Liberty Village • King West • King West Central • Entertainment District • St. Lawrence Market Area • Queen Richmond East • College St.

Allied REIT buys Montreal’sTechnology Park

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4IMAGE MAKINGCONTACT 2007 Puts the Focus on Constructed Images

CURIOUS about those ACLC banners?

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COVER: Using devices hiddenunder his suit, Philippe Ramettestages gravity-defying situationsphotographed by Marc Domage.More from this series on display at the St. Patrick Subway Station.

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City’s Largest Arts FestLaunches in June

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KING WEST CENTRAL / – If you’re curious about the‘CURIOUS’ banners on King Street West, it’s perhaps time tofamiliarize yourself with ACLC, one of the latest advertisingagencies to settle in King West Central in the last year.

Known for its retail branding work with names such asBuckley’s (tastes awful but it works), Harvey’s (makes your hamburger a beautiful thing), and Hershey (Oh Hungry? Oh Henry.), ACLC is the latest incarnation of a firm started in1967, which later came to be Ambrose Carr Linton Carroll.

In the spring of 2005, the agency rebranded itself ACLC and later that the same year moved its headquarters from Leaside to space formerly occupied by The Body Shop Canadaon 469 King Street West’s main floor.

Downtown West Migration“In the last 10 years, downtown west has really overtaken Bloor and Yonge as the place you want to be if you are in the ad business,” says Esmé Carroll, the firm’s Chairman and CEO, adding that it’s also a matter of all the businessesrelated to advertising being located in downtown west that has helped guide migration to the area.

As a result, she says, if you are trying to attract talent, goodpeople want to be where the action is. “And this is where the action is in this business,” she says from her firm’s brick and beam main floor space, which includes a deck and whosemain entrance is set in a courtyard off King Street West.

The strategically focused creative shop sets its sights on clientdeliverables. Whether it’s increasing sales of consumer goods,

promoting awareness of mental health issues or conservingenergy with the Ontario Power Authority, success is guided by client needs.

Sometimes that’s advertising in the traditional sense andother times it’s about re-thinking a strategy completely. When Swiss Chalet sought to increase sales, for example, the firm didn’t just find new ways to talk about chicken, it created the Festive Special promotion.

“That annual promotion is now one of the company’s mostsuccessful events of all time,” says Carroll.

Mercedes-Benz and Toshiba ClientsThese days, ACLC does a lot of work with Mercedes-BenzCanada, creating print and outdoor advertising and designingthe automaker’s brochures and catalogues. Toshiba laptops is another large account, as is the Mount Pleasant Group of Cemeteries.

ACLC is the North American Agency of Record for Swedishpharmaceutical SCA, and the firm also creates advertising for theCentre for Addiction and Mental Health and the Salvation Army.

As for growth, Carroll, like many of her peers, sees theInternet as a barely tapped alternative to traditional media. To this end, the firm formed PUSH Interactive, a whollyowned division of ACLC that concentrates on creating interactive components for all their work.

Carroll says the agency is also growing its media operations,having hired a new VP of media. If you’re curious to find outmore about ACLC, check out their web site at www.aclc.ca.

Strategic CuriosityKing West ad firm has a long history of asking the right questions when it comes to creative solutions

3 • SPRING 2007

Lighting June’s Luminato City’s first all-encompassing arts and culture fest sparks world premieres and international collaborationsQUEEN RICHMOND EAST / –Toronto is no stranger to art festivals but to date, these events have always celebrated one particular discipline.“That’s what Luminato aims to correct,”says Janet Price CEO of Toronto’s newmulti-disciplinary arts festival.

“Luminato is a remarkable collabora-tion of the city’s arts organizations, artists and supporters who have created an unparalleled program highlightingToronto’s premier arts assets,” says Price.“At the same time, as a creative renaissanceunfolds in our city, we have united toproduce what is certainly a festival of global scale and distinction.”

The Luminato Festival of Arts andCreativity, whose offices are located at theQueen Richmond Centre, was conceivedby co-founders David Pecaut and TonyGagliano in response to the city’s flaggingtourism figures following SARS.

