chtithatcaught in the act · 2019-12-20 · caught in the actcaught in the act new technology...

Caught in the ActCaught in the ActNew Technology Promises To HelpNew Technology Promises To Help

Manage Distracted Driving

C ht i th A tCaught in the ActNew Technology Promises To Help

Deb LawheadState of Delaware

Greg LanganArthur J. Gallagher

New Technology Promises To Help Manage Distracted Driving

STRIMA 2012 September 16-20Austin, TX

distracted driverdistracted driver

1934 survey results: car radio is a June 27, 19461967 Joe Mannix1973 Martin CooperBy 1993 there were 1 million dangerous distractioncellphone users in the USA

the road mapp What is the problem? How bad is it?

What are the solutions? What have employers done up to this point?

Are there any NEW solutions?

Can you tell us about anyone who has tried the new technologies?

H b d i thHow bad is the problem ofproblem of distracted driving?

Why driving while using hands-free cell phones is risky behaviorcell phones is risky behavior

®

National Safety Council White Paper

Motor Vehicle Crashes

• No. 1 cause of death for 3- to 34-year-olds

• An estimated 39,000 to 46,000 people killed in crashes every year

Distractions now join killed in crashes every year

• More than 2.2 million injuries from

alcohol and speeding as

leading factorsjcrashes in 2008

leading factors in fatal and

serious injury h

nsc.org

crashes.

Distracted Driving

Driver distractions leading factor in fatal and serious injury crashes

NHTSA 2009 data: 16% of all crashes attributable to distracted drivers 1.6 million crashes involve distracted drivers (2008 data)

5,500 fatalities 506,000 injuries

Cell phone users 4x as likely to crash hands free or Cell phone users 4x as likely to crash, hands-free or hand-held

Texting drivers are 23x as likely to crash

nsc.org

Texting drivers are 23x as likely to crash

Millions of People are Talking While DrivingTalking While Driving• 11% of drivers at any point during

the day are on cell phones

• 81% of drivers admit to talking on ll h hil d i icell phone while driving:

– 74% of Boomers– 88% of Gen X88% of Gen X– 89% of Gen Y– 62% of Teen Drivers

nsc.org

Millions of People are Texting While DrivingTexting While Driving• 18% of drivers admit to texting

while driving:– 4% of Boomers– 15% of Gen X– 39% of Gen Y– 36% of Teen Drivers

nsc.org

TextingTalkingBoomers 74% 4%BoomersGen X

74%88%

4%15%

T89%62%

Gen Y 39%36%Teens 62% 36%

nsc.org

What distractedd i b iDriver field-of-visiondrivers remember seeingDriver field of vision

Source: National Safety Council

Inattention Blindness• A type of cognitive distraction

– “looking” but not “seeing”

• Even hands-free drivers are lesslikely to see:y– High and low relevant objects– Visual cues– Exits red lights and stop signs– Exits, red lights and stop signs– Navigational signage– Content of objects

nsc.org

What hands-free cell phone drivers seeDriver field-of-visioncell phone drivers see

Source: Transport Canada

“… a new HLDI study finds no reductions in crashes finds no reductions in crashes

after hand-held phone bans take effect.”

- 1/29/10

Cell Phone: Driver RisksCell Phone: Driver Risks

• Inattention blindness• Inattention blindness

• Slower reaction/response timesp

• Problems staying in lane

nsc.org

More than 1.6 million crashes are caused by cell phone use and texting while driving each year.

nsc.org

Are cell phones any worse than having a conversation with a passenger?

nsc.org

Passenger Conversationsg• Adult passengers share awareness of driving

situation a safety benefitsituation, a safety benefit

• Front seat passengers reduce risk of crashing p g gby 38% compared to cell phone conversations

• Adults with passengers have lower crash rates than adults without passengers– Not true for novice teen drivers

nsc.org

Not true for novice teen drivers

Passenger Conversations

“Like” video clip

nsc.org

Passenger Conversationspassengers do not always decrease

Passenger Conversations

the risk of crashing

BUTBUTdrivers with front-seat passengers have 38% fewer crashes

than drivers using cell phones

nsc.org

the biggest culprits areBut cellphones and texting are not the only distractions . . .

