the rationale behind the intent baseddata center. Next generation data centrethinking that combines many clouds into asmart, efficient and adaptable architecture.

Conceived for a world of apps that are alwaysin development (e.g. CI/CD). Flexible for yourbusiness and the shifting sands of IT.Powering your business with cutting edgetechnologies and capabilities unique to Cisco.

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Move with intent

• Constantly learning with analytics. Analyseevery app, every transaction, every packetto provide actionable insights.

• Constantly adapting withautomation. Optimize infrastructureresources to instantly respond to changes inapplication scale, performance &vulnerabilities

• Constantly protecting with policy-drivensecurity. Isolate, segment & conductforensics to ensure compliance in real-timeand protect data, apps, users and devices.

"Intuitive networking orsoftware defined networkingwas born in the data center…"– GET THE IDC REPORT

Only Cisco integrates all 3 pillars with a consistentpolicy to turn your data center into an engine oftransformation and provide you with peace of mind

for deploying best Hybrid IT with unparalleled cost,performance and consumption choice.

Why you need to modernize andtransform your IT environment

The Cisco Data Center architecture empowersusers with the flexibility to run any traditional orcloud native app across any environment: on-premises, managed or public clouds.

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Data Center At a GlanceResolve key challenges using consistent policyacross a hybrid cloud.

AnalyticsAnalyse Everything for Total Visibility

See what’sgoing on insideData center environments can be vast,complex beasts. They run such a variety ofapps and distributed workloads that itbecomes almost impossible to see what’sgoing on inside.

But what if there was a way to:

• Accurately monitor all activity takingplace in and around your data centre

• Gather and store historical data andsimulate what might happen

• Collect and analyse data in real timeusing software and hardware sensors

• Understand what apps are dependenton each other

• Deliver actionable app insights,automated policy recommendationsand network flow forensics

Game changerCisco Tetration Analytics provides true visibility ona scale never seen before. It gathers 1 millionevents per second, stores up to a year’s worth ofdata and provides actionable insights via easy tounderstand visuals.

It also has a ‘rewind’ capability. You can review thepast and replay events in real time, freeze time toexamine what happened at a specific nanosecond,and plan for the future based on a greater

understanding of the past and present. It´s an openplatform that scales easily and integratesseamlessly with any data centre.

Cisco Tetration Analytics, Agile,secure, and compliant apps

Yes, it really is possible. Cisco Tetration Analytics.Is it right for you? Take the quiz

Calculate your cost benefits with TetrationAnalytics ROI Tool.

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Tetration AnalyticsAppDynamics, now a part of Cisco

SimplifyAvoid Delays and Get to Your Destination Faster

Need tosimplifyMost data centers are built in silos ofhardware to support a distinct range ofapplications. This results in a distributedenvironment that is static and inflexible. Onethat's also time and resource intensive todeploy, provision and manage

We changed all this with the introduction ofthe world’s first Unified Computing System(UCS) in 2009. It includes a range ofintegrated system designs and referencearchitectures. Our fully assembled stacks andappliances come with application preinstalledand are documented as Validated Designs todeliver the best possible performance andflexibility.

UCS was, and still is a game-changer. Onethat significant others have yet to replicatesuccessfully. But we didn’t stop there...

PioneeringhyperconvergedWe’ve continued to innovate in the form ofHyperFlex. The next generation of hyperconvergedinfrastructure (HCI). Built on UCS, HyperFlex is theonly complete HCI system available today.

Choose wisely…

It’s also a fantastic example of simplicity. Thenetwork comes built in (unlike competitors). It’sinstalled in 34 minutes. And it gives blazing fastperformance. Ready to jump to hyper-speed?

Does a Data Center in a Box exist?

Watch the Webinar on demand and learn more.

Cisco UCS makes it simple:

• Choose from a family of solutions designedto work together (not just from us, buttrusted vendors too)

• Revolutionise the way you administer yourservers with Service Profiles

Explore the technologyHyperFlex At a GlanceDownload the ESG Validation Report.Top 5 Reasons why HyperFlex is right for you

AutomateReplace Manual Tasks and Focus on Adding Value to Your Business

Automate tomove fasterIn a world dominated by digital, consumersexpect instant access to data, on demandordering and fast service delivery. You mustmove from manual processes to automateddelivery if enterprise IT is to provide this typeof user experience.

Imagine if you could automate at multiplelevels of your organisation:

• Across physical and virtual compute,network and storage components

• To replace complex, error pronemanual tasks with simple, automatedworkflows

• Policy – tell your network what to do,rather than a config

Application Centric Infrastructure At aGlance

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Programme yourinformationhighwayCisco’s vision is a data center defined by apps,driven by policy and delivered as a service.

