ci strategy & resources for yale law library
DESCRIPTION
Competitive Intelligence and Business ResearchTRANSCRIPT
Erin Wachowicz
Competitive Intelligence: Research,
Resources, and Strategies
School of Management Librarian
Center for Science and Social Science Information
Yale University Library
Competitive IntelligenceWhat it is:
Competitive intelligence is the process of
legally and ethically gathering and analyzing
information about competitors and the
industries in which they operate in order to
help your organization make better decisions
and reach its goals. - From the Society of Competitive Intelligence Professionals code of
ethics www.scip.org/CodeOfEthics.php
Competitive Intelligence
Gathering Informatio
n
Analyzing Informatio
n
Utilizing for
Decision Making
Types of Information
1. Primary ResearchInformation derived from direct interaction with
market participants:• Conducting customer interviews• Utilizing surveys or focus groups• Field observations or networking at eventsTargeted and useful, but time-consuming and expensive
DIY or hiring outside researchers.-based – library
2. Secondary Research
Information that has already been gathered or
collected• Government Data • Corporate Filings• Industry & Market Research Reports• Analyst Reports
Resources available through Yale Library.
NOTE: The exact type of information that you are looking for might not be available through these types of resources.
Types of Information
Types of Information
• Company Information
• Industry Information
• Economic & Socio-Political
Environment
Types of Information
Company Information Financial Information – statements, balance sheets,
cash flow
Company History
Leadership
Strategy
Analyst Reports
Identify competitors (NAICS/SIC code, products,
size)
Public or Private?
Types of Information
Industry Information
Trends & Developments
Benchmarks
Connections to other industries
Types of Information
Economic & Socio-Political EnvironmentEconomic Outlook
Government Stability
Demographics
Regulations impacting industry
http://guides.library.yale.edu/businessstrategy
