Chris MiddletonSpeaker Profile

Chris Middleton : Trends Expert Heavy-weight planner with 28 years'

consumer marketing and strategic planning experience

Social science degree from University College London

English national with real international depth: working in over 20 countries across 4 continents

Passionate about change; specialises in understanding:

– Consumer Futures– Brand Futures– Industry Futures

Key Note Speaker... ICSC Conferences AESGP France Telecom/Orange

University Accor Hotels Academy Taiwanese Development Council Jones Lang LaSalle's Retail

Conferences Merck's Regional Managers

Conferences Swiss International Fundraising

Conference

Sectors Healthcare Retail Real Estate Travel Mobility

Leisure Fundraising FMCG Cities Financial

Services

Topics 'Future Shock': mega trends wake-up call

for leaders Winning in the downturn The future of a specific industry: drivers,

opportunities and threats The rise of the East and what it means

for global business Impacts of key trends on brands Social change: how demographics &

values shift a given country's prospects De-risking business: focus on strategic

blindspots, taboos and 'black swans' How to get to the future first and profit

from tomorrow's opportunities today

Conferences around the World...Colorado Springs

Geneva

Istanbul

Jakarta

Las Vegas

London

Monte Carlo

Paris

Prague

Singapore

Taipei

Toronto

Focus on Asia...Chris is increasingly focused on Asia

Examples of recent client work include:

- Trends training for Taiwanese brand managers

- Evolution of women in Indonesia & The Philippines

- Positioning of healthcare brands in China and India

- Travel trends in China and Japan

- Future of retail banking in AP

- Six Asian City analysis of office futures

With numberous blogposts on Asian trendsto his credit and an extensive network ofAsian contacts, Chris is expanding his Asian engagements

In March 2013, Futures Coaching opened in Singapore

ProcessClients find Chris easy and professional to work with. The process is efficient & flexible and generally will look like this:

Contact & Contract

Research Speech

PresentationMaterials

Logistics Coordination

Client Validation

On stagePresentation

AV set up &Rehearsal

Debrief & Invoicing

Feedback“Chris is a brillant speaker and presenter of advanced concepts in an understandable and very memorable way. His mapping of the likely future is persuasive giving a huge advantage to his audiences”.

John Baguely, CEO International Fundraising Consultancy & Organiser of the Swiss International Fundraising Conference

Feedback“Brings a unique external perspective to any organisation, challenging beliefs & behaviour - inspiring people to think/act differently. He has that rare talent of combining the highest levels of intellectual thinking, with a 'feet on the ground' focus upon delivery & connecting with the audience”.

Clive Dobbs, Regional VP, Latam, Merck

Feedback“Led the interactive session at which innovative step change initiatives for brand building and commercial activities were developed by 60 senior Merck attendees. Most have since been implemented with significant addition to revenues. He has carried out similar programmes for Merck CH in Latin America and Asia with similar results." (Chris Zanetti, VP EMEA, Merck CH)

"Chris has a great ability to use trends as an inspiring catalyst for helping companies generate ideas to build their brands. He also is a rare trends dude in that he is practical as well: he has his "head in the clouds, feet on the ground." (David Taylor, Brandgym)

"It was a pleasure to work with Chris and I recommend him as a dynamic speaker. Our [international] delegates found him easy to follow and feedback was that he delivered a frank and challenging presentation; not afraid of highlighting future dangers." (Micheala Hamm, Meeting Associate, International Council of Shopping Centres)

"Thank you for your engaging and challenging contribution. As always, well prepared and presented and added a different dimension." (Vince Prior, Retail Director, Jones Lang LaSalle)

"I really appreciated having you at the Brand Forum and I think you did a great job. I was impressed not only by your overall presentation and material, but also how you managed to place it into the Taiwanese context." (Magnus Lund, MD, Leap2Market)

"Chris is an inspriring, positive person, that can easily draw people in from very different cultural backgrounds and get them thinking about the future." (Petra Meyer, VP Global Marketing, Merck CH)  

Feedback

Speaker RatingExcellent 44%Good 50%Average 0%Poor 0%

Survey by John Baguely, Organiser of the Swiss International Fundraising Conference, June 2012

Chris MiddletonBackground

Inspiring Thinker...

http://futurescoaching.typepad.com

http://www.slideshare.net/futurescoaching

Leading Consultant...

Broadcast Everywhere...

Short BioChris is passionate about understanding people, how theychange and anticipating the consequences for the future.

For over 25 years his insights have added value tocorporate, consumer marketing and innovation strategies.

In the late '90s, Chris was named Retail Strategy Director for the American retail design company, RPA.

Later, Chris joined one of Europe's leading socio-cultural trends agencies, Sociovision, where he was Managing Director for the UK subsidiary and Group Board Director.

In 2007, Chris set up his own successful company, Futures Coaching where his clients include: Merck, Jones Lang LaSalle, Cancer Research UK.

Contact

Landline: + 33 1 3908 0542Skype: futurescoachingE-mail: chris@futurescoaching.com