chris vanstone the australian centre for social innovation (tacsi) - niche organisation...
DESCRIPTION
Chris Vanstone, Director of Co-Design, The Australian Centre for Social Innovation (TACSI), SA delivered this presentation at the 5th Annual National Disability Summit 2014. Examining the theme of “Ensuring Sustainable & Successful Disability Reform through the NDIS”, I am proud to present a diverse program showcasing insights and case studies from individuals across the entire Disability Sector to give a realistic and insightful overview of the NDIS rollout to date, and recommendations for moving forward successfully For more information, please visit https://www.communitycareconferences.com.au/nationaldisabilitysummit14TRANSCRIPT
@ozinnovationChris Vanstone
Niche Organisation Sustainability within an Open Marketplace
SOME THOUGHTS ON…
We develop and spread solutions
We help organisations & systems innovate
Our hybrid methodology
!DESIGN
!BUSINESS
!SOCIALSCIENCE
!PEOPLE
!SUSTAINABILITY
!CHANGE
!PROFESSIONAL
EXPERTISE
!LIFE
EXPERTISE
Co-design
Our services
!INSIGHT
!!
STRATEGY
!BUSINESS
MODELS
The Open Marketplace
How do you create value for your customers?
Who are your customers, what do they value?
How do you capture value from customers?
3 questions for a sustainable business model
Creating Value
Understanding Value
Capturing Value
Who are your customers? Triple Customer Segmentation
!PRIMARY CUSTOMER
!FINANCIAL SUPPORTER
VALUE PROPOSITION
!OTHER SUPPORTERS
Triple customer segmentation
!PRIMARY CUSTOMER
!FINANCIAL SUPPORTER
VALUE PROPOSITION
!OTHER SUPPORTERS
Opportunity 1: Help your primary customer become a good financial customer too.
!PRIMARY CUSTOMER
!FINANCIAL SUPPORTER
VALUE PROPOSITION
!OTHER SUPPORTERS
Opportunity 2: Explore larger providers as new financial customers for niche services
!PRIMARY CUSTOMER
!FINANCIAL SUPPORTER
VALUE PROPOSITION
!OTHER SUPPORTERS
Opportunity 3: Explore what value would be for charitable givers in new environment
What do your customers value? Job-to-be-done
Creating Value
Understanding Value
Capturing Value
Job-to-be-done
Cheap Clean Removable
Expensive Messy Permanent
Hanging a picture solutions
Job-to-be-done
Opportunity 4: Redefine your customer by job-to-be-done. Expand your customer base.
!
What’s the job to be done for families in tough times?
How do we enable more families to thrive and fewer to enter crisis services?
Rapid
ethnography
Card Sorting
Helpful help Unhelpful help
She understands,she’s been there
She can’t relate, she doesn’t have kids
She helped me do what I wanted They tell you what to do
They were there for me when I needed them
They were only available office hours
Families in tough times
A TACSI Solution
How do you create value for customers? User Journey
Creating Value
Understanding Value
Capturing Value
Respite / education /
accom.
Before Core Job Aster
Help me see what’s
possibleHelp me try before I buy
Help me be sure I’m
getting value for money
Before AsterCore Job
Respite / education /
accom.
Help me see what’s
possible
Help me try before I buy
Before Aster
Help me find something
different
Core Job
Help me be sure I’m
getting value for money
Respite / education /
accom.
Help me see what’s
possible
Help me try before I buy
Before Aster
Help me find something
different
Core Job
?
?
? ?? ?
?
Help me be sure I’m
getting value for money
?
Respite / education /
accom.
Before AsterCore Job
?
?
? ?? ?
?
Respite / cleaning /
rehabilitation
?
Opportunity 6: Choose what jobs you want to fulfil.
Co-design
!PROFESSIONAL
EXPERTISE
!LIFE
EXPERTISE
co-designing strategy & business models
!FRAME
ASSUMPTIONS
!IN OFFICE
!TEST
ASSUMPTIONS
!FRAME
ASSUMPTIONS
!IN OFFICE
!OUT OF OFFICE
co-designing strategy & business models
To be person centred is to: Providing choice and control day-to-day
& Work with your customers
to co-design your business model !
How do you create value for your customers?
Who are your customers, what do they value?
How do you capture value from customers?
3 questions for a sustainable business model
Opportunity 1: Help your primary customer become a good financial customer too.
Opportunity 2: Explore larger providers as new financial customers for niche services.
Opportunity3: Redefine your customer by job-to-be-done. Expand your customer base.
Opportunity 4: Choose what jobs you want to fulfil. Before, during and aster the main job.
Opportunity 5: Co-design your business model.
5 opportunities in the open marketplace
Opportunity 3: Explore what value would be for charitable givers in new environment
Co-design Workshops tacsi.org.au/workshops Melbourne Adelaide Perth Canberra Sydney !!!!!
Chris Vanstone
@ozinnovation @chrisvanstone [email protected]
Co-design Workshops tacsi.org.au/workshops Melbourne Adelaide Perth Canberra Sydney !!!!
Chris Vanstone
@ozinnovation @chrisvanstone [email protected]