SUCCESS STORY

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About FH

fh.com.br/en

FH is a technology company specialized in business processes and software. Since 1999 in the market, thecompany operates globally, with projects performed in more than 30 countries in several industry sectors. With arobust structure and more than 500 collaborators, FH ensures the delivery of customized projects to its customers, therefore, it operates regionally, with eight units located in: Curitiba, São Paulo, Porto Alegre, Joinville, Rio deJaneiro, Brasilia, Stuttgart and Madrid.

When Cia. Hering set its strategy to develop a new e-commerce solution, they realized the need to find a qualified partner for implementing the SAP Hybris solution.

Cia. Hering implements SAP Hybris with FH

Read the case and learn more about the advantages of having FH as a partner!

Cia. Hering has built a history of permanent innovation for over a century. Founded in 1880, the company has reinvented itself and kept pace with the evolution of society, dressing generation after generation. With stores in Brazil, Uruguay, Paraguay and Bolivia, as well as exporting to other countries, the company has four brands in its portfolio – Hering, Hering Kids, PUC and Dzarm – that launch six collections a year, in addition to the company brands’ outlet, Hering Space.

CIA. HERING IMPLEMENTS SAP HYBRIS WITH FH

OVERVIEW

Industry RetailRevenue 1.7 billion (2016)Employees 7,000 collaboratorsLocation Santa Catarina, Goiás, Rio Grande do Norte and São PauloSite ciahering.com.br

Entrepreneurship and innovation are part of the success story of Cia. Hering. Success depends on the performance of its network, formed by partnerships that share resources and expertise, enabling the company to guide the strategies for its essential competencies. Thus, all the links of this chain are stronger. The retail industry follows technological innovations, so when Cia. Hering realized the automation and performance challenges in their existing e-commerce platform, they sought the SAP Hybris Commerce solution to support its projected growth strategy for the coming years.

Therefore, Flieger, a company acquired by FH in 2015, was the chosen partner as it was the most qualified company and had the expertise to meet the needs related to e-commerce.

Challenges

• Switching its ERP system during implementation of e-commerce; • Combine the experience of users in the company’s four stores – Hering, Hering Kids, PUC and dzarm; • Addition of innovative features, such as 3D virtual dressing room; • Automation of business processes; • Due to quick implementation, the ROI was very high (Dzarm Brand).

Success Story

This project was considered a success story because it set a world record for shortest implementation time of SAP Hybris with ERP integration, as only 13 weeks were required for the first Go Live (Dzarm brand). From the moment the e-commerce went live, Cia. Hering increased significantly its sales volume and the number of registered users on the site. Due to the implemented features and the e-commerce success, Cia. Hering managed to increase its portfolio from three to four brands (Hering, Hering Kids, PUC e Dzarm), launching four cycles in each collection, totaling 20 full updates per year for the four brands.

Operational Benefits

• Increased sales; • Increased average ticket; • Increased number of store visits;• Unified corporate website with e-commerce stores.

When we set our strategy to develop a new e-commerce solution, we realized the need of finding a qualified partner to implement the SAP Hybris solution and identified FH as the ideal partner to lead this project, which has become a reference in the national e-commerce market.

Rubem Sérgio Pacheco Razões E-commerce Business Manager - Cia. Hering

fh.com.br/en

SUCCESS STORY

Our commercial team is available to show what FHcan do for you and for your company. Contact usand schedule a visit.

Do you want to learn more?

About FH

fh.com.br/en

FH is a technology company specialized in business processes and software. Since 1999 in the market, thecompany operates globally, with projects performed in more than 30 countries in several industry sectors. With arobust structure and more than 500 collaborators, FH ensures the delivery of customized projects to its customers, therefore, it operates regionally, with eight units located in: Curitiba, São Paulo, Porto Alegre, Joinville, Rio deJaneiro, Brasilia, Stuttgart and Madrid.

When Cia. Hering set its strategy to develop a new e-commerce solution, they realized the need to find a qualified partner for implementing the SAP Hybris solution.

Cia. Hering implements SAP Hybris with FH

Read the case and learn more about the advantages of having FH as a partner!