Chris  &  Melissa      

LACMA  Presentation  

1.  Target  audience  for  LACMA  is  primarily  young  adults,  art-­‐students,  tourists,  and  

others  wanting  to  visit.  The  majority  of  users  are  most  likely  young  adults  looking  to  go  

to  a  contemporary  art  museum.  Thus  they  probably  expect  to  find  a  web  design  that  

reflects  a  more  contemporary  aesthetic.      

 

LACMA’s  core  needs  are  to  advertise  the  current  exhibitions  and  happenings.  In  order  to  

better  improve  the  website  several  modifications  should  first  be  made  to  the  

homepage.    First,  the  featured  exhibitions  should  be  displayed  on  the  homepage.  

Second,  the  contact  information  on  the  bottom  of  the  page,  which  when  clicked  will  

bring  the  user  to  Google  maps  with  the  default  directions  leading  to  LACMA.  Finally,  the  

parking  icon  that  should  be  should  show  where  a  visitor  can  park  and  how  much  parking  

costs.      

 

There  are  several  key  elements  and  design  concepts  that  should  be  added  in  order  to  

improve  the  page.  For  instance,  there  should  be  a  scrolling  home-­‐bar  that  moves  with  

the  page  as  the  user  scrolls  down.  The  twitter  feed  should  be  moved  to  the  right  side  

bar.  The  featured  exhibitions  should  be  placed  on  body  of  homepage.  Third  a  monthly  

calendar  should  be  placed  on  the  top  left  of  the  left  side  bar.  The  featured  exhibitions  

page  should  have  a  wireframe  to  make  the  page  more  consistent  with  the  homepage.  

Secondly,  the  tool  bar  should  be  deleted  to  make  the  home  and  exhibition  page  

consistent.  

 

 

2.  The  art  student  uses  the  LACMA  website  to  see  what  the  current  exhibits  are  and  

what  the  museum  is  offering  now.    The  student  checks  out  LACMA  exhibits  for  both  

school  assignments  and  personal  interest.    This  target  group  is  interested  in  what  is  

current  and  new.  The  homepage  allows  them  to  easily  access  details,  such  as  location,  

hours,  parking,  admission  fees  and  exhibition  information.    Having  these  details  on  the  

homepage  makes  the  website  user-­‐friendly.    The  design  of  the  website  appeals  to  this  

group  because  of  the  bold  color  scheme,  san-­‐serif  font  choice  and  contemporary  

feel.    The  site  is  consistent  and  each  page  has  a  similar  layout  and  three-­‐column  

grid.    This  type  of  setup  is  young  and  fresh,  appealing  to  the  student.    

                 The  art  professor  uses  the  LACMA  website  to  stay  involved  in  the  art  world  and  see  

both  new  and  upcoming  exhibits.    A  professor  might  be  interested  in  the  opening  night  

of  a  specific  exhibit.    They  also  might  want  to  gain  information  about  not  just  exhibits,  

but  also  events  taking  place  at  the  museum.    Having  the  website  designed  with  an  easily  

accessible  and  readable  calendar  on  the  homepage  makes  this  possible.    The  homepage  

also  offers  important  information  about  location,  parking  and  hours  of  the  

museum.    This  target  group  is  served  by  the  three  column  structure  because  it  keeps  the  

exhibition  information  organized.    The  website’s  design  also  contains  visual  hierarchy  of  

the  information  and  balance.    It  has  a  clean  and  contemporary  feel,  which  appeals  to  

this  target  group  and  reflects  the  museum’s  exhibits  and  ideas.      

 

Twitter Feed:Current Exhibitions

location+cost of addmition

Past Exhibitions Future ExhibitionsCurrent Exhibitions

Twitter Feed:Current Exhibitions

location+cost of addmition + parking