cisco customer education · · 2017-04-13cisco customer education. brian avery. david vs. goliath...

This session was recorded via Cisco WebEx! You can watch the live session recording HERE.

Territory Business Manager – Florida Territory

Cisco Customer Education

Brian Avery

David vs. Goliath - Cisco Takes On The Server Giants and Wins

https://acecloud.webex.com/acecloud/lsr.php?RCID=3447508f00064fa9badd7e953b1aac4d

Today’s Agenda

► Welcome from Cisco

► Cisco Sells Servers? Yes We DO.

► Conclusion

► Improve Your TCO with Cisco Unified Computing

► The Cool Stuff – Product InnovationsPriors:Cisco Sales and Channels (11.5 yrs)President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver PartnerFinancial Analyst (7 yrs) - Sprint Corporation

About Your HostBrian AveryTerritory Business ManagerCisco Systems, Inc.

[email protected]

CCE is an educational session for current and prospective Cisco customers

Designed to help you understand the capabilities and business benefits of Cisco technologies

Allow you to interact directly with Cisco subject matter experts and ask questions

Offer assistance if you need/want more information, demonstrations, etc.

What Is the Cisco Customer Education Series?

Welcome from Sysco!Oops! I mean Cisco!

Cisco Confidential 5

Computer scientists, Len Bosack and Sandy Lerner found Cisco Systems

Bosack and Lerner run network cables between two different buildings on the Stanford University campus

A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born

1984

WellFleet

SynOptics

3Com

ACC

DEC

Proteon

IBM

Bay Networks

Newbridge

Cabletron

Ascend

Fore

Xylan

3ComNortel

Ericsson

Alcatel

JuniperLucent

Siemens

NECFoundry

Redback

Riverstone

Extreme AristaHP

Avaya

Juniper

Huawei

Aruba

Brocade

Checkpoint

Fortinet

ShoreTel

Polycom

Microsoft

F5

Riverbed

Dell

Internet of Everything

1990 – 1995 1996 – 2000 2001 – 2007 2008 – Today

The Landscape is Constantly

Changing

Leading for Over 30 Years

2016


Who Is Cisco?

Chuck Robbins,CEO, Cisco

• Dow Jones Industrial AverageFortune 100 Company (AAPL, CSCO, INTC, MSFT)

• $154B Market Capitalization

• $48.9B in Revenue

• $10B in Annual Net Profits

• $34B More Cash than Debt

• $6.3B in Research and Development

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics

No. 1Voice

41%

No. 1TelePresence

50%

No. 1Web

Conferencing43%

No. 1Wireless LAN

50%

No. 2x86 Blade Servers

29%

No. 1RoutingEdge/Core/

Access

47%

No. 1Security

31%

No. 1SwitchingModular/Fixed

65%

No. 1Storage Area

Networks47%

Market Leadership Matters

July 2016

Cisco Unified ComputingChanging the Economics of the Datacenter

Why reinvent the wheel?

Infrastructure Diversity Is Accelerating

The Innovation Interval Is Compressing

1960 1970 1980 1990 2000 2010 2020

WEB

STORAGEVIRTUALIZATION

CLIENTSERVER

SERVERVIRTUALIZATION

DISTRIBUTEDCOMPUTING

CONVERGEDINFRASTRUCTURE

MAINFRAME MINICOMPUTER

HYPERCONVERGED

SOFTWARE DEFINED X

DISAGGREGATEDCOMPUTING,

SILICON PHOTONICS

Mainstream Business ApplicationsOLTP, ERP,

Database, Collaboration

Virtualized ApplicationsDesktop Virtualization

Production Cloud

Big DataIndustrial

GridTest/Dev

DevOpsCloudEDA

Lighter, Virtual OnlyVDI

Branch/Remote

Applications Drive Architecture DiversityFREESTANDING

INFRASTRUCTUREINTEGRATED

INFRASTRUCTURE SCALE OUT HYPERCONVERGED

A La Carte DesignServers, Networking, SAN

Pre-Engineered with App Sizing

Platform Level Automation

Flexible Resource Ratios

Bare Metal

Disk-optimized Rack Mount Servers

Appliance ModelFixed Resource ratiosStorage Virtualization

APPS

Attributes

Infrastructure

System Link

SiliconPhotonics

Computing Options are Proliferating

Mode 1 Mode 2

White Box

White Box

HYPER-CONVERGED

CONVERGED INFRASTRUCTURE

BLADE SERVERS

RACKSERVERS

MULTI-NODE AND CLOUD SCALE

DISAGGREGATEDCOMPUTE

CAUTION: SILOS AHEAD

FREESTANDINGINFRASTRUCTURE

INTEGRATED INFRASTRUCTURE SCALE OUT HYPERCONVERGED

Silos Stifle Speed and Efficiency

FlexibilityResource Sharing

FlexibilityResource Sharing

FlexibilityResource SharingSecurity Automation

Utilization PolicyA

Security Automation

Utilization PolicyB

Security Automation

Utilization PolicyC

Security Automation

Utilization PolicyD

Data Center Economics

Source: Gartner, Cisco IT, “Data Center Cost Portfolio” Source: IDC #250082, “Worldwide Server, Power and Cooling, and Managementand Administration Spending 2014–2018 Forecast,” August 2014

