christmas mailing infographic
TRANSCRIPT
Although Direct Mail is droppingit's still by far the highest spend
Direct Mail TV Press Door Drops Outdoor Internet Radio
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Royall Mail launchnew small parcelformat on 2otI""1
C:3ctober in readinessfor Christmas
Royall Mail reduce 2nddass small parcels by Ell
as promotional offeruntil 19/O1/15 to m"n
more business
Royal Mail isoffering Sundaydeliveries within
the M25
Royal Mail recruiting 19,000+ peoplefor Christmas 2014
Royal Mail is openingwer 1OO delivery
omces on Sundays forcustomers to pick up
their Chr"istrnas parcels
15,000 England
1,100 Scotland
600 Wales
400 Northern Ireland
2,000 Worldwide
UK shoppers set to spend El3billion onChristmas shopping in 2014
Increase of Of all December Of UKonline Christmas 2014 retail customers said
shopping transactions will they'd be buyingtransactions in be online more online in2014 vs 2013 2014 than in
2013
These are additional toRoyal Mail's 124,000+permanent staff
Yodel an independenparcel delivery firmalso hiring 5,000+temporary staff
will buy onsmartphone
Will buy on atablet
%!Or
Example ideas for inclusions within your Christmas direct mail campaign, 12 ideasfor seasonal cheer, all featuring brands own promotional messaging:
Gingerbread Christmas Tree Food Includedman
Calendar forNew Year
Christmas Recycled Advent calendarcracker Christmas cards
SnowglobeUSB withChristmas music
winterWonderland
dissolvingpicture
Open houseinvitation
Increasedresponse rate
Mini Christmascatalogue
Reduced costper customer
;Elo MillionReturn on a El
million investment
Littfewoods .-mail/direct mail Campaign
An initial email was sent, based on responses aproportion were sent a "'A Merry Uttle Christmas"'direct mailshot. The campaign delivered:
fl.3 MillionCustomer lifetime value
Virgin Holidays "Cheeky.. BurlesqueChristmas/New Year Sale
Virgin aimed to achieve bookings for May -September period through a Christmas/New Yeardirect mail campaign. Cheeky Burlesque girls werefeatured, covering their modesty with sales offers.The campaign delivered:
50%Uked the design of the mail
Salvation Army Christmas Appeal
The campaign ran by direct mail for 24 daysleading up until Christmas. Gritty images ofthe people Salvation Army were sentreminding them of the reality of Christmasfor many. The campaign delivered:
SC
Saidtheywerelikely to respond
Increase inVirgin Holidays
bookings
105,000New supporters
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