cis 1310 – html & css web metrics stats ’n stuff

CIS 1310 – HTML & CSS

Web MetricsWeb Metrics

Stats ’n Stuff


Worldwide Online PopulationWorldwide Online Population


Worldwide Online PopulationWorldwide Online Population

World Internet Stats 6/14

88%

73% 71%

52%48%

35%

27%

0%

25%

50%

75%

100%

N America Australia Europe L America Middle E Asia Africa


Global Broadband PenetrationGlobal Broadband Penetration


Average Connection SpeedAverage Connection Speed

Top 10 Countries/Regions Q3 2014


Top 5 Domains By TLDTop 5 Domains By TLD

DomainTools.com 1/15

116,359,531

15,113,27010,533,650

5,495,387 2,377,916

0

25,000,000

50,000,000

75,000,000

100,000,000

125,000,000

.com .net .org .info .biz


American Adult Internet UseAmerican Adult Internet Use

68% of Adults Connect with Mobile Devices Like Smartphones or Tablets


Daily Online ActivitiesDaily Online Activities

Statista 2014

61% 59%

45% 43%

28%24%

0%

25%

50%

75%

Email Search News SocNet Video Banking


Activities Among Mobile ShoppersActivities Among Mobile Shoppers

Nielsen 2014


Mobile Shopper CharacteristicsMobile Shopper Characteristics

Nielsen 2014


Top 10 Smartphone App CategoriesTop 10 Smartphone App Categories

Nielsen 2014


Americans Online Privacy Worries Americans Online Privacy Worries


Multimedia WebsitesMultimedia Websites


Social NetworkingSocial Networking


Social Networking by GenderSocial Networking by Gender


Social Networking by UsageSocial Networking by Usage


Mobile App PopularityMobile App Popularity


Shopping/Classified WebsitesShopping/Classified Websites


Global Social Media UseGlobal Social Media Use

Facebook Pages

Women 75%

Men 63%

Lightspeed Research

Hours Spent

Women 5.5

Men 3.9

comScore


Social Media LogonsSocial Media Logons

Gigya 2014


Social Media UseSocial Media Use


Social Media Time Spent By PlatformSocial Media Time Spent By Platform

Media

Facebook

Twitter

Pinterest

Nielsen 2014

Computer

6:24

0:36

0:36

Smartphone

8:23

3:28

1:42


Social Media Access By PlatformSocial Media Access By Platform

July 2012 vs. 2013

Computer Browser

Smartphone App

Smartphone Browser

Nielsen 2014

+/-

-10%

+37%

+26%


Preferred News SourcePreferred News Source


Preferred MediaPreferred Media


Web & Mobile AppsWeb & Mobile Apps


Happy Holidays 2008-2014Happy Holidays 2008-2014

Statista 2015


M-Commerce 2008-2013M-Commerce 2008-2013

Statista 2014

0.41.4

3.4

7.59.9

14.8

$0

$5

$10

$15

$20

Billi

ons

of D

olla

rs

2008 2009 2010 2011 2012 2013


M-Commerce 2014 HolidaysM-Commerce 2014 Holidays

Terrible UX Mobile (Smartphones): 40.6% of Traffic and 15.9% of Sales

Ratio of Sales-To-Visits = 0.39

Tablets: 15.9% of Traffic and 18.4% of Sales


Desktop: 42.9% of Traffic and 65.2% of Sales


288% Higher Conversion Rate on Desktop vs. Smartphones

Dollars Per Visit Were 372% Higher For Desktop vs. Mobile


M-Commerce 2014 HolidaysM-Commerce 2014 Holidays

Terrible UX

Don’t Follow E-Commerce Usability Guidelines

Result is Worse on a Small Mobile Screen

Many Don’t Have a Special Mobile Design

Show Same Design Regardless of Platform