In the tradition of Venice’s Biennal and the EdinburghFestival, Luminato, which runs from June 1st to the 10th,aims to create a world-scale arts event. To this end, organizershave enlisted artists such as Eric Idle, Philip Glass, AtomEgoyan and Leonard Cohen to present collaborations – manyof which will constitute world premieres.

Beyond tapping into the city’s cultural centres for premieres and international collaborations in music, theatre,dance, opera and visual art, the festival will also introduce

a wide-ranging line-up of free events, special celebrations andeven a lecture series entitled “Illuminations.”

It is an ambitiously broad program that features hundreds of presentations touching on all manner of artistic expression.For example, festival watchers can enjoy the very public spectacle of a live painting demonstration where Montrealvisual artist Carlito Dalceggio will spend 10 days creating a67-by-50-foot canvas in the theatre district, or revel in an intimate evening listening to novelist, journalist Gore Vidal.

The complex array of lectures, performances, demonstrationsand presentations of every type, all administer to the festival’ssimple tenets of accessibility (free events), diversity (celebratingToronto’s international heritage) and collaboration (drawingartists together to create truly original works).

Events in the Distillery District include a multicultural series of shows featuring Italian, Portuguese and Spanishartists, the Art of Jazz series featuring Grammy Award winnerJane Bunnett, and the Young Centre will present KennethWelsh’s one-man show Under Milk Wood.

Live@Courthouse on Adelaide will feature a week-long celebration of New Orleans jazz, and at the HarbourfrontCentre you can catch Hawksley Workman and BuckwheatZydeco as part of the Masters of World Music program.

Luminato events take place at various locations across thecity, June 1-10. For more information visit www.luminato.comor call Ticketmaster at 416-872-1111 for tickets.

Some of the World Premieres at Luminato...• Book of Longing – Philip Glass’ original concert work based on

Leonard Cohen’s first collection of poems in over 20 years.• Not the Messiah (He’s A Very Naughty Boy) – Spamalot’s Tony

and Grammy Award-winning creators Eric Idle and John Du Prezpresent the world premiere of an original light-hearted oratorioinspired by Monty Python’s Life of Brian.

• An Evening With Glenn Gould – In recognition of the 75thanniversary of his birth and the 25th anniversary of his death,the Distillery District will present the world premiere of anoriginal play with music about the last night of Glenn Gould’s life.

• Vida! The David and Ed Mirvish & Peter Sever production ofDanza Cuba’s Vida! – at the Royal Alexandra Theatre. Created by choreographer Lizt Alfonso and performed by Danza Cuba,Havana’s most popular dance company, this world premiere stars the Buena Vista Social Club’s Omara Portuondo.

• Auroras/Testimony – an exhibition of video portraits by Turkishartist Kutlug Ataman and filmmaker Atom Egoyan.

Music-driven multimedia event, Constantinople,represents the artistic crossroads of East and West.

BRASSAII COURTYARD @ 461 King Street West

European fashion photographer Jonathan De Villiers’ ShangHigh features Chineseworkers in designer suits photographed on dusty concrete and I-beam work sites as a comment on Shanghai’s excessivenessand rapid urban expansion.

HP GALLERY @ 111 Bathurst St.

This exhibition of images by participants from CONTACT’s portfolio reviews representsthe best work seen in all disciplines,including fine art, commercial anddocumentary photography.

A GALLERY @135 Bathurst St.

Using acrylic inks on photographs, AlexJowett presents relationships in the naturalworld as a reflection of human relationshipsand environments in The Nature of Things.

BLACK LINE STUDIO @ 577 King Street West

In We Just Like Taking Pictures candid street shots are duplicated and reconstructedusing paint, pencil and airbrush.

THE CHARLOTTE ROOM @ 19 Charlotte St.

Toronto urban explorers find beauty in rustand broken glass in a show featuring photosof the city’s abandoned spaces in Enemies of the Ordinary.

GALLERY 44 @ 401Richmond Street West

Liza Ngyen’s Souvenirs of Vietnam exploresrepresentation, memory and aesthetics thatquestion how the past is created, discussedand remembered.