29%

22%12%

11%

10%

7%

7% 2%

Overall Spend Distribution

People Software Energy / Facilities Servers

Networking Storage Disaster Recovery Overhead

0%

20%

40%

60%

80%

100%

1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018

Server-Related Spend WW New Server, Power, Cooling, Management, and

Administration Spending Share

New Server Server Admin Power and Cooling

Source: Gartner, Cisco IT, “Data Center Cost Portfolio” Source: IDC #250082, “Worldwide Server, Power and Cooling, and Management and Administration Spending 2014–2018 Forecast,” August 2014

of Overall IT Spent on OpEx

(People, SW, and Facilities)

Unified Computing: Inspired by Customer Needs

Help Me:

Industry in Transition

• Reduce complexity that drives OPEX

• Get the most out of virtualization

• Automate and move faster

• Get ready for cloud

Cisco UCS

Virtualization

Compute &Flash

Acceleration

Networkand Storage

Access

OperationalSimplicity

ApplicationCentricity

Platform forIT Innovation

Hold up.Cisco sells servers??

Six Years of Success UCS: Fastest Growing Product in the Market

125+ world record performance benchmarks to date

3,750+ UCS Channel Partners

More than 85% of all customers have invested in UCS

Fortune 500

52,000+ Unique UCS Customers 2

Top 5 Server Vendor 1

#1 Americas revenue market share in x86 blades 1

$3.5B+Data Center Annualized Revenue Run Rate 2

Source: 1 As of Cisco Q4FY16 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000VSource: 2 IDC Worldwide Quarterly Server Tracker, 2016 Q1, September 2016, Vendor Revenue Share

Cisco Confidential 20© 2013-2014 Cisco and/or its affiliates. All rights reserved.

INCONCEIVABLE!


Cisco UCS Is a Different Approach

Cisco Unified Computing SystemA differentiated/revolutionary approach

Unified Management

• Faster deploy/ provision

• Unification leads to reduced complexity

• Management via a single interface

Simplified Architecture

• Networking with fewer components

• Lower cost and easier scaling

• Fewer management touch points

• Stateless: any resource, any time

• Better TCO/ROI

Scale

• Ultimate Scalability

• Enhanced design capability

• Designed for the future, today

Higher Performance

• Brings out the best of x86 architecture

• Optimized resource utilization for compute, networking, and management

Evolution of Server-Centric ComputingTRADITIONAL RACK

Enet SwitchFC Switch

Rack Mgrs

40 xRack Servers

2 x FC Switches

2 x Enet Switches

2 x Rack Mgrs for

40 Rack Servers

INFRASTRUCTURE

SERVERS

Evolution of Server-Centric ComputingTRADITIONAL RACK

Enet SwitchFC Switch

Rack Mgrs

40 xRack Servers

2 x FC Switches

2 x Enet Switches

2 x Rack Mgrs for

40 Rack Servers

INFRASTRUCTURE

SERVERS

TRADITIONAL BLADEReplicate Complexity at Higher Density

Mini-Rack1

INFRASTRUCTURE

SERVERS

Mini-Rack2

INFRASTRUCTURE

SERVERS

Mini-Rack3

INFRASTRUCTURE

SERVERS

Mini-Rack4

INFRASTRUCTURE

SERVERS

2 x FC Switches2 x Enet Switches

2 x Chassis Mgrs16 x Blade Servers







Conventional ApproachMgmt Server Mgmt Server

TOP RACK OF SWITCHESEthernetFibre Channel

COMPLEXITY MULTIPLIEDRepeat Points of Management 10RU at a Time

LOTS OF CABLINGEthernetFibre ChannelManagement

BLADE SERVERS Limited Local Disk, Memory, and I/O

BLADE CHASSIS SWITCHESEthernetFibre ChannelManagement Ports

SYSTEMS MANAGEMENTIndividual Server ElementsChassis ModulesStandalone Mgmt. Servers

Our Solution: Cisco Unified Computing System

Single, scalable integrated system

Network + compute virtualization

Dynamic resource provisioning

Only Requirement is 10GBE and SAN ‘NO RIP AND REPLACE’

