christopher tooley chief executive officer lycamobile uk – algeria trade & investment forum...
TRANSCRIPT
Christopher TooleyChief Executive Officer
Lycamobile
UK – AlgeriaTrade &
Investment Forum 2014
Founded in 2006, Lycamobile is now the world’s largest International MVNO
Lycamobile is a prepaid mobile SIM card provider that provides low-cost, high-quality international & national calls & has over 12 million customers across 19 countries
A Mobile Virtual Network Operator, Lycamobile has become a global brand synonymous with connecting customers with their loved ones across the world at the lowest possible cost & highest quality
WHO WE ARE
Over 12 million active customers across 19 countries
Lycamobile’s forecast turnover for 2014 is €1.5 billion
1 million + points of sale
Interconnections with over 30 mobile operators
Interconnections with over 100 carriers for quality international termination
A customer service centre in 5 countries speaking over 20 languages
Greater coverage of the European market than any other mobile operator
Our service is now available to 80% of the EU population
WHO WE ARE
To be the global leader in providing Telecommunications, Financial Services, Travel & Entertainment to the expatriate & ethnic communities
To serve over 20 million subscribers by end 2016
To be the benchmark MVNO globally
MISSION STATEMENT
Lycamobile represents a significant segment of the mobile marketplace
22.6
2.5
3.0
4.0
12.0
14.1
20.0
1.7
1.9
1.0
Estimated Number ofSubscribers (Top 10 MVNOs)
MARKET SHARE
Lycamobile World
MNO PARTNERS
CARRIER PARTNERS
OPERATIONAL PARTNERS
DISTRIBUTION PARTNERS
MARKETING & ADVERTISING
LYCAMOBILEMVNO
BENEFITSTO ALGERIA
Job Creation – We anticipate to create over 1,000 professional jobs in the new business
Lower Prices – affordable international calls for domestic Algerians, visitors and the wider Algerian Diaspora
Direct Investment – Lycamobile to invest $US20 million in infrastructure and services in Algeria
Stimulate Competition – Arrival of a new operator impacts local telecoms markets
Market Growth – Lycamobile will grow the market in Algeria for all operators
LYCAMOBILEIN
MAGHREB
Call Minutes – Inbound Algerian international call minutes 10 million per month
Algerian Diaspora – 150 thousand Algerians already on the Lycamobile Network
Regional Investment – Lycamobile 350 seat Call Centre in Morocco opened May 2014
Lycamobile World – the main non-African Diaspora are already mature Lycamobile markets – France, UK, Italy, Spain, USA, Germany
Regional Hub – Algeria seen as a key regional hub for Lycamobile in the Maghreb Region
Calling card brand
Roaming brand
Money remittance
Mobile tactical brand
Travel brand
Flagship Mobile Brand
Brand extension
Brand Diversification
Thank You