The New Plastics Economy : "Rethinking the future of plastics”

Rob OpsomerLead Project Mainstream Ellen MacArthur Foundation

CIRCULAR ECONOMY & PLASTIC PACKAGING CIRCULAR ECONOMY & PLASTIC PACKAGING 

CIRCULARECONOMY

WHY PLASTICS?

BRANDS & RETAILERS

AtlantaLondon SãoPaulo

AFTER-USE

+ ABREmembers

SUPPLY CHAIN

+ ABREmembers

• 1000s of news articles

• Millions of social media impressions

• Widely picked up by companies, industry associations, policymakers

NEW PLASTICS ECONOMY REPORT LAUNCHED

PLASTICS TOUCHES EVERYONE – EXPONENTIALLY

ARCHETYPICALLY LINEAR

THE NEW PLASTICS ECONOMY

NEW PLASTICS ECONOMY INITIATIVE:FIVE MUTUALLY REINFORCING ACTION AREAS

1. Cross-value chain dialogue mechanism

DIALOGUEMECHANISM

NEW PLASTICS ECONOMY INITIATIVE:FIVE MUTUALLY REINFORCING ACTION AREAS

1. Cross-value chain dialogue mechanism

PLASTICSPROTOCOL

GLOBAL

NEW PLASTICS ECONOMY INITIATIVE:FIVE MUTUALLY REINFORCING ACTION AREAS

1. Cross-value chain dialogue mechanism

MOONSHOTSINNOVATION

NEW PLASTICS ECONOMY INITIATIVE:FIVE MUTUALLY REINFORCING ACTION AREAS

1. Cross-value chain dialogue mechanism

EVIDENCE BASE

NEW PLASTICS ECONOMY INITIATIVE:FIVE MUTUALLY REINFORCING ACTION AREAS

1. Cross-value chain dialogue mechanism

ENGAGESTAKEHOLDERS