SAN BMgmt

SAN A

LAN

UNIFIED COMPUTING SYSTEM MANAGER

Single Unified System

FEX FEXFEX FEX

FEX FEX

FEX FEX

FEX FEX

FEX FEX

FEX FEX

SCALE WITHOUT COMPLEXITY

Capacity Instead of Management PointsFewer Components

OPTIMIZE FOR AUTOMATION

Server Personality AbstractionVirtual I/O Awareness

Open API

INTEGRATE COMPUTEBlades and Rack Mount

Extended Memory

UNIFY FABRICSFibre Channel

EthernetManagement

Single Network Layer

CENTRALIZE MANAGEMENT

All ComponentsSelf-Integrating

UCS Fabric TopologiesChassis Bandwidth Options

2X 1 LINK20 Gbps per Chassis




Single Unified System

SCALE WITHOUT COMPLEXITY

Capacity Instead of Management PointsFewer Components

OPTIMIZE FOR VIRTUALIZATION

Server Personality AbstractionVirtual I/O Awareness

INTEGRATE COMPUTEBlades and Rack Mount

Extended Memory

UNIFY FABRICSFibre Channel

EthernetManagement

Single Network Layer

EMBED MANAGEMENTCentralizedAll Elements

Self-Integrating


INCONCEIVABLE!

Cost Categories Impacted by Cisco UCSTr

aditi

onal

Sol

utio

n

UC

S So

lutio

n

Unified Fabric• Radical infrastructure simplification• Efficient scaling• High performance

SingleConnect,Networking, Cabling,

and Warranty Power andCooling

Servers and Warranty

Unified Management• Embedded device management• Self-integrating• Stateless• Automated• Programmable

Provisioning andOngoing Administration

Systems Management Software

Provisioning

Provisioning Infrastructure and Cabling

Real WorldTCO Examples

Ongoing Administration Servers Power and

CoolingSystemManagement

Provisioning and Admin Cost ReductionUCS Manager Embedded in All System Devices

UCS Manager: Auto-discovery, Self-integrating ComponentsELIMINATE MANUAL CONFIGURATION

UCS Service Profiles

Policy-based ManagementAUTOMATION REPLACESREPETITIVE TASKS

Seamless Integration with Existing Tools = No StrandedSystems Management Investments

EXTEND INVESTMENT IN EXISTING TOOLS

UCS Manager and UCS Central Allow Administrators to ScaleAcross Larger Installations and Across Data Center/Geos

EXTEND THE REACHOF SME’s



Ongoing Administration Servers Power and Cooling System

Management

Traditional ElementConfiguration

• Subject matter experts consumed by manual configuration chores

• Serial processes andmultiple touches inhibit provisioning speed

• Configuration drift and maintenance challenges

StorageSME

ServerSME

NetworkSME

• QoS settings• Border port assignment

per vNIC• NIC transmit/receive rate limiting

LAN SAN

• VLAN assignments for NICs• VLAN tagging config for NICs

• Remote KVM IP settings• Call home behavior• Remote KVM firmware

• Server UUID• Serial over LAN settings• Boot order• IPMI settings• BIOS scrub actions• BIOS firmware• BIOS settings

• FC fabric assignments for HBAs

• Number of vHBAs• HBA WWN assignments• FC boot parameters• HBA firmware

• RAID settings• Disk scrub actions




Management

Stateless Configuration Management

Stateless Element Management

Network Policy

Storage Policy

Server Policy

SIM CARDIdentity for a Phone

UCS SERVICE PROFILEIdentity for a Server




Management

SYSTEM CONFIGURES HARDWARE

AUTOMATICALLY

UCS Service Profiles

StorageSME

NetworkSME

ServerSME

SYSTEM CONFIGURES HARDWARE

AUTOMATICALLY

Application Profiles

Virtualization Policy

Network Policy

Storage Policy

Server Policy

SERVICE PROFILE TEMPLATES USED

TO CREATE UNIQUE SERVICE PROFILES

POLICIES USED TO CREATE SERVICE

PROFILE TEMPLATES

Server name UUID, MAC, WWNBoot informationLAN, SAN configFirmware policy

SERVER 1UUID, MAC, WWNBoot information

LAN, SAN configFirmware policy










Management

“Now, if new blade servers need to be added, almost anyone can plug a new blade into the chassis and deploy it from Cisco UCS Manager in under an hour...”

“Cisco UCS helps us deploy infrastructures five times faster, allowing our best engineers to work on customer-driven initiatives instead of data center deployment.”

“The model-based service profiles make it easier for junior engineers to provision new deployments, which enables our more experienced engineers to focus on more strategic initiatives.”

