christian cox rachel davies eli dalton pedro escalante
TRANSCRIPT
Christian CoxRachel Davies
Eli DaltonPedro Escalante
Purpose: Theirs and Ours• Primary purpose: provide legal aid to low-income
Utahns.
• Primary problem: outreach to the community.
• Produce new distribution material for support
Group Research
Dear Mr. and Mrs. Adams:
Where can Utahns disadvantaged by poverty or disability turn when they can’t afford an attorney?
“The danger is mental fatigue.”
You and “AND JUSTICE FOR ALL” – Changing Lives Every Day!
4,626 individuals helped last year.
15,246 families helped last year.
Eli’s Fundraising LetterClient Testimonials
“Utah Legal Services was able to give Ruby great peace of mind”
“Legal Aid assisted Tracee in getting an emergency child support order and helped her start divorce proceedings."
Pedro’s Thank You LetterDateFirst name Company name Address Courtesy Title (Mr./Ms./Mrs.) Last Name On behalf of “And Justice For All” we would like to thank you for your compassion, consideration and understanding of the hardships encountered by Utah’s underprivileged. Unique individuals like you make it possible for organizations like ours to continue to help Utah’s vulnerable through the complex legal system and make our state a great place to live in. Thank you for your generous investment of $***.**. This will allow us to provide needed services to people within our community with disabilities, veterans, seniors, minorities and victims of domestic violence. Your support makes it possible for our clients to receive legal assistance and establish The Community Legal Center. Our programs could not exist without the generosity from individuals like you. We would like to invite you to one of our special events, which we hold throughout the year. Our next one will take place on “Date/Date/Date”. During which, we thank sponsors who generously help underwrite costs. On behalf of our clients and our entire community, I thank you for help. Metra Barton, Director of Development is available to answer any questions you may have. Phone: (801) 924-3183 or email [email protected] Sincerely, Typed Name of Signer
• Customizable
• Sincere
• Suggest Future Support
Christian’s Letters
Both letters use similar design withminor changes for the audience
Uses facts to show Efficiency and Impact
Dispels idea that people reap what they sow with examples
Ties NPO goals to sense of fairness and equality that appeals to Americans and is a
cornerstone of our societyRequests through appeal to kindness and generosity, rather than demanding from a
sense of duty.
Original BrochureApplying Visual Design Principles
Better IllustrationLogo Branding
Editing Content
Changing Word Flow
Newly DesignedNewly Designed Reverse
