cim media kit 2016

Jon Van Daal [email protected] Cullen [email protected]

Phone: (02) 94382300www.cimmagazine.com

About Us

For over 43 years CIM has been the magazine that the business events industry turns to when it needs credible, up-to-date information and in-depth analysis of the issues that matter.

With a circulation of 16,356 (CAB Audit September 2015), CIM is the market leading publication for the business events industry, reaching a who’s who of key decision makers within the corporate, association, PCO, government and group travel agent sectors in Australia and New Zealand.

In every issue CIM reports on the latest news affecting the industry in Australia and around the globe; investigates the topics everyone’s talking about; profiles key players, and rounds-up the hottest new destinations and venues.

CIM is available in print and eMagazine which can be dowloaded at www.cimmagazine.com. “CIM Newsbytes” is a daily e-newsletter ensuring readers have the very latest industry news at their fingertips. On a Friday included in CIM Newsbytes is CIM Marketplace showcasing industry only special offers.

Recently added to the CIM collection is the CIM Virtual Famil which is Australia’s newest reference tool for event planners. CIM Virtual Famil’s contain relevant information and data needed for event and incentive planners to build a program within a destination of choice. Being constantly updated, CIM Virtual Famils will allow planners to review real time information on each destination, including venue details, destination management companies, team building, transportation, as well as including climate conditions and other useful links.

CIM TV’s virtual famil is now accessible to bureau and regional tourist organisations who are activating familiarisations with groups in the business events and incentives space. On offer, when discussing the option for CIM Magazine to attend upcoming famils you will now have the option to include CIM TV’s production crew and presenter (a team of two), who will be more than willing to participate in all avenues of your famil activities. This video content will be fully edited and promoted through CIM Magazine’s multiple channels including its website, e-newsletters and printed magazine, as well as distribution of the video to the famil operators upon completion.

CIM TV’s virtual famil will also be available on a smaller, individual scale for operators within the marketplace, to use as a virtual site tour presentation and walk through that suppliers can use at their leisure.

CIM is the exclusive partner of the International Meetings Review (IMR), the global meetings industry portal delivered by the world’s leading publishers in partnership with the industry’s foremost associations and events, network.



Advertising with CIM

Advertising in CIM enables you to present your brand and products to a highly targeted audience in Australia and New Zealand, as well as targeting 250,000 + meetings professionals around the globe through the IMR network.

Who reads CIM MagazineManaging directors, general managers, marketing and sales directors, product and merchandising managers of corporations and companies responsible for meetings and incentive planning.

Executive officers and secretaries of professional and trade associations.

Professional conference organisers, destination marketing executives and incentive organisers, and travel agents specialising in corporate meetings.

Federal, state and local government meeting planners and training officers.

An average of 3.5 readers per copy, according to Nielsen Media Research.

Advertising opportunitiesOne-off or regular advertisements in CIM Magazine. All advertising from CIM Magazine also feature in CIM eMagazine, and offer hyperlinks to website or email. Additional opportunities for added content on CIM eMagazine is available.

Advertising opportunities exist on www.cimmagazine.com with full reports on impressions and click through rate (CTR) available upon completion of your campaign. These banner adverts can be animated and include hyperlinks.

Banner advertising is available on CIM Newsbytes and include hyperlinks.

Special offers are listed on CIM Newsbytes/Marketplace section and are hyperlinked to your website.

CIM Virtual famil listing is available for destinations to entice bookers and planners to their regions – can be interactive, and hyperlinked to your website.

CIM TV virtual famil tour with well know television presenter, Adam Ford – these are edited and distributed through the multiple channels with CIM Magazine, as well as being made available to the famil organiser for their own use.

CIM Magazine is well known for tailoring multimedia packages to assist in maximising the impact of your campaign message.



Benefits of Advertising in CIM

CIM is the monthly business events publication.

CIM has the largest circulation of any Australian business events industry publication.

CAB auditing guarantees CIM’s circulation figures.

Targeted mailing list that means the magazine is received by key decision makers.

CIM’s database is updated daily by in-house researchers.

Additional copies distributed at major tradeshows and conferences targeting the industry including: AIME, IMEX Frankfurt, Meetings (NZ), Associations Forum conference, Inspire EX, CIBTM, IT.CMA, IMEX America and PCO Conference.