Average 83% Reduction in Provisioning Times BASED ON 107 CUSTOMER CASE STUDIES




Management

Ongoing Administration





Blade and Rack Servers Managed as Cohesive Resource Pool

Cisco® UCS Manager

Cisco UCS C-Series Rack-Optimized Servers

Cisco UCS B-Series Blade Servers

Service Profile: HR_App1VNIC1

MAC: 08:00:69:02:01:2EHR_WEB_VLAN (ID=50)

VNIC2MAC: 08:00:69:02:01:2FHR_DB_VLAN (ID=210)

HBA 1 and 2WWN: 5080020000075740WWN: 5080020000075741VSAN ID: 12

Boot Order: SANBIOS Settings:

Turbo OnHyperThreading On

Cisco UCS Service ProfileUnified Device Management

Network Policy

Storage Policy

Server Policy

Unified Management A Single Unified System for Blade and Rack

Servers

A Major Market Transformationin Unified Server Management

Benefits of Cisco UCS Manager and Service Profiles for Both Blade and

Rack-Optimized Servers

Add Capacity Without Complexity




Management

UCS Configuration




Management

Servers





Server Cost Reduction

Virtual Interface Cards and Unified Fabric

BUY FEWERSERVERS

ELIMINATE I/O ADAPTERS

Pool and Reduce Hot Spares Using UCSM Service Profiles

Eliminate Management Servers

Improve Consolidation with Large Memory and Industry-leading Performance




Management

Virtual Interface CardsReplaces Traditional

Approach ofMultiple NICs and HBAs per Server:

SingleConnect

Over 256 Interfaces vs.

8 to 64 per2-Port Adapter

Up to 80 Gb Bandwidth vs. 20 Gb VM-FEX




Management

Eliminating Server I/O Adapters

1 x 1-Gbps Management2 x 1-Gbps Production Data

1 x 1-Gbps Production Data

1 x 1-Gbps vMotion

1 x 1-Gbps VM Console

1 x 1-Gbps VMkernel

2 x 8-Gbps Fibre Channel

Fibre Channel Top-of-Rack Switches

Ethernet Top-of-Rack Switches

Ethernet Management Network Switch

Traditional Rack Server Per Server Cisco UCS C-Series Rack Server

4 Physical NICs/HBAs 1

9 Cables 2

Cisco UCS Fabric Interconnects

2x 10-Gbps Unified Fabric Data and Management

Cisco Nexus Fabric Extenders




Management

Buy Fewer Servers

Hot SpareBurst Capacity SpareLive/Production

Total Servers: 18

Blade

Blade

Blade

Blade

Blade

Blade

Blade

Blade

Web

Rack

Rack

Rack

Rack

Rack

Database

Blade

Blade

Blade

Blade

Blade

Virtualized Apps

Blade

Blade

Blade

Blade

Web

Rack

Rack

Rack

Database

Blade

Blade

Blade

Virtualized Apps

Blade

Blade

Rack

Total Servers: 14

Blade

Spares Pool

Without UCS Service Profiles:Silos Individually Provisioned for Peak Demand and FailuresIdle Hotspare Servers Require Application-Specific HW and Firmware Image Configurations

With UCS Service Profiles:Configure and Provision Bare Metal on the Fly with Application-specific Service Profile TemplatesAvailability and Burst Capacity Delivered with Fewer Spares




Management

Buy Fewer ServersCISCO UCS: 126 WORLD RECORDS

Superior Technology Fueling Industry-leading Application Performance

Superior Performance• Improved end-user experiences• Increased business velocity

• Reduced software licensing costs• Reduced infrastructure footprint

31CPU

17Virtualization

/ Cloud

9Database

18Enterprise Application

20Enterprise

Middleware

22HPC

9Big

Data

Cisco UCS Benchmarks that held world record performance records as of date of publication . Details at http://www.cisco.com/c/en/us/products/servers-unified-computing/industry_benchmarks.html#~industry_benchmarks

http://www.cisco.com/c/en/us/products/servers-unified-computing/industry_benchmarks.html#%7Eindustry_benchmarks


17 Virtualization

Fewer VMware Licenses

$995–$3,495+

$323–$874 Support


Cisco UCS Benchmarks that held world record performance records as of date of publication . Details at http://www.cisco.com/c/en/us/products/servers-unified-computing/industry_benchmarks.html#~industry_benchmarks


