Written and Assembled by Joseph Cifala

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Wladimir Palant’s solution was simple:

Make ads people want to see!(Cohen)

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Castillo, Michelle. "Adblock Plus defends new "whitelisting" ad platform." CNBC, 14 Sept. 2016. Accessed 1 Mar. 2017.

Cohen, Noam. "Whiting Out the Ads, but at What Cost?" New York Times, 3 Sept. 2007. Accessed 1 Mar. 2017.

"Florida Institute Funds Admiral to Avert Adblock Armageddon." PR Newswire, 20 June 2016. Accessed 1 Mar. 2017.

Johnson, Lauren. "Mobile Ad Blocker Shine Rebrands As ‘Rainbow’ and Tries to Cozy Up to Marketers." Adweek, 24 Feb. 2017. Accessed 1 Mar. 2017.

Johnson, Lauren. "Whiting Out the Ads, but at What Cost?" Adweek, 26 July 2016. Accessed 1 Mar. 2017.

Krashinsky Robertson, Susan. "Ad-blocking software threatens growing, critical realm of digital ads." The Globe and Mail, 1 Oct. 2015. Accessed 1 Mar. 2017.

Rosenwald, Michael. "The digital media industry needs to react to ad blockers … or else." Columbia Journalism Review, Sept. 2015. Accessed 1 Mar. 2017.

Toole, Catherine. "Brands as Publishers: Inside the Content Marketing Trend." Curve: Getty Images. Accessed 1 Mar. 2017.