Christy MillerDebbie Schumm

December 7, 2009

• Grandparents (Silent Generation)– Veterans

• Dedication, sacrifice, hard work, conformity, law and order, respect for authority, patience, delayed reward, duty before pleasure, adherence to the rules, honor

• Parents (“Helicopter Parent” generation)– Baby-Boomer

• Optimism, team orientation, personal gratification, health and wellness, personal growth, youth, work, involvement

Students (“Over stimulated” generation)Generation X

Diversity, thinking globally, balance, techno-literacy, fun, informality, self-reliance, pragmatism

Generation Y Optimism, civic duty, confidence, achievement,

sociability, morality, “street smarts”, diversity

• Veterans – 1922-1944– Radio, Cinema, Music (Records), Face to

face, Handwritten letters• Baby-Boomers – 1945-1964– TV, Music (reel to reel tape), Rotary Phone,

Typewritten letters• Generation X – 1964-1980– Internet, Video Games, Music (8 track,

cassette), Push Button Phones, Word Processors

• Generation Y – 1981-2000– Blogs, Web, Music (CD, MP3, Satellite Radio),

Cell Phones, Email, Chat, Text Message

Why is Generational Information Important to Consider in Creating

Communication Strategies?

• Personal (“Grassroots”) Communication• Face to face…not Facebook• Paper versus electronic• Website• +1 Service Expectations– Personal Step-by-step Instruction

• Information forwarded from Student

• Text Messaging (Blackberry/iPhone)• Blogs• Live Web chats• Social Networks (Facebook, Twitter)• Podcast /Video Podcast• Email• Website

• Can we meet everyone’s needs with one media source?

• Can we offer multiple forms of the same communication?

• Should we push information when we think it is needed or provide it on demand?

• Can we let students and parents choose their preferred method of communication?

• What modest changes can be made now?

Quick way of sending short text communication to one or a mass group of people

Cell phone to cell phone Internet to cell phone Forwarding capability Blackberry/iPhone Capability Emergency alert system

Web log maintained by one individual or group that is free-form in nature and typically can include details about any subject/topic.

Personal, Corporate, or Organizational

Real time electronic conversation that can be controlled by an administrator.

Questions can be monitored from a central location and then disbursed to appropriate responders

• Create a Facebook “Page”– “Create a presence that looks and behaves

like user profiles to connect and engage with your customers and amplify your voice to their friends.” ~facebook.com

• Add a Facebook “Button” to your website– They can “Become a Fan” of your website

• Create a Twitter account– “Twitter is a communication platform that

helps businesses stay connected to their customers.” ~twitter.com

• Add a Twitter “Button” to your website– Visitors can follow your “Tweets” via mobile

texting, instant message, or the web

PodcastsPrerecorded audio

Video PodcastsPrerecorded video

Award letters Bills Correspondence EFT Notifications

Interactive FAQs Simple layout - uncluttered Downloadable Forms Online Publications

Facebook ISFAA Group – currently 41 members

Quick way to connect with colleagues Group discussions Share upcoming events Share photos from ISFAA events

Join 117 others as a CGS “fan” Suggest CGS to your Facebook Friends or

students – get them involved!

Get current updates on College Goal Sunday

TwitterCollege Goal Sunday

All the latest updates on College Goal Sunday One way stream of posts about CGS You can follow CGS “Tweets” via mobile texting,

instant message, or the web

• Benefits of new ISFAA website– Features

• Member Services• Employment

Listings• Listserv• Bits and Bytes• Meeting Minutes• Get Involved• Resources

Communicate with your Indiana colleagues quickly and easily

Share input in discussions related to important Financial Aid topics

Christy MillerMiller.337@nd.edu

Debbie Schummdschumm@sf.edu