Infrastructure and Cabling





Infrastructure Cost Reduction

Unified Fabric for Blade and Rack Servers

ELIMINATECABLES

ELIMINATESWITCHES

Fewer Switches = Fewer Cables




Management

UCS Cabling: Radical SimplificationTraditional Rack

Ad Hoc and Inconsistent

Traditional Blade

Structured, butSiloed and Complicated

Cisco UCS

Simplified




Management

UCS Cabling: Radical Simplification




Management

Fabric Interconnects 0

Intra Chassis Switches 4

Chassis Management Module 4

Total Management Points 8

Single Point of Management32 BLADES: TRADITIONAL 32 BLADES: CISCO UCS





Management Switch

LAN

SAN A

SAN B

LANManagement

Switch




Management

Doubling Servers = Doubling Management Points UCS = One Touch Point

Single Point of Management





64 BLADES: TRADITIONAL 80 BLADES: UCSFabric Interconnects 2




Management Switch

LAN

SAN A

SAN B

LANManagement

Switch

Management Switch LANSAN A

Management SwitchLAN SAN A




Management

Eliminating Complexity with Unified Fabric

Complexity in TraditionalEnvironments

Ethernet

Fibre Channel

Management




Management


Complexity in TraditionalEnvironments

Ethernet

Fibre Channel

Management

Single, Multi-Protocol FabricSingleConnect

Unified Fabric




Management


Complexity in TraditionalEnvironments One Network

FabricOne Network

One LayerSingleConnect

Ethernet

Fibre Channel

Management

Single, Multi-Protocol FabricSingleConnect

Physically Distributed,

Centrally Managed

Cisco Fabric Extender ArchitectureUnified Fabric




Management

SingleConnect• Common access layer

networking model• Data, storage, and

management combined• Cable for bandwidth

vs. connectivity

Fabric-Based InfrastructureBLADE and RACK

Management

Ethernet

Storage




Management

Blade Infrastructure Costs: Chassis/SwitchingBLADE CHASSIS SAVINGS AT SCALE–BLADE SLOT SOLUTION

Cisco pricing MSRP on July 06 2016; HPE & Lenovo pricing publically available on June 30, 2016. All pricing is for blade chassis and networking only. Servers are not included.

Cisco UCS 5108:UCS 5108 chassis with UCS 6248 FI (Two Uplinks per FEX)

HPE c7000:HPE c7000 Plat Chassis with 2x VC Flex Fabric FlexFabric10Gb/24, OneView

Lenovo Flex:Lenovo Flex Chassis with 2x CN4093 Switches, One Management Node Every Four Chassis, FSM License Each Chassis

Number of Chassis Slots$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

$500,000

13 14 15 16 17 24 32 40 48 55 56 64 72 80 88 96

HP c7000 with OneViewLenovo Flex SystemCisco UCS 5108




Management

Average 78% Reduction in Cabling with an Average Cost Savings of 68% BASED ON 33 AND 9 CUSTOMER CASE STUDIES, RESPECTIVELY

Simplified cable management: With a unified fabric design and integrated network and storage access, the new Cisco Unified Computing System deployment uses 66 percent less cabling.

… Schrey found a key selling point in the system’s unification services, which aggregate server cables including Ethernet and fiber channels. “Multiple fabrics are a lot more costly and can be difficult to manage, so having the unified fabric option was ideal.” Florida Institute of Technology Aviation

Cable management was an ongoing challenge in the previous environment. “With its integrated network and storage access, Cisco UCS required the fewest cables to purchase and manage of any platform we evaluated.”




Management


INCONCEIVABLE!

Power and Cooling





Power and Cooling Cost Reduction

ELIMINATEINFRASTRUCTURE

Unified Fabric for Blade and Rack Servers

Fewer Switches

Fewer Servers




Management

• Smaller blade server increments reduces“stranded capacity”

• Fewer adapters to supportI/O requirements

• Easier power management with UCS Manager• No extra software to buy saving

both CapEx and OpEx

• Industry-leading virtualization performance improves server consolidation ratios

• Fewer switches with aUnified Fabric• In the chassis and ToR

• Fewer cables for better airflow through the rack

Power and CoolingSYSTEM-LEVEL SAVINGS




Management

Average 49% Reduction in Power and Cooling Costs BASED ON 71 CUSTOMER CASE STUDIES

“We funded the implementation of Cisco UCS with an energy efficiency grant from Salix Finance and The Higher Education Funding Council for England. So far, we’ve seen a 10 percent reduction in power usage, and we expect the solution to pay for itself within 12 months.”

The significant electricity, power, and cooling savings that will result from the integration of UCS into its server operations positions MnDOT for eligibility for a significant rebate, dependent on the energy savings that are being monitored for the next two years.

