cinco de mayo phoenix festival
DESCRIPTION
Cinco De Mayo Phoenix Festival is turning 21 and is celebrating by bringing Grammy Award winning artists and the best in family events, food, and sponsor giveaways. Enjoy the music with friends and family as the valley's corporate community as well as National touring brands show-off with free prizes, gifts, and contests. Event website at www.cincophx.com For more information, please contact Michael at [email protected] or call 602-279-4669.TRANSCRIPT
Cover Page #CincoPhx
Cinco de Mayo Phoenix Festival
18%
22%
24%
33%
3%
By Generation
Z
Millennials
Gen X
Baby Boomers Silent
Welcome to Phoenix
Event demographics
80%
10% 5% 5%
By Ethnicity Hispanic
Caucasian
African American
Other
Festival Highlights
200 EVB Downtown Phoenix 2nd Street and Van Buren
Festival History
Cinco de Mayo Phoenix Festival
Engage Approximately 75,000* Attendees
Over $500,000 in Youth Scholarships Awarded
Entertainment from GRAMMY® Performers
80% of audience of Hispanic decent
Extended Audience of 6.8 Million
Over $100,000 in Media Exposure Available
Saturday, May 3rd | 2:00 PM to 12:00 PM
Sunday, May 4th | 12:00 PM to 10:00 PM
Cinco de Mayo Phoenix Festival is viewed as one of Arizona’s largest and most significant cultural showcases for valley residents and tourists alike. Now in it’s 21st year, this festival offers the valley’s corporate community as well as mobile marketing tours throughout the US the opportunity for positive exposure to Arizona’s primary Hispanic market.
*Based on 2013 Attendance
Cinco de Mayo Phoenix Festival
2014 Grammy®Headliners
Cinco de Mayo Phoenix Festival
Cinco in Action
Cinco de Mayo Phoenix Festival
Arvizu scholarships delivers Since 2000, Arvizu Advertising and Grand Canyon University have partnered to raise
funds to offer scholarships for Hispanic high school students. Arvizu Scholarships
has raised over HALF A MILLION DOLLARS to provide financial aid to Hispanic
students in helping them further their education. Arvizu Scholarships is proud to
have touched the lives of 350 students!
We are excited to announce that Grand Canyon University has agreed on a 4 to 1 match on all funds raised. We would like the opportunity for your company to
take advantage of this match while affecting the lives of Hispanic students with a scholarship donation amount of your choice.
This Year’s Goal: $150,000
Cinco de Mayo Phoenix Festival
Cover Page
Site Map
Map and Partners are subject to change
2014 Media Coverage Partner Product Qty Value Exposure
NBC :30 Second Spots 5 Min. Segment Online Link (#days)
55 2
36
$24,750 $7,500 $1,750
1.8 Million
12
Mega :60 Second Spots 75 $6,700
3.35 Million
CBS :30 Second Spots :15 Second Spots Live Mentions Web Link (#Days)
150 85 20 14
$16,750 $4,250 $2,500 $750
Clear Channel :30 Second Spots 30 $3,750
Univision :30 Second Spots 50 $7,400
AZ Republic ½ Page B/W Ad 5 $29,100
1.64 Million
La Voz ½ Page Color Ad, ½ Page Color Post
Social Media (#days)
5 1
14
$11,950 $2,500 $750
TV Y Mas Full Page Color 6 $5,400
TV=$34,000 Radio=$42,100 Print=$49,700 $125,800 6.79 Million
Cinco de Mayo Phoenix Festival
2013 sponsors
Cinco de Mayo Phoenix Festival
Grassroots
Cinco de Mayo Phoenix Festival
2013 Mobile Tours
“It was a tremendously
successful event and we
appreciate your support
for Fisher Boy.” -Joanna Perkins
Inspira Marketing Group
Cinco de Mayo Phoenix Festival
Relive the fun
To view video online click Screen
Cinco de Mayo Phoenix Festival
3101 N Central Ave. | Suite 1240 | Phoenix AZ 85012
Michael Nunes Account Executive
[email protected] 602 279-4669
602 279-4977 fax
Cinco de mayo contact
Contact Information
Ray Arvizu Jr. Director of Strategic
Operations [email protected]
602 279-4669 602 279-4977 fax
Scholarships contact
Cinco de Mayo Phoenix Festival