JOHN STEINBERG AND ASSOCIATES @ 585 King Street West

Paul Snowdon’s Discovering Angkor is anexploration of ancient temples and tumbledbricks in Cambodia.

NICHOLAS METIVIERGALLERY @ 451 King St. W.

Known for creating large-scale photos ofinterior architectural spaces such asconvention centres, factories and museums,Jose Manuel Ballester celebrates structuralspectacles like latticeworks of steel beams,mile-high vaulted ceilings and reflections on polished concrete floors stretching toinfinity. He alters his images with computermanipulation to accentuate the spatialvolumes and deepen the space, effectivelycreating a new kind of space forphotography.

RYERSON GALLERY @ 80 Spadina Ave.

Early May features D.R. Cowles documentingarchitecture in North Africa. After May 16th,it’s a series by Sarah Mangialardo lluminatingissues of personal relevance to most women.

TORONTO IMAGE WORKSGALLERY @ 80 Spadina Ave.

Showing work from Annie Baillargeon,Jenna Edwards, Nicholas Knight, OsheenHarruthoonyan and Elena Willis.

TORONTO SCHOOL OF ART @ 410 Adelaide St. W.

Composites features digital and black &white work from students and alumni.

WYNICK/TUCK GALLERY @ 401 Richmond St. West

Sara Angelucci’s Double Take follows thenarrative of identical twin sisters recountingtheir traumatic witnessing of a familymember’s death. The single-channel videoappears similar to a stereographic image: awoman, simply dressed with her hair pulledback, sits before a burgundy background,seemingly mirrored in two frames. One twinbegins her monologue, joined by the othermoments later. Together, they weave a dualnarrative of differing recollections.

Some Allied Properties tenants furtheraway are also CONTACT venues...

On Queen Street EastO’CONNOR GALLERY @145 Berkeley Street English photographer Edward Lucie-Smith,whose career is in its sixth decade, usesnude models in 20 photographs, eachdemonstrating an eye for integratingsymbolic and “accidental” elements of theenvirons into the composition.

In Liberty VillageMARO @ 135 Liberty StreetMarnie Salsky’s Don Valley Brickworks series examines the present state ofdisrepair of this historic location. Despite the impressions of loneliness, the graffitiwithin the abandoned buildings tells of anurban environment that continues to thriveand grow in its community spirit.

CONTEXT • 4

CONTACT around King and Spadina

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129 – Jose Manuel Ballester’s Deposito de Gas, 200669 – Liza Nguyen’s DIEN BIEN PHU, 2005

P4 – From the series ShangHigh, 2005, byJonathan de Villiers

184 – Osheen Harruthoonyan’s Fantasies of the Elephant Man

35 – GoingExploring,

2006, by Tammy Hoy

3 – Alex Jowett’s Brothers From Other Mothers

159 – Untitled by Sarah Mangialardo

OCONNOR – ‘Rick, London’, 2006, by Edward Lucie-Smith(with P. Pearlstein detail)

195 – A video still from Double Take, 2007, by Sara Angelucci

Maro – Shed, 2006, by Marnie Salsky

92 – PaulSnowdon’s Templewith CrossedTrees, 2003

INCOMING

MONTREAL / – In April, Allied Properties REIT purchased the Cité Multimédia, a well knownMontreal technology park nestled in the Old Portdistrict next to the Lachine canal.

Made up of seven high-tech buildings, the Cité is the result of a private-public partnershipthat formed in 1998 to build new buildings andretrofit 19th century spaces to create a leadingtechnology work campus. Designed to help position Montreal in the highly competitive global technology market, the Government ofQuebec offered generous tax benefits to compa-nies wanting to set up business in the Cité.

With high ceilings, lots of natural light,exposed structural frames, interior brick andhardwood floors, the 955,564-square-foot officecampus has much in common with Allied’sToronto buildings and is comparable in characterto Liberty Village.

Today, it counts CGI, Motorola, Compuwareand SAP Labs among its largest tenants.Purchase of the Cité makes the Montreal portionof Allied Properties REIT’s portfolio almost aslarge as its Toronto holdings.

