E.N.G.’s 5th senior executive summit

9 & 10 May 2012 | Radisson Blu Hotel | Rome

Integrating consumer insights & marketing 3.0 into breakthrough business actions

With leading senior executive speakers including

Our 5th consumer insight summit will showcase the true value of consumer insights and marketing; beyond information and research findings, to create actionable opportunities for marketing and brand development specialists. With real business stories, best practice discussions and interactive debates we address key issues such as:

• An analysis on the available tools for insighters to manage risk in business decisions: From educated judgment to in-market experiments• How to maintain effective dialogue with consumers: Building the appropriate communication scheme for a win-win situation between consumers and corporates• Leveraging the key drivers needed to transform marketing and insight capabilities to build a 3.0 organisation• Addressing the growing expectations to “predict the future”: What are next generation consumers seeking and how do they want to be marketed to?

We are living in an era in which even the smallest business decision must be justified and accounted for. To add to the pressure, continued economic uncertainty and ever changing desires of today’s consumer are forcing a microscopic look at the ROI of all insight and marketing initiatives. How to keep up with consumers and identify the next game changer trends is today’s key to tomorrow’s success.

At C.I.M.E. you will have the opportunity to look into the latest findings about the post-recession consumer as well as innovative approaches to insight techniques and marketing. With a close up on the digital world, we will look at how marketeers are bridging insights to collect true information from consumers that will enable them to stay ahead in the race for loyalty and brand success.

An E.N.G. summit

Sonja UngewitterMarketing Director Nordics

Erik KruseStrategic Marketing Manager, Networked Society Evangelist & Senior Expert Consumer

Eduarda TaveiraGlobal Head of Consumer Insights

Martin Borrett, Group Client DirectorShizuka Pye, Marketing Capability Director

Murat DemiralGlobal Director, Knowledge & Insight

Piotr SzymskiStrategy & Development Insights Director - Poland

Maria GrigorovaGlobal Director Marketing College / Mars University

Platinum Sponsor

John Gachelin, Senior Vice President, Director of International ResearchGwen Ishmael, Senior Vice President, Insights & Innovation

Forecasting tomorrow’s consumer today

Raimond SchmolzeVice President Idea Generation & User Experience Development

Muriel PerretGlobal Consumer & Market Insight Director

Registration: Fax +34 91 535 9804 | Phone +34 91 535 7087 | Email cime@engspain.com

Ronald LaanResearch Manager Consumer Insights Benelux

James WycherleyAssociate Director - Insights & Propositions

Kathleen PeetersMarketing and Communication Director

c.i.m.e. 2012consumeR insights & maRketing excellence

Silver Sponsor

C me & C you there!

Erika FattoriHead of Community Intelligence

Silver Sponsor

Bob van LeeuwenInnovation Strategist &Trendwatcher

14:15 Case study

Making use of historic roots: Improving brand power by analysis and revitalisation of iconic elements - The case of Venz Bread SprinklesPin pointing the problem of declining sales and the first steps towards 3

changeReinventing the brand: Identifying the forgotten iconic elements to 3

revitalise the brand A research backed reinvention: The implicit techniques that drove to the 3

successful transformationsMeasuring the ROI of this brand transformation and the future steps to 3

take for further growth Ronald Laan, Research Manager Consumer Insights Benelux, H.J. HEINZ

14:45 Partner presentation

Global co-creation leveraging mobile tools & social mediaDecision Analyst will detail the methodology and present the insights and resulting concepts from a new product development project conducted among young mothers in Brazil, China, the UK, and the United StatesJohn Gachelin, Senior Vice President, Director of International ResearchGwen Ishmael, Senior Vice President, Insights & InnovationDECISION ANALYST

15:30 Networking coffee break

16:00 Case study

The networked society: Decoding consumer behavior to create a vision of the futureUnderstanding and anticipating game changers as disruptors of business 3

and societal activitiesThe need to understand the interaction between individuals and 3

technology to build the company’s path Using personas to create new services and products of the future 3

