Web and Mobile Trends in 2011

Web and Mobile Trends in 2011

Christina Warren, Mashable.comSenior Reporter: Mobile, Dev/Design, Entertainment

@film_girl

Christina Warren, Mashable.comSenior Reporter: Mobile, Dev/Design, Entertainment

@film_girl

Why Am I Here?

Mashable.com, largest independent tech/media website

Libraries can learn from the consumer web

The New Media gaze

Mobile is Everywhere

Smartphones now outsell PCs

37% of U.S. mobile consumers have one*

Android, iOS, BlackBerry dominant

App-centric Consumption Model

* Nielsen Mobile Survey, April 2011

A Picture Tells a Thousand Words

Photo sharing services are on the rise

Instagram, PicPlz, Path, Hipstamatic, Camera+, Flickr, Facebook

Photos + Geolocation + Social = Bliss

Content Curation

RSS for Real People

Flipboard for iPad generates 400 million Flips per month*

Content curation from social streams including Facebook and Twitter

Personalization is Key* http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/06/08/businessinsider-

flipboard-400-million-flips-2011-6.DTL

Second Screen Experiences

Television ownership on the decline

Content becoming more social and more interactive

Content tailored to multiple consumption angles

iPad, iPad, iPad

25 million units and growing

90,000 apps

International Hit

Beginning of a Post PC Era?

Yay, Cloud

Device agnostic content

Access anywhere, anytime

Increased expectations of availability

Is my data safe? Is it secure?

Geolocation and Hyperlocal

Can link services/businesses with targeted groups

Adds additional layer of context

An opportunity for libraries to connect with patrons

An Opportunity for a New Medium

Content created specifically for a device, experience, rather than ported to a device.

The success of ebooks and iPad magazines

A new type of content. A new type of storytelling.

Social as a News Tool

Storify: Service that builds narratives using Tweets, status updates, photos and more.

Social news and Osama bin Laden

Weiner-gate: The making of a Social Scandal

The Fleeting Nature of Content

Dynamic content is difficult to archive

Real-time means “always changing”

What happens when content is removed/relocated?

How do we record the context?

Expectations Are Changing

Information is expected to be portable, current and instantly accessible.

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Twitter: @film_girlhttp://www.christinawarren.comhttp://www.facebook.com/christina.warrenhttp://www.mashable.com/author/christina-warren