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    1

    Learning Object Types of Business

    Applications

    CIS 32

    Business Computing Applications and

    eCommerce

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    Key Elements1. Review Framework for Describing Business Applications

    2. Examine Accounting Support Systems

    3. Examine Manufacturing Support Systems

    4. Examine Customer/supplier Support Systems

    5. Examine Operating Personnel Support Systems

    6. Examine Management Support Systems

    (Includes Communication)

    1. Examine Personal Support Systems

    2. Consider major issues surrounding integration between

    Functional Area Support Systems

    Business Applications

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    1. Describing Business Applications

    The framework, presented in the last topic, willform the basis for describing the six specific

    types of Business Applications to be reviewed in

    this topic.

    Business Applications

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    1. Describing Business Applications (Cont.)Characteristics of Business Application

    Functional (activities, tasks, subprocesses and processessupported)

    Technological (hardware, software, procedures)

    Information (and Data) Inputs (sources) Outputs (sinks)

    People Interfacing with Business Application Indirectly affected by Business Application

    Business Applications

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    2. Accounting Support SystemsAccounting Departments generally provide two

    types of report that can be distributed throughoutan organisation, or distributed to entities in theexogeneous environment.

    The two types of reports are: those which show what has happened, and

    those which attempt to predict the immediate future.Entities in the exogenous or "external"

    environment are individuals and organisationssuch as accountants, bankers, Governmentauthorities and so forth.

    Business Applications

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    2. Accounting Support Systems (Cont.)

    Functional Activities, Tasks, Subprocesses andProcesses Supported: Monthly Sales Report

    Monthly Production Report

    Annual Master Budget

    Cost Analysis Reports

    Business Applications

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    2. Accounting Support Systems (Cont.)Technological Infrastructure

    A given organisation may have a

    combination of hardware, software and other

    technology such as mainframe, mini or

    personal computer systems, plus telephonesystems, fax machines, photocopiers and a

    whole host of other office technology.

    Business Applications

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    2. Accounting Support Systems (Cont.) Information (and Data)

    Inputs (sources)Some of the most valuable information an organisation

    uses relates to its own business process.This information is obtained from records maintained

    by all functional areas of the business. Information is also obtained from a wide variety ofsources outside the business.

    This information is generated by Government bodies,suppliers, customers, competitors etc., and transmittedvia a variety of transmission methods.

    Business Applications

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    2. Accounting Support Systems (Cont.)

    Information (and Data)Outputs (sinks)

    Much of the information generated by the accounting

    department is provided to individuals or groups in other

    functional areas of a business organisation.

    Information is also provided to external entities, e.g.

    customer invoices and compliance returns required by

    the ATO and the ACCC.

    Business Applications

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    2. Accounting Support Systems (Cont.)

    Transmission methods generally fall into threebroad categories: Face to face communication

    Print media, and

    Electronic media.

    Business Applications

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    2. Accounting Support Systems (Cont.)People

    There are two groups of people: the people who directly interface with the technology

    that forms the Business Application the people that either provide information input, or use

    the information output.

    Interfacing with the Business ApplicationPeople in this category would mainly consists of data

    input clerks and accountants employed in theAccounting Department.

    Business Applications

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    2. Accounting Support Systems (Cont.)People

    Indirectly affected by Business ApplicationThis includes staff in all functional areas of the

    organisation who either supply information for inputinto the Accounting Support System, or useinformation produced by it.

    It also includes people outside the businessorganisation who supply information for input into theAccounting Support System, or use informationproduced by it.

    Business Applications

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    2. Accounting Support Systems (Cont.)

    This analysis of an Accounting Support System isgrossly over-simplified.

    Not all common information sources and people

    have been identified and discussed. Even for a

    relatively small organisation, the detail for an

    Accounting Support System would run into many

    pages / lectures.

    Business Applications

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    3. Manufacturing Support Systems

    Many organisations with a manufacturingprocess share the same basic characteristics.

    There is normally a warehouse operation for the

    storage of both raw materials and finished

    goods.

    A manufacturing process combines the raw

    materials using people, equipment, knowledge

    and procedures into finished products for

    internal and/or external customers.

    Business Applications

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    4. Customer/Supplier Support Systems

    Customer Support Systems serve two basicpurposes: advise the availability of products and services

    support after sales service.

    Business Applications

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    4a. Customer Support Systems

    Web sites are becoming popular venues to advertiseand sell a wide range of products and services.

    In the evolution of eCommerce so far we have seen

    the Internet used to advertise and sell a wide range

    of common goods and services.

    However, in recent years we have seen the

    beginning of the new range of products specifically

    designed for sale and distribution over the Internet.

