christine duffy, clia - columbus day presentation
DESCRIPTION
19th September 2013, LiverpoolTRANSCRIPT
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CLIA United Kingdom & Ireland Columbus Day Conference 2013
Christine Duffy - President and CEO, Cruise Lines International Association
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A Landmark Year for Liverpool
• A record 52 ships will visit the Liverpool Cruise Terminal
• 70,000 Passengers will call
• Special voyage to celebrate the Open Championship at the Royal Liverpool Golf Club
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Celebration and Revival
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From Potential to Passengers Seizing Growth Opportunities in the UK & Ireland and Europe
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Exciting new routes in both ocean and increasingly popular river cruising
Expanded and improved ports and terminals
Twenty innovative new ships and increased capacity
World class culinary and entertainment options
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Travel Agents: Advocates and Advisors The crucial first connection between cruise lines and their
passengers
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• Agents guide travelers to great vacation experiences
• CLIA has more than 50,000 travel agent members world-wide
• Investing to educate, train, and equip even more agents
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Communications Tools to Increase Accessibility
Cruiseexperts.org
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Evolving to Meet New Challenges
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Higher expectations: With success come higher expectations and greater scrutiny
Complex global operation: Lack of information & understanding of how the industry is regulated
Shrinking response times: Information spreads quickly, news cycle measured in
minutes
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A Global Industry Calls for a Global Association Network
NW & Canada Alaska
Brazil
Australasia
UK & Ireland
SE Asia
Netherlands
Europe
Belgium &Luxembourg Germany
USHawaii
France
Greater ChinaNorth America
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ONE INDUSTRY…ONE VOICE
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A New Association for a Growing Industry
ENGAGE SPEAK AND ACT GLOBALLY LEAD
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A Bright Future on the Horizon