chris wilder afp presentation 7 20-10
DESCRIPTION
Chris Wilder gave this presentation at the monthly meeting of the Association of Fundraising Professionals on July 20, 2010. People seemed to enjoy it, asked great questions, and maybe best of all, shared their own social media victories and ideas. AFP ROCKS!TRANSCRIPT
Valley Medical Center – Saving our public hospital with social media
E. Chris Wilder, Executive DirectorValley Medical Center Foundation
www.vmcfoundation.org
Copyright © 2010 VMC Foundation
Valley Medical Center
1876
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Valley Medical Center
1935
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Valley Medical Center
1960
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Valley Medical Center
1999
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“Dedicated to the health of the whole community”
VMC is the best hospital on earth. - Nelson Mandela
No, really – it totally is. - Captain James T. Kirk
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The VMC Foundation
A separate 501(c)(3) corporation founded in 1988
Raising private money for the public hospital…an unusual idea in 1988, not
unusual today
Created not just by VMC,
but Silicon Valley leaders
and elected officials
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Let’s have a party
Special events keep VMC Foundation donors involved, bring in new donors, and help raise “unrestricted money” – the hardest to raise.
(the original “Social Media”)
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Growing programs, starting new ones
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Turning Wheels for Kids
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The situation: Replace VMC or LOSE VMC.
All California hospitals must be able to withstand an 8.0 quake by 2013 or be shut down.
VMC replaced ½ its seismically outdated beds in 1999, built a new outpatient building 2005-2008, but had NO MONEY for the other 270 beds needed.
Price tag: $800,000,000.
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4/08: Public Opinion Polling – can we win?
Probably not, but maybe, if:• The economy doesn’t get worse• The ballot isn’t too long• We run a really great campaign ($$$)• Opposition is nonexistent
…and even then, we might just squeak by with 67%.
6/08: Measure A was born. Game on.
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Step 2: Blogger meets Constant Contact
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Chris’s totally subjective idea on how to blog and CC correctly (oh – and it works)
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Text is so “last century”…
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Step 3: stay current to stay relevant
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Quick, interesting, funny, strange…
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Step 5: when others tell your story, re-tell it!
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…right up to the last week…
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November 4, 7:01 pm…
78%
Measure A WINS!(thank you)
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Next up: Capitalize on our new-found fame(public knows us now, hospital staff grateful for our work…)
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A grateful VMC staff = a generous VMC staff…
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Twitter + email + friendly competition…
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If you get paid to say nice things about your agency, find folks who don’t and use them!
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When others tell your story, retell it!
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What will we do for an encore?
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Speaking of Encores…
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Social media cannot exist on its own…
50 presentations in 30 days to department meetings, staff gatherings, Q n’ A…
Lots of 1:1 communication using the “telephone” or “face to face” (different than Facebook)
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…and lunch cannot be served through social media. Yet.
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Facebook and Twitter: not just for 16 year olds looking to hook up anymore
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“Chris keeps me in the loop with goings-on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.”
- Ned Finkle, VP Strategic Marketing, NVIDIA
“Chris, you are the heart and soul of Valley Medical Center.”
- Hon. Liz Kniss, President, Santa Clara County Board of Supervisors
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Chris; Having almost lost my daughter to MRSA I know first hand about the problem of infections in hospitals. It's nice to know that VMC is on the top of the problem. Lou
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Why you have to do this…
You are not in complete control of your message anymoreYou are no longer believableYou need a seat at the tableThere is no going backward…this is how people communicate now.
…whether you like it or not!
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What social media really is…
It’s a conversation, not advertising. “If you talked to people the way advertising talked to people, they’d punch you in the nose.” - Hugh
It’s true democracy: By the people, of the people, for the people.
It’s practically free…so give it a shot!
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Copyright © 2010 VMC Foundation
Copyright © 2010 VMC Foundation
Thank you for your kind attention!
@chriswilder (twitter)
www.vmcfoundation.org
www.wildersideofhealth.blogspot.com
408-885-5201