    Business Applications

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    4a. Customer Support Systems (Cont.)

    One example is the sale and distribution of popularmusic via MP3 technology.

    A number of businesses are now using Internet-

    based after sales support systems to provide

    information to customers about how to correctly use

    their products, about making warranty claims and

    how to arrange periodic servicing etc.

    Business Applications

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    4b. Supplier Support Systems

    Supplier Support Systems support the interactionbetween businesses and suppliers of raw

    materials or component parts.

    Perhaps the best known examples are the

    Japanese car manufactures using Just-In-Timeproduction processes.

    Business Applications

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    5. Operating Personnel Support Systems

    A Personnel Department has the basicresponsibility of obtaining suitably qualified and or

    experienced staff to perform the activities, tasks,

    subprocesses and processes in every functional

    area of an organisation.

    Personnel Departments also typically have the

    responsibility for payroll, and may oversee the

    periodic assessment of individual employee's work

    performance.

    Business Applications

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    6. Management Support Systems

    The range of tasks that managers perform is wide.The specific range of activities, tasks,

    subprocesses and processes that they perform, or

    over which they bear responsibility, can be

    extensive.

    Basically, management is the process undertaken

    by one or more individuals to coordinate the

    activities of others to achieve results not

    achievable by one individual acting alone (Donnelly,

    Gibson and Ivancevich, 1990).

    Business Applications

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    6. Management Support Systems (Cont.)

    Van Tassell and Keller (1991) stated thatmanagement has been commonly referred to as

    the "decision-making process."

    Osburn and Schneeberger (1983) refer to the

    concept of management as a procedure, related to

    scientific methods of approaching problem solving.

    A system for providing information is vital to

    business decision-making (Kast and Rosenweig,

    1981).

    Business Applications

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    6. Management Support Systems (Cont.)

    Basic Communication Concepts Social Context

    It is the situation and relationships within which the

    communication takes place.

    It includes social presence, organisational position,

    relationships, cultural norms, age, gender and thetopic being discussed.

    Business Applications

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    6. Management Support Systems (Cont.)Basic Communication Concepts

    Personal, Impersonal and Anonymous CommunicationThe form and content of communication varies

    depending on whether communication is personal,impersonal or anonymous.

    The personal relationship between the sender andthe receiver affects the form and the content of

    communication, even in business situations. In impersonal communication the specific identity of

    the sender and the receiver affect thecommunication less, if at all.

    In anonymous communication the sender's identify ishidden.

    Business Applications

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    6. Management Support Systems (Cont.)

    Basic Communication Concepts Time, Place and Direction of CommunicationCommunication can be described in terms of whether

    the sender and receiver are present at the same time,

    whether they are present at the same place and

    whether the communication is inherently one-way ortwo-way.

    Alter, Table 5.3 classifies communication technologies

    by the time and place of communication.

    Approaches for Improving Communication

    Business Applications

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    Alter, Information Systems, Tbl 5.325

    Business Applications

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    6. Management Support Systems (Cont.)

    Basic Communication Concepts Approach 1Use presentation technologies to present ideas more

    effectively in same-time, same-place meetings.

    Approach 2

    Eliminate unnecessary person to personcommunication by substituting on-line data access.

    An example is the use of ATMs by banks.

    Business Applications

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    6. Management Support Systems (Cont.)Basic Communication Concepts

    Approach 3Making communication systematic reduces the effort

    required to clarify the meaning of the communication.Communication between people tends to beunstructured. Usually there is little or no effort tomake the message confirm to a specific framework or

    task. Approach 4

    Through the process of convergence with computingtechnologies, electronic communication technologiesare rapidly being combined and expanded to provideenhanced mechanisms for communication.

    Business Applications

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    Alter, Information Systems, Fig. 5.128

    Basic Decision-making Concepts

    Business Applications

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    6. Management Support Systems (Cont.)Basic Communication Concepts

    Problem Finding Identifying problemsFormulating problemsClarifying problems

    Problem Solving, consists of 4 stages: IntelligenceDesignChoice Implementation

    Business Applications

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    6. Management Support Systems (Cont.)Problem Solving and their key challenges

    Intelligence is the collection and analysis of data related tothe problemKey challenges

    Obtaining complete and accurate data sets Interpreting data accurately

    Drawing realistic implications Design is a systematic study of the problemKey challenges

    Set boundaries to the problem Generate workable alternatives Identify/ develop methods/ models for evaluating

    alternatives

    Business Applications

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    6. Management Support Systems (Cont.)Problem Solving and their key challenges (Cont.)