Energy savings, in particular, have been impressive both in terms of reduced power consumption and cooling requirements. Hi3G Access AB




Management

System Management





System Management Software

UCS Manager Embedded in the Product, No Additional Charge

ELIMINATEMANAGEMENT SERVERS

ELIMINATE SYSTEMS MANAGEMENT LICENSING

UCS Manager Runs in the Fabric Interconnects, Accessed via API




Management

System Management

True “Single Pane ofGlass” ManagementUCS Manager for a Single Domain




Management

System Management

True “Single Pane ofGlass” ManagementUCS Manager for a Single DomainUCS Central Across Multiple Domains




Management

Industry-Leading Compute Infrastructure APIStandards-Based XML API Presents Bi-Directional Single Interface to Entire Solution

UCS Offers the Customers the Broadest Choiceof Cisco or Third-Party Management Tools

UCS CLI UCS Manager UCS Central UCS Director Third Party Customer

XML API

PowerShell, Perl, Python, etc.UCS Platform Emulator

UCSM Single UCS Domain UCSM Data Center 1 UCSM Data Center 2, 3,…




Management

Cisco UCS: Systems Management Choice

Seamless Management Across Global Operations

Automated Infrastructure Deployment

Consistent InfrastructurePolicies Enforce Best PracticesManage Hardware with the Flexibility of Software

Cisco Unified Computing System Management Ecosystem: Service Orchestration, Provisioning and Configuration, and Monitoring




Management

http://www.enterprise.mtu.edu/highschool/partners/logos/ibm-logo.jpg

Extend SME Reach and Scale

• Unifies management of multiple UCS domains and thousands of servers

• Centralizes global policies, service profiles, ID pools, and templates

• Simplifies global operations with centralized inventory, faults, logs, and server consoles

• Foundation for efficient global administration, high availability, and workload mobility

• Built on UCS Manager technology; combines local performance and tiered control

• Model-based API for large scaleautomation and integration

UCS CentralADFADFAADFADFAADFADFA

UCS Manager

ADFADFAADFADFAADFADFA

Data Center 1

UCS Manager


Data Center 2

UCS Manager


Data Center 4

UCS Manager


Data Center 3




Management

“Cisco UCS has helped to revitalize our operations. We can focus on delivering higher-value, innovative new services to citizens and spend less time troubleshooting issues and performing routine tasks.” Country Fire Authority, Melbourne

“Service profiles have already cut firmware upgrade time from 16 hours to 2 hours— with no additional headcount required.”

“The team tells me that UCS is easier and faster to manage than other servers due to Cisco UCS Manager with service profiles,” Heiden says. “They are really happy with it and we freed up resources for other important projects.”

Average 62% Reduction of Ongoing Administrative/Management Costs BASED ON 56 CUSTOMER CASE STUDIES




Management


INCONCEIVABLE!

Real World TCO Examples





$1,814,456 $272,990

$245,195

$214,253

$14,531 $131,820 $935,667

Loughborough University

UC

S So

lutio

n

Networking, Cablingand Warranty

Power andCooling


ProvisioningVirtualization

Software

Comparison of existing 47 rack servers and associated switching infrastructure plus projected growth transitioning to Cisco UCS B200. 5-year lifecycle. Study conducted May 1, 2012 to July 26, 2012.

Exis

ting

Rac

kmou

nt S

olut

ion

$871,476Savings

$2.0M

$1.8M

$1.6M

$1.2M

$0.8M

$0.6M

$0.4M

$0

$1.4M

$1.0M

$0.2M




Management


“When we compared the legacy server and network with one based on Cisco UCS, TCO effectively halves over a five-year investment lifecycle.”Dr. Phil RichardsDirector of IT, Loughborough University




Management

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/loughborough.pdf

5-Year TCO• 48% overall savings• $18,542 5-year per node

overall savings





Management

Savings BreakdownServer hardware and warranty 38%

Switch hardware and warranty, cabling 80%

Power and cooling 49%

Initial provisioning and ongoing server and networking administration

79%

Virtualization software licensesand warranty

39%

Product Portfolio

UCS S-SeriesFourthGeneration UCS

Cisco UCS Product Portfolio

HyperFlexSystems

UCS Mini &UCS E-Series

UCS Integrated Infrastructure Solutions

Mainstream Computing

Data Intensive

ComputingHyperconverged

InfrastructureConverged

InfrastructureROBO

UNIFIED MANAGEMENT

UCS MiniB200 M3/M4 Blade Server

B420 M3 Blade Server

C240 M3/M4 Rack Server

UCS Manager 3.0

C220 M3/M4 Rack Server6324 Fabric Interconnects

Enterprise Capability at Edge Scale

Connect up to 7 C-Series rack servers for expanded capacity

New architectural entry point for Unified Computing

UCS in an All-in-One package:

• Compute• Networking• UCS Management• Unified Computing in 6U• Chassis-Integrated Fabric