Multimedia packages offer more ways to reach CIM’s readers.

Exclusive Australasian member of the International Meetings Review (IMR) network of global business events publications.

CIM is the exclusive official media partner of the PCO Association.

CIRCULATION BY STATES



CIM Multiple Vehicle Footprint

%CIM Magazine Print 16,356 16.5%CIM Newsbytes Email - Newsletter 67,233 67.8%CIM Website Website 15,365 15.5%CIM E-mag Digital 250 0.3%

99,204 100.0%

CIM MAGAZINES MULTIPLE VEHICLE FOOTPRINT

Total

16,35616%

67,23368%

15,36516%

2500.3%

Print

Email-Newsle;er

Website

Digital

Numbers are based on a montly average

CIM MAGAZINE 16,356 (CAB Audit September 2015)



Print Ad Sizes

FULL PAGE 300mm(h) x 235mm(w)Trim 300mm(h) x 235mm(w), 3mm (minimum) bleed all around.

QUARTER block 125mm(h) x 102mm(w)No bleed.

HALF horizontal 125mm(h) x 210mm(w)No bleed.

QUARTER horizontal 60mm(h) x 210mm(w)No bleed.

HALF vertical 253mm(h) x 102mm(w)No bleed.

QUARTER vertical 253mm(h) x 48mm(w)No bleed.

DOUBLE FULL PAGE SPREAD 300mm(h) x 470mm(w)(inc. gutter 20mm) Trim 300mm(h) x 470mm(w), 3mm (minimum) bleed all around.

THIRD 80mm(h) x 210mm(w)No bleed.

1/8 vertical 125mm(h) x 48mm(w)No bleed.

DOUBLE HALF PAGE SPREAD 125mm(h) x 440mm(w)(inc. gutter 20mm)No bleed.

All materials need to be Press-ready (image in CMYK, 300dpi).*Note: 3mm Bleed is only subject to full page or DPS advertisements.

For other special size ad, please talk to our account manager.

Gutter



e-Magazine Opportunities

CIM eMagazine

Insertion of additional content into half or full page advertisement

Slideshow JPEG (format) up to 10 images 768px x 1024px less than 2MB each

Video MP4 (format) up to 5 mins duration - about 20MB

To view adverts, click on www.cimmagazine.comFor mechanical specs, please consult your account manager



Website Ad Sizes

Homepage Takeover(all ads)

728 x 90 px

260 x 120 px

260 x 120 px

260 x 120 px

260 x 300 px

180 x 250

180 x 250

180 x 250

px

px

px

Top Leaderboard

Sidebar Rectangle

Sidebar Square

Vertical Button

• Please supply files in GIF or JPEG format only



e-Newsletter Ad Sizes

728 x 90 px

Top Masthead

• Files can be suppied in JPEG or a link to an active banner

• Please supply an active URL

530 x 70 px

Sidebar banner

168 x 225 px

168 x 225 px

168 x 225 px

Listing - 100 words with hyperlink (included in Friday Newsbytes edition)



Deadlines

Month Booking MaterialDecember/January 2016 2 November 2015 13 November 2015

February 2 December 2015 14 December 2015

March 1 February 2016 5 February 2016

April 2 March 2016 7 March 2016

May 1 April 2016 5 April 2016

June 2 May 2016 6 May 2016

July 2 June 2016 6 June 2016

August 1 July 2016 5 July 2016

September 1 August 2016 8 August 2016

October 2 September 2016 6 September 2016

November 3 October 2016 7 October 2016

December/January 2017 4 November 2015 14 November 2016



Creative Head Media offers custom publishing solutions tailored to the needs of your business.

Our team of communication experts can help you connect with customers, enhance brand awareness and communicate overall marketing objectives.

Publications range from one-off booklets to trade show dailies and branded magazines produced at regular intervals, delivered on time and within budget.

Areas of expertise include hospitality, convention and incentive marketing, tourism, membership organisations, health and beauty.

CIM Magazine is published by

Creative Head MediaABN 70147436280

PO BOX 189, Suite 202, 80-84 Chandos StreetSt Leonards NSW 1590 Australia

T 61 02 9438 2300 F 61 02 9438 5962

cim media kit 2016

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