merce: Entrepreneurial Award

merce & Marketing Directoron Denmark

pp52 Brødrene Dahl-stores across Denm9 Bath & Design showrooms2 climate centers in Horsens and Næst

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XMLOrde

Customer ERP

PunchOut

The search engine supports both text andnumber searches are quite complex:

•Search for 90104 and the search is perfothe item number (the item number is actucustomer generally searches the last digi•Search for 6010 and the search engine fseries (which are Ifö toilets)•Search for 02 and the search machine fi

Other c

Cross category recommendations

d i k ti

March 2013

eService launch – Digital Marketing Trigger based

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as well as in the stores, generate 5.73 times ho only shop in the stores.

ata-driven digital programs (approx. 11,000) n other customers

globally within Digital Marketing (see the

Development in