Interconnects• Standard UCS Blades / Fans

/ Power Supplies

UCS Mini

Cisco UCS E-Series PortfolioSc

alab

ility

• SKU: UCS-E160D-M2/K9

• Price: $5130*• Cores: 6• RAM: 8-48 GB

(3 DIMMs)• HDD: 3

hard-drives, available in SSD, SAS, and SATA options

• SKU: UCS-E180D-M2/K9


(3 DIMMs)• HDD: 3

hard-drives, available in SSD, SAS, and SATA options

• SKU: UCS-EN120S-M2/K9


(2 DIMMs)• HDD: 2

hard-drives, available in2 SAS and SATA options

• SKU: UCS-EN120E

• Price: $1495-$3000

• Cores: 2• RAM: 4-8 GB

(1 DIMM)• HDD: up to 200

GB SSD storage

• SKU: UCS-EN140N


(1DIMM)• HDD: up to 200

GB SSD storage

Cisco UCS-E140S

Cisco UCS-E160D

Cisco UCS-E180DServersNetwork Compute Engines

• SKU: UCS-E140S-M2/K9


(2 DIMMs)• HDD: 2

hard-drives, available in3 SSD, SAS, and SATA options

Feature Richness* Hard drives not included; list prices

Cisco UCS-EN120E Cisco UCS-EN140N

Cisco UCS-EN120S

UCS C460 M4Mission-Critical, 4-Socket Server for Large, CPU-Intensive Applications

UCS Compute PortfolioPerformance Optimized for Bare Metal, Virtualized, and Cloud Applications

UCS B420 M4Enterprise Class, 4-Socket Blade for Large, Memory-Intensive Bare Metal and Virtualized Applications

UCS B260 M4Mission-Critical, 2-Socket

Blade for Large, CPU-Intensive Bare Metal and Virtualized Applications

UCS B460 M4Mission-Critical, 4-Socket

Blade for Large, CPU-Intensive Bare Metal and Virtualized Applications

UCS C240 M4Ideal Platform for Big Data, ERP,

and Database Applications

UCS B200 M4Optimal Choice for VDI, Private Cloud, or Dense Virtualization/

Consolidation Workloads

UCS C220 M4Versatile, General Purpose Enterprise Infrastructure, and Application Server

UCS C3160Ideal Capacity-Optimized Platform for Large Object Storage at Scale

CLOUD SCALE ENTERPRISE PERFORMANCE INTENSIVE / MISSION CRITICAL

RAC

KBL

ADE

Cisco UCS Integrated Infrastructure SolutionsCisco is the leader in integrated systems

FlexPod HDS UCP Select SmartStack VersaStack

Cisco UCS for Red

Hat OpenStack

Cisco UCS DirectorCisco UCS® Cisco

Nexus®

NetApp

Vblock

VCE

Cisco Solutions for VSPEX

EMC Hitachi NimbleStorage IBM

Red Hat

OpenStack

Hyperconvergence Meets Unified ComputingHyperFlex HX-Series

HCI Built on Cisco UCS

UnifiedFabric

Integrated Compute

Centralized Management

Optimized for Virtualization

Scale Without Complexity

Low LatencyPhysical & Virtual

Data & Management

Proven PerformanceEnterprise ReliabilityBlades & Rack Mount

Complete HW AbstractionPolicy & Profile Driven

Optimized for Scale

Comprehensive Hypervisor Integration

Native I/O VirtualizationHypervisor Switching in HW

Maintains Single Point of Management

Self-IntegratingFewer Components

HyperFlex System – What’s the “appliance”?

Fabric Interconnects

HX-240 or 220 Nodes

UCS B-Series Blades

Hyperflex – The Next Generation Data Platform

Independent Scaling andScale Out Architecture Predictable, Pay-as-You-Grow Efficiency

Enterprise Storage FeaturesCustom Built, Log Structured File System

with Flash, Dedup and Compression Pointer-Based Snapshot

Near Instant Clones

Enterprise Data Protection

Highly Available/Self-Healing Single Button Non-Disruptive Rolling UpgradesCall Home and Onsite 24x7 Support Available

Single Point of Management

Integrated into vCenterRobust Reporting and Analytics

Introducing Cisco UCS S-Series

VersatilityModular Options to Power

Every Workload

Efficiency56% TCO Advantage

Over Cloud

Rapid ScalingPetabytes in Minutes

Scale like cloud with UCSM; pay as you grow…bring the cisco capital thing in here as a payoff...new consumption model; need a slide on consumption model/consume as you go….