Comprehending individual needs and context for innovation to translate 3

these insights into concrete actions Erik Kruse, Strategic Marketing Manager, Networked Society Evangelist & Senior Expert Consumer Behavior, ERICSSON

16:45 Case study

Maximising the value and effectiveness of insights through optimising collaboration internally and externallyThis session will explore how Beverage Partners Worldwide, joint venture between The Coca Cola Company and Nestlé, have stepchanged the impact of their insights through a structured process that fosters collaboration within the company and with external partners.How to avoid silos between departments and think ahead about the 3

outcomeTransmitting your needs and desires successfully: Going beyond the 3

theoretical level with a simple, memorable and practical approachStreamlining communication to optimise actions, processes and business 3

cases within your global organisation and with external partnersMurat Demiral, Global Director, Knowledge & InsightsBEVERAGE PARTNERS WORLDWIDE

17:30 Interactive recap of the day

Introducing the core drivers of a 3.0 capable organisationMartin Borrett, Group Client Director Shizuka Pye, Marketing Capability DirectorBRAND LEARNING

17:45 Closing remarks from the chair

19:30 Networking dinner for all E.N.G.

08:00 Registration and welcome coffee

08:45 Opening remarks from E.N.G. and the chair

09:00 Panel debate - Insightful trend watching

Trends in consumer behavior: A close up on the evolution of the post-recession consumer – What conducts will remain?Analysing the evolution of the consumer in the current volatile economic 3

situation: A close up on the social cultural and political factors influencing buying conductsPredicting the impact of financial concerns on consumer behavior: How 3

to anticipate behavior patterns in times of social economic changesLinking consumer confidence to changes in brand loyalty 3

Purchase behavior in a multi-channel communication ecosystem: 3

The impact of new technologies in both buying behavior and desired communication schemes of consumersPanellists:Murat Demiral, Global Director, Knowledge & InsightBEVERAGE PARTNERS WORLDWIDEMuriel Perret, Global Consumer & Market Insight Director GROUPE BELJames Wycherley, Associate Director - Insights & PropositionsBARCLAYSErika Fattori, Head of Community Intelligence UNICREDIT

10:00 Client case study powered by Bisnode Interact

Drawing insights from online activity and/or social media and translating them into business actionsCompanies are just beginning to grasp the true power of social data. The 3

ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. Simply collecting data is not enough, there is a need to identify, surface and spread critical ideas throughout your organisation. One of our key sponsor will explore these ideas through a client case study presenting how they have channelled insight from social media into action and the return of these initiatives.Kathleen Peeters, Marketing and Communication DirectorBISNODE INTERACTClient to be confirmed

10:45 Networking coffee break

11:15 Case study

Creating a crowd for crowd sourcingDifferentiating between brand communication and product related 3

communication: Setting up a platform where consumers feel comfortable to express their opinions about topics that matter to them Balancing the cost of listening with the potential of new product 3

development based on true consumer requests: Analysing the ROI of new CI initiativesTranslating gathered information into breakthrough business actions 3

Using your consumer interaction for PR 3

Raimond Schmolze, Vice President Idea Generation & User Experience DevelopmentDEUTSCHE TELEKOM

12:00 Workshop / interactive session

The empowered consumer: Maintaining effective dialogs Brand to consumers vs. consumer to brand: Bridging the two flows of 3

information to build true insightMaintaining meaningful and insightful situations: How to get to a win-win 3

situation for consumer and brand when in dialog and create successful permanent engagementSetting up a strategy for the consumer/customers involvement in your 3

business: Collaboration and co-creation at all business levels

13:00 Lunch

Consumer Insights & Marketing Excellence, Day One: Wednesday 9 May 2012

To register fax registration form to +34 91 535 9804 contact us on +34 91 535 7087 or email cime@engspain.com

Consumer Insights & Marketing Excellence, Day Two: Thursday 10 May 2012

E.N.G. would like to thank all who have assisted with the research and preparation of this event. In particular the speakers, sponsors and media partners who have supported the event through direct contribution. For further information, please refer to our website www.engspain.com

