#cimdigital 2014 - daniel rowles
DESCRIPTION
TRANSCRIPT
- Digital & Social Media in 2014 #CIMdigital @danielrowles
- Daniel Rowles Editor Digital Marketing Podcast MD of TargetInternet.com Author: Mobile Marketing & Digital Branding Lecturer Imperial College Cranfield School of Management #CIMdigital @danielrowles
- Agenda Key Trends Constant Change Mobile is Dead Pay to Play What it Means Now Value Focus Content Curation Efficiency The Future #CIMdigital @danielrowles
- Key Trends #CIMdigital @danielrowles
- Constant Change #CIMdigital @danielrowles
- Data Volume
- Mobile is Dead #CIMdigital @danielrowles
- Fragmented Technology
- Offline is Digital http://odem.chromeexperiments.com/
- Internet of Things #CIMdigital @danielrowles
- Frictionless Technology and User Journey #CIMdigital @danielrowles
- #CIMdigital @danielrowles Pay to Play?
- Filtering via Social Proof #CIMdigital @danielrowles
- #CIMSummit @danielrowles What it Means Now
- Mobile Experience www.mobilephoneemulator.com
- Content Curation #CIMdigital @danielrowles
- Streamlining #CIMdigital @danielrowles
- Focus on Efficiency #CIMdigital @danielrowles
- Klout Content #CIMdigital @danielrowles
- Loosing Followers #CIMdigital @danielrowles
- Providing Value #CIMdigital @danielrowles
- Joined Up Data Custom Dashboards SEO Email Display CRMPPC Social Media Web Analytics #CIMdigital @danielrowles
- Structure, Process & Policy Fragmented Centralised Hub & Spoke #CIMdigital @danielrowles
- The Future #CIMdigital @danielrowles
- Future? #CIMdigital @danielrowles
- Future #CIMdigital @danielrowles
- Understand user journey Provide value Measure against objectives Process Policy Culture Monitor, test and learn Conclusions #CIMdigital @danielrowles
- Thank You [email protected] @danielrowles www.targetinternet.com