Cisco UCS S3260: Modular Platform

Massive Capacity• 600TB data storage

capacity in 4U• Up to 90TB SSD Flash

LowerCapex34%

Multi-Node Power• Single or Dual Server Options

• New cache acceleration capabilities with NVMe and Fusion IoMemory

I/O flexibility• 40Gb Cisco Virtual Interface

Card (VIC) Technology • 256 virtual adapters per node

plus 16Gb native Fabre Channel options

Total Automation• Scale to Petabytes in

minutes with UCS Manager

• Cisco SystemLink Technology with flexible storage profiles

Lower OngoingManagement80% Less

Cabling70% LessSpace60% Lower

Power59%

Significant Benefits Compared to Conventional 2RU Servers

Versatility for All Data-Intensive ApplicationsVideo Analysis

• Facial recognition• Retail traffic analysis• Roadway monitoring

Dual Server Nodes

72 CPU Cores

Compute Intensive

Bulk Object Storage

• Online check deposit images

• Medical imaging• Sensor data

600 Terabytes Raw Storage

1G or 4G RAID Cache

Capacity Play

Business Analytics

• Recommendation engines• Fraud detection• Network security

1.6TB NVMe

2 x Fusion ioMemory3 PX

90 TB SSD Flash

Cache Optimized

Data Protection

• Consolidated backup target • Multi-site replication• De-staging to cold storage

160 GB Aggregate VIC I/O

8 and 16GB Fiber Channel PCIe

I/O Intensive

FREESTANDING INFRASTRUCTURE


Supporting Diversity with One Operating Model

ONE SYSTEM, ONE OPERATING MODEL

FREESTANDING INFRASTRUCTURE


ONE SYSTEM, ONE OPERATING MODEL

FREESTANDINGINFRASTRUCTURE


Fog-Edge Cloud

Cisco UCS: One System for All Workloads

Core Data Center

UCS S-Series Modular Servers

Cisco UCS Blade and Rack Cisco

HyperFlex

Conclusion

Real Innovation Improves TCOTr

aditi

onal

Sol

utio

n

UC

S So

lutio

n

Unified Fabric• Radical infrastructure simplification• Efficient scaling• High performance

SingleConnect,Networking, Cabling

and Warranty Power andCooling


Unified Management• Embedded device management• Self-integrating• Stateless• Automated• Programmable

Provisioning andOngoing Administration

Systems Management Software




Management


INCONCEIVABLE!


You keep using that word.I do not think it means what

you think it means.

Why reinvent the wheel?.

Evolution.Not reinvention.

Cisco UCS: Driving Business OutcomesProven value and over 48,000 customers world wide

“We’re able to offer leading-edge solutions to our customers and continue to expand our business.”

Reduction in Provisioning

Times

83%Reduction of Management

Costs

62%Reduction of Power and

Cooling Costs

49%Cabling

Reduction

78%World-record Performance Benchmarks

125+

“Our Cisco Unified Computing System decision is a game-changer.”

Wes WrightCIO, Seattle Children’s

Martin BreslinInfrastructure Architect, SEI

“With Cisco UCS, we can adapt much more quickly to user demand.”

Mark AdamsVP Information Technology, HireRight

Source: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks



Superior Performance• Improved end-user experiences• Increased business velocity

• Reduced software licensing costs• Reduced infrastructure footprint

31CPU

17Virtualization

/ Cloud

9Database

18Enterprise Application

20Enterprise

Middleware

22HPC

9Big

Data

PSO 9Cisco UCS Benchmarks that held world record performance records as of date of publication . Details at http://www.cisco.com/c/en/us/products/servers-unified-computing/industry_benchmarks.html#~industry_benchmarks


100© 2013-2014 Cisco and/or its affiliates. All rights reserved. 1 Source: IDC Worldwide Quarterly Server Tracker, 2014Q4, March 2015, Vendor Revenue Share

Cisco UCS #2 in Worldwide X86 Blade Server Market: 5 Years Ago vs. Current Vendor Shares

9.6% 14.0%9.4%

14.3%19.4% 5.1%

50.4%

39.6%

11.2%27.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

CiscoHPLenovoDellOthers

Others

Q2CY11 2CQ16

Q2CY11 vs Q2CY16

Others

Source: IDC WW Quarterly Server Tracker, Sep 2016, Factory Revenue


It’s not my fault being the biggest and the strongest.

I don’t even exercise!


Hello.My name is Inigo Montoya.

You killed my father.Prepare to die.


1

Questions?

Thank You and Next Steps

Brian [email protected]

Contact Your Cisco Partnerhttps://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do

www.

Learn more about Cisco Unified Computing:www.cisco.com/go/ucs/

• CCE sessions are held weekly on a variety of topics

• CCE sessions can help you understand the capabilities and business benefits of Cisco technologies

• Watch replays of past events and register for upcoming events!

Visit http://cs.co/cisco101 for details

Join us again for a future Cisco Customer Education Event

http://cs.co/cisco101

cisco customer education · · 2017-04-13cisco customer education. brian avery. david vs. goliath...

Documents