christchurch, new zealand senior lecturer managing chain ... · 2/3/2003  · the certification...

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The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer Lincoln University Christchurch, New Zealand March 2003 Richard Vlosky, Ph.D. Professor-Forest Products Marketing Louisiana Forest Products Development Center School of Renewable Natural Resources Louisiana State University Agricultural Center ©

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Page 1: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

The Certification Information System:Managing Chain-of-Custody

Lucie K. Ozanne, Ph.D.Senior Lecturer

Lincoln UniversityChristchurch, New Zealand

March 2003

Richard Vlosky, Ph.D.Professor-Forest Products Marketing

Louisiana Forest Products Development CenterSchool of Renewable Natural Resources

Louisiana State University Agricultural Center

©

Page 2: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Common Questions AboutCertification

• What motivates companies to certify?

• Are programs practical in large scale natural forest systems?

• Are programs practical with an industry that sources logs from up to 4 million forest landowners?

• Who is going to pay for certification?

• Is one scheme better than another?

• What is the feasibility of maintaining an audit trail for certified wood through channels of distribution?

• Oversight and compliance?

• How competent are certifying agencies?

• Does sufficient consumer demand exist?

Page 3: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Consu

mer

Certification Information Requirements

Timbe

rland

Owner

Complexities of Chain-of-Custody

Page 4: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

The Problem

There is a need for an extremely high quality (quality assurance and production) and the logistical precisionrequired to meet the needs of chain-of-custody (COC) specifications.

COC is a materials management and production exercise.

COC is seen by many as the weak link in the Certificationprocess.

Page 5: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

OrganizationalStrategy

TechnologyStrategy

EnvironmentalStrategy

tifica

Chain-of-CustodyAn Integrated Process

Page 6: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Manage certified inventory and channel costs.

Help a company to be responsive to customers and the marketplace.

Create flexibility and coordination in production, delivery and replenishment of certified wood products.

Effective Chain-of-Custody Can:

Page 7: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

The Forest Products Market Chain

Forest Pulp Mill/Sawmill

End Product

(Forest One 2000)

Page 8: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

The Traditional Forest Products Value ChainRaw Materials-Timberland- Stumpage

Harvesting- Timbering- Transport- Loggingcontractor

Primary Processing- Pulpwood- Saw timber- Logs

Merchandising- Marketing- Sales

Secondary Processing- Remans- Treaters- Industrial- Furniture- Etc.

SecondaryDistribution- Channels- Transport

- Consumer- Builder- Remodeler- Retail

Merchandising- Marketing- Sales

Distribution- Channels- Transport

Potential CIS-Information Interfaces

(Adapted from Terry Aaron-TALPX 2000)

Page 9: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Certification Interfaces

Customer ManagementCustomer Management

CollaborationCollaboration

LogisticsLogistics

Seller Buyer

•Forest �� Mill•Mill �� Customers

(Adapted from Forest One 2000)

Page 10: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

COC Complexities are MagnifiedBy International Certified Wood Trade

Page 11: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

What is the CertificationInformation System?

(CIS)©

©

Page 12: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

CIS Elements

Information SharingPartnershipsRelationships

Information TransmissionBar Code Based Data Collection

Internet-based Information Interchange

Internet-based Information Interchange

Page 13: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Transition To CIS-BasedCertification Channel

Management

BuyerCIS Based Logistics Management

Seller

IMPACTS

ProceduresPersonnelFunctional linkages

within companiesbetween companies

GOALSReduce costsIncrease responsivenessDevelop flexible systems

Page 14: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

CIS Features

Management reportingReal-time inventory statusMultiple location managementLinked to order entry and sales systemsPersonal computer basedInternet connectivity

Page 15: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

The Intra-Company Component of theValue Chain is Impacted by COC

Pre-SaleActivities

OutboundLogistics

Marketingand

SalesPost-Sale Service

Intra-Company Value Chain Activities

InboundMaterials

LogisticsOperations

End-to-End Coordination

CIS Based Logistics Management

Page 16: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

CIS:Elements

Enhanced Channel Relationships

PartnershipsStrategic Alliances?

Information Sharing

Relationships

Page 17: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

CIS Internet-BasedPartnership Linkages

-Information Flow-

Your Customer or SupplierYour Customer or Supplier

Your CompanyYour Company

(Adapted from Michael & Punches 2000)

Page 18: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Certification Information System: A Network of Companies

Consumer

Page 19: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

CIS:Elements

Information TransmissionBar Code Based Data Collection/Inventory ManagementInternet-based Information Interchange

Page 20: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

An accurate and cost effective methodof automating the identification andmanagement of shipping units.

Information contained on unit level barcoded products may be used for internalinventory management and control or becommunicated to customers as part of ajoint (buyer/seller) inventory management strategy.

Bar Code Based Data Collection/Inventory Management

Page 21: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Cut order response timeImprove efficiency & productivityReduce physical inventoriesGreater speed & accuracyImprove customer service Improve inventory control & managementReal-timeinventory managementReduce data entry errorsSpeed up product replenishmentReduce costsIncrease market share

Additional Benefits Beyond COC!

