116 John Street Apt 1304 New York, NY 10038 • (704) 877- 0995 LinkedIn: Christina Allison

EDUCATION SyracuseUniversityClass of 2016 Bachelor of Science in Advertising GPA: 3.5 S.I. Newhouse School of Public Communications London Study Abroad Program Spring 2015 ACADEMIC ACHIEVEMENTS Deans List 8 semesters

Certificate of Advertising Ethics from Wally Snyder September 23, 2015 SMG Multicultural Talent Pipeline Conference September 29, 2015 ORGANIZATIONS Alpha Xi Delta Fraternity Spring 2013 – Spring 2016

National Scholars Collegiate Society Fall 2013- Spring 2016

Order of Omega Greek Leadership Honors Society Fall 2015- Spring 2016

EXPERIENCE TBWA\RAADDubaiNissanClientServicesInternJune 2016 – July 2016

Worked with the traffic team, studio, creatives, copywriters, art directors and translators daily to produce catalogs, print and OOH for various car models Provided assistance during TVC production shoots: 2017 Altima and 2017 Navara Helped plan a weeklong workshop when TBWA\Worldwide visited TBWA\ RAAD

LINETAmericasMarketingandSocialMediaInternJune 2015 – May 2016

Assisted in editing a new company website, form and landing pages Manage company Facebook, Twitter and LinkedIn accounts Developed workflows to target emails and campaigns to specific demographics

CanonCamerasSeniorCapstoneJan 2016 – May 2016 Developed a 40-page book to solve the problem for our client, Canon Established a target audience, research, insights, strategy, brief and media plan Placed 2nd in our presentation competition; received a 97%

EricMower+AssociatesAccountManagementInternMay 2014 – Aug 2014

Organized files on their server and took weekly meeting notes Worked with the project manager, account planner and account executive Created competitive analysis decks and analyzed creative briefs

Dr.PepperSnappleGroupResearchInsightProposalSept 2015 – Dec 2015

Crafted an 80-page research document with my team explaining how to increase purchasing of Snapple among men ages 25-34 in grocery stores Developed cultural, category, consumer, competition and social media insights

SKILLS Technical: Microsoft Office, Mac Literate Social Media: Facebook, Twitter, Pinterest, Snapchat, Instagram, Hootsuite

Christina Allison