Thank you

08:30 Registration and welcome coffee

09:00 Opening remarks from E.N.G. and the chair

09:15 Case study

Risk taking in consumer insightOne of the primary objectives of research is managing risk related to business decisions, yet research is not the only tool that insighters have in their portfolio to serve this purpose – from educated judgment to in-market experiments. With marketing budgets under pressure and growing expectations of “predicting the future” finding the right balance between scale of investments into insight and quality of outcomes becomes ever more important. This session focuses on some of the non-research approaches that do not require major investments, while predict results of marketing activities with solid accuracy. Utilising various forms of experiments to assess the innovations 3

Leveraging test&learn opportunities within your portfolio 3

Designing and executing in-market tests to limit the risk 3

Balancing speed and level of investment with quality of outcomes 3

Taking educated guesses that lead to timely decisions 3

Piotr Szymski, Strategy & Development Insights Director - PolandSAB MILLER

10:00 Strategic insight

Emotions and how they Influence buyers’ behavioursThe power of imprint and are we behaving like goslings 3

How to become better in influencing decisions: the role of anchoring, 3

framing, social proof, scarcity and complexity of choices

Maria Grigorova, Global Director Marketing College / Mars UniversityMARS

10:45 Networking coffee break

11:15 Panel discussion : Keeping the pace with shoppers

Tomorrow not today: Using next generation observational insights to locate game changer trends vs. fadsInsights have always revolved around the here and now, but it is crucial to come up with a scheme to predict what is going to cause consumer behavior changes in the near future. Is there any way we can become better at foreseeing changes and trends that will occur in consumer behavior? This discussion will explore different approaches to research and insight to enable this possibility.

Understanding and locating the implicit that lies within the shopper and 3

how culture shapes shopping behaviourExploring non-verbal consumer insights to keep the pulse of consumer 3

behaviour and anticipate changesPreparing a multi-mode research approach and integrating it to your 3

strategy to effectively validate insightsDifferent approaches to qualify behaviour patterns as game changer 3

trendsPanellist:Piotr Szymski, Strategy & Development Insights Director - PolandSAB MILLER Bob van Leeuwen – Innovation Strategist &TrendwatcherINTERPOLISErik Kruse, Strategic Marketing Manager, Networked Society Evangelist & Senior Expert Consumer Behavior, ERICSSONMore to be confirmed

12:15 Case study

Being GLocal: Creating local targets and market strategies whilst managing a global brandAnalysing the challenges of a global brand when targeting local markets 3

with independent marketing campaigns: Creating synergies between HQ and local officesDrawing the line: Where global and local meet and where further insight 3

must be sought to guarantee successDriving marketing innovation that connects and adapts to each market’s 3

culture, behavior and customsGuaranteeing success by choosing the appropriate channel for each 3

message in each marketSonja Ungewitter, Marketing Director NordicsBEIERSDORF

13:00 Lunch

14:15 Case study

Promoting and embedding customer insight to influence decision-makingHow Barclays Bank apply good business practice to increase the effectiveness of the Insight department, including:Understanding internal audiences: Making information reach the entire 3

companyAnalysing and improving insight processes to maximise their use 3

internallyPackaging and distributing findings 3

James Wycherley, Associate Director - Insights & PropositionsBARCLAYS

14:45 Case study

Using online community panel research to create the most relevant newspaper to our targetSetting up a multicultural platform to gain insights from consumers across 3

the globeKeeping Metro Life Panel active: Creating the engagement that maintains 3

and generates panel member interactionMetro Lite Panel as a supporting platform for the Metro business model: 3

Its use to advertising How Metro International is using Metro Life Panel to drive decision 3

making throughout the editorial process: Guaranteeing an effective ROI Eduarda Taveira, Global Head of Consumer InsightsMETRO INTERNATIONAL

15:15 Workshop

Creating a 3.0 capable organisationAfter two days of stimulating insight, perspectives and case studies, this culminating, interactive workshop involves all participants in bringing together the learning. We will brainstorm the critical question of how these new concepts and ideas can be put into practice within your organisation. This discussion will explore the key drivers of transforming marketing and insight capabilities, including processes, organisation, people, skills andculture. The goal is to help enable your people and organisations to seize the growth opportunities created by rapid technological and social change.