Bar Code Based Data Collection/Inventory Management

Page 22: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

content content

2. Exchange Information Between Trading Partners

3. Collaborate Throughout Supply Chain

Integration

Exchange

DataData

Process

Process

1. Communicate Between Disparate Systems – Documents, Electronic File Formats and Product Attributes

Manufacturers

Wholesalers

Shippers

Wholesalers

Dealers

Secondary Manufacturers

Exchanges Can Facilitate CIS Connectivity

Page 23: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

The CertificationInformation System

(CIS)

An Example

©

©

Page 24: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Adapted from: Pedersen 1994

Certified Information System-Data Collection Process

Receiving of logs

From Forest to Log Inventory

Driver scans in. Weight & time are recorded.Driver unloads logs and scans out. Weight &time are recorded.Receipt slip indicating certified load is printedon site for driver.

Ship lumberto home center

retailer customer

Certified harvested logspre-merchandised at

theharvest site

Lumber tags scanned with portable hand-helddata collection device on the truckData downloaded from handheld device toupdate inventoryUse downloaded information to generateshipping documents

Logs segregated in certified decksLogs bar coded with on-site portable printerLogs scanned with portable hand-helddata collection device

Scaling logs and placing

into inventory

Log scaler enters scaling information includingcertification identificationLogs bar coded with on-site portable printerLogs scanned with portable hand-helddata collection deviceData downloaded from handheld device toupdate inventoryLogs placed into inventory

Finished Lumber Produced

Finished certified lumber is tallied as it is bandedFinished unit certified inventory bar code tag printedFinished unit bar code scannedUnit is entered into certified finished product inventoryUnit is segregated for storage

Rough Lumber Consumed

Rough units scanned as are broken downRough units removed from rough inventory

Lumber Manufacturing Processes

Rough Lumber Production

Rough lumber tallied as stickered for dryingTags printed and applied to rough unitsRough lumber bar codes scanned and entered intorough certified lumber inventoryRough units stored for further processing

Lumber Drying

Logs Consumed(Rough mill

infeed)

Green units assembled for kiln dryingLumber driedDried units are scannedUnit status changes from green to dry rough

Log bar code tags scanned as logs enter the millLogs removed from log inventory

Receive logs from log producer

Log tags scanned with portable hand-helddata collection Data downloaded from handheld device toupdate inventory

Ship logs to lumber producer

Log tags scanned with portable hand-helddata collection device on the truckData downloaded from handheld device toupdate inventoryUse downloaded information to generateshipping documents

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Page 25: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Certification Information System Data Collection Sites

Logs segregated in certified decks.Logs bar coded with on-site portable printer.Logs scanned with portable hand-held data collection device.

Certified harvested logspre-merchandised at the

harvest site

Driver scans in. Weight & time arerecorded.Driver unloads logs and scans out. Weight & time are recorded.Receipt slip indicating certified loadis printed on site for driver.

Receiving of logs

From Forest to Log Inventory

©

Page 26: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Certification Information System Data Collection SitesFrom Forest to Log Inventory

Log scaler enters scaling information including certification identification.Logs bar coded with on-site portablePrinter.Logs scanned with portable hand-helddata collection device.Data downloaded from handheld deviceto update inventory.Logs placed into inventory.

Scaling logs and placinginto inventory

Log tags scanned with portablehand-held data collection deviceon the truckData downloaded from handhelddevice to update inventoryUse downloaded informationto generate shipping documents

Ship logs to lumber producer

©

Page 27: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Certification Information System Data Collection Sites

Lumber Manufacturing Processes

Logs Consumed(Rough mill infeed)

Log bar code tags scannedas logs enter the mill.Logs removed from log inventory.

Log tags scanned with portablehand-held data collection device.Data downloaded from handhelddevice to update inventory.

Receive logs from log producer

©

Page 28: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Certification Information System Data Collection Sites

Rough lumber tallied as stickered fordrying.Tags printed and applied to rough units.Rough lumber bar codes scannedand entered into rough certified lumberinventory.Rough units stored for further processing.

Rough Lumber Production

Green units assembled forkiln drying.Lumber dried.Dried units are scanned.Unit status changes from green to dry rough.

Lumber Drying

©

Lumber Manufacturing Processes

Page 29: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Certification Information System Data Collection Sites

Rough LumberConsumed

Rough units scannedas they are broken down.Rough units removedfrom rough inventory.Lumber is planedand finished.

Finished certified lumber is talliedas it is banded.Finished unit certified inventory bar code tag printed.Finished unit bar code scanned.Unit is entered into certified finished product inventory.Unit is segregated for storage.

Finished LumberProduced

Lumber Manufacturing Processes

©

Page 30: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Lumber tags scanned with portable hand-helddata collection device on the truck/rail car.Data downloaded from handheld device toupdate inventory.Use downloaded information to generateshipping documents.

Ship lumberto customer

Certification Information System Data Collection Sites

Lumber Manufacturing Processes

?

Page 31: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Summary

Certification is building momentum

Chain-of-custody is an important and potentiallycomplicated component of certification.

The CIS is one approach to facilitating chain-of-custody.

Page 32: Christchurch, New Zealand Senior Lecturer Managing Chain ... · 2/3/2003  · The Certification Information System: Managing Chain-of-Custody Lucie K. Ozanne, Ph.D. Senior Lecturer

Questions?Questions?Questions?Questions?Rich Vlosky

[email protected]/lfpdc

Lucie [email protected]