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![Page 1: CIAV Pres Beta [Read-Only] - VA.gov HomeMicrosoft PowerPoint - CIAV Pres Beta [Read-Only] Author: vacojacksl2 Created Date: 6/18/2009 1:36:12 PM](https://reader033.vdocuments.us/reader033/viewer/2022051812/602cd4240663324e994edea9/html5/thumbnails/1.jpg)
Outreach 2.0Tom Tarantino
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What is IAVA?
Iraq and Afghanistan Veterans of America (IAVA) is a nonprofit, non‐partisan 501(c)3 veterans’ education and advocacy organization. The first and largest Iraq and Afghanistan veterans group in America, IAVA has over 30,000 OIF / OEF member veterans and 102,000 grassroots supporters nationwide.
IAVA’s mission
The mission of IAVA is to improve the lives of Iraq and Afghanistan veterans and their families.
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What is IAVA?
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Online Dominance
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Use the Terrain
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Set the Standard
Creating original content and property that serves the community
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EmailsWebsites and Microsites
Social Networks
Rally the Troops
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• Target Audiences to Campaigns• Test effective designs• Gather metrics • Determine most effective methods• All done in real time
Fire for Effect
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• Legislative Calls to Action• Online Petitions
• Requests for Assistance• Campaign Updates
•Membership Benefits• Services
• Invites to Events• Thank our Base
All these events can happen in a matter of hours rather than days
Call to Action
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Boots on the Ground
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Future Operations
Mobile: Connect Anywhere
Cutting Edge: Keeping Current
Text “HEROES”To: 69866
Using tolls to locate services and benefits
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Conclusion