Martin Borrett, Group Client Director Shizuka Pye, Marketing Capability DirectorBRAND LEARNING

16:15 Closing remarks from the chair and E.N.G. Close of the conference

Consumer Insights & Marketing Excellence, Day One: Wednesday 9 May 2012

To register fax registration form to +34 91 535 9804 contact us on +34 91 535 7087 or email cime@engspain.com

Consumer Insights & Marketing Excellence, Day Two: Thursday 10 May 2012

different techniques to stay ahead of social and consumer changes

the key drivers to transform marketing and insights capabilities throughout your organisation

new approaches to marketing to reach and truly engage the new consumer

the use of your insights throughout your organisation

different business models and strategies that will increase the bottom line of your business

Exploring

Evaluating

Assessing

Optimising

Analysing

experts analyse the foreseen changes in the post-recession consumer

the journey of companies in their search for true insights

through the ever growing social and digital spectrum

the different tools being used to guarantee and maximise your ROI

other companies’ experiences to your own strategies

with the creative minds of insight, marketing and innovation specialists across different industries

Hear

Examine

Understand

Translate

Network

Attendees at our previous business summits include

Networking DinnerE.N.G. would like to invite delegates, speakers and sponsors to join us for a networking dinner in a relaxed atmosphere to discuss the issues of the day, exchange ideas and make future contacts.

This evening will provide you with ample opportunity to network with your peers while enjoying a good glass of wine. Dinner location to be confirmed.

Hotel InfoThe Radisson Blu Hotel Rome is known for its prime Rome city centre location and spectacular modern design. Embracing a minimalist style, this hotel maintains a modern yet historic aesthetic that creates the perfect urban resort ambience.

Whether dining al fresco on the rooftop Sette or reclining in the sumptuous spa, guests at the Radisson Blu Hotel Rome are never far removed from the world-renowned elegance of Rome, Italy.

Testimonials

Consumer Insights & Marketing Excellence, 9 & 10 May 2012

To register fax registration form to +34 91 535 9804 contact us on +34 91 535 7087 or email cime@engspain.com

9 & 10 May 2012, Radisson Blu Hotel, Rome

Director Global Customer Marketing EXPEDIA

Director of Customer OperationsHONDA

Global Consumer Innovation Director INBEV

Senior Vice President Business Intelligence and Vice President Marketing Consumer FinanceING

Director B2B Marketing KLM

Director Consumer Insights EU Chocolatet KRAFT FOODS

Director Insight Consumer Data and InteractionNOKIA

Vice President MarketingPEPSICO

Vice President Consumer ExcellenceNESTLÉ

Vice President, Head of MTV and TMFMTV NETWORKS

Director - Consumer and Market IntelligenceWRIGLEY

International Market Research Director Coffee&Tea SARALEE

Executive Vice President and CTOPHILIPS INTERNATIONAL

Director of Marketing DepartmentVOLKSWAGEN BANK FRANCE

Head of InnovationRABOBANK

International Market Research ManagerUNICEF

Peoples Champion LeadINNOCENT DRINKS

European Marketing Director FoodMASTERFOODS

Product Marketing ManagerGOOGLE

Head of E-commerce EMEAADIDAS

Director Consumer InsightsÜLKER

Executive Vice President Marketing Strategy & Insights ManagementT-MOBILE INTERNATIONAL

Head of MarketingCLARKS INTERNATIONAL

Director of Research and InsightITVChief Insight Officer EuropeMC DONALDS

Global Coordination Social Media MarketingLUFTHANSA

Head of E-commerce VODAFONE

Global Director Global User Experience and Strategic Interaction DesignWHIRLPOOL

Global Head of Online MarketingZURICH FINANCIAL SERVICES

Global Strategic Insights Director JOHNSON & JOHNSON

Director Consumer InsightsGENERAL MILLS

Head of E-commerce VODAFONEVice President Knowledge & InsightsCOCACOLA

Vice President Strategy & Head of Business InnovationSIEMENS NETWORKS

Global Coordination Social Media MarketingLUFTHANSA

VP Consumer Insights, Ice Cream categoryUNILEVER

Director Product Marketing and Technology AlliancesSELLIGENT

Marketing Director Europe SCA

Senior Manager Direct-to-Consumer and Interactive Marketing Western EuropePROCTER & GAMBLE

