cinderella's approach

22

Upload: cind2010

Post on 25-May-2015

649 views

Category:

Business


1 download

DESCRIPTION

What advantages does Cinderella’s approach bring? Important advantages are illustrated in this presentation, including renouncing the profit principle, restarting the interrupted development of drugs considered to have insufficient potential for the generation of profits and bringing new drugs to patients for an affordable price by using a scientifically and economically sound study design

TRANSCRIPT

Page 1: Cinderella's approach
Page 2: Cinderella's approach
Page 3: Cinderella's approach

Cinderella is the first Dutch not-for-profit organization

making new drugs available for an

affordable price.

Page 4: Cinderella's approach

Cinderella focuses on step child drugs:Promising drugs, but of low interest to the commercial pharmaceutical industry due to their low potential to generate profits.

Page 5: Cinderella's approach

Cinderella is convincedthe clinical development of stepchild drugs can be completed successfully by the application on novel study methodology.

Page 6: Cinderella's approach

To reach this goalCinderella renounces the profit principle and adopts top clinical physician/scientists to execute her projects. Charity organizations and individuals who subscribe to Cinderella’s approach will provide the necessary financial support

.

Page 7: Cinderella's approach
Page 8: Cinderella's approach

Initiate development of stepchild drugs by initiating

clinical:

Renouncing the profit principle.

Selecting the most promising step child drugs.

Page 9: Cinderella's approach

Cinderella’s drug selection:

Drugs shelved by the pharmaceutical industry for their lack of profit

making potential.

Drugs promising

a high therapeutic ratio basedon results obtained in preclinical research and phase 1 studies.

Page 10: Cinderella's approach

Cinderella is only interested in phase 2 studies:

Phase 2 studies can be completed in a brief period of time at low costs

Short study duration

and low costs are achieved by entering limited numbers of patients

on study

(approx. 30).

Page 11: Cinderella's approach
Page 12: Cinderella's approach

Drugs shelved for their inability to generate a sizeable profit can still be

studied in patients.

Advantages of Cinderella’s approach:

Page 13: Cinderella's approach

Drugs shelved for their inability to generate a sizeable profit can still be

studied in patients.

All studies focused on improving the quality of lifeof the patient.

Top medical specialists are the

principal investigators.

Advantages of Cinderella’s approach:

Page 14: Cinderella's approach

Drugs shelved for their inability to generate a sizeable profit can still be

studied in patients.

All studies focused on improving the quality of lifeof the patient.

Top medical specialists are the

principal investigators.

Coordination is in the hands of the Cinderella Therapeutics Research Corporation.

Advantages of Cinderella’s approach:

Page 15: Cinderella's approach

Drugs shelved for their inability to generate a sizeable profit can still be

studied in patients.

All studies focused on improving the quality of life of the patient.

Top medical specialists are the

principal investigators.

Coordination is in the hands of the Cinderella Therapeutics Research Corporation.

A corporate approach leads to higher efficiency.

Advantages of Cinderella’s approach:

Page 16: Cinderella's approach

Advantages of Cinderella’s approach:

Cinderella subscribes to the open source principle.

Page 17: Cinderella's approach

Cinderella subscribes to the open source principle.

Obtained results will be published forthwith in scientific journals.

Advantages of Cinderella’s approach:

Page 18: Cinderella's approach

Cinderella subscribes to the open source principle.

Obtained results will be published forthwith in scientific journals.

Patent applications

to protect commercial

interests have become obsolete.

Advantages of Cinderella’s approach:

Page 19: Cinderella's approach

No

marketing costs.

Advantages of Cinderella’s approach:

Page 20: Cinderella's approach

No

marketing costs.

Therapies found to be ineffective in Cinderella studies will not

increase the price charged

for other, new and effective Cinderella therapies.

Advantages of Cinderella’s approach:

Page 21: Cinderella's approach

No

marketing costs.

Therapies found to be ineffective in Cinderella studies will not

increase the price charged

for other, new and effective Cinderella therapies.

Cinderella’s new type of drug development will be 10 to 100 times

cheaper than the current drug

development strategy of the Pharmaceutical Industry.

Advantages of Cinderella’s approach:

Page 22: Cinderella's approach