Chris Turvey’s Trip to MAX

Macromedia (Last?) Developer Conference

MAX: Day 0

• Arrive in LALeft house at 4:15AM

MAX: Day 0

• Arrive in LA

• See some sites…

MAX: Day 0

• Arrive in LA

• See some sites…

• Go to Welcome Reception

MAX: Day 0

• Arrive in LA

• See some sites…

• Go to Welcome Reception

• Stand by this guy for 20 minutes

MAX: Day 0

• This guy talked to vendors that were showcasing some of their newest works at MAX

• I stood by him so I didn’t have to ask a ton of questions

MAX: Day 0

More on this guy later

MAX: Day 0

• Got to LA

• Tourist stuff

• Met that one guy• Enjoyed the welcome reception (open bar and access to developers and

books and computers and business owners)

• Go to the hotel and sleep.

MAX: Day 1

• Wake up at 6 AM (That is 8AM here… I like these hours)

• Breakfast Continental Style… Very nice spread though

MAX: Day 1

8:00 Advanced Actionscript 2.0

9:15 Next Generation Actionscript PlayerBy Gary Grossman (head developer of Actionscript)

10:30 General Session

MAX: Day 1

• Remember this guy?

MAX: Day 1

This guy is Stephen Elop, CEO of Macromedia.

I didn’t recall him saying anything about it at the Meet at Greet the night before.

MAX: Day 1

He led the general session and introduced many of the Macromedia team.

MAX: Day 1

“Geek Rock Stars” were called out on to stage to introduce new products.

“Great Mind Colaborate”

“User Experience is job #1”

Breeze Team/Flash Team/Fireworks Team/Flex 2 Team/Dreamweaver Team…

MAX: Day 1

• After running out of teams… Stephen introduced the croud to someone new.

MAX: Day 1This guy will be the CEO of Macromedia.

He is the CEO of Adobe, Bruce Chizen.

MAX: Day 1Bruce told us that he would like to have

been CEO of Macromedia already and would like to tell us more about his plans for Macromedia… But he can’t… Atleast not yet. He will let us know as soon as possible.

MAX: Day 1

13:30 Next Generation Actionscript

14:45 Develop a Cross Platform Application

16:00 Understanding the Runtime Security Model in Flash Player 8

by Adrian Ludwig

MAX: Day 1

19:00 Meet the Flash 8 Team

12 members of the Flash team answered questions about implementation and where it will go (as much as they could)

MAX: Day 1

20:00 Communicate with the Breeze Team

3 Members of the Breeze team answering questions

Cisco, US Military and Oracle are customers

MAX: Day 2

8:00 SQL for DesignersBecause Programmers don’t do Layout

9:15 FlashLite 2.0Mobile Phone Applications

10:30 General SessionVision and strategy… Currently Available

Market Penetration

MAX: Day 2

13:30 SCORM-Compliant e-learning with Flash and Captivate

14:45 Object Oriented ActionScriptBy Colin Moock (he was on the cover of Wired Magazine and is the Author of “The

Definative Guide to Actionscript” publish by O’rielly)

16:00 SAP Visual Composer

MAX: Day 217:30 Sneak Peeks

New SDK released for Breeze

Macromedia Labs opened

Adobe AfterEffects demo: a Composite straight to flash

ActionScript Editor is changing in big ways

Actionscript 3 in Flash 8 Authoring Envrionment

Speed Demo of AS3 vs AS2 (AS3 was 4 times faster on Render)

ESRI introduces a Vector Map. As you zoom in it doesn’t get a “new” map. It get a refinement of the Vector that you are zoomed into. Demo went very smooth

MAX: Day 2

20:00

Trip to DisneyLand

Open Bar and Roller Coasters

MAX: Day 3

9:00 Extend Breeze Meeting with synchronized Flash Applications

2nd Best Session of the confernece for me

10:15 Using Flash Media Server

11:30 Flex Application Development

MAX: Day 3

13:30 Accessibility: Developing Accessible Rich Content with Flash*

*-Most impressive session of MAX (IMHO)

14:45 Flex Builder: A guided tour

MAX: Day 3

That’s all folks