Ignore Additional Guidelines for Mobile Usability


Top U.S. Web PropertiesTop U.S. Web Properties

Companies

1. Google

2. Microsoft

3. Facebook

4. Yahoo

6. Amazon

7. AOL

8. Wikimedia

9. Ebay

Nielsen 3/14

People/wk

164,839,000

143,243,000

124,681,000

122,978,000

84,555,000

83,689,000

66,769,000

62,831,000

Reach

78.5%

68.2%

59.4%

58.6%

40.3%

39.9%

31.8%

29.9%

Time

3:33:26

2:19:26

8:07:42

2:13:24

50:36

1:45:06

30:26

1:16:33


Top U.S. Web Mobile PropertiesTop U.S. Web Mobile Properties

Companies

1. Google

2. Yahoo

3. Facebook

5. Microsoft

6. Amazon

7. Wikimedia

9. eBay

9. Apple

comScore 6/14

People/wk

24,843,302

23,490,305

20,241,636

16,400,757

16,061,909

14,881,585

11,652,450

11,480,546


Smartphone OSSmartphone OS

52.0%

42.0%

3.0% 2.0%

Android Apple Windows Blackberry

Nielsen Q1/14


Consumer Media Use Per MonthConsumer Media Use Per Month

Media

Live TV

Smartphone

Computer

Time-Shifted TV

Game Console

Nielsen 2014

Hours

133:49

34:17

27:03

13:12

7:07

Since 2012

-2:44

+9:52

-1:54

+1:42

+0:29


U.S. Internet Usage - SexU.S. Internet Usage - Sex

Pew Internet 1/14

87% 86%

0%

25%

50%

75%

100%

Male Female


U.S. Internet Usage - AgeU.S. Internet Usage - Age

Pew Internet 1/14

97% 93%88%

57%

0%

25%

50%

75%

100%

18-29 30-49 50-64 65+


US Generation UsageUS Generation Usage

Pew Internet 2010


U.S. Internet Usage - RaceU.S. Internet Usage - Race

Pew Internet 1/14

85% 81% 83%

0%

25%

50%

75%

100%

White African-American Hispanic


U.S. Internet Usage - IncomeU.S. Internet Usage - Income

Pew Internet 1/14

77%85%

93%99%

0%

25%

50%

75%

100%

< $30K $30K-$50K $50K-$75K $75K+


U.S. Internet Usage - EducationU.S. Internet Usage - Education

Pew Internet 1/14

76%

91%97%

0%

25%

50%

75%

100%

HS or < Some College College+


Server Platform By ComputerServer Platform By Computer

48.0%

31.0%

8.0%

13.0%

Apache Microsoft nginx Other

NetCraft 8/14


Server Platform By SiteServer Platform By Site

35.0%37.0%

14.0%

2.0%

Apache Microsoft nginx Google

NetCraft 8/14


Technologies We Can’t Do WithoutTechnologies We Can’t Do Without


Worldwide Browsers (Desktop/Tablet) Chrome Internet Explorer Firefox Safari

Worldwide Browsers (Mobile) Chrome Safari Android UC Opera

50%

18%

17%

10%

32%

20%

18%

14%

9%

StatCounter 4/15

StatCounter 4/15

Browser UseBrowser Use


Average Web Page SizeAverage Web Page Size

WebSiteOptimization.com 2014


15,844,472,44515,844,472,445

U.S. IP Addresses

NetCraft 8/14


178,580,789178,580,789

Active Sites

NetCraft 8/14


56%56%

U.S. Online Retail Occurred on a Mobile Device

comScore 7/14


52,400,000,00052,400,000,000

Online Content Videos Watched in US in 12/13

comScore 2014


1,123,6501,123,650

Number of unrelated web pages an average Internet user will drudge through in his or her lifetime


1/31/3

Fraction of their lives Millenials will spend on the Internet

cis 1310 – html & css web metrics stats ’n stuff

Documents

html css activities

mobile slide

html css preferred media

html css web mobile

html css happy holidays

html css multimedia

gender slide

usage slide