How long do network-specifictasks take you? If your answer is“too long,” it’s time to considerCiscoACI.– Andreas Tomaselli, Lead EngineerRussmedia

It's one we’ve been realising for several years with:

• Application centric infrastructure (ACI), ourunique approach to software definednetworking (SDN)

• Orchestration and automation tools to

simplify and secure your environment• UCS Director for holistic management

See what ACI does in your Network

Together with UCS servers and Nexus 9000 Seriesswitches, these solutions allow physical, virtual andcontainerized environments to be combined underone policy model. Only Cisco can do this. You canstand up infrastructure in minutes, reduce cost anderror, and deliver IT as a service.

Explore the technologyApplication Centric InfrastructureCisco UCS Director SolutionOverview

ProtectSecure Everything, Everywhere with the Policy Model

Security startswith visibilityWhat if you are being attacked right now, butyou just can’t see it? With so much data anddistributed workloads, it’s difficult to see allthreats. So imagine if you could:

• Identify a breach in real-time• Have visibility of hackers still on your

network, exactly what has been takenand any threats left behind

• Combine network firewall with next-genintrusion prevention system andmalware protection

Cisco's comprehensive security portfolioincludes next generation firewalls, networkappliances, security software and threatintelligence services. You can deploy multiplelines of defence holistically to protect everyflow and every request within the data centreor the cloud.

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Security at thecore of yourdata centerApplication Centric Infrastructre gives youcentralised security across physical, virtual andcontainerised resources.

Discover the latestcybersecurity vulnerabilities andsee how defenders areimproving their ability to detectthreats and prevent attacks.-Get the full report

Combine ACI with Tetration Analytics and CiscoCloud Security to be protected from top to bottom– infrastructure to application, data center to cloud.

What's more, our unique approach to

microsegmentation allows you greater flexibility toisolate threats and automates remediation.

See how an attack happens

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Cisco Secure Data CenterCisco Cloudlock

Are you secure? Try our freevisibility test to find out.

Take the security assessment

Only Cisco Brings IT All TogetherEverything You Need for Your Journey

It’s a multicloud worldAs priorities shift and companies need torespond to market developments in real time,having the right app in the right location, at theright time will be critical to gaining marketadvantage. Private clouds and data centersare key elements in this multi cloud world.

Imagine a consumer products company thatmoves application seamlessly among differentclouds to enhance efficiency and servicelevels.

Customers get the best user experience,while transactions are sent to an on-premises-based app with real-time links tofinancial, inventory and production systems.

These capabilities put IT firmly back in control,brokering multiple clouds and delivering thespeed and agility the business demands.

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Realise your Hybrid vision withCisco

Modern applications need modern IT. This cannotjust mean ‘stick it in the cloud’. We want you toembrace the notion of cloud-first on your terms.

"...As the importance of hybridcloud increases, so doesgetting the private cloud—andespecially transitions betweenthe two—right."– READ FORBES INSIGHTS

We’re continually innovating to give you thefreedom to choose the best models for yourbusiness. CloudCenter for example, is an easy wayto model, deploy and manage your apps onto anycloud or data centre.

Go fast with Cloud

Cisco and IDC have analyzed how 6159

organizations from 31 countries are using cloud topower their digital transformation. We identifiedbest practices. Answer 15 questions and receivea free personalized report.

Our solutions allow firms to progress in simple,practical and affordable steps. All with seamlessintegration across the IT stack and open partnerecosystem.

Only Cisco brings it all together.

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Cisco CloudCenter Solution with ACICisco Cloud SecurityCisco Cloud Solution Overview

Your Strategic Technology PartnerTrusted by the World's Leading Companies

With digital transformation being the pervasive driver ofchange, businesses entrust us to move them:

• Beyond automation to a policy driven integratedinfrastructure, where policy not only drivesautomation of the data centre, but can be extendedto expansion into the cloud, while supportingapplication and security requirements

• Beyond just being flexible and accommodating ofdifferent consumption models to providing firms withthe choice to run their workloads and applicationson whatever the right platform or environment is fortheir needs

• Beyond security to a digital environment wheresecurity and analytics are pervasive

Ultimately, choosing Cisco better protects your businesswith industry-leading technology that’s fit for the digitalfuture and secure. With security built into every part ofyour network you can detect threats, mitigate risk andminimise the impact of attacks.

What makes Ciscodifferent?Total Internet video traffic (business and consumer,combined) will be 76% of all Internet traffic in 2021, upfrom 53% in 2016.

It’s no coincidence that more than 85% of the world’sInternet traffic touches Cisco technology at some point inits journey.

Organisations of all sizes trust us to consistently lead themthrough the huge market transitions we’ve seen.

Make Transformation Happen!

Cisco Data Center –eBookFind out more: http://cisco.com/go/datacenter

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