the biggest culprits arecell phones and texting . . .not the only distractions . . .more than 1.6 million crashes are caused by cell phones and texting while driving each yearcell phones and texting while driving each year.

nsc.org

T 10 D i Di t ti10. Daydreaming

Top 10 Driver Distractions

9. Smoking8. Talking/singing to self7 E t l di t ti (billb d l ki t7. External distractions (billboards, looking at

pedestrians, etc)6 Eating6. Eating5. Shaving, make-up, personal hygiene4. Programming radio, tinkering with g g g

dashboard controls3. Reaching for CD’s, food, falling objects

or other internal distractionsor other internal distractions2. Talking to and interacting with passengers1. Using a cell phone/wireless device 24

Source: Virginia Tech Transportation Institute National Highway Traffic Safety Administration Study

74% of commuters eat while driving

53% use a cellphone

34% read a map

19% perform personalgrooming

34% read a map

grooming

Four Types of Driver Distractions

Visual – looking at something other than the roadthe road

Auditory – hearing something not related to driving

Manual – manipulating something other than the wheel

Cognitive thinking about something Cognitive – thinking about something other than driving

Governors Highway Safety Association/State Farm Study 2011

DeliberateDeliberate At-Risk Behavior

Habitual At-Risk Behavior

Unintentional At-Risk Behavior

What are the solutions?What are the solutions? What have employers done up to this point?

How Are We Addressing The Problem?

Widespread education

The Problem?p

Driver training

Prohibiting cell phone use Let’s look atg pin state vehicles

Legislation

Let’s look at these one at a time

Law enforcement

Technology

Widespread Educationp


posterspostersvisual reminders

Widespread Education

Public Service A tAnnouncements


but it’s mostly focused on texting



The Problem?p

Driver trainingP hibiti ll h i t t hi l Prohibiting cell phone use in state vehicles

Legislation

L f t Law enforcement

Technology

Driver Trainingg

www.nsc.org

video training

Driver Trainingg

www.nsc.org

Driver Trainingg

www training dupont comwww.training.dupont.com

Driver Trainingg

www.puresafety.com

Driver Trainingg

www.smith-system.com

Driver risk is identified

Driver risk is identifiedMitigate risk: targeted training regime

Monitor driver training completion

Monitor driver training completion

Alert Driving’s Learning ManagementLearning ManagementSystem:

1. identify driver needs2. select programs and2. select programs and

schedule training3. report completion to

driver’s supervisor



The Problem?

Driver training

Prohibiting cell phone use in state vehicles g p Legislation

Law enforcement

Technology

Employer Policy on Distracted Driving

State Vehicle Cell Phone Policyy

1. Handheld ban for all a d e d ba o adrivers (primary law)

2. Ban on all cell phone use (handheld & hands free) for bushands free) for bus drivers (primary law)

3. Ban on all cell phone (handheld & hands (free) for novice drivers (primary law)

4. Ban on texting for all drivers (primary law)drivers (primary law)

State Vehicle Cell Phone Policyy



The Problem?p

Driver training

Prohibiting cell phone use in state vehicles

Legislation Law enforcementLaw enforcement

Technology

Hand-Held Cell Phones ProhibitedProhibited

Primary Offense:8 f th 10 t t d DC8 of the 10 states and DC10 and DC after July 2013as of August 2012

Texting While Driving ProhibitedProhibited

Primary Offense:Primary Offense:35 of the 39 states and DCas of August 2012

W hi t DCWashington DC Metro Driver

MyFoxDC comMyFoxDC.com 2-22-10



The Problem?p

Driver training

Prohibiting cell phone use in state vehicles Prohibiting cell phone use in state vehicles

Legislation

Law enforcement Law enforcement Technology

The Plan

Media Saturation to Promote the Program and Warn of Enforcement

Ticketing

July 2011

Enact and enforce tough state lawsJune 2012: U.S. Transportation Secretary LaHood: Address technology

devices integrated into vehicle devices not integrated into vehicle i ti t d d i

Better educate young drivers Drivers, parents, educators, industry and

government get involved in solving this

June 2012: U.S. Transportation Secretary LaHood:

'Blueprint for Ending Distracted Driving'

$2 4 Milli f C lif i D l voice-activated devices driver monitoring technologies crash warning technologies

government get involved in solving this problem

Driver and passenger personal responsibility Advocacy

$2.4 Million for California, Delaware Pilot Projects



The Problem?p

Driver training

Prohibiting cell phone use in state vehiclesg p

Legislation

Law enforcement

Technology

Technology

A th

gy

Are there any NEW solutions?NEW solutions?

Technology – Cell Phone Blocker


ZoomSafer unit plugs into a vehicle's onboard diagnostic (OBD) portonboard diagnostic (OBD) port

ZoomSafer software is loaded onto the mobile device

This Cell Phone Blocker Works With iPhones

Other Cell Phone Blockers Should Work With iPhones When Apple Allows Apps ToWith iPhones When Apple Allows Apps To Run In The Background (scheduled late 2012)

CellControl unit plugs into a vehicle's onboard diagnostic (OBD) port Cell Control software is loaded onto the mobile device Cell Control software is loaded onto the mobile device Works with smart and non-smart phones, laptops, tablets Reports mileage, idle time, hard braking


SafeCellSafeCellPro1. Inexpensive

Con1. Permission to install the

bl k l ’2. If vehicle is out for service, OBD unit is transferable tobackup vehicle

blocker on employee’s personal phone? State-issued cell phones?

2 Driver could take along a3. Some blockers have ability to not lock passenger out

4. Most blockers send an alert

2. Driver could take along a second device

3. Driver may be able to disable the softwarewhen the software is

disableddisable the software

4. Most blockers have annual service contracts.

Technology – GPS Tracking System

Primarily used as data collecting systems

Speed monitoringSpeed monitoring Idle time Tracking location and

route of the vehicleroute of the vehicle Odometer information

for maintenance

GPS based tracking reports on:GPS based tracking, reports on: Fuel efficiency Vehicle history trails

S di l t i t t d li it Speeding alert against posted limitsMaintenance reporting and more . . .

B d di di d d i i b h iBut does not discourage distracted driving behaviors

forward camera and interior camera

built-in GPS function allows recording of the speed, position, and direction of the vehicle.

automatically records scenes totaling two minutes before and after an accident

automatic recording activated upon rapid motion always capturing the last 40 minutes.

Bl k BBlack Boxes

Crash Data Retrieval SystemsR d bl Ai b d P T i C t l M it

Accident or near-miss

Recordable Airbag and Power Train Control Monitors

Data replaced unless an event occurs

Records data over a specified time interval pcontinuous loop system

Data Capture l th f d t tlength of data capture varies based on the model of vehicle -- as little as 70 ms before to 30 seconds afterbefore to 30 seconds after.


What is recorded?


vehicle speed engine rpm’sbrake statusth ttl itithrottle positionairbag deploymentdriver’s seatbelt statuspassenger airbag enabled statepassenger airbag enabled state. . . and 23 other data measurements that

will be required by 2013

JeepKia

Land RoverLexusLexusLincolnMazda

Mercedes-BenzMit bi hi

Crash Data Retrieval SystemsR d bl Ai b d P T i C t l M itMitsubishi

NissanPorsche

Saab


Which vehicles have them?ScionSmart

SubaruSuzuki

AcuraAudiBMWBuick

Insurance Institute for Highway Safety (IIHS) says recent data shows all new cars have some form of Event Data Recorder (EDR)Suzuki

ToyotaVolkswagen

Volvo

BuickCadillac

ChevroletChryslerBy model year 2013

some form of Event Data Recorder (EDR)

DodgeFiatFordGMC

By model year 2013 all new vehicles sold in America

will be equipped with a CDRGMC

HondaHyundai


How is the data retrieved?