    Choice is selection of preferred alternativeKey challenges

    Reconciling conflicting objectives/ interests Incorporating certainty, risk & uncertainty

    Managing group discussion processes Implementation is putting the decision into effect

    Key challenges Ensure the decision is understood Others understand their roles

    Create commitment to follow through

    Business Applications

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    6. Management Support Systems (Cont.)Holsapple and Whinston (2001, p.p. 151 - 152)

    suggest that: Management Support Systems canbe divided into subclasses which include: Management Information Systems (MIS) Transaction Processing Systems (TPS) Decision Support Systems (DSS) Communication Support Systems (CSS) Executive Information Systems (EIS) Group Decision Support Systems (GDSS) Organisation Decision Support Systems (ODSS)

    Office Automation Systems (OAS).

    Business Applications

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    6. Management Support Systems (Cont.) The combination of characteristics a Management Support

    System will embody a function of the range of activities, tasks,sub-processes and processes that all managers across the

    organisation perform or are responsible for.

    The specific range of activities, tasks, sub-processes and

    processes that each manager is responsible for is a function of

    their seniority within the organisation, who they communicatewith, and the nature of the decisions they make.

    You should be aware that Management Support Systems will

    generally transcend all functional areas of an organisation.

    Business Applications

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    7. Personal Support SystemsThey are primarily developed to support the

    activities, tasks, subprocesses and processes thatare the responsibility of a single individual.Again they will normally be some combination of

    characteristics found among: Management Information Systems (MIS)

    Transaction Processing Systems (TPS) Decision Support Systems (DSS) Communication Support Systems (CSS) Executive Information Systems (EIS) Group Decision Support Systems (GDSS) Organisation Decision Support Systems (ODSS)

    Office Automation Systems (OAS)

    Business Applications

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    7. Personal Support Systems (Cont.)Many Personal Support Systems are created by the

    end-users themselves, and as such commonly

    engender the advantages and disadvantages of this

    form of system development.

    Advantages of End-User Development

    Less reliance on I.T. specialists (Lower overall costs) User involvement and satisfaction

    Reduced application backlog

    Business Applications

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    7. Personal Support Systems (Cont.)Disadvantages of End-User Development

    Non-compatible systems

    Limited portability

    Naive designs

    Idiosyncratic designs

    Lack of testing, security and controlsWays of Reducing the Disadvantages

    Provide I.T. professionals as advisers/ reviewers

    Enforce organisational standards

    Provide end-user training

    Business Applications

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    7. Personal Support Systems (Cont.)

    Should be aware that Personal Support Systems

    generally support only a relatively narrow scope of

    activities, tasks, sub-processes and processes within a

    specific functional area of an organisation.

    Business Applications

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    8. Integration between Functional Area Support

    Systems It is true that many Business Applications lack

    integration with applications used in other

    functional areas of organisations.

    It is also true that this lack of integration was

    encouraged, in part, by a wide spread

    management policy to encourage competition

    between functional areas.

    Business Applications

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    8. Integration between Functional Area Support

    Systems (Cont.)But, it goes much deeper than this. Specific

    functional areas were frequently staffed by

    individuals engaged in particular professions or

    trades.

    Historically there has been a strong demarcation

    between professions and trades that has also

    contributed to wide spread lack of integration

    between functional areas.

    Business Applications

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    8. Integration between Functional Area Support

    Systems (Cont.) In recent years, the nature of the market spaces in

    which many organisations operate has changed

    dramatically.

    Many markets have become highly competitive

    and are characterised by a high degree of volatility

    and uncertainty.

    Business Applications

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    8. Integration between Functional Area Support

    Systems (Cont.) In order to remain viable in such markets business

    organisations are forced to strive to establish or

    maintain competitive advantage by continually

    seeking to improve their own business performance

    to at least keep pace with competitors.

    Many organisations strive for competitive

    advantage by encouraging collaboration between

    all functional areas of the organisation.

    Business Applications

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    8. Integration between Functional Area SupportSystems (Cont.)Such collaboration promotes increased value of

    products and services for both internal and externalcustomers.

    Business Applications must therefore be more

    integrated in order to support collaboration betweenfunctional areas. Integration is one of the major challenges facing

    information technology and information systemprofessionals in the new millennium.

    Business Applications

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    Review of Key Elements Review Framework for Describing Business Applications

    Examine Accounting Support Systems

    Examine Manufacturing Support Systems

    Examine Customer/supplier Support Systems

    Examine Operating Personnel Support Systems

    Examine Management Support Systems Examine Personal Support Systems

    Consider major issues surrounding integration between

    Functional Area Support Systems

    Business Applications