The quality of this conference was extremely high – from the speaker presentations to the attendees, as well as the overall organisation of the event. I am so glad I came – I am going back to the bank with several new ideas to explore further

Vice President, Customer Insights WELLS FARGO

Lot of practical information, insightful presenters and participants!” Interactive and Relationship Marketing Executive COCA-COLA

Consumer Insights & Marketing Excellence, 9 & 10 May 2012

To register fax registration form to +34 91 535 9804 contact us on +34 91 535 7087 or email cime@engspain.com.com

9 & 10 May 2012, Radisson Blu Hotel, Rome

Confirmation You will receive an email outlining the details two weeks before the event. For any further information please contact the Operations department at E.N.G.

Terms & Conditions By completing this registration form, I/we (the delegate/s) hereby agree to the following

CancellationsE.N.G. will not be able to mitigate its losses for any less than 50% of each individual delegate registration, even if cancelled within 1 day after booking. Cancellations must be received by mail, fax or email three weeks before the conference. In case of cancellation thereafter the full conference fee is payable. No credit note will be issued if cancellation is received 3 weeks or less prior to an event. Delegate substitutions are welcome at any time prior to the dates of the conference. If for any reason E.N.G. decides to amend or to cancel the conference, E.N.G. is not responsible for any costs and/or damages, such as covering airfare, hotel and/or other costs incurred by delegates. In the event that E.N.G. cancels the conference, E.N.G. reserves the right to provide a credit of an equivalent amount to another conference within the same sector.E.N.G. does not bear responsibility for any conference/programme amendments and/or cancellations, such as speaker cancellation. E.N.G. also reserves the right to change the programme as it sees fit. E.N.G. does not provide refunds due to programme changes and cancellations. E.N.G. reserves the right to refuse at its discretion delegates and companies wishing to attend or register for any of its events.

DataE.N.G. is allowed to pass on your delegate details to other companies who wish to communicate with you. If you do not wish to receive information from other companies, please contact us at info@engspain.com or +34 91 535 7087.

Business OpportunitiesA limited amount of exhibition space is also available at the forum. Sponsorship opportunities covering luncheons, evening receptions and advertising in documentation packs are also available. For further details please contact:Pam Walter, Sponsorship Manager+41 445 864 590pwalter@engspain.com

To RegisterE-mail: cime@engspain.comFax: +34 91 535 9804Tel: +34 91 535 7087

Who Should Attend This programme has been researched extensively and convened with the cooperation of senior executives responsible for the generation, interpretation and implementation of consumer insights and marketing activities.

The executives that will realise the greatest benefit through attendance are those responsible for market and consumer research, marketing, brand development, communication and strategy:

Senior vice presidents, vice presidents, directors, heads of and specialists in:

Marketing and/or Marketing Innovation 3Consumer Insights 3Market Research 3Consumer, Market and/or Business Intelligence 3Business Innovation 3Brand Management, Development and/or Communication 3Knowledge & Insight 3Consumer Engagement 3CRM 3Digital Media/New Technologies 3

Multi-channel Strategy 3

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Conference Fee 2 Day Conference Fee

20% Early Bird Discount valid until 16th March, 2012

Documentation Only

* Groups of 3 or more booking on the same day will receive an additional 10% discount

* To qualify for discounts, these conditions apply:All delegates to be registered on the same form(s), at the same time. 3Delegates must be from the same company 3

Discounts are not reimbursed for previously purchased tickets. Prices include the conference documentation, lunches, refreshments, the social dinner and service charge but exclude hotel accommodation. VAT is charged at 21%.

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Hotel AccommodationThe conference fee does not include accommodation rates. Upon receipt of your signed registration form you will receive an email with information on how to secure your accommodation at Radisson Blu Hotel. Please note that after April 10th rooms and rates will be subject to availability.

Consumer Insights & Marketing Excellence

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