CONTEXT • 6

Allied Buys Montreal’sCité Multimédia

T O T U M T I P S

Supplement Spring Cycling with

Strength TrainingFor most cyclists, hours on the road has traditionally been seen as the best methodof training, but increasingly, riders are turning to gyms to develop power andendurance. Totum trainer Joanna Zdrojewska, who offers onsite Computrainer™VO2 max and anaerobic threshold testing to cyclists, suggests the followingexercises as a means of mimicking the muscle patterning used in cycling.Essentially, these work to build strength and endurance and to improve stability.

Stability Ball Hamstring Curl: (improves hamstring and calf endurance)

1. Lying on your back, place feet on stability ball; bridge hips up and hold position.2. While holding the bridge, bend your knees and curl the ball in towards your

buttocks.3. Straighten your legs and return to starting position.

Stability Ball Pike: (improves core strength)

1. Start in push-up position with back straight and feet centered on the stabilityball. Keep core (abdominals braced).

2. While keeping your back flat, tuck knees into your body and contract yourabdominals.

3. Keeping back flat, abdominals braced, extend legs to starting position. Repeat Step 1.

Walking Lunge: (improves quadriceps and glute strength and endurance)

1. Holding moderate weights, stand upright, feet together and take a controlledstep forward with one leg.

2. Lower hips towards the ground and bend both knees to almost 90 degrees. 3. Push off with the opposite foot and bring it forward to starting, upright position.

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What does a completely-redesigned-from-the-ground-up 2007 MINI look like? Generally like the old one, and that’s the point, explains Charles Nguyen, sales manager at the MINI Downtown at 500 King Street West. “The shape has to stay

true to the MINI form, because that’s what makes it a MINI,” he says. Still, every body panel has been redesigned and the interior is roomier than before. Here are a few of the changes, but to learn more, Nguyen suggests dropping in to book a test drive.

7 • SPRING 2007

Anatomy of a Redesign: MINI 2007

While slightly largerthan its predecessors,the new MINI still lookssmall given its shortbody overhangs andlarge tires pushed tothe edge of the chassis.

The hood is 1.5 inches longer and less than aninch higher. The extra space accommodates alarger, 172 hp turbocharged engine (ratherthan its supercharged predecessor) and thelength fulfills new regulations for theprotection of pedestrians.

The windows form a dark, unified stripof glass around the body, taperingdistinctly towards the rear.

The centre speedo on bothmodels is even larger andencompasses functions forthe entertainment system aswell as the optional satellitenavigation system.

The Cooper S uses 6.9 litres/100km, and the Cooper is even moreeconomical at 5.8 litres/100 km(making the latter eligible for a$1,000 ecoAUTO rebate).

CONTEXT • SPRING 2007 www.alliedpropertiesreit.com

Published four times a year by:

Allied Properties REIT602 King Street West, Main floorToronto, ON M5V 1M6

Editor: Yvan Marstonyvan@gravitydesign.ca

Design/Layout: Gravity Design Inc.scott@gravitydesign.ca

To list an event or submit a story idea, please send details tonews@alliedpropertiesreit.com

Picturing the Past and Present193 Yonge Former HQ for Famous Canadian Piano Firm

Looking north fromQueen and Yonge inAugust 1929, and today.

YONGE STREET / – Right of centre in these photos is 193-195 Yonge Street’s Heintzman Hall, a building Allied Properties recently acquired. While currently theheadquarters of Corby’s Distillery (hence the Wiser’s banner) and other tenants (Homesense recently opened inthe retail space), the eight-storey building, built in 1903, was first modified in 1910 to accommodate the HeintzmanPiano Company.

Established in 1860 by German immigrant TheodoreAugust Heintzman, the piano company grew quickly and by 1911, 193 Yonge Street had become the firm’s head office and main showroom.

Under the presidency of Theodore’s son George, the firm employed some 400 staff and by 1920, about 3,000Heintzman pianos were sold annually. There were 18 branchstores and 13 distributors, from coast to coast, and theexport trade was significant. The company prospered forsome years before mergers, succession and market forces saw it sold in 1981 to Sklar-Peppler, which continued tomake pianos until 1986.

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