post accident – downloadedBoschVentronix

C S

Crash Data Retrieval Systems

Data Collection Systems

Records vehicle operation data for periods of time longer than EDRs

Federal Motor Carrier Safety Admin:d t d ldata recorders may replace trucker’s hours-of-service log books

European data recordersEuropean data recordersup to one year’s worth of data

Crash Data Retrieval Systems

Camera / Video Systemssome systems also record crash data for retrievalcrash data for retrieval

Drive Cam Video Systemsd f d d i i f hi lcamera records forward and interior of vehicle

unit mounts on rear-view mirrorrecords video, audio and G-forces

E 3Eye3CCD camera forward and interior of vehicle

f f20 seconds before, 10 sec after

GPS / Cellular Systems

Crash Data Retrieval SystemsGPS / Cellular Systems

GM On-Star Systemf t l h l t O Stfrontal crash, alerts On-Star

SARV Infotechspeed, stoppage timessatellite based vehicle-tracking

Francetesting a satellite system that controls a vehicle’s fuel consumption ratevehicle s fuel consumption rate

Driver Attention MonitorCCD camera mounted on steering wheelCCD camera mounted on steering wheel,works with Pre Crash Safety system

Infrared LED sensors monitor d i l t th h iti f fdriver alertness though position of face

If the driveris not paying attention to road ahead p y gand a dangerous situation is detected, the system activates

System sounds a warning buzzer andSystem sounds a warning buzzer and applies a brief braking action

Works with driver wearing sunglasses W k ith d i h (lit ll ) d ffWorks with drivers who (literally) nod off

Eye Tracker warns drivers about drowsinessEye Tracker warns drivers about drowsiness

EyeTracker is about h lf th i f

Can be mounted in d d ’t

It tracks a driver's eye t d half the size of a

matchbox, with camera lenses that are just three to four

any car, and doesn’t require complicated calibration of the cameras. Able

movements and issues a warning before the driver has an opportunity to nod j

millimeters in diameter.

to set the interval when the driver’s eyes are off the road ahead

pp yoff to sleep

EyeTracker is expected to be hit the market by the end of the next year for £100 ($161)ahead.by the end of the next year for £100 ($161).

Can you tell us aboutCan you tell us about anyone who has tried ythe new technologies?

DelawareState Police:

utilizing the black box data from accidents to verify their calculations during accident reconstructioncalculations during accident reconstruction

70% of state vehicle fleet is equipped with GPS:2 minute pingp gspeed monitoringidle time to track gas wasteodometer download for maintenance 24% savings

Delaware is receiving a grant from the NHTSA

24% savingsverify location of the vehicle to dispute (or prove) claim

Delaware is receiving a grant from the NHTSA “Blueprint for Ending Distracted Driving” - starts fall 2012

WashingtonC tiCounties

Three Washington counties use the system:monitor idle time, speed, location

run engine diagnostics during morning vehicle inspection

new protocols for operators about length of engine idling

confirm or deny claims of causing rock chips on claimant’s windshield

prove or disprove citizen complaints about speeding trucks

no longer snowplowing roads that are not county roads

bl k h l d d/ d i b i d

Tell us about your i ithexperience with any

technologies to reducetechnologies to reduce distracted drivingdistracted driving

Caught in the ActCaught in the ActNew Technology Promises To Help

Reducing Distracted Driving Behaviors Our Recommendation:New Technology Promises To Help Manage Distracted DrivingOur Recommendation:

1. Review your distracted driving policy2 Be prepared to enforce it2. Be prepared to enforce it3. Continue driver training programs4. Raise awareness during driver meetings



5. Consider cell blocking technology6. Consider GPS monitoring technology that

will identify driver behaviorsSTRIMA 2012 September 16-20

Austin, TX

will identify driver behaviors

Caught in the ActCaught in the ActNew Technology Promises To HelpNew Technology Promises To Help

Manage Distracted Driving

C ht i th A tCaught in the ActNew Technology Promises To Help



New Technology Promises To Help Manage Distracted Driving

STRIMA 2012 September 16-20Austin, TX

chtithatcaught in the act · 2019-12-20 · caught in the actcaught in the act new technology...

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